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从3D打印到桌面CNC,中国创客硬件集体破圈丨36氪直击CES
36氪· 2026-01-06 13:36
Core Viewpoint - The hardware industry is experiencing intense competition, particularly in the Maker segment, where companies are rapidly innovating and launching new products to capture market share [5][7][9]. Group 1: Industry Trends - The CES event showcases a variety of ambitious products from Chinese companies, including humanoid robots and innovative mobile devices, indicating a vibrant and competitive hardware landscape [4]. - The Maker tools segment has transformed from niche, high-cost products to widely accessible tools, with significant crowdfunding successes reported [8][28]. - Companies like xTool and Snapmaker are leading the charge in the Maker space, with xTool's UV printer and Snapmaker's 3D printer achieving impressive crowdfunding results [11][16]. Group 2: Product Innovations - xTool's new desktop UV printer utilizes UV-LED curing technology, allowing for high-precision printing on various materials, and is positioned to capitalize on market opportunities following the success of competitors [11][13]. - Snapmaker's U1 3D printer has set a record on Kickstarter, emphasizing speed and efficiency in multi-color printing, which is becoming a standard in the consumer market [16][19]. - The introduction of user-friendly features in CNC devices, such as the Makera Z1, is lowering barriers to entry and expanding the audience for these tools [27][28]. Group 3: Market Dynamics - The competition in the Maker tools market is intensifying, with companies needing to differentiate their products through innovation and user engagement [15][21]. - The shift towards multi-color printing in 3D printers is gaining traction, with significant market demand for such capabilities, reflecting a broader trend in consumer preferences [32][34]. - The Maker community is evolving, with tools transitioning from being seen as niche products to essential resources for small businesses and individual entrepreneurs [35].
狂飙的中国IP,掏空全球年轻人钱包丨36氪年度回眸
36氪· 2026-01-06 13:36
Core Viewpoint - The article discusses how Chinese companies like Pop Mart and game developers are successfully creating and marketing IPs that resonate globally, moving away from traditional content-driven models to product and operational strategies that leverage design and consumer psychology [4][5][41]. Group 1: Product and Design - Pop Mart's LABUBU character has gained immense popularity, similar to the iconic "Ballet Slippers" nail polish, by being an affordable luxury item that consumers can aspire to own [6][10]. - The success of LABUBU is attributed to its design excellence, which differentiates it from cheaper alternatives, creating a perceived value that consumers are willing to pay for [16][17]. - The design process at Pop Mart is meticulous, with strict IP approval processes ensuring that every detail aligns with the brand's aesthetic, contributing to the uniqueness of their products [20][21][33]. Group 2: Marketing and Operations - Pop Mart's marketing strategy focuses on creating a celebrity-like persona for LABUBU, utilizing social media to engage consumers and build a community around the brand [49][50]. - The company has established a significant presence both online and offline, with plans to expand its store count internationally, aiming for a localized approach to enhance brand connection [64][65]. - The marketing efforts of Chinese game companies like miHoYo emphasize community building and long-term engagement, utilizing various platforms to maintain consumer interest and loyalty [56][61]. Group 3: Consumer Behavior and Trends - The article highlights a shift in consumer behavior towards "show-off" consumption, where owning unique items like LABUBU serves as a status symbol in a society increasingly characterized by loneliness [91][92]. - The concept of "lonely society" suggests that products that help consumers express individuality and connect with others will thrive, as people seek to differentiate themselves in a homogenized market [88][90]. - The emotional connection consumers have with products like LABUBU is crucial, as it fulfills a desire for recognition and belonging, particularly among younger demographics [97][98].
现在的并购,流行直接挖人
36氪· 2026-01-06 13:36
Core Viewpoint - The article discusses the evolution of "acqui-hire" from a mutually beneficial acquisition strategy to a tool for larger companies to eliminate competition, highlighting the shift in dynamics within the tech industry, particularly in the AI sector [4][10]. Group 1: Acqui-hire Evolution - Acqui-hire has transformed from a win-win situation to a method for large companies to eliminate competitors more efficiently and discreetly than traditional acquisitions [10][48]. - The case of Groq, a company valued at $6.9 billion, illustrates this shift, where Nvidia acquired key personnel for $20 billion, leaving behind an empty shell [6][9]. - Historical examples, such as Facebook's acquisition of Instagram for $1 billion, show that earlier acqui-hires allowed teams to continue operating independently, benefiting all parties involved [13][16][22]. Group 2: Recent Trends in Acqui-hire - In 2024, several high-profile transactions occurred where major companies like Microsoft and Google hired talent from startups without formal acquisitions, indicating a trend towards "technology licensing + talent recruitment" [34][36]. - The financial outcomes of these recent transactions reveal a stark contrast to earlier acqui-hires, with only a small percentage of employees benefiting from the deals, while founders and investors reaped significant rewards [35][38]. - The legal landscape has shifted, allowing larger companies to recruit talent directly from competitors without the need for formal acquisition processes, further incentivizing this trend [36][44]. Group 3: Comparison of Markets - The article contrasts the U.S. and Chinese markets, noting that in China, large companies often prefer to directly recruit talent rather than acquire startups, leading to lower acquisition prices [41][43]. - Chinese AI startups face a different set of challenges, with a focus on product viability and commercial success, as opposed to the U.S. model where acqui-hire was a common exit strategy [46][48]. - The decline in the number of AI startups in China by 50% in 2024 compared to 2023 reflects a market that is rapidly differentiating between commercially viable companies and those that are not [46].
从卖早餐到卖榴梿 ,地铁站快被爆改成商场B1层了
36氪· 2026-01-06 13:36
Core Viewpoint - The article discusses the transformation of Guangzhou's subway stations into mini shopping centers, providing a variety of consumer options that cater to the daily needs of commuters, thus enhancing the overall commuting experience [4][5][6]. Group 1: Changes in Guangzhou Subway Stations - Guangzhou subway has introduced self-operated supermarkets, "Metro Youxuan," at various stations since September 2025, offering fresh produce and ready-to-eat meals, which reflects a shift towards meeting commuter needs [7][10]. - The presence of diverse shops, including coffee outlets and convenience stores, has turned subway stations into vibrant commercial hubs, allowing commuters to shop conveniently during their daily travels [12][14]. - The integration of local agricultural products into subway retail, as part of the "Hundred Million Thousand Project," has led to the sale of over 250 types of specialty agricultural products from various regions [9][18]. Group 2: Broader Trends in Subway Commercialization - The trend of subway stations evolving into commercial spaces is not unique to Guangzhou; cities like Wuhan and Chengdu are also developing their subway systems to include fresh markets and diverse retail options [14][15]. - The commercialization of subway stations is seen as a necessary evolution to support the high operational costs of subway systems, which average between 500 million to 1 billion yuan per kilometer for construction [16][17]. - As consumer habits shift towards convenience, subway stations are adapting by offering quick shopping options, making it easier for commuters to fulfill their daily needs without extra effort [17][18].
米哈游,投出两个IPO
36氪· 2026-01-06 09:37
Core Viewpoint - The article discusses the recent IPO activities of MiniMax and Suplay, both of which have significant investments from miHoYo, highlighting the company's strategic positioning in the tech and gaming sectors [4][5][12]. Group 1: MiniMax IPO - MiniMax is set to officially IPO on January 9, with miHoYo being an angel investor holding a 7.34% stake prior to the listing [4][10]. - miHoYo's investment in MiniMax aligns with its strategy to integrate advanced AI technologies into its gaming products, enhancing game AI capabilities [10][11]. - miHoYo has also become a client of MiniMax, utilizing its models for various aspects of game development, including character behavior control and NPC dialogue [11]. Group 2: Suplay IPO - Suplay, focusing on trendy consumer products for Generation Z, submitted its IPO application on New Year's Day, with miHoYo as the largest external investor holding an 11.86% stake [5][13]. - miHoYo's investment in Suplay supports its expansion into IP derivative products, helping to reduce supply chain costs and reach a broader consumer base [12]. Group 3: Investment Strategy - miHoYo has been actively investing in various sectors since around 2018, transitioning from gaming-focused investments to include cutting-edge technologies [18][20]. - The company has invested in projects like brain-computer interfaces and private space technology, indicating a willingness to engage with high-risk, high-reward ventures [19][20]. - miHoYo's investment philosophy emphasizes supporting young, innovative founders who share a vision of technological advancement [22]. Group 4: Future Directions - The leadership transition at miHoYo, with Liu Wei taking over as chairman, signals a shift towards prioritizing research in frontier technologies and new project development [23]. - The company is also focusing on developing its own AI models to enhance game production efficiency, aiming for a 30% improvement in development processes [24][25]. - The competition for top talent in AI is highlighted as a critical factor for success in the tech industry, reflecting broader trends in global technology development [25][26].
人民币升破7,跨境消费怎样花最省钱?
36氪· 2026-01-06 09:37
Core Viewpoint - The article discusses the recent fluctuations in the RMB/USD exchange rate, highlighting a significant appreciation of the RMB against the USD, driven by various economic factors including trade surpluses and changes in U.S. monetary policy [4][38][39]. Exchange Rate Dynamics - As of December 31, 2025, the USD index fell by 9.04%, while the onshore and offshore RMB appreciated by approximately 4.43% and 5.18%, respectively [38]. - The RMB/USD exchange rate experienced a "V-shaped" rebound throughout 2025, with the offshore RMB reaching a high of 6.9988 on December 26, marking the first time it surpassed the 7.0 threshold since September 2024 [11][12][13]. - The People's Bank of China (PBOC) adjusted the RMB midpoint rate to 7.023 on January 5, 2026, indicating a proactive approach to manage exchange rate expectations [5]. Trade Surplus and Currency Strength - China's trade surplus reached a record $1.08 trillion in the first eleven months of 2025, a 21.7% year-on-year increase, providing a solid foundation for the RMB's appreciation [25]. - The article notes that the strong trade surplus, coupled with a shift in market sentiment regarding U.S.-China trade relations, has contributed to the RMB's upward momentum [8][25]. Market Sentiment and Capital Flows - There has been a notable increase in foreign investment in Chinese assets, with a net inflow of $10.1 billion into domestic stocks and funds in the first half of 2025, reversing a two-year trend of net outflows [7][31]. - The article emphasizes that the RMB's appreciation is not solely driven by trade surpluses but also by a combination of capital inflows from securities investments and derivatives hedging [29]. Future Outlook - Analysts predict that the RMB will experience a "moderate bullish, two-way fluctuation" trend in 2026, with the exchange rate expected to stabilize between 6.80 and 7.00 [9][44]. - The ongoing U.S. Federal Reserve's interest rate cuts are anticipated to further narrow the interest rate differential between China and the U.S., supporting the RMB's strength [40][44].
消费存储的「冠军」之路:雷克沙用三十年重新定义高端持久战
36氪· 2026-01-06 09:37
Core Viewpoint - Lexar's strategic partnership with the Argentina national team represents a bold move to enhance brand visibility and emotional resonance in a highly competitive storage market, aiming to redefine its high-end positioning amidst industry challenges [3][6][15]. Group 1: Market Dynamics - The semiconductor storage market experienced a dramatic price surge due to upstream production cuts and a spike in AI storage demand, leading to a shift from inventory reduction to supply acquisition among manufacturers [2]. - Many consumer storage brands are facing severe profit margin compression due to rising supply costs, prompting a collective instinct to cut costs and budgets in an attempt to survive [2][8]. Group 2: Lexar's Strategic Positioning - Lexar's decision to invest heavily in branding, particularly through its partnership with the Argentina national team, is seen as a necessary evolution for the brand to navigate the challenges of product commoditization and supply chain volatility [4][6]. - The company emphasizes high-end value positioning as a countermeasure against cost fluctuations, aiming to resonate emotionally with users [6][8]. Group 3: Competitive Advantages - Lexar benefits from the robust support of its parent company, Jiangbo Electronics, which provides a complete industrial chain capability, allowing for integrated research, production, and sales [9]. - The brand has a 30-year history of innovation and trust within professional communities, having set industry standards and launched milestone products, which reinforces its market position [11]. - The rise of China's semiconductor industry presents a unique opportunity for Lexar, enabling it to leverage a well-developed supply chain and a skilled workforce to enhance its competitive edge [12]. Group 4: Global Brand Strategy - Lexar's partnership with the Argentina national team is part of a broader strategy to achieve "mind globalization," moving beyond mere product export to creating emotional connections with consumers [15][16]. - The company has established a strong presence in key global markets, ensuring that its marketing efforts can effectively reach the vast fan base of the Argentina team [16]. Group 5: Future Outlook - Lexar is positioning itself as a key player in the AI era by addressing critical storage needs such as performance, low latency, and durability, which are essential for emerging technologies [17][19]. - The introduction of innovative products like the Storage Stick reflects Lexar's commitment to solving real-world problems and enhancing user experience in AI applications [19][20]. - The company's localized approach to global operations aims to build trust and rapport with consumers, ensuring that Lexar is perceived as a reliable partner in various markets [22].
车厘子,价格大跳水
36氪· 2026-01-06 09:37
以下文章来源于每日人物 ,作者每人作者 每日人物 . 轻商业,懂生活。 与2024年年底相比, 车厘子价格整体下滑了20%~30%。 文 | 谢韫力 编辑 | Yang 来源| 每日人物(ID:meirirenwu) 封面来源 | Unsplash 2026年一开年,车厘子价格暴跌的话题就冲上热搜,"一天一个价"。多位水果商透露,与2024年年底相比,车厘子价格整体下滑了20%~30%。 价格快速下行的背后,是更早成熟的果子,沿着愈发密集、高效的运输网络涌入中国,但消费端的市场却较为冷清,难以消化如此庞大的到货量,不得不 降价。 不过,最新的消息传来,智利水果出口商协会更新了去年供应量预测,产量由增转减,"这意味着车厘子价格很可能即将稳定,甚至出现反转。" 但车厘子为何早熟、产量预测为何反复,很难有统一答案。一位真正去到智利的进口商认为,产量减少,自然环境不稳定,正一步步传导至经济体系,扰 乱每笔贸易,商人们也被裹挟其中。 降价最快的一年 走到精品水果货架区前,紫红色的果子堆积成小山,鲜亮诱人,看清价格后吴跃有些吃惊,JJ级五斤礼盒售价为160元 (J是车厘子大小计量单位,J越多 果子越大) ,JJJ级五斤装 ...
前中金、甲骨文团队再创业,其AI智能自动化平台渗透三成央企,再获亿元融资|早起看早期
36氪· 2026-01-06 00:33
Core Viewpoint - The article highlights the recent completion of a B2 round financing exceeding 100 million RMB for Jiuke Information, which is now preparing for an IPO. The company focuses on providing AI-driven automation solutions for state-owned enterprises, leveraging a unique product matrix centered around its bit-Agent platform [4][15]. Company Overview - Jiuke Information, established in 2020 and incubated within the China Merchants Group, specializes in enterprise-level intelligent agent platforms and automation solutions for state-owned enterprises. The company integrates AI, RPA, low-code, and process mining technologies into its offerings [5][11]. - The company has achieved over 30% market penetration among large state-owned enterprises, validating its platform through complex scenarios across various sectors including finance, energy, and manufacturing [5][11]. Product Development - Jiuke Information has made significant advancements in the automation sector, transitioning from process automation to decision automation. Its core product, bit-Agent, combines multi-modal large models with RPA capabilities, allowing for a unique architecture that separates cognition from operation [8][10]. - The bit-Agent platform can autonomously handle unexpected interactions, significantly reducing the need for human intervention in processes such as tax declaration and operational inspections [8][10]. Market Expansion - The company has shifted from providing single tools to offering comprehensive industry solutions, successfully implementing end-to-end automation systems in sectors like automotive and finance. For instance, it reduced the development cost of safety inspection templates from 30 man-days to 1 man-day, achieving over a tenfold efficiency increase [10][13]. - Jiuke Information has also completed the domestic migration of over 1,000 robots for a project with Industrial Bank, covering more than 800 business scenarios, with a first-year ROI exceeding 1300% [13]. Competitive Landscape - The domestic intelligent automation market is still in its early stages, with traditional RPA vendors struggling to move beyond specific model dependencies. Jiuke Information's bit-Agent supports the integration of private knowledge bases and solidifies verified task execution logic, creating a competitive edge [11][16]. Team Background - The core team of Jiuke Information comprises members with extensive experience from leading firms such as CICC, Oracle, Huawei, Baidu, and Tencent. The founder, Wan Zhengyong, has a strong background in enterprise-level system development and management [14].
发射7次、失败2次,三年半累亏近35亿元,蓝箭航天比SpaceX差在哪?
36氪· 2026-01-06 00:33
Core Viewpoint - Blue Arrow Aerospace, the first commercial aerospace company in China, has recently completed the launch of its Zhuque-3 rocket and is now seeking to raise 7.5 billion yuan through an IPO on the Sci-Tech Innovation Board, aiming for a market valuation of 75 billion yuan [5][6]. Company Overview - Blue Arrow Aerospace was established in 2015 and focuses on the research, development, and production of liquid oxygen-methane engines and launch vehicles, specifically the Zhuque series rockets [8]. - The company has conducted seven launches since the end of 2022, achieving five successful missions [6][8]. Financial Performance - Over the past three and a half years, Blue Arrow Aerospace has generated total revenue of approximately 45.44 million yuan, while incurring cumulative losses of nearly 3.5 billion yuan [12][16]. - The revenue from rocket launch services has significantly increased, contributing nearly 98% of the total revenue in the first half of 2025, primarily from the successful launch of six satellites [14]. Market Position and Competition - Blue Arrow Aerospace aims to compete with SpaceX, particularly in the reusable rocket sector, and has made significant technological advancements, including achieving a successful orbit insertion with the Zhuque-3 rocket [10][11]. - The company has been recognized as a core supplier for major satellite launch projects, indicating a strong market position [19]. Future Prospects - The company plans to use the funds raised from the IPO to enhance its reusable rocket production capacity and technology [11]. - Blue Arrow Aerospace is optimistic about future commercial opportunities, particularly in meeting the demands of large satellite constellations and cargo spacecraft launches [18][19]. Industry Context - The commercial aerospace sector in China is experiencing a wave of IPOs, supported by government policies encouraging private investment in satellite technology [21][22]. - Despite the growth potential, the industry faces challenges in terms of technology and cost competitiveness compared to established players like SpaceX, which has a significant lead in reusable rocket technology and cost efficiency [25][26].