中新网北京7月2日电(记者 王诗尧)近日，"晚晚直播卖卷发棒翻车"登上热搜榜，引发网友广泛讨论。这 场本意为带货的直播，因假发试用失败、产品效果翻车而变成"翻车事故现场"，不仅令"网红鼻祖"晚晚 口碑受损，也再度暴露出当前直播带货乱象中的诸多问题。 然而此次直播却让人看到了其带货内容与真实体验之间的断裂。在直播电商竞争白热化的今天，消费者 越来越不买"脸"更买"真"，一旦信任崩塌，再高冷的人设也可能"一夜归零"。 实际上，晚晚的失误并非个案。此前，网红带货"翻车"事件屡见不鲜：产品质量不过关、虚假宣传、售 后无保障……直播间里光鲜亮丽的滤镜背后，问题频发，已引起平台与监管部门的重视。 商家回应网友质询。 "人设"、"信任"是网红带货的基石，尤其是以"生活方式博主"起家的晚晚，其带货行为一度被外界看作 是"审美和生活品质"的延伸。 在这场直播中，晚晚因事先已做好发型，选择以假发代替亲自试用卷发棒。令人尴尬的是，产品在假发 上的效果为"卷一秒回直"，完全无法呈现应有的产品功能。 面对尴尬场面，晚晚坦言"这个假发真的不行……我们事先没有试"，一番"坦诚"发言反倒坐实了其团队 未做功课、带货流程不严谨的事实。 更令人 ...

Core Viewpoint - The case of a bank employee, Xi Wei, who committed fraud by creating fictitious financial products, has drawn significant attention due to the large amount involved and the prolonged duration of the fraudulent activities. Xi defrauded clients of over 1.6 billion yuan, with 900 million yuan still unrecovered at the time of the incident [1][5][7]. Group 1: Fraud Details - From 2009 to 2022, Xi Wei, as a client manager at a bank branch, deceived 31 clients into investing in non-existent financial products, collecting over 1.6 billion yuan in total [1][4]. - The fraud involved the use of forged bank seals and false promises of high returns and capital protection, leading to significant financial losses for the victims [4][5]. - The court found that Xi Wei's actions were particularly egregious, as she continued to present herself as a bank employee even after leaving the institution, and her fraudulent activities caused substantial economic harm to many victims, including elderly individuals [7][8]. Group 2: Legal Proceedings and Consequences - Xi Wei was sentenced to life imprisonment for her crimes, and her assets were ordered to be confiscated. The court also mandated the recovery of the embezzled funds [8][9]. - The bank branch where Xi worked has since been dissolved, and there are ongoing civil lawsuits against the bank for compensation claims from the victims [8][12]. - The live-streaming platform involved in the case has faced legal challenges regarding the recovery of funds that were used for tipping streamers, with the court ruling that a portion of these funds should be returned to the victims [10][12]. Group 3: Victim Compensation and Bank Responsibility - Victims have initiated lawsuits against the bank, claiming that it should bear responsibility for the losses incurred due to Xi Wei's fraudulent activities, as she operated within the bank's premises and used its resources to commit the fraud [15][16]. - The court has suggested that the bank may have a supplementary compensation responsibility due to its failure to detect Xi Wei's fraudulent actions over a prolonged period [18][19]. - There are precedents where banks have been held liable for similar fraud cases involving their employees, indicating a potential legal obligation for the bank in this instance [19].

Core Viewpoint - The article discusses the controversial practices of top Douyin (TikTok) streamers, particularly focusing on the "PK verification" model that encourages irrational spending among fans, leading to significant financial gains for the streamers while raising ethical concerns about consumer behavior and social responsibility [1][10][29]. Group 1: Event Overview - On June 28, a group of popular streamers, including Sun Ensheng, held a "PK verification" event where fans had to gift a total of 1 million points (equivalent to 100,000 RMB) within 60 seconds to avoid penalties [2][4]. - The event resulted in a staggering total revenue of approximately 12 to 14 million RMB, with individual earnings exceeding 1 million RMB for each streamer involved [4][6]. - Following the event, Douyin platform suspended the involved streamers, citing reasons such as "inducing irrational consumption" and "promoting a culture of comparison" [6][8]. Group 2: Financial Insights - The earnings from the event were substantial, with Sun Ensheng and Chen Qiaoqiao reportedly earning around 2 million RMB each, while other streamers like Sanjin and Pipizhu earned 4 million and 3 million RMB respectively [6][8]. - The article highlights that the top streamers, referred to as "money-making kings," have monthly revenues exceeding 300 million RMB, showcasing the lucrative nature of the streaming industry [7][25]. Group 3: Audience and Ethical Concerns - The majority of Sun Ensheng's fanbase consists of young women aged 18 to 24, many of whom are encouraged to participate in collective gifting, often leading to financial strain [15][17]. - The "PK verification" model is described as a carefully designed game that creates a sense of urgency, pushing fans to spend without rational consideration [17][29]. - The article raises concerns about the ethical implications of such practices, suggesting that while streamers profit immensely, their young and impressionable fans may face financial difficulties as a result of their spending habits [17][29].

Core Viewpoint - The State Administration for Market Regulation has released a draft for the "Live E-commerce Supervision Management Measures," aiming to enhance supervision and promote healthy development in the live e-commerce sector, which has rapidly emerged as a new model to stimulate consumer demand and expand consumption [1] Group 1: Industry Development - Live e-commerce has become a new type of transaction model that integrates "live streaming" and "selling," driven by data and supported by platforms, effectively stimulating consumer purchasing desire [1] - The live e-commerce retail sales are projected to reach 4.3 trillion yuan in the first 11 months of 2024, contributing 80% of the incremental growth in the e-commerce sector [1] Group 2: Regulatory Challenges - Despite rapid growth, the live e-commerce industry faces foundational issues, including a lack of regulatory standards and persistent disorderly competition, which hampers healthy development [2] - Current regulatory systems and technologies are lagging behind industry needs, lacking a comprehensive cross-departmental and cross-regional regulatory model [2] Group 3: Regulatory Mechanisms - There is a need to establish management standards and regulations for the live e-commerce industry, including governance standards for platforms and clear management responsibilities [3] - A credit regulatory system should be developed to collect and manage credit information of live e-commerce entities, with a focus on addressing false advertising and unfair competition [3] Group 4: Consumer Protection - Responsibilities of live platforms, e-commerce operators, and streamers must be clearly defined to enhance consumer rights protection and reduce the time and cost of consumer claims [4] - Improving service standards for live e-commerce and ensuring timely responses to consumer demands are essential for enhancing the online shopping experience [4]

出品｜虎嗅黄青春频道 作者｜商业消费主笔 黄青春 头图｜视觉中国 抖音之于电商格局的重塑，618 无疑是一个特殊切片。 原本，618、双 11 是各大电商平台"秀肌肉"的重要节点；但与往年不同，今年各家 618 战报都发得静悄悄——外部环境承压，传统电商平台不再盲目追高数 据指标，转而抓品质、服务；以抖音、快手为代表的直播电商也识趣地藏起"锋芒"，偷偷向着货架电商、产业带发力，小红书甚至都没参与今年 618 混战。 知情人士向虎嗅透露，今年 618 抖音电商定下 4000 亿的 GMV 目标，受益于货架发力与国补红利，最终 618 大促期间，抖音渠道 GMV 同比增长 32% 超 4400 亿元。 "去年下半年战略转型后，抖音电商业务重心转向品牌方，抖品牌成发力方向之一；今年 618 战线长，运营提前与品牌沟通库存管理，并对重点增长的品牌 倾斜流量扶持，抢先锁住了部分存量市场。"上述人士说道。 虎嗅注：抖音电商 2023 年曾内部讨论提升比价功能的优先级，2024 年上半年一度将"价格力"设定为全年优先级最高的任务；然而，试水低价策略的几个月 里，"抖音商城版"及整个电商业务增速明显放缓，于是半年的"低价"试 ...

出品 | 创业最前线 作者 | 左星月 编辑 | 王亚静 美编 | 邢静 审核 | 颂文 近日，网络直播背后的运营公司随手播集团公司（以下简称"随手播"）在港交所申报IPO。 近年来，公司收入逐年增长，但仍面临着客户高度集中、市场份额偏低等多重考验。 公开资料显示，随手播由连续创业者孔晓明掌舵，目前公司员工仅56人，其资金管理能力与业务独立性成为外界关注的焦点。 此次闯关港股，既是对随手播自身发展的一次"大考"，也折射出中小直播SaaS企业急切想要在激烈竞争格局下突围的野心。 2017年，随手播重组前的公司主体——广州随手播正式成立。 随手播的实际控制人孔晓明今年41岁，他在互联网、软件开发及信息科技行业拥有十多年的经验，曾任职于网易旗下的广州博冠公司，担任测试经理一 职。 孔晓明还曾在游戏开发公司火舞软件担任董事，负责业务营运的战略规划。据了解，火舞软件曾开发出《深海渔场》《决战沙邑》等"爆款"游戏。 此外，孔晓明还在广州大为文化股份有限公司（以下简称"大为文化"）担任主席、总经理及法定代表人。 据悉，大为文化是一家主要从事社交网络平台及广告服务的企业，孔晓明及其兄弟孔慧明均持有大为文化股份。 公开资料显示 ...

Group 1 - The event "2025 Han-Tai Youth Entrepreneurship City Partner Sharing Conference and E-commerce Live Streaming Training Camp" commenced in Wuhan, focusing on equipping over 40 young participants from Wuhan and Taiwan with practical skills in e-commerce live streaming [1][3] - The training camp aims to deepen Taiwanese youth's understanding of the rapidly developing mainland e-commerce market and to provide them with essential entrepreneurial skills [1][3] - The curriculum includes a comprehensive range of topics from basic e-commerce knowledge to advanced live streaming techniques, emphasizing the importance of matching people, products, and platforms in live commerce [3] Group 2 - Participants will engage in hands-on practice as hosts, operators, and scene controllers during live streaming exercises, enhancing their practical experience [3] - The training is designed to facilitate an efficient transition from theoretical knowledge to practical application, covering aspects such as streaming principles, operational strategies, and personal branding for e-commerce hosts [3] - Taiwanese participants expressed enthusiasm for the training, hoping to gain valuable skills and connect with like-minded individuals to embark on their e-commerce entrepreneurial journeys [3]

一件怪事，现在很多应届毕业生，都觉得找工作难，吐槽岗位少、竞争大、求职难。 数据统计，预计今年有1222万名大学生毕业，同比增长43万人，创历史新高。 家政服务、养老护理等服务业超3000万； 但你知道吗？ 现在全国各个行业"缺人"的呼声却一浪高过一浪——光是直播行业，就号称2025年缺口近2000万，制造 业、IT、养老、AI等领域也纷纷喊出"千万级缺人"口号。 制造业十大重点领域缺口接近3000万； 信息与通信技术领域缺口超2000万； 01 就业"缺口"为何这么大，我们先拿直播行业来解剖麻雀。直播行业，号称缺口2000万，俨然是一个冉冉 升起的就业蓄水池。 AI行业缺口超1000万； ...... | | 三册以不米儿年内的仁业人才献目衣 | | | --- | --- | --- | | 行业或职业 | 缺口量 | 数据来源 | | 制造业十大重点领域 | 接近 3000 万 | 人社部、工信部、教育部 | | 家政服务业 | 超过 2000 万 | 商务部 | | ICT(信息与通信技术) | 超 2000 万 | 《中国 ICT 人才生态白皮书》 | | 直播 | 1941.5 万 | 《网络主播 ...

Core Insights - The integration of "Internet+" into agriculture has led to the emergence of "rural internet celebrities" as key players in connecting agricultural products to markets and promoting rural culture [1] - A significant training program for 1,000 "rural internet celebrities" is being launched in Guangdong to enhance their digital marketing skills and support the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative [1][2] Group 1: Training Program Overview - The training program consists of five sessions and aims to cultivate talents with skills in account management, live streaming sales, and short video creation [1] - The program is designed to empower participants with practical skills through courses led by experts from major platforms like Tencent, Pinduoduo, Douyin, and Xiaohongshu [2] - The training will focus on digital skills, industry integration, and compliance risk management to ensure a comprehensive learning experience [2][3] Group 2: Participant Demographics and Goals - The 1,000 participants include young leaders from village committees, returning entrepreneurs, inheritors of intangible cultural heritage, and heads of new agricultural business entities [4] - Participants express a strong desire to promote local products and enhance their sales channels through digital marketing techniques [3][4] - The training aims to transform traditional agricultural practices by integrating digital tools and marketing strategies [5] Group 3: Regional Initiatives and Collaborations - Local governments are actively collaborating with e-commerce platforms and logistics companies to address challenges in agricultural product sales and distribution [5] - The training is part of a broader strategy to build a dynamic talent pool that will contribute to the "Network Strong Village" initiative [5] - Efforts are being made to leverage local internet celebrities to promote agricultural and cultural tourism resources effectively [6]

当红人与平台"双向奔赴"成为常态，红人生态便以蓬勃之姿，生长出无限可能。经过多年的沉淀，抖音电商已经构建起一套成熟的孵化体系，涌现出一大批 兼具内容创造力与商业敏锐度的优秀红人。 6月26日，一场专属于他们的盛会——抖音电商红人之夜璀璨落幕。这不仅是一场星光熠熠的庆典，更是一次跨越品类的红人力量集结。从服饰到萌宠，从 户外到珠宝，多元领域的红人齐聚一堂，带着各自在赛道深耕的经验与思考，和平台共话新趋势、新机会，在交流中锚定增长新坐标。 01.吸引超百位红人"出战"，引爆全网刷屏播放破亿 作为业内最具影响力的年度盛典之一，本届活动在筹备阶段就展现出强大的话题效应。随着官方邀请函的陆续发放，红人们通过一系列精心策划的内容，为 粉丝呈现了一场沉浸式的"红毯备战记"，有的晒出官方邀请函，有的分享礼服挑选花絮，有的分享机场时尚大片，推动相关话题持续发酵。 活动前夕，红人星推官张雨绮直播"在线选礼服" ，超30万+在线观众体验了"云端评委"的乐趣的同时，#张雨绮开直播试礼服 也登上热榜。活动当天，超百 位红人惊艳亮相，用不同风格的造型诠释着对时尚与潮流的多元理解。并同步发布的现场短视频，让这场盛会的魅力从线下延伸至更多屏 ...