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高考体育生不少,为什么健身教练本科率不高?
36氪· 2025-06-24 00:10
以下文章来源于精练GymSquare ,作者晟杰 文 | 晟杰 来源| 精练GymSquare(ID:GymSquare) 封面来源 | unsplash 刚刚结束的高考,是千万考生的人生大考,也是运动健身行业潜在人才的一次补充良机。但根据早先央视 "48%健身教练无专业背景" 的报道,依然让这个 新兴的大运动行业稍显窘迫。 央视的报道具体提到:在入职1-3年的健身教练中,有52%是体育院校学生,其余48%为无专业背景,有些从业者甚至从未接触过健身行业。 健身教练平均 低学历、浅资历,早已成为社会层面关注的行业现象。 但作为健身教练的专业对口, 进入体育类大学的高考体育生却是持续增加的。 比如休闲体育、社会体育指导这两门典型的"健身教练专业",相应的储备人才正增长,最早从去年上半年开始,国内多省高考报考的体育术科生,就相较往 年创下新高。 精练GymSquare . 精练GYMSQUARE是中国领先的健身和运动生活方式产业服务品牌。通过深度和前沿的行业洞察,服务中国健身和健康新经济,持续聚焦大健身产业、教 练职业和用户运动趋势。我们强调原创与价值创造:与精益练习者,建造自由运动广场。 高校体育人才,健身房迫切 ...
「华尔街收购之王」瞄准中国隐形饮料巨头|36氪独家
36氪· 2025-06-23 12:44
文 | 钟艺璇 编辑 | 乔芊 杨轩 来源| 36氪未来消费(ID:lslb168) 封面来源 | 视觉中国 36氪独家获悉,美国私募股权机构KKR拟收购一家中国饮料公司85%股权,猜测是大窑饮品。"这笔交易谈了一年。"一位接近 交易的知情人士告诉36氪。 对此消息,大窑方面回应36氪称:不予置评。 另据36氪了解,2024年,大窑营收在数十亿元左右。 以下文章来源于36氪未来消费 ,作者钟艺璇 36氪未来消费 . 在这里看到消费的未来。36氪旗下官方账号。 此前有消息称,大窑饮品正筹备最快2025年下半年在香港的IPO。从目前的结果来看,与许多想趁着市场行情不错扎堆上市的 消费公司不同,大窑的创始团队选择了另外一条路。 至于这笔交易,本身也蕴含着"错位"的意味。在市场避险情绪浓厚之际,KKR却逆势抄底。2025年一季度,KKR募集到305.40 亿美元的新资本,其总资产管理规模进一步增至6640亿美元,同比增长15%。KKR联席CEO Scott Nuttall在财报会上称,"KKR 从1976年成立至今,经历了许多周期和混乱。根据我们的经验,正是这样的时期会产生一些非常有吸引力的投资机会。" 一位KKR投 ...
「时代的眼泪」,哈根达斯也不香了?丨氪金·大事件
36氪· 2025-06-23 12:44
Core Viewpoint - Häagen-Dazs, a high-end ice cream brand in China, is facing significant growth challenges and may consider selling its stores in the country due to declining sales and foot traffic [4][5][7]. Group 1: Market Performance - General Mills, the parent company of Häagen-Dazs, reported a net sales of $138 million for its premium ice cream business in the latest quarter, a decrease of approximately 3.2% compared to the same period last year [5]. - The sales revenue for Häagen-Dazs in China has declined from $800 million in the 2019 fiscal year to $730 million in the 2024 fiscal year [22]. - As of June 22, 2024, Häagen-Dazs had 385 stores in China, significantly fewer than local competitors like "Mr. Wild" with 566 stores and DQ with 1,695 stores [19]. Group 2: Competitive Landscape - The Chinese ice cream market has become increasingly crowded with the rise of new brands and local competitors, leading to a decline in Häagen-Dazs' market share [21][22]. - The emergence of new tea drinks and local coffee shops has provided consumers with more options for casual dining, further impacting Häagen-Dazs' customer base [21]. Group 3: Consumer Behavior - A recent survey indicated that only 6.94% of consumers are willing to pay over 20 yuan for a single ice cream, down from 9.01% in 2023, reflecting a shift towards more budget-friendly options [25]. - Consumers are increasingly seeking value for money, with a preference for products priced under 10 yuan [25]. Group 4: Strategic Adjustments - Häagen-Dazs plans to expand its retail channels and promote handheld products to increase visibility and competitiveness in the market [27]. - The brand is also implementing promotional pricing strategies, such as offering ten flavors for 189.9 yuan at pop-up stores [28]. - There are suggestions for Häagen-Dazs to localize its operations by potentially transferring management to Chinese firms to better adapt to local market conditions [31].
暂停全面电动化,奥迪紧急「刹车」
36氪· 2025-06-23 12:44
中国企业家杂志 . 讲好企业家故事,弘扬企业家精神 以下文章来源于中国企业家杂志 ,作者任娅斐 暂停全面电动化计划后, 奥迪新掌门人将把奥迪带向何方? 文 | 任娅斐 编辑 | 马吉英 来源| 中国企业家杂志(ID:iceo-com-cn) 封面来源 | 奥迪官网 奥迪发起电动化大反攻的第四年,现任CEO推翻了前任CEO的决策。 据外媒Autocar报道,奥迪正式撤回其2033年全面电动化的目标,不再设定燃油车的终止时间。 按照奥迪前CEO的计划,奥迪将在2026年后不再推出新款燃油车型,并在2033年停止内燃机车型的研发和销售计划,实现全面电动化。 但在接受Autocar采访时,奥迪CEO高德诺(Gernot Döllner)表示,奥迪会继续生产燃油车型,直到2035年左右,甚至会更久。同时,奥迪还将在2024年~ 2026年推出全新内燃机和插电式混合动力汽车。"这为我们预留了至少7~10年的战略灵活期。"高德诺称,前任管理层制定的激进电动化时间表已不合时 宜。 但暂停全面电动化,不等于完全放弃电动化。在2035年前,奥迪将会保持燃油、混动、纯电三条技术路线并行。 奥迪随后在一份"关于奥迪电动化战略的回应性 ...
成立6个月,公司卖了5亿,员工实现财富自由
36氪· 2025-06-23 12:44
Core Viewpoint - The article discusses the rapid rise of AI-driven startups, exemplified by the acquisition of the AI startup Base44 by Wix for $80 million, highlighting the potential for small teams to create significant value in the AI era [4][16]. Group 1: Company Overview - Base44, founded by programmer Maor Shlomo, achieved profitability within six months of its establishment, demonstrating a remarkable growth trajectory [5][13]. - The company operates with only eight employees, showcasing the efficiency and potential of small teams in the tech industry [6][17]. - Base44's innovative approach allows users to create applications using natural language, significantly simplifying the coding process [10][12]. Group 2: Acquisition Details - Wix, an established internet giant, acquired Base44 for $80 million in cash, marking a significant transaction in the Vibe Coding sector [4][16]. - The acquisition is part of Wix's strategy to enhance its AI capabilities and integrate Base44's technology into its existing platform [16]. - Base44's employees stand to gain substantial financial rewards, with a retention bonus of $25 million if they choose to stay with Wix [17]. Group 3: Industry Trends - The article highlights a trend where small, agile startups are achieving high valuations and revenues, challenging traditional notions of company growth and size [18][20]. - Examples of successful small teams include Midjourney, which generates $500 million in annual revenue with only 40 employees, and Telegram, which maintains a 30-person engineering team while earning over $1 billion annually [19]. - The narrative emphasizes a shift in the entrepreneurial landscape, where the potential for significant financial success is no longer limited to larger companies [21][22].
属于云终端的2025:上云无界、算力随身、普惠AI
36氪· 2025-06-23 10:48
Core Viewpoint - The cloud terminal market is experiencing significant growth, with a projected market size exceeding $28 billion by the end of 2024 and a compound annual growth rate (CAGR) of 18.5% [3][4]. Market Overview - By the end of 2024, the global cloud terminal market is expected to surpass $28 billion, with a CAGR of 18.5%, indicating that the market could double in less than four years [3][4]. - In China, the cloud terminal market is projected to reach a total shipment volume of 4.217 million units in 2024, representing a year-on-year growth of 40% [6]. - The Chinese market holds a 35% share of the global cloud terminal market, making it a leader in this sector [3]. Industry Players - Numerous players are entering the cloud terminal market, including major companies like Huawei, Dell, HP, ZTE, and various telecom operators such as China Mobile, China Telecom, and China Unicom, as well as tech giants like Baidu, Alibaba, and Tencent [7]. Technological Foundation - The concept of "cloud terminal" is defined as a new type of terminal that utilizes cloud computing to migrate computing, storage, applications, and AI capabilities from local devices to the cloud, providing a seamless user experience [12]. - Cloud terminals, such as cloud phones and cloud PCs, allow users to perform high-performance tasks on low-spec devices by leveraging cloud resources [14]. Challenges and Solutions - The primary challenge in the cloud terminal market is the complexity of integrating various technologies across the entire information chain, including storage, computing, network transmission, and hardware [17][18]. - Huawei is positioned as a key player capable of addressing these challenges by integrating its expertise in networking, data transmission, and cloud computing [20][22]. Product Innovations - Huawei's CloudDevice series includes a range of products such as cloud phones, cloud PCs, and cloud gaming devices, which aim to enhance user experience through multi-device collaboration and high-quality performance [9][26]. - The CloudDevice platform supports high-definition streaming and low-latency interactions, achieving performance metrics that have received industry recognition [25][34]. Market Applications - The commercial market for cloud terminals is expected to see significant growth, with a projected shipment of 3.38 million units in 2024, driven by sectors such as education, manufacturing, and finance [29]. - Huawei's collaboration with telecom operators on projects like cloud phones and cloud spaces has resulted in substantial user growth and engagement [31]. Future Outlook - The cloud terminal industry is anticipated to experience explosive growth in 2025, driven by advancements in AI, 5G, and edge computing technologies [37][39]. - The convergence of consumer, business, and government demands is expected to be a key driver of market expansion, positioning the cloud terminal sector as a significant player in the tech landscape [39].
以身入局的「捞女游戏」
36氪· 2025-06-23 10:48
Core Viewpoint - The article discusses the rise and impact of the game "情感反诈模拟器" (Emotional Fraud Simulator), highlighting its controversial themes and the discussions it has sparked within the gaming community [4][6][8]. Group 1: Game Launch and Reception - "情感反诈模拟器" was launched on June 19 and quickly gained popularity, topping the Steam sales chart and receiving over 7,000 reviews with a 96% positive rating [4]. - The game faced backlash for its content, leading to the director's social media accounts being banned and the game's title being changed from "捞女游戏" (Fishing Girl Game) to "情感反诈模拟器" [6][8]. Group 2: Themes and Storyline - The game addresses sensitive topics such as gender conflict and emotional fraud, presenting a narrative that critiques societal norms surrounding relationships and materialism [11][20]. - The protagonist, 吴宇伦, forms a group to combat "捞女" (women who exploit men for money), returning the money to the victims, which adds complexity to the characters and their motivations [15][27]. Group 3: Character Development and Moral Complexity - Characters in the game, including the "捞女," are portrayed with depth, showcasing their struggles and the societal pressures that lead them to their choices [20][25]. - The narrative emphasizes that individuals are not inherently evil but are shaped by their circumstances, prompting players to reflect on the broader societal issues that contribute to such behaviors [27][29]. Group 4: Gameplay Mechanics and Design - The game combines storytelling with gameplay, requiring players to engage in emotional decision-making and strategic interactions, although some aspects of gameplay may feel lacking compared to traditional gaming standards [31][35]. - The design incorporates a "weak guidance" approach, allowing players to navigate emotional complexities, which is a notable feature in the game's mechanics [35][36]. Group 5: Social Commentary and Audience Reception - The game has elicited mixed reactions, with some viewing it as a critique of contemporary social issues, while others believe it trivializes serious topics [36][38]. - Ultimately, the game encourages players to reflect on their emotional needs and the importance of self-love before engaging in relationships [38].
金额超10亿,2025年「具身智能」最大一笔融资敲定
36氪· 2025-06-23 10:48
Core Viewpoint - The article highlights the significant financing achievement of Galaxy General, a leading player in the embodied intelligence sector, which has raised over 1 billion yuan in its latest funding round, marking the largest single financing in this field for the year [2]. Group 1: Financing and Investment - Galaxy General has completed a new financing round exceeding 1 billion yuan, led by CATL and Puxuan Capital, with participation from various institutional investors [2]. - Cumulatively, Galaxy General has raised over 2.3 billion yuan since its establishment in May 2023, including previous rounds of 700 million yuan and 500 million yuan [2]. - The company has attracted investments from top financial institutions and strategic investors, including Qiming Venture Partners, BlueRun Ventures, and Meituan's investment arm [2]. Group 2: Company Overview and Product Development - Founded in May 2023, Galaxy General is recognized as a star project in the embodied intelligence sector, alongside Yushu Technology and Zhiyuan Robotics [2]. - The company’s founders include Wang He, a Tsinghua University graduate and Stanford PhD, and Yao Tengzhou, a master's graduate from Beihang University with experience at ABB [3]. - Galaxy General's flagship product, the Galbot G1, was launched in June 2024, featuring a dual-arm design and a focus on upper limb operational capabilities [5]. Group 3: Technological Approach and Market Applications - Galaxy General is characterized by its "simulation faction" approach, utilizing simulation data to drive the training of embodied intelligence models, which is cost-effective and efficient [5]. - The company has developed several embodied intelligence models, including GraspVLA and GroceryVLA, and claims to generate extensive operational datasets rapidly [5]. - The Galbot robot has been deployed in various applications, including smart retail inventory management, logistics in factories, and public service roles [5]. Group 4: Strategic Collaborations - The investment from CATL positions Galaxy General for strategic collaboration, particularly in integrating humanoid robots into production lines to enhance automation [6]. - CATL is actively involved in the robotics sector, having established a team for in-house robotic arm development and previously investing in other embodied intelligence companies [6].
中产被山姆背刺了一刀
36氪· 2025-06-23 10:48
Core Viewpoint - The growth of Walmart in China is significantly driven by the middle class, with Sam's Club contributing two-thirds of Walmart China's performance in 2024, achieving sales of over 100 billion yuan despite a decrease in store count [3][10]. Group 1: Sales Performance and Store Expansion - Walmart China is projected to achieve sales of 158.845 billion yuan in 2024, a year-on-year increase of 19.6%, despite a reduction in store count by 8.5% [3][10]. - Sam's Club opened 6 new stores in 2024, bringing the total to 52, with expectations to exceed 60 by the end of the year [3][10]. Group 2: Quality Control Issues - Sam's Club has faced multiple quality control issues in recent years, with complaints about food safety increasing by 65% in 2024 [10][11]. - Specific incidents include customers finding foreign objects in products, such as plastic pieces in milk and rubber bands in beef patties, leading to a decline in consumer trust [10][11][12]. Group 3: Membership Dynamics - The primary demographic for Sam's Club consists of middle-class individuals with annual incomes above 200,000 yuan, who pay 260 yuan for membership, expecting high-quality products [5][10]. - The membership renewal rate is high at 80%, indicating challenges in acquiring new customers in a saturated market [22]. Group 4: Internal and External Pressures - Sam's Club's aggressive expansion strategy is driven by internal pressures from Walmart's global reliance on its performance and external competition from both international and local retailers [19][20]. - Competitors like Costco and local supermarkets are increasingly encroaching on Sam's market share, prompting the need for strategic adjustments [20][22]. Group 5: Supply Chain and Management Challenges - Rapid expansion has exposed weaknesses in Sam's supply chain and management systems, leading to quality control issues and operational inefficiencies [11][14]. - The recent organizational restructuring aims to improve decision-making and responsiveness to local market demands, but may temporarily exacerbate quality control problems [17][18].
我在景区做帅哥NPC,一天「壁咚」300人
36氪· 2025-06-22 23:52
以下文章来源于每日人物 ,作者每人作者 五月份,河南洛阳一景区月薪三万招聘帅哥NPC,帅哥NPC要阳光帅气大男孩,体力好、颜值高、会拍照,"无学历要求,只要长得帅"。大概从2021年开 始,景区的帅哥NPC开始被大家熟知,渐渐地,欢乐谷、方特等越来越多的游乐场或景区会邀请帅哥NPC助阵。如今,每逢节假日,帅哥NPC也几乎成了 景区重要的营销卖点。 帅哥NPC的工作内容也在发生着变化,从最开始简单地站在一起配合合影,到如今花样越来越多,牵手、拥抱、贴脸杀成了基础,甚至有人会设计借位接 吻、用嘴巴喂棒棒糖等亲密桥段,在大众的讨论中,对于这类互动的定义也不断在亲密和擦边之间游走。 我们找了几位景区帅哥NPC聊了聊他们的工作体验,有人在景区扮演霸总,最多时,一天会连续"壁咚"300多名游客,还有人要当众和游客卡牌接吻,接 吻几乎变成了机械化行为,"亲完一个还有下一个"。 男性的颜值几乎成为获取工作的唯一考量因素,"媚粉"变成工作的主要内容,他们也开始无一例外地卷起颜值,基本上都要定期维护皮肤,或者做医美微 调自己脸部的细节,"靠脸吃饭,必须要帅"。还要跟着不断变化的审美取向改变,才能一直有钱赚,而最近的审美风向是,大 ...