Core Viewpoint - Nissan is undergoing a significant transformation through its "Re:Nissan" plan, aiming to reshape its global production system and find new growth momentum amid the evolving automotive industry landscape [1][3]. Group 1: Strategic Restructuring - The "Re:Nissan" plan involves a comprehensive strategic overhaul focusing on capacity optimization, organizational streamlining, and technology concentration to enhance competitiveness [3]. - The restructuring includes the closure of inefficient production capacities and a shift from "scale expansion" to "lean operations," with a goal of reducing global factories to 10 and maintaining a 100% capacity utilization rate [3][5]. - The new management team has demonstrated remarkable decision-making efficiency by quickly launching the "Re:Nissan" plan, transitioning from a reactive crisis response to proactive strategic change [3][5]. Group 2: Financial Stability and Investment - The new management successfully issued bonds worth 860 billion yen, providing solid support for daily operations and earmarking funds for future technology development and strategic investments [5]. - The CEO emphasized a cautious management approach while actively seizing potential opportunities for robust recovery [5]. Group 3: Market Positioning and Product Development - Nissan's positioning in the Chinese market has evolved, now seen as a "main engine" and "innovation source" for global revival, with a strategy of "in China, for China, and to the world" [5][6]. - The company plans to launch 10 new energy models by summer 2027, with 9 under the Nissan brand, including the Frontier Pro PHEV and the N7 electric sedan, showcasing advanced technology and targeting family users [6][8]. Group 4: Technological Advancements and Collaborations - Nissan will invest an additional 10 billion yuan in its joint venture with Dongfeng Nissan for technology center expansion, recognizing the local team's innovation capabilities and granting them lead roles in vehicle development [8]. - The company is building a smart partner ecosystem through strategic investments and collaborations with leading tech firms, enhancing its technological capabilities [8]. Group 5: Global Export Strategy - Nissan's new energy models developed in China are set to enter the global market, with the Frontier Pro PHEV and N7 as key strategic models, leveraging Nissan's global dealer network [8]. - China is transitioning from a mere consumer market to a dual center for technology output and product export [8]. Group 6: Performance in Electric Vehicle Technology - Nissan, as the first Japanese automaker to participate in Formula E, has integrated its extensive automotive and electric vehicle development experience, achieving significant success in the racing series [9][11]. - The company's focus on energy management and efficiency in electric vehicles is reinforced by its competitive performance in Formula E, contributing to its confidence in the electric drive journey [11].

Group 1 - Nissan has formed a new joint venture with Dongfeng Motor Group, with a registered capital of 1 billion RMB, where Nissan (China) Investment Co., Ltd. holds 60% and Dongfeng holds 40% [2] - The joint venture aims to expand Nissan's automobile export business, positioning China as a key export base for the company [2][5] - Nissan plans to leverage resources from its joint ventures in China to enhance its global revival strategy, with a focus on exports, product development, and brand enhancement by 2025 [2][5] Group 2 - Nissan's electric vehicle model N7, developed locally in China, has shown strong sales performance, with 6,189 units sold by June 2025 and over 10,000 units delivered since mid-May [3] - The company aims to accelerate its electric vehicle development in China, with plans to invest over 10 billion RMB by the end of 2026 to enhance R&D capabilities [4] - The "Re:Nissan" revival plan includes cost optimization strategies, targeting a total cost reduction of 500 billion JPY by the fiscal year 2024 [5]

Core Viewpoint - Nissan is facing its most severe crisis since 1999, with a net loss of 670.9 billion yen (approximately 32.6 billion RMB) and negative free cash flow, marking a financial cliff that puts the company at a crossroads of survival [1][2]. Financial Performance - Nissan reported its worst financial results in 25 years, with a net loss of 670.9 billion yen and an operating profit margin of less than 1% [1][2]. - The company aims to cut costs by 500 billion yen by the fiscal year 2027 and reduce its production capacity from 3.5 million to 2.5 million vehicles [2]. Strategic Initiatives - The new CEO, Ivan Espinosa, has launched the "Re:Nissan" revival plan, which includes closing seven factories and laying off 20,000 employees [2]. - Nissan plans to focus on six core markets globally, with China identified as a strategic priority for the next three years [2][5]. Market Challenges - Nissan's global sales declined by 2.8%, with an 88% drop in operating profit, particularly struggling in the U.S. and Chinese markets [4]. - In the U.S., sales of the Rogue SUV fell nearly 10%, and the Titan pickup was discontinued, while in China, sales plummeted by 12.2% [4]. Competitive Landscape - Nissan's electric vehicle, Leaf, has been outperformed by competitors like BYD and Tesla in key areas such as range and acceleration [4]. - The company's CHAdeMO charging standard has been phased out in favor of more widely accepted standards, and the new electric vehicle Ariya has seen poor sales performance [4]. Collaboration and Partnerships - Nissan's collaboration with Honda has ended due to fundamental disagreements over platform control and technology integration [5]. - The company is exploring potential partnerships with firms like Foxconn and some U.S. tech companies, but these discussions are still in early stages [5]. Future Outlook - Nissan views the Chinese market as crucial for its recovery, despite a significant drop in sales from 1.13 million units in 2018 to under 700,000 units [6][7]. - The company is adapting to local market dynamics by decentralizing R&D to Chinese teams and planning to launch 10 new energy models by 2027 [6]. - The success of Nissan's "Re:Nissan" plan hinges on its ability to tell a new story in the smart electric vehicle era within three years, or it risks irreversible decline [6].

Core Viewpoint - Nissan's financial performance for the fiscal year 2024 shows significant declines, with a net sales drop of 0.4% and a net loss of 670.9 billion yen, marking the worst profit performance in over 20 years [2][3] Financial Performance - For the fiscal year 2024, Nissan's consolidated net sales were 12.6 trillion yen (approximately 624.8 billion RMB), a decrease of 0.4% year-on-year [2] - Operating profit fell to 69.8 billion yen (approximately 3.46 billion RMB), down 87.7% year-on-year [2] - The company reported a net loss of 670.9 billion yen (approximately 33.27 billion RMB), compared to a profit of 326.6 billion yen (approximately 16.20 billion RMB) in the previous fiscal year [2] Cash Flow and Restructuring Plans - Nissan's automotive business free cash flow was -242.8 billion yen (approximately -12 billion RMB), with overall free cash flow at -217.5 billion yen, a stark contrast to 148.2 billion yen in the previous fiscal year [2] - The company announced a restructuring plan, "Re:Nissan," aiming to save 500 billion yen in fixed and variable costs by fiscal year 2026 [4] - Nissan plans to reduce its manufacturing bases from 17 to 10 by fiscal year 2027, optimizing efficiency and cutting costs [4] Workforce Reduction - Nissan plans to cut at least 20,000 jobs globally between fiscal years 2024 and 2027, affecting various functions including manufacturing, sales, and management [5] Market Performance - Global sales for Nissan in fiscal year 2024 were 3.2981 million units, a decrease of 4.3% year-on-year [7] - In the Chinese market, sales dropped significantly to 650,700 units, down 18.6% year-on-year, marking the steepest decline in a single market [7][8] Investment in Electric Vehicles - Nissan plans to invest 10 billion RMB in China by the end of 2026, focusing on electric vehicle R&D and infrastructure [9] - The company aims to launch 10 new energy vehicles in the Chinese market by summer 2027, with a focus on enhancing domestic performance and electric vehicle offerings [9][10] Local R&D and Partnerships - Nissan is increasing local R&D capabilities in China, allowing local teams to lead vehicle development while adhering to Nissan's safety standards [10] - The company has partnered with Huawei for smart cockpit development and is collaborating with other tech firms for intelligent driving solutions [10]

Core Insights - Nissan reported a net loss of 670.8 billion yen (approximately 32.6 billion RMB) for the fiscal year 2024, a significant drop from a profit of 426.6 billion yen in fiscal year 2023, highlighting challenges in its electric vehicle transition [2] - The company has initiated a recovery plan named "Re:Nissan," aiming to streamline platforms and supply chains while focusing on six core markets, with China identified as a critical battleground for revival [2][6] Financial Performance - The decline in performance is attributed to weak sales in major markets such as the US and China, alongside a 467 billion yen asset impairment loss due to poor capacity planning and market misjudgment [3] - Nissan's sales in China fell by 12.2% year-on-year in 2024, with a further decline of 29.5% in the first quarter of 2025 [6] Strategic Challenges - Nissan's slow response to the growing demand for hybrid vehicles in North America and its delayed electric vehicle strategy in China have led to a shrinking market share [3] - The company has faced increased operational risks due to its reliance on traditional fuel vehicles amid stringent emission regulations in Europe and the US [3] Technological and Collaborative Issues - Nissan's technological direction has been inconsistent, missing opportunities to capitalize on its early electric vehicle success with the Leaf [4] - A proposed merger with Honda aimed at creating a major automotive player collapsed due to disagreements over control and strategic direction [4] Operational Adjustments - The "Re:Nissan" plan includes closing seven factories and laying off 20,000 employees, reducing production capacity from 3.5 million to 2.5 million vehicles [5] - Nissan plans to invest 100 billion RMB in new energy research and development over the next three years, with a focus on localizing its R&D efforts in China [7] Market Positioning - The company is attempting to pivot its strategy in China by launching new models and reducing development cycles to 24 months, while also collaborating with local tech firms [6][7] - Despite these efforts, Nissan's production capacity in China has been reduced from 1.5 million to 1 million vehicles, raising concerns about potential idle capacity if new energy vehicles do not gain traction [7] Conclusion - Nissan's current predicament reflects the broader challenges faced by traditional automotive giants in adapting to the rapid shift towards electric and smart vehicles, emphasizing the need for speed and ecosystem collaboration over mere scale [8]

Core Viewpoint - Nissan is facing a severe business environment, leading to significant losses and the implementation of a comprehensive restructuring plan called "RE: Nissan" to achieve recovery by the fiscal year 2027 [2][3][5]. Financial Performance - For the fiscal year 2024, Nissan reported a net loss of 670.9 billion yen (approximately 32.6 billion RMB), marking the worst fiscal year in over 20 years [4][5][9]. - Global sales decreased by 2.8% to 3.346 million units, with a notable 12.2% drop in the Chinese market, while North American sales grew by 3.3% [5]. - Consolidated net sales fell by 0.4% to 12.6 trillion yen (approximately 612.6 billion RMB), and operating profit plummeted by 88% to 69.8 billion yen (approximately 3.39 billion RMB) [5]. Restructuring Strategy - The restructuring plan aims to reduce costs by 500 billion yen (approximately 24.39 billion RMB) by the fiscal year ending March 2027, with equal contributions from variable and fixed costs [13]. - Key measures include closing 7 factories, laying off 20,000 employees (15% of the global workforce), and reducing annual production capacity from 4 million to 2.5 million vehicles [13][16][19]. - Nissan's production capacity utilization rates are significantly low, with 57.7% in the U.S., 45.3% in China, and 56.7% in Japan, far below the industry breakeven point of around 80% [16]. Market Strategy and Partnerships - Nissan plans to redefine its product and market strategy, including the integration of production facilities and optimizing the supply chain [21][22]. - The company is exploring partnerships beyond the automotive industry, particularly with Honda, despite previous merger talks being halted [26][30]. - Nissan aims to enhance local production in the U.S. to mitigate the impact of tariffs, which are expected to negatively affect the company by 450 billion yen [23][24]. Challenges and Outlook - The company has not provided performance forecasts for the new fiscal year due to uncertainties in the tariff environment [10]. - The ongoing challenges include rising variable costs and fixed costs exceeding current revenue levels, necessitating urgent action to avoid further deterioration [13].

Core Viewpoint - Nissan is transforming its strategy in China by empowering local R&D teams to lead vehicle development, aiming to respond swiftly to market changes and consumer demands in the rapidly evolving automotive landscape [2][3]. Group 1: Strategic Initiatives - Nissan plans to launch 10 new energy models in China by summer 2027, increasing its previous target of 8 models, highlighting the importance of the Chinese market in its global strategy [4][5]. - The company is investing over 10 billion RMB by the end of 2026 to develop new products and expand its technical center to accommodate 4,000 employees, demonstrating a strong commitment to the new energy sector [4][5]. - Nissan's new global strategy emphasizes collaboration with local partners and adapting to market demands while maintaining alignment with its overall global strategy [7]. Group 2: R&D and Innovation - The R&D cycle for Nissan has been reduced to 24 months, allowing for quicker market responses and product launches, which is crucial in the competitive Chinese automotive market [3]. - Local R&D teams have significantly improved their capabilities, enabling them to integrate consumer preferences into vehicle development, particularly in areas like smart cockpit experiences and driving assistance systems [3][4]. - Nissan is leveraging partnerships with local tech companies to enhance its product offerings, particularly in smart driving and connectivity technologies [8]. Group 3: Market Positioning - Nissan aims to strengthen its presence in traditional segments like compact cars and SUVs while also expanding into high-end and new energy markets to cater to diverse consumer needs [6]. - The company emphasizes a balanced product portfolio that includes both fuel-efficient vehicles and new energy models, acknowledging that fuel vehicles will coexist with new energy vehicles for the foreseeable future [4][5]. - Nissan's approach focuses on creating a unique brand identity through distinctive design and user experience, setting it apart from competitors [6]. Group 4: Global Strategy and Export - Nissan's strategy includes not only meeting domestic demand but also exporting vehicles developed in China, marking a shift from being solely a consumer market to a comprehensive R&D and production base [8]. - The company plans to utilize its global sales network to facilitate exports of new energy models, with the N7 and Frontier Pro PHEV expected to begin exporting within a year [8].

Core Insights - The article highlights Nissan's strategic shift in response to the rapid transformation of the automotive industry in China, emphasizing the importance of local market adaptation and innovation [1][2][3] Group 1: Strategic Initiatives - Nissan plans to launch 10 new energy models in the Chinese market by the summer of 2027, increasing from an initial target of 8 models [3] - The company has shortened its product development cycle to 24 months, allowing for quicker market responses and product launches [2] - Nissan aims to invest over 10 billion RMB by the end of 2026 to develop new products and expand its technical center to accommodate 4,000 employees [3] Group 2: Local Development and Market Adaptation - Nissan has empowered its local R&D teams to lead vehicle development, breaking away from traditional joint venture models that relied heavily on overseas headquarters [2] - The local teams are now capable of integrating consumer demands, such as advanced interactive experiences and safety features, into product designs [2] - The company recognizes the unique characteristics of the Chinese market, which is marked by rapid changes and high consumer expectations [2] Group 3: Competitive Positioning - Nissan is not positioning itself as a niche brand but aims to cover all market segments, focusing on compact cars and SUVs while expanding into high-end and new energy markets [5] - The company emphasizes unique brand characteristics in its products, from design to interior quality, to differentiate itself from competitors [5] - Nissan's strategy includes exporting models developed in China to global markets, transforming China into a comprehensive base for R&D, production, and export [6]

Core Insights - Nissan is showcasing its first global plug-in hybrid pickup, Frontier Pro PHEV, and pure electric sedan, N7, at the 2025 Shanghai International Auto Show, highlighting its commitment to accelerating electrification and intelligent transformation in China [1][8] - The company has initiated a new global strategy this year, focusing on regional market strategies and product offerings tailored to local demands, while enhancing collaboration with local partners [3] - Nissan aims to introduce a balanced product lineup to meet the diverse mobility needs of Chinese consumers, including sedans, SUVs, and pickups, with various power solutions such as gasoline, pure electric, plug-in hybrid, and range-extended vehicles [5] Product Development - By summer 2027, Nissan plans to launch 10 new energy vehicles, increasing its brand offerings from 5 to 9 models, with more vehicles to follow [6] - The Frontier Pro PHEV, designed and developed in China, represents a significant milestone in Nissan's history in the country, integrating advanced plug-in hybrid technology and decades of pickup experience [6] - The N7, developed under the new energy Tianyan architecture, marks an important step in Nissan's acceleration of electrification and intelligentization in the Chinese market [8] Strategic Commitment - Nissan emphasizes its strategy of "In China, For China, To the World," with both the N7 and Frontier Pro PHEV being globally launched from China, aiming to enrich Nissan's global product line [8]

孙延伟透露，郑州日产技术中心已设立专门的越野研发部门，围绕机动性、涉水能力、通过性等核心指标进行技术攻关，这一布局的成果体现在其全球多元 越野平台"星核"。该平台以"超级安全、超级动力、超级越野、超级好开"为标签，通过高强钢车身、可电可油可混动的动力系统，以及智能化驾控体验，重 新定义越野技术标准、找回"皮卡世家"的标签。 为了打造星核平台，郑州日产中日股东双方团队历时三年，攻克了平台化、电动化、智能化等17项关键技术。此次发布的Frontier Pro PHEV，与不久前亮相 Z9 GE车型均基于星核平台打造，搭载全场景电混科技。 在国内皮卡禁止进城、行业体量较小，叠加新能源皮卡在海外仍是全新的蓝海市场的背景，郑州日产将皮卡新能源技术与国际化战略深度绑定。 郑州日产执行副总经理毛力民表示："郑州日产已过而立之年，不能还嗷嗷待哺，而是要反哺母公司，将中国制造的新能源汽车推向全球，Frontier Pro PHEV这款车将助力郑州日产实现国际化。日产有很好的全球销售渠道，这对我们的出海有极大帮助。" 经济观察报 作者 周信 在4月23日开幕的2025年上海车展上，郑州日产全球首发了插电混动皮卡Frontier ...