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广州零售市场观察:空置率趋稳,超市“新鲜”升级抢客源
Sou Hu Cai Jing· 2025-07-11 17:43
Core Insights - The retail market in Guangzhou shows stability with a slight increase in vacancy rates and a decrease in average rental prices, indicating a cautious but evolving landscape for retail properties [1][2]. Retail Market Overview - The retail property vacancy rate in Guangzhou for the first half of 2025 is reported at 12.7%, with a minor increase of 0.1 percentage points year-on-year and a decrease of 0.2 percentage points quarter-on-quarter, demonstrating better stability compared to the office market [1][2]. - Average rental prices in Guangzhou have decreased by 0.3% year-on-year, now standing at 619.1 yuan per square meter per month [2]. Changes in Consumer Behavior - The restaurant sector is experiencing significant changes, with major dining establishments adopting a more cautious approach due to declining profit margins, contrasting with the more optimistic outlook of upgraded dining brands [2]. - National retail innovation pilot policies are driving changes in consumer behavior, promoting trade-in programs and the integration of online and offline shopping experiences [5]. Retail Innovations and Trends - The first batch of 38 cities has been designated as national retail innovation pilot cities, reflecting a shift in consumer trends towards green and circular consumption [5]. - New retail formats are emerging, including second-hand stores and the integration of live streaming in physical retail, enhancing the online-offline fusion trend [5]. Supermarket Sector Developments - The supermarket sector is undergoing significant transformations, with a focus on enhancing the freshness of products and introducing new operational concepts [7][9]. - Notable changes include the introduction of a higher proportion of imported goods, an increase in fresh and baked goods, and the implementation of a "fresh" shopping experience in stores like Dailian [7][9]. - Dailian's recent store renovations aim to cater to younger consumers by expanding product offerings, including a significant increase in baked goods and ready-to-eat meals [9]. Challenges and Future Outlook - While many supermarkets are pursuing renovations, the success of these changes will ultimately depend on consumer acceptance and the ability to meet market demands while maintaining competitive pricing [11].
这届985毕业生直播带货一把好手!50余款产品热销全网供不应求
量子位· 2025-07-11 04:00
白交 发自 凹非寺 量子位 | 公众号 QbitAI 了不得! 这届学生毕业季卖上货了—— 结果热销全网,50余款「毕业成果」累计吸引全网3000万观众围观和拼购。 是酱婶的,这不正好毕业季,中国农业大学办了场 特殊的毕业典礼 。 来自全国各地的毕业生,带着他们的「成果」回到母校—— 什么国产树上熟榴莲、什么玉露香梨汁,还有妮娜皇后葡萄、富硒黑小麦粉、低升糖指数鲜食玉米、羊驼绒 等等。 然后就在拼多多上直播带货起来,结果收获不小,很快就供不应求了。 已举办16年的「科技小院」 原来啊,这些学生都来自于一个叫做「科技小院」的项目。 这个项目是由中国工程院院士张福锁首创。2009年,首个科技小院在河北曲周建立,旨在为小农户提供 「零距离、零时差、零门槛、零费用」的科技服务。 16年间,科技小院的整体规模已经扩展到了1800多个,覆盖全国各地。 因此科技小院的学生,他们的课堂不在教室,而是分散在各地的乡村。他们的课题,也是实实在在地在田间 地头,解决农产品种植问题。 比如像 国产榴莲 的生产问题。 我们知道,作为全球最大的榴莲进口国和消费国,受限于气候等原因,我国大部分榴莲进口自泰国、马来西 亚等海外产区。也是近几 ...
中国企业加速出海步伐,尼尔森IQ研讨会揭示欧洲及亚太市场新机遇
Jin Tou Wang· 2025-07-10 08:29
Group 1: Event Overview - The "Breaking Waves: Eurasia - Consumer and Market Insights Seminar" hosted by NielsenIQ (NIQ) focused on market trends in Europe and the Asia-Pacific region, discussing consumer behavior insights, market entry strategies, and brand internationalization strategies to aid companies in overseas expansion [1] - The seminar attracted nearly 100 senior executives from Chinese enterprises and included representatives from the Ministry of Commerce, the China Chamber of Commerce for Import and Export of Foodstuffs, and the Investment Promotion Service Center of Chaoyang District, Beijing [1] Group 2: Market Insights - NIQ's data indicated a 2.9% growth in global fast-moving consumer goods (FMCG) sales as of March 2025, with Europe accounting for 36% and Asia-Pacific for 17% of the global market [2] - The European market is characterized by increased price sensitivity among consumers and a growing demand for sustainable and health-oriented products, with significant growth potential in Eastern Europe and expansion opportunities in Western Europe [2][3] Group 3: Brand Strategies - Chinese brands are gaining a foothold in the technology and durable goods sectors by offering competitively priced and high-performance products, particularly in smart home ecosystems [3] - NIQ emphasized the need for brands to adapt to local cultures and innovate to capture consumer mindshare when entering international markets, particularly targeting the X generation through omnichannel marketing and personalized experiences [4] Group 4: Internationalization of Chinese Brands - Successful case studies of Chinese brands include Huaxizi, which achieved premium positioning through cultural elements, and Bawang Tea, which met European consumer needs through functional innovation [5] - NIQ highlighted the importance of transitioning from product advantages to model advantages for Chinese brands, focusing on supply chain optimization and localized operations for rapid market expansion [5] Group 5: Future Trends and Opportunities - NIQ's latest market monitoring data revealed that emerging consumer trends and digital transformation are driving the global FMCG market's expansion, with cross-border e-commerce channels growing at an annual rate of 28% [6] - NIQ aims to support Chinese brands in accurately understanding different market dynamics and building global competitiveness, facilitating the transition from "Made in China" to "Global Brand" [6]
荷风送暖共富路:海归新农人的“奶奶侨助工坊”
Zhong Guo Xin Wen Wang· 2025-07-09 13:13
Group 1 - The core idea of the articles revolves around the innovative agricultural practices of Hong Zhihao, a returnee entrepreneur who focuses on the cultivation and commercialization of lotus seeds in Hangzhou, Zhejiang Province [1][2][7] - Hong Zhihao's journey began with a personal connection to lotus seeds, leading him to leave a banking career to pursue agriculture, particularly in fresh lotus seed production [1][2] - The initial challenges included finding suitable lotus seed varieties and addressing the delicate nature of the product, which requires prompt processing to maintain quality [1][2] Group 2 - Technological advancements play a crucial role in enhancing production efficiency, including the development of automatic harvesting equipment and innovative preservation techniques that extend the shelf life of lotus seeds [2] - The business model has achieved significant growth, with an average annual sales increase of 300% over the past four years, facilitated by leveraging overseas Chinese networks for market access [2][6] Group 3 - The establishment of the "Nai Nai Overseas Chinese Assistance Workshop" integrates the lotus seed industry with local elderly employment, providing simple job opportunities for seniors in the community [4][5] - The workshop has created around 200 job positions for elderly residents, resulting in an average annual income increase of over 10,000 yuan per person, while also contributing to the collective economy of the village [6][7] - The model has been recognized as an excellent practice case in Zhejiang Province and is being promoted to other regions, demonstrating its potential for rural revitalization [6][7]
八点半“输血”36家门店,仲家汇能否“绝地求生”
Qi Lu Wan Bao Wang· 2025-07-08 03:27
齐鲁晚报.齐鲁壹点李梦瑶 仲家汇门店有货了。 近日,济南仲家汇多家门店因八点半的货品"输血"迎来转机。7月8日起,36家双方联合运营门店将分批 试营业。这场以"托管式加盟"为名的合作,既让深陷债务危机的仲家汇获得喘息之机,也成为八点半加 速布局济南市场的关键一步。然而,面对仲家汇上亿元货款拖欠、百余家门店关停的困局,以及济南便 利店市场的激烈厮杀,这次"输血"能否实现双赢,仍是未知数。 随后,记者又走访了仲家汇的青后店、山东书城店、按察司街店等,其货架上的货品都进行了补充。店 员也均告知,货品均由八点半配送。 一门店店员透露,除蔬菜水果外,其他货品都是八点半供应,甚至门店收银系统也已更换为八点半系 统,"我们还接受了八点半运营模式、组织架构等相关培训"。 30余门店货品已补充 部分门店今起重新营业 7月7日,齐鲁晚报.齐鲁壹点记者来到仲家汇(千佛山店),鲜食、香烟、日用品、饮料和休闲食品等货架 已填充货物,还增加了不少网红零食、咖啡浓缩液、果茶等新品。据店员透露,货品都是近两日陆陆续 续补充的,门店8日起重新开张。门店的店招、门店布局暂无变化,而货品均来源于另一连锁便利店 ——八点半。 记者从仲家汇济南总部一 ...
房山鲜食玉米开启采摘季,半天就能送上北京市民餐桌
Xin Jing Bao· 2025-07-03 07:51
凌晨四点半,北京市房山区窦店镇窦店村的玉米地已经亮起头灯。近期,房山区窦店镇的鲜食玉米开启采摘季, 天微亮时,农户们就打着手电筒穿梭在玉米地里。近百亩的玉米地是窦店村经营五年的产业,从种植生产到包装 销售,全产业链发展带领村庄走上致富之路。 7月,窦店镇窦店村鲜食玉米开启采摘季。受访者供图 半天送上市民餐桌,玉米现掰现卖 窦店村村民田艳辉是村里第二农场的主管,天还未亮,她就在一人多高的玉米秆间劳作。她需要检查玉米的饱满 度与成熟度,采摘下来,做好分类。随着不断的咔嚓声,玉米被一个个采摘下来,田艳辉说,只要客户下单,他 们就会根据当日订单精准开展采摘工作。 窦店村第二农场里的采摘工人,有一半都来自窦店村。为了保障鲜食玉米的质量,窦店村第二农场在采摘环节仍 坚持人工作业。赵永胜说:"我们的鲜食玉米都是独立包装的,品质是我们玉米的特色,只有人工采摘,才可以辨 别、分选出不同大小的优质玉米,这是机器暂时无法实现的。" 如今,窦店村已将鲜食玉米打造成"鲜玉米窦"品牌,以其低脂营养、清香甜糯的特点,成为窦店村的一张"金名 片"。"窦店村的玉米品牌收获了消费者的认可,在线上线下都收获好评,品牌的打造也提升了鲜食玉米的经济价 ...
清美品上生活自营超级市场盛大开业!携万份鲜鸡蛋空降长宁!
Zhong Guo Shi Pin Wang· 2025-07-02 07:17
上海2025年7月9日,沪上市民餐桌将迎来重磅新成员!清美集团倾力打造的品上生活自营超级市场,即 将在长宁区百联西郊购物中心盛大开业!这座面积达 5000m²的超级市场,以"自种、自养、自产、自 销"的全产业链模式,承诺为上海市民带来新鲜直达、价格实惠的生鲜食材与日用好物,并且无需任何 会员费,直接让利消费者! 品上生活作为清美集团打磨27年的新业态,依托集团强大的全产业链优势,实现了从田间地头、养殖基 地到门店货架的无缝衔接。没有中间商环节,这意味着消费者在这里购买的每一份生鲜产品,都拥有严 格品控和可追溯的源头,最大程度保障食品安全品质,真正做到"新鲜看得见,实惠摸得着"。 开业狂欢三重好礼,福利引爆西郊商圈 为庆祝品上生活首店开业,清美集团豪掷三重好礼,诚意满满。 一重礼:万份鸡蛋免费送! 7月9日-7月11日,顾客只需到店完成大众点评打卡+收藏或在社交媒体(小红书、抖音、视频号等)发 布品上生活开业信息并附现场照片,即可免费领取新鲜鸡蛋1盒! 7月9日-7月15日,单笔实付金额满 158元,即可获得一次抽奖机会,中奖率100%,每日先到先抽,惊喜 奖品送不停。 三重礼:千款好物劲省价! 开业千款好物, ...
济南今年谋划实施粮食、蔬菜、畜禽等重点产业项目309个
Qi Lu Wan Bao Wang· 2025-07-02 05:31
济南不断培育农业品牌体系,聚力打造"1+15+N"农业品牌矩阵,提升品牌农产品市场影响力,"泉水人 家"市域公用品牌授权企业和产品分别达到140家、420款;组织开展"泉水人家"品牌季系列活动,30个 品牌获评首届"济南好农品","好品山东"等省以上农业知名品牌发展到77个,培育全国名特优新农产品 48个。 济南加强搭建产销对接平台,发挥济南市农业产业协会组织优势,分行业、分领域组建草莓、农产品电 商等7个行业分会和章丘大葱、鲜食玉米等11个产销联盟,在华联、富群等大型商超设立8个"泉水人 家"展销专区,累计组织530余家农业经营主体开展进社区、进公园等产销对接活动29场,方便市民就近 一站式购买优质泉城农品。推动23家优质企业入驻"山东好品"上海、横琴推广中心,持续拓展长三角、 粤港澳等高端消费市场。 济南继续丰富乡村消费场景,抓好泉韵乡居和美乡村片区建设运营,新启动建设莱芜区"齐鲁情·映山 红"、章丘区"明山绣水"等10个市级以上片区,推介片区乡村游精品线路20条,统筹现有片区乡村风 貌、特色产业、民俗文化等资源禀赋,开展研学、采摘、美食节、文艺演出等特色活动46场。 会上,济南市农业农村局党组书记、局长 ...
钱大妈上市优选食材,以品质为核心,打造生鲜零售新标杆
Sou Hu Cai Jing· 2025-07-02 01:14
能做到这两点,除了要有严格的规则外离不开钱大妈强大的供应链体系,为了能更好的落实"不卖隔夜 肉"理念,钱大妈积极布局全国集采基地,深入田间地头,与优质种植、养殖基地合作,直接从源头采 购食材,减少了中间环节,不仅降低了采购成本,还能确保食材的品质和新鲜度。在仓储配送方面,钱 大妈自建仓储配送体系,布局产地仓,运用自动化设备智能分拣,并依托智能调度算法规划最佳配送路 线,实现了食材从产地到门店的快速配送,最大限度地保障了食材的新鲜度及到店时间,让消费者每天 都能买到新鲜的食材。 经过多年的稳健发展,钱大妈已在全国多个城市开设门店,形成了较为完善的销售网络。其独特的商业 模式和务实的经营策略,让钱大妈在社区生鲜市场的竞争中脱颖而出。相信未来,随着市场竞争的日益 激烈和消费者需求的不断变化,钱大妈会继续发挥其优势,不断创新和优化自身的经营模式,引领生鲜 零售行业走向更加美好的未来。 钱大妈自2012年创立以来,一直秉持着"不卖隔夜肉"的经营理念,这看似简单的一句话,却成为了钱大 妈在生鲜市场中脱颖而出的关键。在传统的生鲜销售模式中,隔夜肉的销售屡见不鲜,不仅存在食品安 全隐患,也影响了消费者的食用体验。而钱大妈敢于 ...
南疆近二十一万平方公里土壤地球化学调查发现—— 沿天山南麓,有条千公里“硒腰带” 全面摸清南疆土壤的五十四种元素和指标数据
Ren Min Ri Bao· 2025-07-01 22:07
Core Insights - The Xinjiang Uyghur Autonomous Region's Natural Resources Department and the Xi'an Geological Survey Center have completed a comprehensive soil geochemical survey in southern Xinjiang, covering nearly 210,000 square kilometers over nine years, identifying 54 elements and indicators in the soil [1][2] - A significant finding is the discovery of a "selenium belt" stretching nearly 1,000 kilometers along the southern Tianshan Mountains, with 4.9 million acres of selenium-rich land, including 1.13 million acres of selenium-rich farmland, accounting for 27% of the arable land in southern Xinjiang [1][2] Group 1 - The soil geochemical survey focused on oasis areas, collecting 24,000 data points on nutrient elements, heavy metals, and health-related elements, resulting in the most systematic and spatially precise soil geochemical mapping data for southern Xinjiang to date [1] - The survey identified that 10% of the certified selenium-rich land in China is located in five areas of southern Xinjiang, totaling nearly 300,000 acres [1] - In addition to selenium, the survey found that calcium and magnesium-rich lands cover 99.3% and 91.8% of the oasis area, respectively, while molybdenum-rich land accounts for 20.2%, primarily in the Aksu-Kuerle region [1] Group 2 - Based on over 2,000 samples of plants and animals, the survey identified 22 types of selenium-rich products, including three grain crops (wheat, rice, corn), seven fruits and vegetables (fresh chili, fresh tomato), three livestock products (eggs, chicken, beef), and two spices (garlic, cumin) [2] - The survey data covers 97% of the arable land in southern Xinjiang, with all farmland classified as alkaline soil, of which 33.4% is strongly alkaline; 99.8% of the soil is classified as priority protection clean soil [2] - The soil nutrient evaluation indicates that the total phosphorus and potassium content is primarily moderate to rich, with 908,100 acres of high-quality farmland and 2,102,700 acres of suitable soil for green food production identified, mainly in the Yarkand Basin, Kuqa Basin, along the Aksu River, and western Kashgar [2]