小鹏汽车总部 在汽车圈，有一种不常见 的反转，叫"何小鹏式"的回归 。 如果将时间轴拨回两年前，那是小鹏汽车最至暗的时刻——包括G9上市的波折、外界对其组织与产品 节奏的质疑等等。但商业世界的魅力就在于其非线性：两年后的今天，小鹏以一个更清晰、更成熟的姿 态完成了反弹。 近日，小鹏发布了一份极具结构反转意义的Q3财报：营收203.8亿元，同比增长翻倍；交付量11.6万台 创历史新高；毛利率达到20.1%，这是智能电动车行业的关键转折点。 在残酷的汽车制造业，20%的毛利意味着企业不仅具备稳定的经营效率，也意味着其技术、品牌与产品 组合开始形成新的商业回报 。它意味着企业不再是在卖车糊口，而是真正跨入了"品牌溢价"和"健康造 血"的安全区。特斯拉跨越这条线用了十几年，比亚迪在规模效应的加持下才稳住阵脚，而小鹏在经历 了短暂的阵痛后，以一种垂直起跳的姿态站上了这条线。 这份财报不仅是财务层面的翻身仗，更是一种充满"野心" 的表现。它向世界宣告：那个曾经被贴上"理 工男"、"技术宅"标签的小鹏，已经彻底完成了基因突变——从一家苦哈哈的造车新势力，进化为全球 物理AI基础设施提供者。 拒绝"卖铁皮"的估值逻辑：华尔街 ...

Core Viewpoint - Company maintains a "buy" rating for XPeng Motors (09868), citing the launch of new vehicles, exceeding expectations in external collaborations and internal reforms, and significant improvements in profitability, along with potential breakthroughs in robotics and flying car businesses [1] Performance Summary - For the first three quarters of 2025, the company reported revenue of 54.5 billion, a year-on-year increase of 120%; gross margin at 17.9%, up 3.7 percentage points; and a net loss attributable to shareholders of 1.52 billion, a reduction in loss by 2.94 billion year-on-year [1] - In Q3 2025, revenue reached 20.4 billion, a year-on-year increase of 102% and a quarter-on-quarter increase of 12%; gross margin at 20.1%, up 4.9 percentage points year-on-year and 2.8 percentage points quarter-on-quarter; net loss attributable to shareholders was 380 million, a reduction in loss by 1.43 billion year-on-year and 100 million quarter-on-quarter [1] Sales Structure and Margin Analysis - The launch of the XPeng G7 in Q3 2025 accounted for 13% of total sales; however, the sales proportions of G6, G9, and X9 declined due to pre-launch hesitation regarding the range-extended platform, leading to a decrease in automotive gross margin [2] - The company achieved significant growth in service and other revenues, reaching 2.33 billion, a year-on-year increase of 78.1% and a quarter-on-quarter increase of 67.3%, which positively impacted overall gross margin [2] - The delivery guidance for Q4 is set at 125,000 to 132,000 units, indicating a potential return to profitability in the quarter [2] User Base Expansion - The introduction of MONA M03 and P7+ has increased monthly sales from 10,000 to 30,000 units, with the G7 pushing XPeng's autonomous driving capabilities to Level 3, marking a new era in smart driving [3] - The X9 range-extended version is expected to launch at the Guangzhou Auto Show, with significant sales growth anticipated in Q4, supported by the addition of range-extended systems across various models [3] AI and Robotics Transformation - The company is redefining future vehicles as next-generation robots, integrating internet platform capabilities, with software expected to account for 50% of the value [4] - The seventh-generation humanoid robot focuses on full-stack self-research and cross-domain integration, with plans for orderly production in the coming months, aiming for a sales price comparable to vehicles [4] - The introduction of a high-efficiency L4 fully shared robotaxi model is expected to enhance commercial competitiveness, indicating a strong potential for monetization as the company transitions into an AI enterprise [4]

Core Viewpoint - The report from Shenwan Hongyuan maintains a "Buy" rating for XPeng Motors (09868), highlighting the commencement of a new vehicle cycle, exceeding expectations in external collaborations and internal reforms, significantly enhancing profitability, and potential breakthroughs in robotics and flying car businesses [1] Performance Summary - For the first three quarters of 2025, the company reported revenue of 54.5 billion, a year-on-year increase of 120%; gross margin at 17.9%, up 3.7 percentage points; and a net loss attributable to shareholders of 1.52 billion, a reduction in loss by 2.94 billion [2] - In Q3 2025, revenue reached 20.4 billion, a year-on-year increase of 102% and a quarter-on-quarter increase of 12%; gross margin at 20.1%, up 4.9 percentage points year-on-year and 2.8 percentage points quarter-on-quarter; net loss attributable to shareholders was 380 million, a reduction in loss by 1.43 billion year-on-year and 100 million quarter-on-quarter [2] Sales Structure and Margin Analysis - The launch of the XPeng G7 in Q3 2025 accounted for 13% of total sales; however, the sales proportion of G6, G9, and X9 declined due to a wait-and-see attitude before the launch of the extended-range platform, leading to a slight decrease in automotive gross margin [3] - The collaboration with Volkswagen resulted in service and other income of 2.33 billion, a year-on-year increase of 78.1% and a quarter-on-quarter increase of 67.3%, significantly boosting overall gross margin [3] - The delivery guidance for Q4 is set at 125,000 to 132,000 units, indicating a potential return to profitability in a single quarter [3] Expansion of User Base - The MONA M03 and P7+ models are expected to increase monthly sales from 10,000 to 30,000 units, with the G7 pushing XPeng's autonomous driving capabilities to Level 3, marking a new era in smart driving [4] - The X9 extended-range version is set to launch at the Guangzhou Auto Show, with anticipated significant sales growth in Q4, and future models will be equipped with extended-range systems to drive sales expansion [4] AI and Robotics Transformation - The company is redefining future vehicles as next-generation robots, integrating internet platform capabilities, with software expected to account for 50% of the value [5] - The seventh-generation humanoid robot focuses on full-stack self-research and cross-domain integration, with plans for orderly mass production in the coming months, aiming for a sales price close to that of cars [5] - The introduction of a highly economical L4 fully shared robotaxi model is expected to have competitive commercial logic, enhancing the company's transformation into an AI enterprise with significant monetization potential [5]

Investment Rating - The report maintains a "Buy" rating for the company [2] Core Insights - The company reported a revenue of 54.5 billion RMB for the first three quarters of 2025, representing a year-on-year increase of 120%. The gross margin was 17.9%, up by 3.7 percentage points year-on-year. The net profit attributable to shareholders was -1.52 billion RMB, a reduction in losses by 2.94 billion RMB year-on-year [5] - In Q3 2025, the company achieved a revenue of 20.4 billion RMB, a year-on-year increase of 102% and a quarter-on-quarter increase of 12%. The gross margin was 20.1%, up by 4.9 percentage points year-on-year and 2.8 percentage points quarter-on-quarter. The net profit attributable to shareholders was -380 million RMB, a reduction in losses by 1.43 billion RMB year-on-year and 100 million RMB quarter-on-quarter [5] - The company is undergoing a transformation into an AI enterprise, focusing on physical AI, embodied intelligence, and Robotaxi services, which are expected to enhance its monetization potential [7] Financial Data and Profit Forecast - Revenue projections for the company are as follows: - 2023: 30.68 billion RMB - 2024: 40.87 billion RMB - 2025E: 76.20 billion RMB - 2026E: 125.67 billion RMB - 2027E: 173.02 billion RMB - The net profit attributable to shareholders is projected to improve from -10.38 billion RMB in 2023 to 6.52 billion RMB in 2027 [6][8] - The company expects to achieve a quarterly delivery guidance of 125,000 to 132,000 vehicles in Q4 2025, which would mark a new high [7] Market Position and Competitive Landscape - The company is expected to benefit from the launch of new models and partnerships, which will enhance its market position and sales volume. The introduction of the G7 model and the expansion of the range of vehicles with extended range capabilities are anticipated to drive sales growth [7] - The report highlights the competitive landscape in the new energy vehicle sector, indicating that while competition is intensifying, the company's strategic initiatives may provide a competitive edge [7]

《小鹏汽车-W-09868.HK-深度报告：打造智能标签，剑指中高端市场》——20211222 《造车新势力系列之一——解析进阶赛的4个关键点》——20201029 点评： 《小鹏汽车-2025三季报点评：单三季度销量同比增长149%，打造物理AI未来出行全新范式》——20251124 《小鹏汽车-事件快评： 发布第二代VLA、Robotaxi、全新一代IRON、汇天飞行体系，打造物理AI未来出行全新范式 》—— 20251108 《小鹏汽车-2025中报点评：单二季度销量同比增长242%，小鹏G7、全新P7搭载图灵芯片上市》——20250908 《小鹏汽车-2025一季报点评： 一季度销量同比增长331%，MONA M03新版本上市1小时大定破万台 》——20250605 《小鹏汽车-2024年报点评： 单四季度销量环比增长97%，新品周期持续向上》——20250321 《小鹏汽车-2024三季报点评：单三季度毛利率同环比双升，新品周期持续向上》——20241122 《小鹏汽车-事件快评：小鹏新车型P7+上市当天订单超3万辆，新品周期持续向上》——20241111 《小鹏汽车-2024一季报点评：一季度毛利 ...

Core Viewpoint - The company reported significant revenue growth in Q3 2025, with total revenue reaching 20.38 billion yuan, a year-on-year increase of 101.8% and a quarter-on-quarter increase of 11.5% [1] Financial Performance - The company achieved a gross margin of 20.1%, which is a quarter-on-quarter increase of 2.8 percentage points [1] - The net loss narrowed to 380 million yuan, a year-on-year improvement of 1.43 billion yuan, while the Non-GAAP net loss was 150 million yuan, a year-on-year reduction of 1.38 billion yuan [1] Automotive Business - The total delivery volume for Q3 2025 reached a record high of 116,000 vehicles, representing a year-on-year increase of 149.3% and a quarter-on-quarter increase of 12.4% [1] - The revenue from the automotive business was 18.05 billion yuan, a year-on-year increase of 105.3% and a quarter-on-quarter increase of 6.9% [1] - The average revenue per vehicle was 176,000 yuan, with a quarter-on-quarter decrease of 0.8% [1] - The gross margin for the automotive business was 13.1%, a year-on-year increase of 4.5 percentage points, but a quarter-on-quarter decline of 1.2 percentage points due to product upgrades [1] Service Revenue - The service business revenue for Q3 2025 was 2.33 billion yuan, a year-on-year increase of 78.1% and a quarter-on-quarter increase of 67.3% [2] - The gross margin for the service business was 74.6%, with a year-on-year increase of 14.5 percentage points and a quarter-on-quarter increase of 21.1 percentage points [2] Cost Management - R&D expenses for Q3 2025 were 2.43 billion yuan, a year-on-year increase of 48.7% and a quarter-on-quarter increase of 10.1% [2] - Selling and General expenses were 2.49 billion yuan, a year-on-year increase of 52.6% and a quarter-on-quarter increase of 15.0% [2] - The company maintained a cash reserve of 48.33 billion yuan, with a quarter-on-quarter increase of 760 million yuan [2] Future Outlook - For Q4 2025, the company expects delivery volumes between 125,000 and 132,000 vehicles, representing a year-on-year growth of 36.6% to 44.3% [2] - Projected revenue for Q4 2025 is estimated to be between 21.5 billion and 23 billion yuan, a year-on-year increase of 33.5% to 42.8% [2] Strategic Developments - The company is positioned for a strong new car cycle in 2025, with multiple new models expected to enhance sales [3] - The integration of AI technology is anticipated to redefine the automotive landscape, with advancements in autonomous driving and the introduction of new AI applications [3] - Revenue projections for 2025 and 2026 are estimated at 77.3 billion and 130.2 billion yuan, respectively, with corresponding price-to-sales ratios of 1.9X and 1.1X [3]

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Insights - In Q3 2025, the company achieved revenue of 20.38 billion, representing a year-on-year increase of 101.8% and a quarter-on-quarter increase of 11.5%. The gross margin was 20.1%, up 2.8 percentage points from the previous quarter. The net loss was 380 million, narrowing by 1.43 billion year-on-year, while the Non-GAAP net loss was 150 million, narrowing by 1.38 billion year-on-year [2][4][8]. - The company is expected to see accelerated sales growth due to its leading smart driving capabilities, a strong new vehicle cycle, channel transformation, and enhanced marketing systems. Financial improvements are anticipated from scale increases, cost reductions from platforms and technology, and the expansion of software profitability and overseas growth [2][8]. Summary by Sections Revenue and Profitability - The company reported a total delivery volume of 116,000 vehicles in Q3 2025, a year-on-year increase of 149.3% and a quarter-on-quarter increase of 12.4%. The automotive business revenue was 18.05 billion, up 105.3% year-on-year and 6.9% quarter-on-quarter, with a single vehicle revenue of 176,000, down 0.8% quarter-on-quarter. The automotive business gross margin was 13.1%, up 4.5 percentage points year-on-year [8]. - Service revenue reached 2.33 billion in Q3 2025, a year-on-year increase of 78.1% and a quarter-on-quarter increase of 67.3%. The service business gross margin was 74.6%, up 14.5 percentage points year-on-year and 21.1 percentage points quarter-on-quarter [8]. Cost Management - The company’s R&D expenses were 2.43 billion, a year-on-year increase of 48.7% and a quarter-on-quarter increase of 10.1%, with an R&D expense ratio of 11.9%. Selling and general expenses were 2.49 billion, up 52.6% year-on-year and 15.0% quarter-on-quarter, with a selling and general expense ratio of 12.2% [8]. Future Outlook - For Q4 2025, the company expects delivery volumes between 125,000 and 132,000 vehicles, representing a year-on-year growth of 36.6% to 44.3%. Revenue is projected to be between 21.5 billion and 23 billion, a year-on-year increase of 33.5% to 42.8% [8]. - The company is positioned for a strong new vehicle cycle with multiple new models expected to enhance sales. The advancements in AI technology and smart driving capabilities are anticipated to create a significant competitive advantage, with revenue projections of 77.3 billion and 130.2 billion for 2025 and 2026, respectively [8].

Core Viewpoint - XPeng Motors reported a significant increase in delivery volume and revenue for Q3, but the market reacted negatively due to lower-than-expected guidance for Q4 and concerns over declining vehicle prices and sales of higher-end models [1][4][12] Financial Performance - In Q3, XPeng Motors delivered 116,000 vehicles, a year-on-year increase of 149.3%, with revenue reaching 20.38 billion yuan, up 101.8% year-on-year [1] - The net loss for the quarter was 380 million yuan, a significant reduction from 1.81 billion yuan in the same period last year [4] - The company expects Q4 revenue to be between 21.5 billion and 23 billion yuan, representing a growth of approximately 33.5% to 42.8% [1] Market Reaction - Following the earnings report, XPeng's stock fell 6% in the US and 10.47% in Hong Kong, with continued declines over the next two days, indicating market disappointment [2][4] Sales Structure and Pricing - The MONA M03 model, positioned in the mid-to-low-end market, accounted for about 40% of sales, contributing to revenue growth but leading to a decline in average selling prices [2][4] - The average selling price of XPeng vehicles dropped from 205,700 yuan in 2022 to 188,500 yuan in 2024, with further declines noted in Q3 to 156,000 yuan [6][4] High-End Model Performance - Sales of higher-end models, such as the new P7, showed a decline after initial success, with October sales dropping over 30% from the previous month [9] - The G9 and X9 models also experienced significant sales drops, with monthly sales falling below 1,000 units [9][11] Strategic Diversification - Despite poor performance in the automotive sector, XPeng is expanding into new areas such as robotics and flying cars, which raises concerns about the focus on its core business [3][12] - The company aims to accelerate the development of AI and Robotaxi technologies, with plans for mass production by 2026 [11][12] Profitability and Margins - XPeng's gross margin reached 20.1% in Q3, but the automotive business gross margin fell to 13.1%, down from 14.3% in the previous quarter, raising further concerns about future profitability [12]

Investment Rating - The report assigns an investment rating of "Outperform the Market" for the automotive industry, indicating a positive outlook compared to the relevant market index [5]. Core Insights - The report highlights that Xiaopeng Motors reported a narrowing net loss of 380 million yuan in Q3 2025, with a gross margin exceeding 20%. The company anticipates Q4 2025 vehicle deliveries to be approximately 125,000 to 132,000 units, representing a year-on-year growth of about 36.6% to 44.3% [2]. - Xiaopeng's total revenue for Q3 2025 reached 20.38 billion yuan, with a year-on-year increase of 101.8%. The automotive sales revenue was 18.05 billion yuan, up 105.3% year-on-year [2]. - The report emphasizes the strong growth in vehicle deliveries, with Q3 2025 deliveries reaching 116,007 units, a year-on-year increase of 149.3% [2]. - The company is focusing on dual-energy products and plans to launch several long-range extended-range models in 2026, aiming to capture the traditional fuel vehicle market in northern and inland cities [2]. - Xiaopeng is advancing its technology strategy centered on physical AI, with plans for significant upgrades in smart driving capabilities and the introduction of Robotaxi models by 2026 [2]. Summary by Sections Financial Performance - Xiaopeng's Q3 2025 total revenue was 20.38 billion yuan, with a gross margin of 20.1%, reflecting a year-on-year increase of 4.8 percentage points. The net loss narrowed to 380 million yuan, showcasing improved cost control [2]. Market Expansion - The company reported a strong increase in overseas deliveries, surpassing 5,000 units in September 2025, with a year-on-year growth of 79%. The global sales network now covers 52 countries and regions [2]. Technological Development - Xiaopeng is focusing on the development of its self-researched Turing AI chip and plans to launch the VLA 2.0 model in Q1 2026, which is expected to enhance the smart driving experience significantly [2].

具体来看，第三季度，小鹏实现营收203.8亿元，同比增长101.8%，其中汽车销售收入为180.5亿元，同比增长105.3%，占总收入的88.57%；服务及其他收 入为23.3亿元，同比增长78.1%。 低价车削弱盈利 凭借着MONA系列以及新车的表现，小鹏汽车（下称"小鹏"）交出了一份相对亮眼的三季报。 11月17日晚间，小鹏发布2025年三季报，单季营收实现翻倍增长，净亏损进一步收窄。董事长何小鹏明确表示，第四季度目标为实现公司盈亏平衡。 小鹏的营收增长主要靠销量拉动。 第三季度，小鹏累计交付11.6万辆，同比增长149.3%。其中，MONA M03作为交付主力，累计交付4.54万辆，占总交付量的39.14%；SUV车型G家族累计 交付3.09万辆，P系列达2.47万辆，小鹏X9为3391辆。此外，小鹏与大众的合作也持续为服务及其他收入增长提供助力。 吴迪/摄 不过，低价车型小鹏M03的销量快速提高，导致营收增速略慢于销量增速，也对整车毛利率产生一定影响。小鹏MONA M03起售价11.98万元，上市后月 销量占比常达四成，第三季度该占比为39.14%。 相较低价车型的快速走量，售价较高的SUV以及MPV ...