Core Insights - The inbound tourism in China is expected to reach new heights in the second half of the year, driven by a significant increase in foreign visitors and the implementation of visa-free policies [1][6] Inbound Tourism Growth - In the first half of the year, the number of foreign visitors entering and exiting China reached 38.05 million, a year-on-year increase of 30.2% [1] - Visa-free entry for foreign visitors has surged, with 13.64 million entering without a visa, accounting for 71.2% of all inbound tourists, marking a 53.9% increase year-on-year [1] - Major cities like Shanghai, Beijing, Chengdu, and Xi'an have become popular destinations, with significant increases in foreign tourist hotel bookings, exceeding 130% [1] Visa-Free Policies - As of June 2025, China has implemented unilateral visa-free policies for 47 countries and extended transit visa-free stays to 240 hours for 55 countries, enhancing the convenience for foreign visitors [3] - The number of foreign visitors to China is projected to reach 32.54 million in 2024, with 20.11 million expected to enter visa-free, reflecting growth rates of 80.7% and 112.3% respectively [3] Consumer Behavior and Spending - The introduction of "immediate refund" policies for outbound tax refunds has lowered shopping costs for foreign tourists, leading to increased consumer enthusiasm [7] - In 2024, inbound tourist spending is expected to account for approximately 0.5% of China's GDP, indicating significant growth potential compared to 1% to 3% in other major countries [7] - The first month of optimized tax refund policies saw a 116% year-on-year increase in the number of tax refund applications, indicating a positive trend in attracting foreign shoppers [7] Cultural Experience and Product Offerings - Cultural experience products have emerged as a new highlight in inbound tourism, with bookings for immersive activities like intangible cultural heritage workshops and folk performances surging by 300% [8] - Specific cultural experiences, such as Sichuan opera face-changing and Beijing opera performances, have seen nearly tenfold growth in bookings on overseas platforms [8] Market Opportunities for Businesses - The inbound tourism market in China presents a trillion-yuan growth opportunity, with favorable policies and market recovery creating significant development prospects for tourism enterprises [9] - Companies are encouraged to analyze market trends and consumer demands to maintain growth momentum in inbound tourism, focusing on differentiated and diverse tourism services [9]

【第一财经智享会员专属】 【 今 日 早 盘 】 4 月 3 0 日 ， 三 大 股 指 开 盘 涨 跌 不 一 ， 上 证 指 数 开 盘 报 3 2 8 4 . 0 8 点 ， 跌 0 . 0 8% ， 深 成 指 开 盘 报 9 8 6 3 . 5 点 ， 涨 0 . 1 4% ， 创 业 板 指 开 盘 报 1 9 3 6 . 1 2 点 ， 涨 0 . 2 2% 。 电 力 股 持 续 调 整 ， 宠 物 经 济 、 维 生 素 、 存 储 器 概 念 股 走 弱；PEEK材料题材持续活跃，消费电子、光刻机、AI应用概念股活跃。 今日嘉宾观点 今日券商观点 ① 中信建投：机器人及智驾迎密集催化，短期科技成长主线或仍占优 中信建投研报表示，本周上海车展开幕，主机厂新车型集中亮相，自主品牌通过智能化上攻重塑品牌力，华 为、地平线及Mome n t a等头部智驾供应商密集宣发。整体内需改善及科技成长仍为汽车板块两条清晰投资主 线，前者依赖刺激政策进一步加码及新车供给提振需求，后者依赖技术迭代、客户拓展及风偏上修。 国联证券投资顾问刘俊认为，从估值水平、政策环境以及市场动能来看，当前市场整体仍具备做多基础。 ...

五一档已成为商业地产开业高峰期，全国多地商业项目选择在这一黄金档期集中开业，形成商业竞争新格局。 据统计，即将开业的重要项目包括厦门蔡塘爱琴海购物中心、厦门和美天地、拉萨王府井购物中心、泰兴凤栖奥特莱斯、 沈阳环球港动感城、昆山荟品仓城市奥莱等。 这些项目普遍采取"首店引流"策略，首店率普遍在30%以上，如拉萨王府井引入30%的首进拉萨品牌，厦门和美天地的首 店形象店占比达40%，厦门蔡塘爱琴海超60家首店定制店，顺德万象汇引入超50%佛山或顺德首店。 这种首店经济不仅提升了商场档次和吸引力，也反映了商业项目在竞争中突围的必然选择。 离境退税引爆消费复苏新动能 Malltowin商业与地产周报 2025.4.21-2025.4.27 1 每周趋势导读 五一大批新商业体集中开业 一季度多地离境退税销售额同比大幅增长，商务部将支持打造一批国际消费聚集区和入境消费友好商圈。 数据显示，重庆市离境退税销售额同比增长近5倍，北京市离境退税申请单份数同比增长128%，销售额同比翻一番。 2024年上海市接待入境游客670.6万人次，同比增长84%，广东省政府强调"大力推进免税店建设，优化离境退税'即买即 退'服务"，北京 ...