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遂溪仙品荔“甜蜜入渝”,岭南佳果叩开山城味蕾
Nan Fang Nong Cun Bao· 2025-05-24 04:03
Core Viewpoint - The article highlights the successful introduction of "Xianpin Lychee" from Suixi County, Guangdong, into the Chongqing market, emphasizing its unique qualities and the effective marketing strategies employed to boost sales [3][4][15]. Group 1: Product Introduction - "Xianpin Lychee" is presented as a premium product from Suixi County, known for its early harvest and unique taste, which is now available in Chongqing [3][4]. - The lychee is characterized by its rich selenium content due to the unique soil conditions in the region, enhancing both its flavor and health benefits [7][8]. Group 2: Market Strategy - The sales strategy includes a dual-channel approach, combining traditional retail partnerships with innovative digital marketing through platforms like Xiaohongshu [16][18]. - The establishment of a "direct supply system" with traditional supermarkets and a significant online presence has led to a 300% increase in search volume on e-commerce platforms [16][18]. Group 3: Sales Performance - Sales of "Xianpin Lychee" have been robust, with pre-sale amounts nearing 45,000 tons, accounting for approximately 30% of the total production, and pre-sale revenue approaching 100 million yuan [18][19]. - The product has gained traction in the Greater Bay Area, with procurement agreements doubling compared to the previous year, positioning "Xianpin Lychee" as a new luxury item in high-end supermarkets [19][20].
好品山东粤澳深度合作区(横琴)品牌出海中心正式启动
Nan Fang Nong Cun Bao· 2025-05-24 04:03
Core Points - The "Good Products Shandong" brand export center in the Guangdong-Macao Deep Cooperation Zone (Hengqin) has officially launched, marking a significant step in Shandong's agricultural products going global [2][4][6] - The center aims to leverage Hengqin's policies and its connection to Portuguese-speaking countries to create a comprehensive export base for Shandong's agricultural products [5][6][22] - Shandong's agricultural exports have reached 164.82 billion yuan in 2024, maintaining its position as the leading province in agricultural exports for 26 consecutive years [10][11] Group 1 - The establishment of the brand export center is a practical implementation of the national Guangdong-Hong Kong-Macao Greater Bay Area strategy [8] - Shandong has already exported agricultural products to over 190 countries and regions, with exports to Hong Kong and Macao amounting to 2.11 billion yuan in 2024 [10][11] - The center has gathered over 700 unique products from more than 240 enterprises across 16 cities in Shandong [16][22] Group 2 - The center is positioned as a strategic support point for Shandong's high-quality agricultural products to enter the global market, particularly benefiting from the Greater Bay Area's large consumer market [22][31] - The collaboration between Guangdong and Shandong has evolved beyond simple trade, focusing on shared resources and joint innovation [28][31] - The "Great Bridge Economy" effect in Hengqin is expected to accelerate the integration of resources from Shandong, Guangdong, and Macao, creating a north-south agricultural hub [40][41]
粤桂携手促文旅!2025年柳州三江县文化旅游推介会在珠海举行
Nan Fang Nong Cun Bao· 2025-05-23 12:05
5月22日,2025年粤桂协作"千年侗寨·梦萦三江"文化旅游推介会在珠海市成功举办。 推介会上,三江 文旅推介官现场 推介"千年侗寨· 梦萦三江"精品 三江部分文旅企业与粤港澳大湾区相关企业签署合作协议。图为广东省拱北口岸中旅营销中心与广西泰禾国际旅行社有限公司 签订合作协议。 旅游线路。三江 侗族自治县旅游 协会、广旅三江 程阳八寨景区、 广西泰禾国际旅 行社有限公司分 别与广东省旅游 粤桂携手促文 旅!2025年柳州 三江县文化旅游 推介会在珠海举 行_南方+_南方 plus 5月22日,2025 年粤桂协作"千 年侗寨·梦萦三 江"文化旅游推 介会在珠海市成 功举办,本次推 介会以"百里侗 乡美如画 粤桂 协作绘新篇"为 主题,通过文旅 推介、交流发 言、签约仪式、 文创产品展示等 形式,共绘山海 相拥绚丽画卷, 共架产业互融协 作金桥,共拓文 旅惠民发展通 途,为加快建设 宜居宜业宜游和 美新三江蓄势赋 能。 的59家文旅企业 单位参加活动 采写:南方农村 报记者 李维康 通讯员:陈瑶 协会投融资专业 委员会、珠海市 旅游协会、澳门 国际儿童电影节 组委会、广东省 拱北口岸中旅营 编辑 陈静 销中心签 ...
现场签约火热!海丰莲花山茶品牌推介会走进大湾区
Nan Fang Nong Cun Bao· 2025-05-23 10:02
Core Viewpoint - The Haifeng Lianhua Mountain Tea brand promotion event aims to expand its market presence in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing the tea's unique qualities and fostering industry connections [2][4][7]. Group 1: Event Overview - The brand promotion event took place on May 23 at the Guangzhou Import and Export Fair Complex, attracting industry representatives, experts, and media [2][3]. - The event was organized by the Haifeng County Agricultural and Rural Affairs Bureau and included brand displays, production and sales connections, and industry exchanges to enhance the tea's market competitiveness [5][6][7]. - The event featured traditional tea ceremonies and a promotional video highlighting the picturesque Lianhua Mountain tea gardens [10][16][18]. Group 2: Industry Development - Haifeng County has actively developed the Lianhua Mountain tea industry, establishing a regional public brand and creating a modern agricultural industrial park [20][22][23]. - The tea industry has expanded significantly, with local enterprises adopting an order agriculture model that benefits both companies and farmers [36][38]. - The tea's quality has improved due to strict production standards, leading to market prices rising from several dozen yuan per pound to hundreds or even thousands of yuan, significantly increasing farmers' incomes [45][47]. Group 3: Market Reception - During the Guangzhou Tea Expo, the Haifeng Lianhua Mountain tea booth received a steady stream of inquiries and tastings, with positive feedback from international visitors [48][50]. - Local enterprises showcased their products, emphasizing sustainable practices and organic management to appeal to the Greater Bay Area market [60][62][64]. Group 4: Strategic Partnerships - Several agreements were signed between local tea companies and partners, establishing a solid foundation for entering the Greater Bay Area market [70][74]. - These collaborations aim to integrate resources and enhance the high-quality development of the Lianhua Mountain tea industry [75].
粤北瑶乡有好茶,深山土特产变“金名片”|挖掘私藏粤茶⑧
Nan Fang Nong Cun Bao· 2025-05-23 10:02
Core Viewpoint - The article highlights the unique tea culture and production in Lian Nan, Guangdong, emphasizing the historical significance and economic potential of Lian Nan Da Ye tea, which is deeply intertwined with the local Yao ethnic community's traditions and practices [7][30][45]. Group 1: Tea Production and Characteristics - Lian Nan is known for its rich tea-growing environment, characterized by a diverse climate and abundant natural resources, making it an ideal location for tea cultivation [13][15]. - The Lian Nan Da Ye tea is recognized for its unique flavors, including nutty, floral, and refreshing notes, and is primarily produced as green and black tea, with some yellow and Pu-erh tea [25][27][28]. - The region boasts ancient tea trees, some over 800 years old, which contribute to the cultural heritage and economic value of the tea industry [21][23]. Group 2: Cultural Significance - The Yao ethnic community has a long-standing tradition of tea cultivation and consumption, which is integrated into various cultural practices, including weddings and ancestral worship [41][43]. - The preparation of oil tea, a traditional dish made with fresh tea leaves, is a significant cultural practice that showcases the community's hospitality and respect for guests [34][36]. Group 3: Economic Development and Branding - Lian Nan is actively promoting the high-quality development of its tea industry through policy support, expansion of production scale, and integration with tourism and technology [45][46]. - The region has gained multiple honors and recognitions, including being listed as a national specialty agricultural product and winning awards in tea competitions, enhancing its brand visibility [54][56]. - Future plans include the establishment of modern agricultural parks and the integration of tea with other local products and industries, aiming to revitalize the rural economy [61][66].
百变歌者王奕雯:唱出独一无二的自己
Nan Fang Nong Cun Bao· 2025-05-23 10:02
百变歌者王奕 雯:唱出独一无 二的自己_南方 +_南方plus 来自东莞市南城 西平社区的王奕 雯身披多重标 签,她是专业歌 手、乐队主理 人,是声乐导 师,还是企业老 板。擅长流行音 乐的她,台风英 姿飒爽,歌声细 腻婉转;作为乐 队主唱的她,既 豪放激昂也能唱 跳合一。她将初 次登上广东乡村 歌手大赛的舞 台,以流行和摇 滚唱出独一无二 的自己。 百变歌者王奕雯唱响人生。 受访者供图 多重身份玩转音 乐 作为专业歌手, 王奕雯多次参加 省级、国家级的 比赛、演出、评 委等工作,获奖 无数,2021年在 东莞文化馆举 办"雯声而来"个 人流行音乐演唱 会。 作为声乐导师, 王奕雯从事教学 十多年,指导学 生参加国家文化 艺术才艺大赛, 荣获"中国优秀 艺术教育家"荣 誉称号。在东莞 文化艺术进百村 项目带动下,她 作为艺术名师将 音乐教学带进各 村镇,每一次走 进课堂,看到孩 子们眼中对音乐 的渴望,她用自 己的专业知识和 热情,为广大少 年儿童埋下音乐 的种子。 感源自她对东莞 抗战历史的调 研,她希望用音 乐让年轻一代记 住这片土地的故 事——这恰与乡 村振兴中"文化 传承"的目标不 谋而合。 作为父亲 ...
西牛麻竹笋未采先火!清远供销系统广交会首秀订单破百万元
Nan Fang Nong Cun Bao· 2025-05-23 10:02
Core Insights - The article highlights the successful debut of the Qingyuan supply and marketing system at the Canton Fair, where it secured over 1 million yuan in orders for its local specialty products, including Xiniu Mazu bamboo shoots [12][15]. Group 1: Company Performance - Qingyuan supply and marketing system showcased its products, including Xiniu Mazu bamboo shoots and Yingde black tea, at the 137th China Import and Export Fair, receiving positive feedback from domestic and international buyers [12][15]. - The company achieved a breakthrough by securing over 1 million yuan in orders during its first appearance at the Canton Fair, marking a significant milestone from "0 to 1" [11][12]. - The company plans to leverage the sales network established at the Canton Fair to provide higher quality and more diverse bamboo shoot products to both domestic and international customers [26]. Group 2: Market Demand - There is a strong demand for Xiniu Mazu bamboo shoots, which are referred to as "peeling gold," with various products from the bamboo shoot industry, including canned shoots and dried shoots, being well-received [20][16]. - Domestic market agreements include the sale of 9,000 boxes of canned bamboo shoots and 2 tons of fresh bamboo shoots, which will be distributed through a cold chain logistics network to supermarkets and restaurants [18][16]. - Internationally, there is growing interest from South Korean buyers for snack-type bamboo shoot products, with an initial agreement for one container, while Australian buyers are exploring cooperation for dried bamboo shoot products [21][23].
驻化州市新安镇帮镇扶村工作队: 助力特色农业产业向优向强发展
Nan Fang Nong Cun Bao· 2025-05-23 08:00
Core Viewpoint - The establishment of the fruit purchasing and sales station in Xin'an Town aims to enhance the development of the local specialty agricultural industry, promoting scale and brand building [2][5]. Group 1: Overview of the Fruit Purchasing and Sales Station - The fruit purchasing and sales station was officially opened on May 21, 2024, and is a collaborative effort between the Guangdong Provincial Department of Agriculture and Rural Affairs and the Guangdong Power Grid Company [2][3]. - This station is the first comprehensive service platform in Xin'an Town that integrates agricultural specialty product procurement, sales, and brand promotion [4][5]. - Located at the entrance of the Shanxi Village Committee, the station benefits from convenient transportation and a prime location near the G325 National Road [7]. Group 2: Economic Impact and Objectives - The station is surrounded by extensive planting bases for guava, yellow skin fruit, longan, and other specialty fruits, serving as a "golden window" for showcasing high-quality agricultural products [8][9]. - It acts as a hub connecting farmers, enterprises, and markets, facilitating the flow of goods and reducing circulation costs [10][12][15]. - The station directly connects growers with buyers, minimizing intermediary losses and ensuring stable farmer income and product competitiveness, contributing to a win-win situation for collective economic growth and farmer prosperity [16][17]. Group 3: Future Development Plans - The work team plans to leverage the station to further advance industrial upgrades, focusing on brand development and enhancing the quality characteristics of Xin'an fruits [19][20]. - There are intentions to expand e-commerce channels by introducing new sales models such as live streaming and community group buying, creating an integrated online and offline sales network [20][21]. - The strategy includes extending the industrial chain by exploring deep processing and cold chain storage services to increase product added value, thereby enhancing the collective economic "blood-making" function and benefiting more communities through rural revitalization efforts [22][23].
跃升中国红茶第一品牌后,英德红茶玩出彩
Nan Fang Nong Cun Bao· 2025-05-23 07:03
Core Insights - Yingde Black Tea has been recognized as the number one brand in Chinese black tea, with a regional public brand value of 5.178 billion yuan, ranking 20th among 135 tea brands nationwide [18][19]. Group 1: Brand Promotion and Events - The "International Tea Day" event on May 21 featured a lighting ceremony at the Guangzhou Tower, showcasing Yingde Black Tea's cultural heritage and brand image [8][9]. - Yingde Black Tea will participate in the 2025 Beijing International Tea Expo from May 23 to 26, aiming to engage with the capital and the world [22][24]. - A promotional event at Guangzhou's Chenjiaci Station will take place on May 24-25, highlighting Yingde Black Tea's unique appeal through various interactive experiences [30][31]. Group 2: Industry Development and Integration - Yingde City is focusing on the integrated development of tea culture, industry, and technology, enhancing the modern industrial system for Yingde Black Tea [36]. - The tea planting area in Yingde exceeds 180,000 acres, with over 880 tea enterprises, supporting approximately 155,000 employees [40].
广东举办第三批典型镇培育建设及建筑业企业助力帮扶培训班
Nan Fang Nong Cun Bao· 2025-05-22 16:01
为贯彻落实省 委、省政府关于 实施"百县千镇 万村高质量发展 工程"(简称"百 千万工程")部 署要求,全面落 实《广东省推 动"百县千镇万 村高质量发展工 程"实现三年初 见成效行动方 案》,5月21-22 日,省住房城乡 建设厅在惠州市 举办广东省"百 千万工程"第三 批典型镇培育建 设及建筑业企业 助力帮扶培训班 (第一期)。培 广东举办第三批 典型镇培育建设 及建筑业企业助 力帮扶培训班_ 南方+_南方plus 训班通过政策宣 讲、专家授课、 经验分享和现场 教学等形式,指 导各地学习先进 经验、提升业务 水平,聚力推动 第三批典型镇培 育建设及建筑业 企业助力帮扶取 得扎实成效。 课。惠州市惠阳 区住房和城乡建 设局、清远市清 新区三坑镇、韶 关市新丰县遥田 镇、中国建筑第 四工程局有限公 司和中国建筑第 五工程局有限公 司分别围绕争取 专项债支持、统 筹资金建设典型 镇、整镇项目打 包和设计施工一 体、建筑业企业 助力镇村建设进 行经验分享。培 训班还播放了典 型镇培育建设工 作纪实视频,发 布了2024年建筑 业企业投身"百 千万工程"项目 范例。 4位规划建设领域专家分别围绕风貌设计、项目设计 ...