Core Viewpoint - The article highlights the innovative business model of "Baking Memory," a large bakery in Zibo, which combines a supermarket-like experience with freshly baked goods, targeting family-oriented consumers in third and fourth-tier cities [2][15][46]. Group 1: Business Model and Experience - "Baking Memory" operates in a 3000㎡ space, resembling a supermarket where customers can select freshly baked bread and cakes while enjoying a family-friendly environment [2][11]. - The bakery features an open kitchen where customers can see the baking process, enhancing transparency and trust in product quality [20][23]. - The shopping experience is designed to be immersive, with customers using shopping carts to select products, similar to a grocery store [28][30]. Group 2: Target Market and Consumer Behavior - The business model aligns with the consumption habits of families in third and fourth-tier cities, where bulk purchases of baked goods are common [18][32]. - The average transaction value is around 50 yuan, with weekend purchases reaching up to 80 yuan, indicating a high volume of sales per visit [30][43]. - The bakery's pricing strategy is 20%-30% lower than traditional supermarkets, appealing to cost-conscious families [43][47]. Group 3: Product Offering and Quality - "Baking Memory" offers a wide range of products, including freshly baked bread, desserts, and beverages, catering to family and social occasions [35][46]. - The bakery emphasizes high-quality ingredients, with a commitment to using child-safe standards for raw materials, which is crucial for attracting family customers [41][43]. - The brand focuses on providing a "fresh" experience, with products served hot and straight from the oven, enhancing customer satisfaction [33][46]. Group 4: Future Expansion and Market Potential - The success of "Baking Memory" in Zibo has led to plans for further expansion, including a flagship store in Shanghai, indicating a scalable business model [44][46]. - The brand aims to tap into the overlooked market opportunities in smaller cities, suggesting a potential trend in family-oriented baking consumption [46][47].

天眼查App显示，近日，丹阳市丹北镇遐迩烘焙坊（个体工商户）成立，法定代表人为秦方伟，注册资 本5万人民币，经营范围为许可项目：食品销售；餐饮服务（依法须经批准的项目，经相关部门批准后 方可开展经营活动，具体经营项目以审批结果为准）一般项目：外卖递送服务；日用品销售；日用玻璃 制品销售；五金产品零售；五金产品研发；日用杂品销售；文艺创作；工艺美术品及礼仪用品销售（象 牙及其制品除外）；专业设计服务；文具用品零售；互联网销售（除销售需要许可的商品）；艺术品代 理；玩具、动漫及游艺用品销售；玩具销售；木制玩具销售；软木制品销售；日用木制品销售；日用百 货销售；美发饰品销售；家居用品销售；茶具销售；日用陶瓷制品销售；传统香料制品经营；服装服饰 零售；针纺织品销售（除依法须经批准的项目外，凭营业执照依法自主开展经营活动）。 ...

本食谱选自《面包大全 》 粗糖面包 材料： 高筋面粉 500 克 细砂糖 5 克 盐 8 克 蛋黄 50 克（约两个） 干酵母 5 克 牛奶 200 克 黄油 200 克 白巧克力碎 150 克 珍珠糖 150 克 腰果 150 克 制作过程: 1. 将干性（黄油、珍珠糖、白巧克力碎和坚果除 外）和湿性材料放入搅拌机，搅拌至面团能拉开 面膜，再加入黄油，搅拌至面团能拉开面膜，再 加入珍珠糖、白巧克力碎、腰果。 2. 将所有材料一起搅拌均匀。 3. 以室温 28℃，发酵 60 分钟。 4. 将面团分割成 300 克 / 个。 5. 分别滚圆，松弛 30 分钟。 6. 将面团按压排气。 7. 然后卷成橄榄形。 8. 放入烤盘。 9. 以温度 28℃、湿度 75%，发酵 60 分 钟。 10. 放 入 烤 箱 ， 以 上 火 200 ℃ 、 下 火 180℃，烘烤 25 分钟即成。 月度好文： 烘焙职人专访： 行业前辈： 史见孟 | 庄鸿铭 | 吴武宪 | 林育玮 | 林永志 曹继桐 | 干文华 | 黎国雄 | 陈聪敏 比赛冠军： 蔡叶昭 | 龚鑫 | 林业强 | 于鹏 | 张政海 | 鲁胚枝 | 冯英杰 | 吕浩 ...

Core Viewpoint - Haidilao has launched a "Super Dessert Station" in Shanghai, offering over 30 dessert options at affordable prices, indicating a strategic move to diversify its offerings beyond hot pot and enhance customer experience [1][4]. Group 1: Business Strategy - The introduction of desserts serves not only as a profit booster but also as a way to create a new customer experience during waiting times, enhancing the overall dining experience [4][12]. - The combination of main dishes and baked goods is becoming a significant trend among restaurant brands, with Haidilao following suit to increase customer engagement and sales [4][11]. - Other hot pot brands, such as Coucou, have successfully integrated desserts into their offerings, demonstrating a mature business model that elevates desserts to a strategic level [6][11]. Group 2: Market Dynamics - The dessert offerings from hot pot brands are designed to extend customer stay and increase average spending, with desserts acting as a natural profit supplement [12][14]. - The ability to leverage supply chain efficiencies allows Haidilao to offer desserts at lower prices compared to independent bakeries, enhancing its competitive edge [16][17]. - As customer acquisition costs rise, baked goods serve as a low-cost entry point to attract customers, making them an effective tool for driving foot traffic [19][21]. Group 3: Consumer Trends - The dessert market is particularly appealing to younger consumers, with 70% of dessert consumption driven by women aged 18-35, indicating a strong alignment with Haidilao's target demographic [26][24]. - The average spending on desserts has increased from 25 yuan in 2019 to an expected 42 yuan by 2025, reflecting a growing willingness to spend on dessert experiences [26]. Group 4: Competitive Landscape - The entry of major restaurant brands into the baking sector is reshaping the traditional baking industry, forcing smaller brands to adapt or risk being overshadowed [27][39]. - Traditional bakeries face challenges in competing with large chains on cost and talent acquisition, necessitating a shift towards more specialized and artisanal offerings [29][30]. - The market is expected to evolve into a more diverse landscape, where large chains dominate the mass market with affordability, while independent bakeries focus on quality and unique experiences [41].

Core Insights - The shift in retail landscape is evident as fast fashion brands like H&M are being replaced by dining establishments such as SHAKESHACK, indicating a broader trend of dining brands taking over retail spaces previously occupied by apparel and beauty brands [1][3]. Retail Landscape Changes - High-end malls, such as Shenzhen's iN City Plaza, have seen a significant transformation, with 50% of their space now occupied by dining brands like Mixue Ice City and Luckin Coffee, reflecting a nationwide trend of retail contraction [3][4]. - In Q2 of this year, dining establishments accounted for 30% of new openings in malls, with high-end malls seeing a ratio of 1.51 for dining openings to closures, highlighting an accelerated shift in retail dynamics [3][4]. Dining Brand Competition - Four main categories—tea and coffee, baking, hot pot, and noodle shops—are intensifying competition within mall dining spaces, with numerous brands clustering in prime locations [3][6]. - New tea brands are frequently appearing in key positions within malls, while baking brands are also expanding their presence, indicating a strategic focus on high-traffic areas [3][6]. Market Pressures and Opportunities - Shopping centers are increasingly reliant on dining brands due to rising vacancy rates, with projections indicating a 27% increase in empty spaces by mid-2025, particularly in tier-three cities [4][6]. - The apparel sector is facing significant challenges, with brands like ZARA reducing their store count from 183 to under 80, and others like GAP and H&M frequently closing stores [4][6]. New Market Entries - Over 120 new commercial projects were launched in the first half of this year, totaling approximately 9 million square meters, indicating a trend of continuous market entry despite existing vacancies [6]. - The restaurant sector is favored for its ability to attract customers, high turnover rates, and stable rental income, making it a preferred choice for mall operators [6][7]. Strategic Value of Malls for Dining Brands - Dining brands are increasingly recognizing the strategic value of mall locations, with 30% of Bawang Tea's stores situated in malls, primarily on the first floor, enhancing brand visibility [6][7]. - The standardized nature of the four main dining categories allows for quick adaptation and brand turnover, reshaping the commercial real estate landscape in China [7].

Core Viewpoint - The article discusses various aspects of the baking industry, highlighting trends, new openings, and techniques that are shaping the market. Group 1: Industry Trends - The opening of Hai Di Lao's bakery is noted for its low price point, suggesting a strategy to attract budget-conscious consumers [23] - A significant influx of foreign tourists in China is leading to increased demand for specific types of bread, indicating a shift in consumer preferences [23] - The article mentions a wave of bakery closures, with 100 bakery owners interviewed to understand what successful shops are doing right amidst this trend [23] Group 2: Techniques and Innovations - The article emphasizes the importance of mastering cold fermentation techniques to significantly enhance efficiency and revenue in baking [23] - It discusses the secrets behind maintaining the softness of bread, such as using yogurt in recipes, which is favored by bakers [23] - Insights from industry experts and champions in baking competitions are shared, providing valuable knowledge for aspiring bakers [24]

Core Viewpoint - The article discusses the process of making red bean bread using Haas dough, highlighting the steps involved in preparation and baking. Group 1: Ingredients and Preparation - The main ingredients include 900 grams of Haas dough and 600 grams of red bean particles [3] - The Haas dough is divided into portions of 300 grams each, rolled into balls, and allowed to rest for 20 minutes [5] - The dough is then rolled out before adding the red bean particles [6][9] Group 2: Baking Process - After adding the red bean, the dough is rolled from top to bottom, ensuring it is not too tight [10] - The rolled dough is shaped into a cylindrical form [11] - The dough is placed in a baking tray and allowed to ferment at 30℃ with 75% humidity for 60 minutes [16] - Once fermented, four slashes are made on the surface of the dough [17] - The dough is baked in an oven at 200℃ for the top and 190℃ for the bottom, with steam, for 25 minutes [18]

Group 1 - Chenghua District in Chengdu has established a new individual business named "Feichang He Shikong Baking Room" with a registered capital of 50,000 RMB [1] - The legal representative of the business is He Dajiang, and its operational scope includes small catering, food sales, and food internet sales [1] - The business is also authorized to conduct delivery services, provided it operates within the legal framework and obtains necessary approvals [1]

Group 1 - The company Blue Frog has opened its first bakery store in China, replacing the beverage bar at its Guomao location with a display of baked goods [2] - The new menu includes items such as banana cake, cranberry walnut European bread, and oatmeal red date country bread, with prices ranging from 12 to 42 yuan per item, making them more affordable compared to their typical burgers priced in the dozens of yuan [2] - As of early 2023, Blue Frog has expanded to 83 locations across 23 cities in China, with a projected total of 84 operational stores by August 2025 [2] Group 2 - In March 2023, Blue Frog faced food safety issues at its Beijing Youtang store, prompting the company to establish a special task force for internal inspections and to conduct thorough checks across all locations [3] - The company publicly apologized to consumers and committed to regular and surprise inspections to address food safety risks [3]

本食谱选自《面包大全 》 潘妮多拉 材料： 咕咕洛夫面团500克 柳途空橙丁100克 黄油适量 制作过程: 1. 将咕咕洛夫面团和柳橙丁拌均匀。 2. 再分割成300克/个，分别滚圆。 5. 在面团刀口处抹上黄油。 6. 放入烤箱，以上火180℃、下火210℃， 烘烤25分钟左右即成。 3. 然后放入圆形纸托，以温度28℃、湿度 75%，发酵60分钟。 4. 发酵好后，在表面划上十字刀口。 比赛冠军： 蔡叶昭 | 龚鑫 | 林业强 | 于鹏 | 张政海 | 鲁胚枝 | 冯英杰 | 吕浩然 | 王记 | 周振山 | 田孝清 | 于鹏 | 李骏 飞 | 刘欣茹 | 武子靖 | 张佳辉 月度好文： 烘焙职人专访： 行业前辈： 史见孟 | 庄鸿铭 | 吴武宪 | 林育玮 | 林永志 曹继桐 | 干文华 | 黎国雄 | 陈聪敏 1、 海底捞面包开业了！个位数的性价比，要靠"穷鬼友好面包"再圈一波粉？ 2、 144小时中国游，蜂拥而来的歪果仁最爱吃的面包竟然是这个... 3、 【独家专访】靠一只"黑麦小鸟圈"，这家苏州面包店飞出了烘焙圈！ 4、 10万家烘焙店闭店潮下，那些持续盈利的店铺做对了什么？我们走访了100位主理 ...