证券代码：603198 证券简称：迎驾贡酒 公告编号：2025-016 安徽迎驾贡酒股份有限公司 2025 年第二季度主要经营数据公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 根据《上海证券交易所上市公司自律监管指引第 3 号——行业信息披露》之 《第十二号——酒制造》相关规定，安徽迎驾贡酒股份有限公司现将 2025 年第 二季度主要经营数据披露如下： 一、报告期经营情况 （一）产品分档次情况 单位：万元 币种：人民币 | 产品档次 | 本期销售收入 | 主要代表品牌 | | --- | --- | --- | | 中高档白酒 | 81,654.00 | 洞藏系列、金星系列、银星系列 | | 普通白酒 | 20,994.32 | 百年迎驾贡系列、简装酒系列 | 注：按产品品质及销售价位段划分产品档次。 （二）产品销售渠道情况 单位：万元 币种：人民币 | 渠道类型 | 本期销售收入 | | --- | --- | | 直销（含团购） | 8,233.43 | | 批发代理 | 94,414.89 | （三）产品分 ...

21世纪经济报道肖夏 综合报道 古井贡酒、舍得酒业将先后推出不到30度的新品，抢在其他名酒的低度新品之前问世，继续为这一轮低 度酒热潮添砖加瓦。与此同时，小酒风潮再起，近期白酒企业密集推出100ml左右的小酒，此次古井贡 酒的新品就同时覆盖了低度、小酒两大热点。 7月烟酒类零售总额增长2.7% 前7月销售总额3740亿元 国家统计局8月15日披露的数据显示，7月全国烟酒类零售总额433亿元，同比增长2.7%；今年前7个 月，全国烟酒类零售总额3740亿元，同比增长5.2%。而从制造环节来看，7月全国酒、饮料和精制茶制 造业增长0.1%，前7个月同比增长4.1%。 今年秋糖会已有3000多家企业确定展位 8月12日，第113届全国糖酒会新闻发布会透露，目前已有3000多家企业确定展位，其中酒类板块有茅 台、洋河、汾酒、习酒、今世缘、国台、酒鬼酒、长城酒业等。 糖酒会官方表示，本届糖酒会将通过7大主题活动、70余家餐饮终端联动、700+消费场景的活动矩阵， 构建覆盖全城的消费生态体系，预计将有超过40万人次专业观众到会采购。今年秋糖会的展会部分将在 10月16日至18日在南京国际博览中心拉开帷幕。 贵州茅台酒将推 ...

Core Viewpoint - The company, JiuGuiJiu, is experiencing a significant decline in net profit and revenue for the first half of 2025, attributed to ongoing challenges in the liquor industry and a cautious market environment [1][3][4]. Financial Performance - The expected net profit attributable to shareholders for the first half of 2025 is projected to be between 8 million and 12 million yuan, representing a decline of 90.08% to 93.39% compared to the same period last year [1][3]. - The anticipated operating revenue for the same period is approximately 560 million yuan, reflecting a year-on-year decrease of around 43% [1][3]. - Basic earnings per share are expected to be between 0.0246 yuan and 0.0369 yuan, down from 0.3724 yuan per share in the previous year [3]. Industry Context - The liquor industry continues to face deep adjustments, with increased pressure on smaller enterprises and cautious payment willingness from distributors [3][4]. - The company is focusing on strengthening market foundations and adjusting product pricing and channels to navigate the challenging environment [4]. Strategic Initiatives - The company plans to enhance performance through various strategies, including promoting consumer purchasing intent via events, expanding sales channels, and controlling costs while ensuring operational needs [4]. - A collaboration with the well-known brand "胖东来" is set to launch a co-branded product, which is expected to improve market coverage and brand influence for JiuGuiJiu [5][6].

Core Viewpoint - The Chinese liquor industry is currently in a period of adjustment, facing challenges such as high inventory levels and price inversion, prompting major liquor companies to explore new strategies to navigate this cycle [1][3][7]. Group 1: Market Conditions - The white liquor industry is experiencing a weak performance in wholesale prices, with many top brands falling below their reference wholesale prices during the "618" promotional event [1][2]. - The average inventory turnover days in the industry have reached 900 days, a 10% increase year-on-year, with inventory levels rising by 25% [3]. - Price inversion is prevalent, affecting 60% of companies, indicating a significant supply-demand imbalance and increasing channel pressures [3]. Group 2: E-commerce Strategy - Major liquor companies are increasingly embracing e-commerce, with a notable rise in online sales, which exceeded 60 million bottles and generated over 30 billion yuan in sales from January to May 2025 [4]. - Companies like Moutai and Yanghe are actively engaging with major e-commerce platforms to enhance their online presence and sales strategies [3][4]. Group 3: Product Innovation - To attract younger consumers, several liquor companies are launching low-alcohol products, with Wuliangye and Shui Jing Fang planning to introduce new products with lower alcohol content [6]. - The market for low-alcohol liquor is significant, with a market size of approximately 450 billion yuan, accounting for nearly half of the total liquor consumption [6]. Group 4: Competitive Landscape - The current market environment is characterized by intense competition, with companies needing to innovate and adapt to survive, as evidenced by the historical context of previous downturns in the industry [7][8]. - The strategy of introducing lower-alcohol products is seen as a way to capture a broader audience and compete with other alcoholic beverages like beer and wine [8].

Group 1: Product Development - The company plans to launch a 28-degree Guojiao 1573 and is developing a 6-degree product to meet the demand for lower-alcohol beverages [1][3][4] - The low-alcohol Guojiao 1573 has increased its proportion from 15% to 50%, becoming a new growth driver for the company [3][4] - The company aims to capture the younger demographic, which prefers personalized, lower-alcohol, and visually appealing products [4] Group 2: Financial Performance - In 2024, the company achieved a revenue of 31.196 billion yuan, a year-on-year increase of 3.19%, and a net profit of 13.473 billion yuan, up 1.71% [4] - The Guojiao brand remains in the 20 billion yuan category, while the Luzhou Laojiao brand has surpassed 10 billion yuan [4] Group 3: Market Trends and Channels - The company noted a significant growth in instant retail, with a market size nearing 20 billion yuan and an expected penetration rate of 6% by 2027 [5][6] - E-commerce live streaming has become a core platform for new product launches, with sales figures showing explosive growth [5][6] Group 4: Industry Insights - The chairman stated that the idea of simultaneous volume and price increases is a fallacy, emphasizing that achieving one often requires sacrificing the other [10] - The company sees substantial market potential, with only 1/10 of the market share in cities and less than 1% in county-level markets [12] Group 5: Dividend Policy - The company approved a dividend plan for 2024-2026, ensuring that cash dividends will not be less than 65%, 70%, and 75% of the net profit for those years, respectively [13][15] - The proposed cash dividend for 2024 is 45.92 yuan per 10 shares, totaling approximately 6.759 billion yuan, which is about 65% of the net profit [13][15]

Core Viewpoint - The company reported a revenue of 23.578 billion yuan for 2024, reflecting a year-on-year growth of 16.41%, and a net profit of 5.514 billion yuan, up 20.15% from the previous year [3][4]. Financial Performance - The company achieved a net cash flow from operating activities of 4.728 billion yuan, which is a 5.15% increase year-on-year [4]. - The total short-term and long-term borrowings amounted to approximately 91.6382 million yuan, with short-term borrowings at 5.0382 million yuan and long-term borrowings at 4.16 million yuan [6][7]. Market Strategy - The company maintains a nationalization and mid-to-high-end strategy, focusing on optimizing product structure and expanding market share in various price segments [3][11]. - The revenue structure is divided into 60% from the domestic market and 40% from the external market, with a national coverage rate exceeding 70% [5]. Challenges and Responses - The company acknowledges the challenges posed by the upgraded alcohol prohibition policies, reduced demand in the wedding market, and intensified regional competition [11]. - In response to market feedback regarding price increases and counterfeit products, the company has implemented unique packaging designs and anti-counterfeiting measures, along with a dedicated team for market order maintenance [10]. Future Outlook - The company has not set annual growth targets for the current year, indicating a strategic shift towards slower growth, which is becoming a consensus in the industry due to slowing population growth and intensified competition [11]. - Future profit growth will be driven by optimizing resource allocation and enhancing operational efficiency [11].

Core Viewpoint - The Chinese liquor industry is experiencing a deep adjustment in 2024, characterized by declining production and sales, sluggish terminal movement, shrinking consumption scenarios, and insufficient consumer confidence, leading to price inversions for various products [1] Group 1: Industry Trends - The liquor industry is facing dual declines in production and sales, with a notable slowdown in revenue growth for liquor companies in 2024 [1] - The number of liquor companies experiencing revenue declines increased from 2 to 6 compared to the previous year, with brands like Jiu Gui Jiu and Shun Xin Agriculture facing significant downturns for two consecutive years [1] Group 2: Sales Expenses - The total sales expenses for 19 listed liquor companies reached 45.87 billion yuan in the previous year, marking an 11% year-on-year increase, which outpaced revenue growth [2] - The median sales expense ratio rose from 16.26% to 19.1%, indicating a growing burden on companies [2] - Notably, Wu Liang Ye had the highest sales expenses at 10.692 billion yuan, followed by Gu Qing Gong Jiu and Kweichow Moutai [2] Group 3: Management Expenses - The total management expenses for listed liquor companies amounted to 22.85 billion yuan, slightly up from 22.66 billion yuan the previous year, with a median management expense ratio of 7.27% [3] - Eleven companies reported an increase in management expenses, while eight companies saw a decline [3] - Companies like Shanxi Fen Jiu, Shui Jing Fang, and Tian You De Jiu experienced management expense growth exceeding 10% [3] Group 4: Expense Ratios - Jiu Gui Jiu had the highest sales expense ratio at 42.94%, followed by Jin Zhong Zi Jiu at 31.84% and Gu Qing Gong Jiu at 26.22% [4] - Kweichow Moutai had the lowest sales expense ratio at 3.24%, indicating efficient cost management [4] - The management expense ratios for Tian You De Jiu, Jiu Gui Jiu, and Jin Zhong Zi Jiu exceeded 10%, while companies like Wu Liang Ye and Kweichow Moutai maintained lower ratios [4]