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85岁品牌如何断腕千家门店,却赢回年轻市场?
财富FORTUNE· 2025-12-09 13:05
Core Insights - The article discusses how CEO Patrice Louvet has successfully revitalized Ralph Lauren, a luxury brand that faced significant challenges a decade ago, by refocusing on high-end products and reducing exposure in discount channels [1][4][22] Group 1: Brand Strategy and Leadership - Patrice Louvet has shifted the company's strategic focus back to high-end branding, emphasizing women's fashion as a key growth area [3][4] - Under Louvet's leadership since 2017, Ralph Lauren has exited over a thousand discount retail locations, enhancing its luxury positioning [7][16] - The brand's revenue reached $7.1 billion in the most recent fiscal year, with profits and operating margins hitting a 13-year high [7][8] Group 2: Market Positioning and Consumer Engagement - The brand has successfully attracted younger consumers, ranking fourth in brand equity among luxury apparel in the eyes of younger demographics, a significant improvement over the past five years [20][21] - Louvet's strategy includes a clear delineation of sub-brands, allowing for coexistence of high-end and more accessible products without brand confusion [19] - The recent fashion show in Manhattan showcased the brand's commitment to modern luxury, drawing attention from both fashion authorities and social media influencers [1][3] Group 3: Historical Context and Challenges - Ralph Lauren's past expansion strategies led to brand dilution, with a significant drop in sales and profits from 2016 to 2018, highlighting the risks of overexposure in discount channels [10][16] - The brand's historical significance and its role as a cultural icon in American fashion have been emphasized, with a focus on storytelling and aspirational marketing [9][12] Group 4: Future Directions - The company plans to expand its women's clothing line, which currently accounts for only 30% of apparel sales, and explore new markets such as India [22] - Louvet emphasizes the need for continuous innovation and freshness in the brand's offerings to maintain relevance in the competitive fashion landscape [22]
人工智能教父预言:大规模失业即将到来
财富FORTUNE· 2025-12-09 13:05
"人工智能教父"杰弗里·辛顿警告称,科技巨头"正押注人工智能将取代大量劳动力",但他补充道,任何对长期科技预 测抱有信心的人都是在自欺欺人。图片来源:GEOFF ROBINS/AFP via Getty Images 人工智能的长期影响是硅谷争论最激烈的话题之一。英伟达首席执行官黄仁勋(Jensen Huang)预测, 所有工作都会发生改变,并催生每周四天工作制。其他科技巨头的预判更为激进:比尔·盖茨(Bill Gates)表示,人类或许很快就无需处理"绝大多数事务",埃隆·马斯克(Elon Musk)认为,在"不到20 年内",绝大多数人甚至将彻底告别工作。 被誉为"人工智能教父"的英国计算机科学家杰弗里·辛顿(Geoffrey Hinton)表示,虽然这些预测听起来 颇为偏激,却绝非空穴来风,甚至极有可能成为现实。他警告称,这场变革可能引发全面经济重组,导 致数百万劳动者被时代淘汰。 "在很多人看来,人工智能极有可能引发大规模失业。"辛顿近期在乔治敦大学与佛蒙特州独立参议员伯 尼·桑德斯(Bernie Sanders)的对话中表示。 "若问及这些机构投入数据中心和芯片的约万亿美元从何而来……其中一个主要资 ...
黄仁勋:建设AI数据中心,中国比美国更有优势
财富FORTUNE· 2025-12-09 13:05
英伟达( Nvidia )首席执行官黄仁勋近日表示,中国在人工智能基础设施方面比美国更有优势,主要 体现在基建速度和能源供给能力两个领域。 尽管美国在 AI 芯片领域依然保有优势,但黄仁勋警告称,中国在大型基础设施项目上的建设速度令人 震惊。 11 月下旬,黄仁勋在与美国战略与国际问题研究中心( Center for Strategic and International Studie )主 席约翰 · 汉姆雷的对话中表示: " 如果你想在美国建设一座 AI 超级计算机数据中心,从破土动工到投 入运营大概需要三年时间。而中国只用一个周末就能建好一座医院。 " 黄仁勋强调,中国的基建速度只是他担忧的因素之一,另一个问题在于两国支撑 AI 浪潮的能源供给能 力存在差距。 黄仁勋指出: " 中国的能源总量是美国的两倍,而美国的经济规模却更大。这让我无法理解。 " 他补充说,中国的能源产能仍在持续飞速增长,而美国则相对停滞。 尽管如此,黄仁勋强调,英伟达在芯片技术上"领先中国数代",能够支撑对相关技术和半导体制造工艺 的需求。 图片来源:Graeme Sloan/Bloomberg via Getty Images ...
这位46岁的资深人士将执掌苹果人工智能业务
财富FORTUNE· 2025-12-08 13:05
阿马尔·苏布拉马尼亚(Amar Subramanya)为苹果带来了丰富的机器学习与人工智能经验。图片来源:Amar Subramanya—LinkedIn 苏布拉马尼亚拥有逾二十年从业经验,其教育背景与职业生涯始终聚焦机器学习与大规模人工智能系 统,并在硅谷多家科技巨头积累了实践经验。在加入苹果前数月,苏布拉马尼亚于7月加入微软,担任 人工智能企业副总裁,负责研发支撑微软Copilot(微软生产力工具及企业服务的人工智能助手层)等产 品的基础模型。此前他在谷歌任职长达16年,最终升任Gemini(谷歌人工智能助手及旗舰生成式人工智 能产品)工程主管,该产品目前广受欢迎。 在谷歌任职期间,苏布拉马尼亚从研究科学家逐步晋升为首席工程师、工程副总裁,带领团队打通 了"机器学习研究成果"与"大规模消费级产品"的转化链路。据多家媒体报道,他还曾与谷歌旗下人工智 能研究机构DeepMind展开合作,在模型训练与部署等前沿领域有着深厚技术积淀。 与众多硅谷精英一样,苏布拉马尼亚拥有印度与美国双重背景。他于2001年获得班加罗尔大学 (Bangalore University)电子通信工程学士学位,2009年在华盛顿大学(U ...
星竞威武全球化探路
财富FORTUNE· 2025-12-08 13:05
Core Viewpoint - The article discusses the evolution of esports as a cultural bridge between virtual and real worlds, highlighting the significant role of Chinese companies in the global esports landscape, particularly through the example of Xingjing Weiwang Group's strategic moves in the industry [1][3]. Group 1: Esports as a Cultural Connector - The 2025 League of Legends World Championship attracted over 60 million peak concurrent viewers and an average of 18 million viewers, setting a new record for esports events [1]. - Esports serves as a cultural highway, allowing for instantaneous connections among global audiences, with Chinese teams and companies playing pivotal roles in this dynamic [1]. Group 2: Xingjing Weiwang Group's Global Strategy - Xingjing Weiwang Group is positioning itself as a key player in the esports industry by balancing regional engagement with global expansion, exemplified by its acquisition of the Swedish club Ninjas in Pyjamas (NIP) [3][8]. - The acquisition of NIP not only enhances Xingjing Weiwang's competitive resources but also provides access to a mature governance system and a global fan base, accelerating its globalization strategy [8][10]. Group 3: Establishing Industry Standards - The merger with NIP allows Xingjing Weiwang to leverage over 20 years of systematic training experience in esports, creating a comprehensive talent development pathway that includes youth training and career support [14][19]. - The establishment of a standardized training system is crucial for regions like Southeast Asia and the Middle East, where the esports industry is rapidly growing but lacks a mature talent ecosystem [16][19]. Group 4: Innovative Consumption Models - Xingjing Weiwang is exploring new models of value creation in the esports sector, integrating technology with physical experiences through initiatives like the MR digital sports project "Dodgeball DBQ" [20][22]. - The company aims to create immersive experiences that resonate with younger audiences in Southeast Asia, where there is a high demand for light, engaging digital sports content [22]. Group 5: Long-term Value Creation - By connecting various industries and cities, Xingjing Weiwang is not just focusing on esports but is also engaging in broader industrial connections, demonstrating a commitment to long-term value creation in the digital economy [23][24]. - The company's approach signifies a shift from being mere content providers to becoming integral players in the foundational structures of the global esports industry [24].
IBM CEO警告:超大规模云厂商的数据中心投资难以盈利
财富FORTUNE· 2025-12-08 13:05
然而,据克里希纳测算,仅建设一座1吉瓦的数据中心,按最新美元价值计算,就需要投资约800亿美 元。如果一家企业承诺建设20到30吉瓦的数据中心,其资本支出将高达1.5万亿美元——几乎相当于特 斯拉(Tesla)当前的市值。 他估计,若所有超大规模云厂商合计扩建至约100吉瓦的容量,也需要约8万亿美元的投资,而要覆盖这 笔投入所需的利润规模更是惊人。 克里希纳表示:"在我看来,这类投资绝无可能获得回报。因为8万亿美元的资本支出意味着仅支付利息 就需要约8,000亿美元利润支撑。" 此外,由于技术快速迭代,数据中心所依赖的芯片会很快过时。 他强调称:"你必须在五年内充分利用所有设备,因为五年之后,你就得把整套设备淘汰,并重新采 购。" 克里希纳补充说,这股投资热潮的部分动机,源于科技巨头竞相成为首个实现通用人工智能(即能够匹 敌或超越人类智能的AI)的企业。 但在他看来,尽管大语言模型的性能持续提升,以现有技术实现通用人工智能的概率"最多只有1%"。 尽管谷歌(Google)、亚马逊(Amazon)等科技巨头高调宣扬其在AI基础设施领域投资数百亿美元, 但IBM首席执行官阿文德·克里希纳却质疑这些投资难以获得预期 ...
谷歌Gemini 3来势汹汹,奥尔特曼拉响“红色警报”
财富FORTUNE· 2025-12-08 13:05
Core Insights - OpenAI CEO Sam Altman has declared a "red alert" status due to increasing competition from Google and other AI rivals, particularly following the release of Google's Gemini 3 model [2][6] - The competitive landscape has shifted, with Google now posing a significant threat to OpenAI's ChatGPT, which previously led the market [5][6] Group 1: Competitive Landscape - Google has launched its Gemini 3 model, which has been integrated into its vast ecosystem, achieving 650 million monthly active users in October [4] - Altman acknowledged the need for OpenAI to improve ChatGPT significantly, indicating that the company is under pressure to respond to Google's advancements [6] - The AI race has intensified, with OpenAI needing to secure additional funding of $100 billion while also increasing subscription revenue to meet investor expectations [5] Group 2: Historical Context - Google was once considered the leader in AI research, having developed foundational technologies like the Transformer architecture and the BERT model [4] - The emergence of ChatGPT marked a pivotal moment, shifting the focus of AI development and forcing Google to defend its position in the market [5] - Altman's internal memo suggests that OpenAI employees may need to cancel winter plans to focus on improving ChatGPT, reflecting the urgency of the situation [6]
拯救英特尔:昔日芯片巨头如何为生存而战?
财富FORTUNE· 2025-12-07 13:06
这显然不是陈立武(Lip-Bu Tan)所期待的英雄般的欢迎——2025年3月,陈立武被任命为英特尔 (Intel)的首席执行官,距离他此前辞去公司董事会职位只过去了七个月。一段时间以来,英特尔处在 飘摇动荡之中:前首席执行官突然退休,两位高层代管公司。如今,陈立武在线上向全球的英特尔员工 英特尔,这家曾经辉煌的公司,似乎找到了一条可行的救赎之路。图片来源:ILLUSTRATION BY DOUG CHAYKA; white house photo from Getty Images 发表他的第一次正式讲话。员工们渴望听到坦白真诚的发言——然而,如果他们认为陈立武的讲话并不 坦诚,英特尔的公司文化是鼓励他们说出真实感受的。 "在我们公司,你可以随意提问,不用担心后果。"一位在英特尔工作了30年、近期退休的员工对《财 富》杂志表示。那天,陈立武"立刻被问到:'你为什么辞职(辞去董事会职务)?你现在回来是想拯救 英特尔吗?'"陈立武回答说,他当时有一些私事需要处理,但听众对这个答案并不满意。这位资深员工 称,他身边马上出现了批评的议论声。"大家对他的回答感到失望。" 如果说当时的场面已经让陈立武脑门冒汗了,那么到 ...
李想承认错误,理想摸索新路
财富FORTUNE· 2025-12-06 13:04
Core Viewpoint - The article discusses the challenges faced by Li Auto in 2025, highlighting its transition from a profitable new energy vehicle company to a phase of declining sales and the introduction of new AI products as a potential growth avenue [2][5]. Financial Performance - Li Auto reported Q3 2025 revenue of 27.4 billion yuan, a year-on-year decrease of 36.2% [2] - Vehicle sales revenue was 25.9 billion yuan, down 37.4% year-on-year and 10.4% quarter-on-quarter [2] - The company incurred a net loss of 624.4 million yuan, contrasting with a net profit of 2.8 billion yuan in the same period last year [2] Market Dynamics - The demand for range-extended vehicles has declined, with their market share in the overall new energy vehicle wholesale structure dropping to 7.5% in October 2025 [3] - Increased competition in the range-extended vehicle segment is noted, with brands like XPeng and Buick launching their own models [3] Product Challenges - Li Auto's first pure electric model, the Li MEGA, faced a recall of 11,411 units due to a coolant defect, estimated to cost around 1.1 billion yuan [4] - The new electric SUVs, Li i8 and Li i6, have not stabilized in sales, with the i6 facing delivery delays due to sold-out production capacity for 2025 [4] Strategic Shift - CEO Li Xiang acknowledged the need to revert to a startup management model after three years of operating as a professional management organization [5] - The company aims to redefine itself as a "space robotics company" rather than just an automotive manufacturer, launching the AI smart glasses Livis as part of this vision [5] Future Outlook - The company anticipates that the true potential of AI glasses will emerge around 2027-2028, coinciding with advancements in autonomous driving technology [5] - The AI sector is still maturing, and the effectiveness of companies' strategies in this field remains to be validated over time [6]
巴菲特曾每年圣诞给家人1万美元现金,后改送股票
财富FORTUNE· 2025-12-05 13:05
对于这位身家高达1540亿美元、始终秉持长线投资和理性消费理财信条的富豪而言,家人的这种行为很 可能让他颇为不悦。玛丽补充道:"后来,有一年圣诞节,我们收到一个信封,里面有一封他写的信。 他没有送现金,而是送了价值1万美元的股票——是他新收购的公司的股份,具体来说是可口可乐旗下 的信托基金。他表示,我们可以选择变现,也可以继续持有。" "奥马哈先知"沃伦·巴菲特以卓越的投资才能闻名。因此,当他发现家人每年都将他所赠的数千美元挥 霍一空时,便改变策略,开始赠送股票,或许不足为奇。 过去,每逢佳节,巴菲特家族成员都期待收到1万美元现金。巴菲特前儿媳玛丽·巴菲特(Mary Buffett, 曾与巴菲特的儿子彼得结婚)透露,圣诞节过后,他们一回家,便会挥霍一空。 玛丽在2019年接受ThinkAdvisor采访时表示:"我们一回家,就会把钱全部花光!" 或许终于受到公公的启发,玛丽决定持有这些股票:"我当时心想'好吧,这只股票的价值肯定不止1万 美元'。于是我一直留着,股价也一直在上涨。" 此后每年,巴菲特持续向家人赠股,有一年送的是富国银行(Wells Fargo)的股票。这无疑是明智之 选:即便在2025年,富国 ...