Core Viewpoint - The trend of high-priced bread is becoming the norm in the market, with many consumers expressing surprise at the rising prices of bakery products, leading to discussions on social media platforms [1][4]. Group 1: Market Trends - High-priced bakery brands are rapidly expanding, with brands like "祐禾" (Youhe) opening over 100 stores nationwide, focusing on high-quality, visually appealing products with an average transaction value of 60 yuan [4]. - The online discourse around expensive bread has gained significant traction, with over 41,000 posts on Xiaohongshu and discussions on Weibo reaching over 50 million views [1]. Group 2: Industry Dynamics - The baking industry is undergoing a "high open, high close" dynamic adjustment period, with opening and closing rates for bakery brands projected at 37.1% and 34.2% respectively for 2024, indicating a rapid market reshuffle [5]. - Several traditional bakery brands are facing operational difficulties, with notable closures such as "静安面包房" (Jingan Bakery) reducing from over 80 stores to just 4, and "85度C" closing over 40 stores in mainland China this year [8]. Group 3: Cross-Industry Integration - The integration of baking with other sectors is accelerating, as tea, coffee, and hot pot brands are entering the baking market, altering the competitive landscape [9][12]. - Supermarkets are increasingly offering short-shelf-life baked goods, with products like "大润发" (RT-Mart) potato bread and "山姆" (Sam's Club) mochi and Swiss rolls achieving significant sales [12].

Core Insights - The article discusses the recipe and process for making Haas dough, highlighting the specific ingredients and their proportions [3][5][10][12]. Ingredient Summary - High-gluten flour: 350 grams (70%) - Low-gluten flour: 150 grams (30%) - Salt: 10 grams (2%) - Sugar: 35 grams (7%) - Dry yeast: 7 grams (1.4%) - Egg yolk: 25 grams (5%) - Milk: 320 grams (64%) - Butter: 40 grams (8%) [3]. Preparation Process - After fermentation, the dough is divided into 300 grams per piece and allowed to rest for 20 minutes [5]. - The dough is then rolled out into an oval shape [6]. - It is rolled into a cylindrical shape afterward [7]. - The dough is placed in a baking tray and fermented at 30°C with 75% humidity for 60 minutes [10]. - Once fermentation is complete, slashes are made on the surface of the dough [11]. - Finally, the dough is baked in an oven at 200°C for the top and 190°C for the bottom, with steam, for 25 minutes [12].

Group 1 - The first China-ASEAN Baking Industry City Seminar was successfully held in Jakarta, Indonesia, showcasing the technological innovation of the Chinese baking industry and the unique charm of "New National Style" baking in overseas markets [1][3] - The seminar serves as an important initiative for deepening cooperation between the Chinese baking industry and the ASEAN region, with representatives from both countries' baking industries gathering to exchange ideas [3][9] - Notable attendees included leaders from various baking brands such as Dali Group, Panpan Group, and Indofood, highlighting the deep collaboration between China and Indonesia in the baking sector [3] Group 2 - The award-winning product "Light Cloud Cake" from Yishizhidao won the title of "Top Ten Classic Mooncakes in Chinese Baking 2025," recognized for its unique craftsmanship and outstanding quality [6] - "Light Cloud Cake" features an innovative "cloud soft craftsmanship" that breaks traditional dry textures, successfully integrating various flavors and trends to cater to everyday tea time consumption [6][7] - The product aligns with three major trends in the international baking market: health transformation (with low/no sugar demand increasing by 25% annually), miniaturization (mini mooncakes accounting for 41%), and everyday consumption [7] Group 3 - Yishizhidao adopts a differentiated competitive strategy in its Southeast Asian market expansion, focusing on providing comprehensive solutions rather than just traditional baking raw materials [9] - The company emphasizes the importance of respecting local cultural customs and adhering to regulations such as halal certification, which has helped build trust with local partners [9] - The international market for Chinese cuisine is projected to grow from $306.1 billion in 2022 to $445.2 billion by 2027, indicating significant potential for Chinese baking products in overseas markets [9]

Core Viewpoint - Red Star Qianjin has opened its first store in Changsha, marking its expansion into southern China, but faces intense competition in the "fresh milk + baked goods" sector [6][7][20]. Group 1: Store Opening and Changes - The Changsha store opened on October 18, 2023, and is located in the WanJiaLi Plaza, differing from previous locations that were typically street-facing [6][9]. - The new store features a modern design with a white color scheme and a unique storefront resembling a milk drop, showcasing its fresh milk offerings [9][10]. - The product range at the Changsha store is more diverse, with around 60 SKUs, compared to 30-40 SKUs in northern stores, including items like cakes, bagels, and sandwiches [10][11]. Group 2: Market Competition - The market in Changsha already has several competitors offering similar products, such as "fresh milk + baked goods," which may dilute Red Star Qianjin's unique selling proposition [11][20]. - Established brands in the region have also begun to incorporate fresh milk into their offerings, increasing competition for customer loyalty [22]. - Red Star Qianjin's expansion strategy must contend with existing brands that have already established a foothold in the market, making it challenging to gain market share [20][23]. Group 3: Supply Chain and Operational Challenges - Red Star Qianjin has developed a supply chain capable of supporting its expansion, having established direct supply relationships to optimize costs [14][15]. - The company faces significant operational challenges in maintaining quality and freshness, particularly for its fresh milk products, which require efficient logistics and local partnerships [22][23]. - Previous attempts by other brands to expand into new regions have failed, highlighting the risks associated with such growth strategies [23].

Group 1 - The article discusses the recipe for Vienna chocolate bars, detailing the ingredients and their respective proportions [2][3] - The preparation process includes specific steps such as dough division, fermentation conditions, and baking temperatures [6][13][15] Group 2 - Monthly highlights include the opening of a new bakery by Haidilao, which aims to attract customers with affordable pricing [18] - The article features various topics related to the baking industry, including interviews with industry veterans and insights into successful bakery operations [19]

Core Viewpoint - A new individual business, Nanjing Jiangbei New District Chen Yu Bakery Studio, has been established with a registered capital of 100,000 RMB, focusing on food services and sales [1] Company Summary - The legal representative of the newly established bakery studio is Chen Yu [1] - The business scope includes licensed projects such as catering services and food sales, which require approval from relevant authorities before operation [1] - General projects include marketing planning, conference and exhibition services, and the sale of pre-packaged food, which can be conducted independently with a business license [1]

Core Insights - The brand the Roll'ING is attempting a comeback by merging with its sibling brand KUMO KUMO at the Heshenghui shopping center, following a decline in popularity and a significant reduction in store numbers in Beijing [1][5][12] Company Overview - The Roll'ING initially gained immense popularity in Beijing, with long queues and high demand, but now only has two stores left in the city, indicating a sharp decline in customer interest [1][5] - The brand's pricing strategy included selling handmade Swiss rolls for around 40-50 yuan, which at times surged to 120 yuan due to high demand [5][10] - The company has shifted its strategy to include more takeout options and promotional sampling to attract customers [5][10] Franchise and Operational Challenges - Franchisees have reported insufficient support from the brand's headquarters, leading to difficulties in maintaining profitability [11][12] - The investment required to open a franchise store is approximately 100 million yuan, with a return on investment expected in 12-14 months, heavily dependent on location [10][11] - Many franchisees are experiencing losses, with some suggesting that only well-located stores can sustain operations in the long term [11][12] Market Dynamics - The bakery industry is undergoing rapid changes, with increased competition and a trend of popular brands facing declines after initial success [12][15] - The merger of KUMO KUMO and the Roll'ING is seen as a strategy to enhance product offerings, reduce costs, and improve operational efficiency [12][14] - The overall bakery market is projected to grow, with an expected market size of 1,160 billion yuan by 2025, driven by consumer demand for emotional and experiential products [14][15] Strategic Recommendations - Experts suggest that the brands need to invest in product innovation and enhance support for franchisees to improve operational success and customer loyalty [14][15] - The focus should be on maintaining a balance between trendy offerings and consistent quality to avoid the pitfalls of becoming a fleeting trend [15]

Core Points - Jing'an Bakery is closing all its stores, marking the exit of an iconic baking brand after 40 years in operation [1][2] - The company has applied for bankruptcy liquidation due to its inability to pay debts and lack of solvency [10] Company Summary - Jing'an Bakery, established in 1985, was the first Sino-foreign joint venture French bakery in Shanghai, once boasting over 80 stores at its peak [4][6] - As of September 28, 2023, the bakery had 35 stores, but most have recently closed, with only a few remaining operational [6][12] - The company aimed to reach 100 stores by the end of 2020 but failed to achieve this target [6] Industry Summary - The closure of Jing'an Bakery is part of a broader trend affecting many first-generation baking brands in China, with several others also facing significant challenges [12][15] - The baking market is still growing, with a projected market size increase of 5.2% in 2024, reaching 110.5 billion yuan [17] - Despite the growth, the closure rate for baking brands is high, with a 34.2% closure rate expected in 2024, indicating a significant market restructuring [17][18]

Core Insights - The recent wave of store closures has significantly impacted the supermarket sector, with a total of 8 stores shutting down across various brands, including Yonghui Supermarket, CR Vanguard, and Daitonghua Supermarket [2][4] Supermarket Sector - Daitonghua Supermarket has closed two long-standing stores, with the Tai Xing store operating for 14 years and the Dan Yang Development Zone store for 19 years, primarily due to long-term losses [3][4] - CR Vanguard's store in Hangzhou, which was previously a Tesco store, closed due to lease expiration after operating since 2005 [3] - The newly opened Dehong Supermarket, which had been in operation for less than a year, closed due to lease expiration and increased competition from a nearby Hema store [3][4] - The closure of the Jiatailai Supermarket is part of an upgrade and renovation plan, with a new store expected to open in January 2026 [3] Restaurant Sector - A total of 11 restaurant locations have closed, including notable brands such as Hailofang, Penggengji, and Shanghai Old Restaurant, which has a history dating back to 1875 [4][5] - The Shanghai Old Restaurant closed two locations after 6 years of operation each, leaving only the original location still in business [4] - The tea beverage sector also saw closures, with brands like Nayuki and Peach Uncle closing stores due to lease expirations [4] Bakery Sector - The Jing'an Bakery has undergone significant downsizing, closing at least 33 out of 36 locations, while retaining only three stores [5] - The company is facing bankruptcy proceedings due to an inability to settle debts, although it claims that its direct operations remain unaffected [5] Education Sector - The education sector has also been affected, with the Bell Robot Programming Center closing at least 5 locations due to poor management [6] Other Sectors - Various other sectors, including retail, apparel, and entertainment, have seen 1-2 store closures each, indicating a broader trend of market optimization and restructuring [6]

Core Insights - The article emphasizes the long-term value of consumer investment despite recent challenges in the sector, suggesting that the current market conditions may present new opportunities for those who remain committed [1][3] Investment Strategy Adjustments - The company has expanded its investment focus to include sectors like biomedicine and low-altitude economy, categorizing consumer investments into technology and non-technology segments [1] - A shift in investment strategy has occurred, moving away from reliance on IPOs as the primary exit strategy due to the lengthy IPO process, which could take up to 50 years for all potential exits based on current rates [1][2] New Investment Approaches - The establishment of a merger and acquisition (M&A) fund is highlighted, targeting projects from diversified groups, "first-generation" entrepreneurs, and serial entrepreneurs who prefer selling businesses rather than taking them public [4] - The company is also pursuing an industrial integration fund, collaborating with industry leaders and local governments to launch investment funds focused on early and growth-stage companies [5] - A dividend strategy has been introduced, exemplified by the launch of a SPAC product in Macau, which utilizes a revenue-sharing model to invest in profitable businesses with strong cash flows [6][10] Market Outlook - The adjustments in strategy have opened up new investment opportunities that were previously inaccessible under an IPO-focused approach, allowing for a broader range of potential assets [9] - The company anticipates that these new strategies, including the industrial integration fund, M&A fund, and revenue-sharing products, will gain traction and lead to significant returns in the future [13]