财富FORTUNE
Search documents
可口可乐公司的人工智能广告再“翻车”
财富FORTUNE· 2025-05-19 13:02
可口可乐公司(Coca-Cola)近期推出的人工智能广告疑似存在事实混淆问题。图片来源:Photo credit should read JUNG YEON-JE/AFP via Getty Images 可口可乐最新的人工智能广告疑似存在事实混淆问题。在4月推出的"经典"广告活动中,该公司旨在展 示品牌名称出现在经典文学中的案例。广告中提及了斯蒂芬·金(Stephen King)的《闪灵》(The Shining)和维迪亚达·苏莱普拉萨德·奈保尔(V. S. Naipaul)的《毕司沃斯先生的房子》(A House for Mr. Biswas),然而,它还提及了詹姆斯·格雷厄姆·巴拉德所著的《极端隐喻》(Extreme Metaphors) ——而此书实为虚构。 这并非可口可乐首次因在广告中使用生成式人工智能引发争议。 广告所引内容实则出自《极端隐喻:詹姆斯·格雷厄姆·巴拉德访谈录(1967-2008)》(Extreme Metaphors: Selected Interviews with J. G. Ballard 1967-2008)——这部由丹·奥哈拉(Dan O'Hara)与西蒙· 塞拉斯(Si ...
宝马:将全部筹码押注于电动汽车是“死路一条”
财富FORTUNE· 2025-05-19 13:02
Core Viewpoint - The article discusses the challenges faced by traditional automakers, particularly BMW, in the transition to electric vehicles (EVs), highlighting the slower-than-expected adoption rates and the need for a diversified approach to powertrains [1][3][7]. Group 1: Market Dynamics - Gartner refers to the current phase as the "valley of disillusionment," where new technologies fail to meet inflated expectations [1]. - BMW's CEO Oliver Zipse emphasizes the importance of a diversified powertrain strategy, including fuel vehicles, hybrids, and hydrogen fuel cell vehicles, rather than solely focusing on electrification [1][2]. - Traditional brands struggle to convince skeptical consumers of the advantages of EVs, facing misconceptions and a lack of understanding about the technology [3][5]. Group 2: Competitive Landscape - Competitors like Mercedes-Benz and Volkswagen have invested billions in developing dedicated platforms for efficient EV production, while BMW has taken a more cautious approach [3][5]. - Tesla, despite its initial success, has also faced challenges, including a decline in annual sales for the first time since the launch of the Model Y [7]. - BMW's global EV sales increased by 14% to over 426,500 units, but the company is also adapting by planning to produce the iX3 on a new electric platform [7].
特朗普称获得沙特对美巨额投资,但承诺可能难以实现
财富FORTUNE· 2025-05-18 12:54
Core Viewpoint - The article discusses the conflicting goals of U.S. President Donald Trump regarding low oil prices and large investment commitments from Saudi Arabia, highlighting the challenges of maintaining such investments without increasing oil prices, which could upset Trump [1][2]. Group 1: Investment Commitments - The U.S. government promotes Saudi Arabia's investment commitments, claiming a total of $600 billion to $1 trillion, which could strain Saudi public finances unless oil revenues increase [1][2]. - Economists express skepticism about the $600 billion figure, suggesting it may not significantly alter economic expectations due to its ambitious nature [4][5]. - The "Vision 2030" initiative aims for economic diversification with a potential cost of $1.5 trillion, complicating the fulfillment of these investment commitments [2][5]. Group 2: Oil Prices and Economic Viability - To achieve fiscal balance, Saudi Arabia needs oil prices to be at least $96 to $100 per barrel, while current prices are around $65 per barrel [2][5]. - The article notes that oil currently accounts for approximately 60% of Saudi Arabia's fiscal revenue, indicating a heavy reliance on oil income [1]. - Analysts predict that Saudi Arabia's deficit could double to $70 billion by the end of the year due to falling oil prices and ambitious domestic projects [5]. Group 3: Political Implications - Trump's administration has pressured OPEC to lower oil prices, which has led to increased production and a subsequent drop in prices, seen as a political victory for Trump [2][3]. - The article highlights the tendency of politicians to exaggerate investment commitments, with past promises often failing to materialize [6].
特朗普公开称赞沙特芯片交易后,黄仁勋身价暴涨
财富FORTUNE· 2025-05-17 13:14
图片来源:Getty Images 英伟达首席执行官黄仁勋在公司与沙特达成具有里程碑意义的交易后,其个人财富单日猛增120亿美 元。 周二,这家市值超3万亿美元的公司宣布,将向沙特出售数十万枚高需求人工智能芯片。其中许多芯片 将供应给由沙特主权财富基金Humain支持的人工智能初创企业——这是沙特将自身塑造成全球人工智 能强国的宏大计划的一部分。 据彭博亿万富豪指数显示,英伟达股价周二上涨逾5%,推动黄仁勋的净资产从一天前的1020亿美元跃 升至1140亿美元,较一年前的约800亿美元显著增长。 这笔交易恰逢唐纳德·特朗普总统开启海湾之行,此次行程始于沙特阿拉伯,特朗普周二出席了沙特-美 国投资论坛,陪同出席的科技行业首席执行官包括英伟达的黄仁勋、OpenAI的山姆·奥特曼(Sam Altman)、AMD的苏姿丰(Lisa Su)和特斯拉的埃隆·马斯克(Elon Musk)。 特朗普还批准扩大Humain及阿联酋人工智能公司G42对美国制造的先进人工智能芯片(主要为英伟达产 品)的获取权限,解除了拜登政府时期实施的出口管制——这些管制此前曾限制沙特获取美国领先技 术。 美国科技巨头AMD也参与了这波合作,敲定 ...
总奖池1亿美元:全球长寿大奖公布40支入围团队
财富FORTUNE· 2025-05-16 04:06
Core Viewpoint - The "X Prize" for global health longevity aims to extend human lifespan by over 10 years while ensuring healthy aging, with 40 teams advancing in the competition [1][2]. Group 1: Competition Overview - The competition, funded by Peter Diamandis with $101 million, has attracted over 600 teams from 58 countries, each proposing various solutions including medical devices, lifestyle interventions, and biotherapies [1]. - Each of the top 40 teams receives $250,000 to assist in clinical trials to validate their proposals [1][2]. Group 2: Research Focus and Goals - Teams are exploring diverse approaches, such as community-based longevity initiatives and testing popular diabetes and weight loss drugs for longevity effects [2]. - The competition requires winners to demonstrate their therapies can improve muscle levels, cognitive abilities, and immune function in the elderly through at least one year of clinical trials by 2030 [2][3]. Group 3: Impact on Aging Research - The competition aims to bridge the gap between lifespan and healthy life expectancy, which can be as much as 10 years [3]. - The evaluation committee consists of leading scientists who assess whether teams exhibit true innovation and can provide breakthroughs in understanding the aging process [2].
2025年《财富》中国ESG影响力榜揭晓
财富FORTUNE· 2025-05-16 04:06
Core Viewpoint - The article discusses the impact of global trade policies and artificial intelligence on ESG practices in China, highlighting how companies are adapting to these challenges while improving their sustainability efforts. Group 1: Impact of Global Trade Policies - Chinese manufacturing is resilient amidst trade policy turbulence, with companies increasing investments in clean technologies and digital transformation to manage supply chain risks [2][3] - Good ESG performance is becoming a "technical ticket" for companies venturing abroad, as they navigate tariffs and green barriers [2] Group 2: Role of Artificial Intelligence - AI presents both opportunities and challenges for ESG, aiding in addressing sustainability issues while also raising concerns about resource consumption and ethical risks [1][2] - Companies are leveraging AI to enhance the use of renewable energy in data centers and to address algorithmic ethical risks [2] Group 3: Improvement in ESG Practices - There is a noticeable improvement in the focus on social and governance aspects among Chinese companies, with many prioritizing employee welfare and community support [3] - A total of 100 companies made it to this year's ESG impact list, showcasing significant efforts in environmental protection, employee care, and community support [3] Group 4: Company Highlights - Haier continues to innovate with energy-efficient appliances, achieving a 30% energy saving with new washing machines and a 40% saving with AI-powered air conditioners [4] - CATL launched the world's first large-scale lithium iron battery recycling project, with an annual capacity of 270,000 tons [5] - JD.com signed labor contracts for all frontline employees and initiated a large-scale campus recruitment drive, enhancing employee benefits [6] - SF Express invested in circular packaging and conducted a successful trial of sustainable aviation fuel, reducing carbon emissions significantly [9] - Lenovo applied AI technology for biodiversity and cultural heritage protection, contributing to environmental conservation efforts [10] Group 5: Financial and Investment Aspects - Industrial Bank's green loan balance reached 967.93 billion yuan, marking a 19.64% increase year-on-year, focusing on clean energy and waste management [12] - Ant Group's "Ant Forest" project has funded the planting of over 548 million trees, showcasing the financial sector's role in promoting sustainability [23] - China Bank's green credit scale surpassed 4 trillion yuan, with significant investments in green bonds and carbon neutrality initiatives [81]
挪威财富基金冻结招聘,专注于人工智能应用
财富FORTUNE· 2025-05-16 04:06
挪威财富基金首席执行官尼古拉·坦根(Nicolai Tangen)本周表示,该基金将暂停招聘。图片来源:Naina Helén Jåma/Bloomberg—Getty Images 全球最大的主权财富基金挪威财富基金首席执行官尼古拉·坦根表示,该基金将暂停招聘新员工,重点 投资人工智能等技术以提高生产率。 据彭博社报道,坦根周二在奥斯陆与议员会面时表示:"我们预计未来员工数量不会再有增长。" 根据挪威财富基金(挪威央行投资管理机构)的年度报告,截至2024年底,该基金在奥斯陆、伦敦、纽 约和新加坡的办事处共计拥有676名员工。上一年,其员工数量为654人,高于2022年的572人。该基金 负责管理规模达1.8万亿美元资金,投资版图覆盖全球约9000家公司。 在周二的会议之前,坦根向《财富》杂志的彼得·范汉姆(Peter Vanham)表示:"我们投入大量时间钻 研如何让基金发挥最大效益。我们提升了目标水准,力求加快公司的运营节奏,并鼓励使用人工智能来 提高速度和效率。" 今年,挪威财富基金对员工使用该技术的成效展开评估。内部调查显示,得益于人工智能工具的应用, 员工的工作效率平均提升了15%。坦根称,这项技 ...
用意念操控iPhone?苹果探索新前沿领域
财富FORTUNE· 2025-05-16 04:06
Core Viewpoint - Apple is focusing on innovative technologies such as brain-computer interfaces to assist disabled individuals, but faces challenges in achieving significant sales growth for its core product, the iPhone, which has seen stagnant revenue over the past three years [1][4]. Group 1: Innovation and Technology - Apple announced plans to develop brain-computer interface technology to allow users with conditions like ALS to control devices using brain signals, marking a significant innovation milestone [1][3]. - The company is collaborating with Synchron to establish standards for this technology, which aims to create a new mode of interaction recognized alongside touch, voice, and keyboard inputs [3]. - Despite the innovative potential, the current number of patients who can use brain implants is limited, and the timeline for broader application remains unclear [3]. Group 2: iPhone Sales and Market Performance - The iPhone's revenue has stagnated, contributing to a 15% decline in Apple's stock price this year due to growth concerns and trade war impacts [1][4]. - Tim Cook emphasized the positive sales performance of the iPhone 16 series in markets with integrated "Apple Intelligence" features, although the company still relies on partners like OpenAI for advanced AI functionalities [2]. - Efforts to boost iPhone sales through AI features have been largely ineffective, with delays in the rollout of attractive software functionalities [1][2]. Group 3: Other Product Developments - Apple's Vision Pro augmented reality headset, launched last year, was expected to drive growth but failed to attract consumers due to its high price of $3,500 and unappealing design [2]. - The company has also faced setbacks in its ambitious self-driving car project, which was terminated after a decade of development and significant investment [2].
奥尔特曼:不同世代用户使用ChatGPT的方式差异巨大
财富FORTUNE· 2025-05-15 11:43
OpenAI首席执行官山姆·奥尔特曼谈论不同世代用户使用ChatGPT的方式。图片来源:Getty Images—Bloomberg 奥尔特曼说道:"我认为,这种用法很酷炫,而且令人印象深刻。更有趣的是,他们在必须做出人生决 定之前,会先询问ChatGPT的意见。" 随着ChatGPT的功能日益强大,其实际应用场景不断拓展。OpenAI首席执行官山姆·奥尔特曼指出,事 实证明,不同世代用户使用这款产品的方式存在差异。 今年早些时候,OpenAI发布的一份报告称,与所有其他使用场景和用户群体相比,美国大学年龄段的 年轻人最热衷于使用ChatGPT,报告还指出美国超过三分之一18-24岁的年轻人正在使用ChatGPT。 年轻人之所以能够积极利用ChatGPT,是因为这款AI产品会保留用户之前的对话记录。奥尔特曼表 示:"它能完整掌握用户生活各方面的信息及过往的交流内容。" 有报告显示,用户已将ChatGPT应用于从情感咨询到商业决策、医疗问诊等广泛领域,甚至有人将其作 为心理谈话治疗的替代方案。 但相关领域的专家质疑依赖AI进行重大人生决策是否可取,并对其安全性提出质疑。例如,2023年11 月的一项研究"强调使 ...
特斯拉市值重回万亿美元,但这一数据引发投资者担忧
财富FORTUNE· 2025-05-15 11:43
图片来源:Michael M. Santiago—Getty Images 中国市场的周销量数据揭示了一个令人担忧的趋势后,特斯拉万亿美元市值与销售和收益等基本面之间 的鸿沟持续扩大。 周二,保险数据显示,截至5月11日,特斯拉电动汽车在中国市场的单周销量只有3,070辆,环比骤降 58%,比去年同期下降了69%。 对特斯拉而言不幸的是,其产量较低的Model 3轿车销量大致保持稳定。此次销量下滑的原因来自新款 Model Y,这款车型占全球交付量的三分之二,其单周销量仅有1,270辆,创2月下旬上市以来的最低纪 录。 特斯拉投资者高度关注该高频数据,因为中国是特斯拉最大的单一市场,其重要性甚至超过美国。事实 上,在中国市场七天的销量,甚至超过德国等欧洲主要国家七个月的总销量。 周销量数据本身存在波动性,如果单独来看,每周销量数据可能只是扭曲基本趋势的"噪音"而已。但仔 细研究后你会发现,特斯拉自第二季度开始以来的累计销量较去年同期下滑25%,甚至弱于第一季度最 初几周的表现,当时是中国市场的传统淡季。 如果供应不成问题,那么问题就归结于客户兴趣下降。只是特斯拉同样否认存在这方面的问题,因为第 一季度的试驾次 ...