Group 1 - The article discusses the emerging trend of "nanoship," a short-term, commitment-free relationship popularized by Tinder, highlighting a shift in how young people engage in romantic interactions [4][6] - The concept of "Public Display of Affection" (PDA) is also explored, indicating that young people are seeking comfort through physical interactions to alleviate stress [6] Group 2 - LOEWE collaborated with Hello Bike to launch a limited edition bike, creating a unique urban treasure hunt that blends brand culture with everyday life, amidst discussions of luxury brands adapting to market changes [7][10] - The article notes that luxury brands are increasingly engaging with lower-tier markets, as seen with Chanel planning to open a store in a lower-tier city while simultaneously raising prices [10] Group 3 - Louis Vuitton announced its entry into the beauty market with the launch of La Beauté, featuring 55 lipsticks, 10 lip balms, and 8 eyeshadows, set to debut in 2025 [19][20] - This move is part of LV's broader strategy to expand its product categories and appeal to a wider consumer base [22] Group 4 - The article highlights the successful IPO of Mixue Ice Cream, which has surpassed Starbucks with over 46,000 stores globally, achieving a market capitalization exceeding 100 billion HKD on its listing day [29][30] - The new tea brand, Bawang Tea Princess, is preparing for its IPO in the US, indicating the growing investment interest in the new tea beverage sector [30] Group 5 - Huawei's marketing strategy includes using the daughter of its founder, Yao Anna, as a brand ambassador, which generates significant media attention and discussion [33][35] - The article also mentions Prada's swift decision to terminate its contract with actor Kim Soo-hyun due to emerging scandals, reflecting the challenges luxury brands face in managing their public image [36][38] Group 6 - The upcoming Osaka World Expo will feature a Women's Pavilion, emphasizing female contributions to global progress and equality, aligning with the growing focus on women's empowerment in marketing narratives [48][49] - Various brands are adapting their messaging to celebrate women's achievements, as seen in campaigns by Arc'teryx and Tmall [49][51] Group 7 - The world's first 3D-printed train station, located in Japan, showcases innovative construction techniques that significantly reduce build time while assessing the durability of such structures in coastal environments [57][58]

这届年轻人，越来越不满足于 单调重复的娱乐活动，逐渐追求起更高级的审美体验。 对"美"的追求，刻在DNA里。 走马观花式的旅游团落寞了，文化深度游成了宠儿； KTV 开始倒闭潮，年轻人喜欢上听 LIVE 、看现场表演；劣质页游被市场淘汰， 3A 游戏迎来爆发…… 撰文｜ 许嘉婧 封面来源 ｜视觉中国 或许这幅图景更能描绘他们的精神文化生活：在小剧场近距离观察演员的表演，去音乐节跟着 喜欢的乐队尽情蹦个爽，买一张平价脱口秀票听人花式吐槽生活，去个主题艺术展览来一场周 末 " 美学 spa"…… 丰富、生动、引人振奋，年轻人的全身心都在呼唤着新颖高级的文化活 动。 年轻人追求 " 美 " 的本能，爆发了 宅在屋子里追追剧、戴上耳机听点流行歌、窝在床上刷刷短视频 …… 你以为这就是当代年轻 人全部的文化娱乐生活了？远不止如此。 图片来源视觉中国 根据 MobTech 研究院发布的《 2024 情绪经济消费人群洞察报告》，为情绪价值和兴趣买单 成为年轻人消费的首要理由，占比超过 40.1% 。在这种消费热潮影响下，注重小型在场感和 互动体验、均价在 100-300 元不等的平价脱口秀、音乐节 live 、小剧场话剧、 ...

正如前任欧莱雅北亚总裁及中国首席执行官费博瑞所说的那样，"中国市场很讲究速度和规模，必须得抓得足够快，才能在未来实现规模化。" 欧莱雅正在逐步扩大对美妆生态圈的投资。 3月31日，在2024/2025年度发展战略沟通会上，欧莱雅中国宣布成立两大全新投资基金——与凯辉基金和上海静安区合作成立"凯辉创美未来基金"基金，将 重点投资处于成长阶段的美妆品牌和相关企业；"美丽领航基金"由天图投资管理，与欧莱雅集团战略创新风险投资基金公司BOLD合作，旨在投资同领域的 早期公司。 "中国正引领全球美妆市场的未来，因此，'投资中国，就是投资未来'成为我们的核心战略。"欧莱雅北亚总裁及中国首席执行官博万尚表示，希望通过投资 的形式，支持中国美妆品牌及相关行业企业在中国市场扩张以及出海全球。 近年来，欧莱雅在中国市场进行了持续的投入。一方面，通过欧莱雅（中国）全权控股的上海美次方投资有限公司投资了包括深圳杉海创新技术有限公司、 电吹风品牌"zuvi原里"，高端香氛品牌"闻献DOCUMENTS"和"观夏"等中国本土企业；另一方面，还通过成为凯辉创新基金LP，与高榕资本携手成立投资企 业等形式，间接覆盖了从消费到科创领域等多个品牌 ...

欧莱雅方面表达了对中国美妆市场的坚定信心。 3月31日，欧莱雅中国举办了2024/2025年度发展战略沟通会。欧莱雅北亚总裁及中国首席执行官博万尚等高管分享了欧莱雅在华最新业绩和战略发展重心。 "我们坚信，投资中国就是投资未来。我们将秉持长期主义，继续深耕中国市场。" 欧莱雅北亚总裁及中国首席执行官博万尚表示。 沟通会上，面对当今世界的不确定性和不稳定性，博万尚表达了对中国美妆市场的坚定信心。信心一方面来自中国高质量发展带来的确定性和稳定性。 中国极具活力的美妆行业。以欧莱雅中国为例，据法国独立经济咨询公司Asterès统计，其直接或间接提供就业岗位超过33万，相当于每一个欧莱雅中国的岗 位，可以带动其他领域新增20个岗位。 欧莱雅始终相信青年人才的无限潜力，通过BRANDSTORM全球青年创新策划大赛、"美好青年计划"等多元项目赋能其全方位成长。就在上周，2025欧莱雅 中国"有意思青年"正式启动。欧莱雅集团首席执行官叶鸿慕首次深度参与，并宣布2025欧莱雅中国"有意思青年"全新出发，校园义卖、黑客松、公关大赛三 大青年赋能赛道全线开启。而这也是欧莱雅在中国投资人才的一个表现。 欧莱雅中国方面表示，美妆作为 ...

Core Insights - The Chinese beauty industry is experiencing cyclical fluctuations, impacting the focus and strategies of industry players [1][2] - L'Oréal China aims to increase its consumer reach from 100 million to 150 million by 2030, shifting its focus from GMV to consumer engagement [2][3] Group 1: Consumer Reach and Market Dynamics - L'Oréal has successfully reached 150 million consumers, emphasizing the importance of understanding market changes and consumer needs [1][2] - The company identifies high-potential consumer segments, including Generation Z, mature women, and men, as key growth areas [3][4] - The shift from traditional retail to experiential retail is evident, with L'Oréal transforming sales points into experience points [5][6] Group 2: Channel Strategy and Performance - Online channels have played a crucial role in penetrating 2,200 cities in China, while offline channels are being re-evaluated for their service capabilities [4][5] - Sales performance varies significantly across regions, with some sales representatives exceeding their targets by substantial margins [5][6] - L'Oréal's commitment to enhancing the offline experience is reflected in its focus on service quality and employee support [6][7] Group 3: Product Innovation and Brand Strategy - L'Oréal continues to innovate with new products that cater to evolving consumer preferences, such as the third-generation cream and specialized skincare lines [7][8] - Domestic brands are also expanding their product lines, with companies like Lin Qingxuan and Ju Yi Group diversifying into new categories [8][9] - The competitive landscape is marked by the emergence of personalized domestic brands, which are beginning to adopt multi-category strategies [9][10] Group 4: Financial Performance and Future Outlook - Ju Yi Group reported a 36% revenue growth target for 2024, highlighting the potential for domestic brands to capture market share [8][9] - L'Oréal's long-term investment strategy in China aligns with its mission to create beauty and meet the increasing consumer demand for quality [11]

Core Insights - The growth of quality original brands continues, with over 4,100 brands on Tmall achieving over 100 million in transactions in 2024, maintaining a growth rate of 20% [1] - Tmall's strategic resource allocation focuses on merchant incentives, new product support, brand membership, quality live streaming, and user growth to expand the business ecosystem and ensure sustainable development [1][3] Group 1: Brand Support Strategies - Tmall's support for quality merchants is a long-term strategy aimed at maintaining high-value supply in the ecosystem amidst industry profit erosion due to market competition [4] - By the end of March, 90% of brands in beauty, apparel, and outdoor sports achieved double-digit growth targets through commission trials [5] - Tmall's systematic support strategy for quality brands is set to expand across all industries with high-frequency coverage throughout the year [6] Group 2: New Product Launches - Tmall launched 4,500 super new products in 2024, generating a total transaction of 100 billion, with 34,000 super single products achieving over 10 million in sales [10] - The competition for new products is fundamentally a battle for consumer attention, with the probability of new products becoming bestsellers decreasing [11][13] - Tmall has lowered the entry barriers for new products, allowing emerging brands with limited budgets to participate in the market [16] Group 3: User and Membership Growth - There are still 11.8 billion user relationships that have not become members, indicating significant potential for membership growth [27] - Tmall's data shows that over 50% of business from top brands is contributed by brand members, highlighting the importance of membership in driving sales [29] - The platform is enhancing membership operations to convert private domain activity into public domain traffic, creating a positive cycle of membership growth and sales increase [34] Group 4: Market Trends and Consumer Behavior - The consumer market is witnessing a shift towards value-driven consumption, with brands focusing on product innovation rather than low prices [46][48] - Tmall's internal observations indicate that the growth in the sports category is primarily driven by female consumers, suggesting a shift in target demographics [48] - The platform aims to create real value for users rather than being driven by short-term sales anxiety, indicating a long-term vision for brand growth [51]

港股新消费赛道公司股价集体大涨。 当一些投资者还在纠结A股消费龙头公司财务报表以及股价是否匹配时，一批港股上市的新消费热门股股 价已经集体创新高，诞生出翻倍股、十倍股。 3月27日，恒生指数和恒生科技指数低开高走，尾盘回落，仍处于震荡调整阶段。值得关注的是，一批属 于新消费赛道的港股公司股价集体走高，表现强势，吸引投资者目光。 这些公司中有让男人"上头"的生物制药公司、彩妆界的茅台、黄金爱马仕、辣条龙头以及潮玩印钞机。无 一例外，这些被认为是"悦己消费"赛道公司业绩普遍较好，不过，也有不少投资者对于这类公司有较大排 斥心理，争议较大。 园、游戏均已落地，IP生态框架初步建立，多维度的业务形式有望赋予IP更长的生命周期。另外甜品店、 珠宝店也在试点中，未来发展空间广阔。 老铺黄金股价上涨9.23%，年内股价累计涨幅接近2倍。老铺黄金于2024年6月28日在港交所主板挂牌上 市，被称为"古法黄金第一股"。上市首日股价上涨72.84%，今年，老铺黄金延续去年疯狂走势，年内涨 幅位居港股百亿公司涨幅之首。老铺黄金自上市以来股价累计涨幅超过10倍。 值得注意的是，越来越多机构开始关注这些"悦己消费"赛道公司，并有基金经 ...

Core Insights - The peak profitability period for Han Shu has likely passed, with a notable decline in revenue growth in the second half of 2024 compared to the first half [3][4][22] - Han Shu's revenue surged by 80.9% year-on-year in 2024, reaching 5.591 billion RMB, contributing significantly to the overall revenue growth of the company [1][8] - The competitive landscape in the beauty industry is shifting, with increased participation in short drama marketing leading to higher costs and reduced effectiveness for Han Shu [5][19][26] Group 1: Company Performance - In 2024, the total revenue of Shangmei Co. increased by 62.1% to 6.793 billion RMB, with a profit of 803 million RMB, marking a 74% year-on-year growth [1][3] - The main brand Han Shu accounted for a significant portion of this growth, with a total revenue of 5.591 billion RMB [1][8] - The company's marketing expenses rose sharply, with sales and distribution costs reaching 3.95 billion RMB, a 76% increase, and marketing expenses alone growing by 90% to 3.317 billion RMB [27][28] Group 2: Market Dynamics - The beauty market is experiencing a transformation, with domestic brands like Han Shu and Pechoin gaining market share as international brands face declining sales [29][30] - The domestic beauty market saw a 7.46% increase in sales in 2024, with domestic brands capturing over 60% of the skincare market [30][33] - The influx of brands into short drama marketing has diluted Han Shu's competitive advantage, as other brands like Pechoin and international players also engage in similar marketing strategies [5][26] Group 3: Marketing Strategy - Han Shu's previous success was largely attributed to its early investment in short drama marketing, which generated significant sales and brand exposure [12][14] - However, the effectiveness of short drama marketing has diminished, with reports indicating a 40-fold decrease in marketing effectiveness despite increased costs [21][22] - The company is now shifting focus towards offline channels, emphasizing the importance of a balanced marketing strategy that includes both online and offline efforts [23][24]

作 者丨唐唯珂，实习生周家怡 编 辑丨骆一帆，江佩佩 价格 差异超过1 9倍 ！"临期特价" "保税仓发货" 已然成为各个种草平台吸引消费者购买美妆 产品的"新幌子"， 线上平台成为美妆假货"重灾区"。 美妆假货全链路造假，从生产到免税仓发货一条龙 近日， 广东3 1 5晚会曝光低价大牌化妆品，已形成从高仿生产到回收瓶罐装，再到免税仓发货 的全链路造假。 近日，2 1世纪经济报道记者通过1 6 8 8等网上销售平台搜索相关大牌产品名时 发现， 尽管相关产品下架，但是仍然存在"大牌平替"的仿造产品。 图源：闪电新闻视频截图 根据广东3 1 5晚会的披露，部分大牌化妆品在小红书平台售价低于专柜价， 同样是1 5 0毫升规 格的海蓝之谜精粹水在小红书平台售价仅7 9元至4 0 0元，而专柜价为1 5 2 0元，差异超过1 9倍 。 记 者 购 买 的 5 瓶 样 品 中，多 个 商 品 发 货 地 为 深 圳 保 税 仓，并 带 有 " 离 岛 免 税 " 字 样 。 （小红书商城显示的海蓝之谜精粹水商品） 贴标产品擦边大牌 海蓝之谜 "平替" 成本仅3 4 . 2 2元 不仅是小红书平台，在其他平台"擦边"大牌的 ...

Core Viewpoint - L'Oréal has recalled all batches of its Effaclar Duo acne treatment product in the US due to the detection of trace amounts of benzene, a recognized carcinogen, although the recall does not affect the Chinese market [1][2]. Group 1: Product Recall Details - The recall is limited to the US and Canada, with L'Oréal confirming that the product containing benzoyl peroxide (BPO) is not sold in China [1]. - This incident marks the second occurrence of benzene-related issues for L'Oréal products this year [1]. Group 2: Product Composition and Safety - The main ingredient in Effaclar Duo is benzoyl peroxide, which can lead to the formation of benzene due to its instability [1]. - The National Medical Products Administration of China has prohibited the use of benzoyl peroxide in cosmetics since May 2021 [1]. Group 3: Consumer Safety Commitment - L'Oréal has stated its commitment to consumer safety and has been working closely with the FDA to address the issue [2]. - The company has faced multiple class-action lawsuits in the US regarding other BPO acne treatment products, but maintains that all its products undergo strict quality control and safety testing [2].