TENCENT(00700)
Search documents
重点企业为何青睐上海徐汇?“四个度”道出“招大引强”实效
Zhong Guo Fa Zhan Wang· 2026-01-28 04:56
重量级企业为徐汇经济繁荣注入强大动能。 "企业的发展得益于徐汇的营商温度、产业高度、人才密度、创新热度。"腾讯集团副总裁、华东总部总经理李侃 表示,未来将持续深化在徐汇的业务布局,积极发挥龙头企业的生态牵引力,助力徐汇构建更具吸引力的产业生 态,与徐汇携手共谱新篇章。 年轻科创企业同样绽放光彩。扎根徐汇的稀宇科技(MiniMax),凭借人均"95后"的年轻团队,仅用4年便创下全球 AI最快IPO纪录,于2026年1月9日成功登陆港交所,此次也荣获优秀科创企业奖。 稀宇科技(MiniMax)副总裁彭韬表示,公司将继续扎根徐汇,深度参与徐汇区人工智能高地和模型生态建设,与各 方携手推动人工智能产业高质量发展,为打造具有全球影响力的人工智能创新高地贡献力量。 中国经济导报讯张侃琦记者缪晓琴报道过去一年"招大引强"喜报频传,上海徐汇为何能够持续吸引全球优质外资 企业扎根成长、加码投资?1月26日,2025年度徐汇区招商引资表彰大会在西岸国际会展中心举行。现场不仅有百 余家为区域经济发展作出重要贡献的重点企业与重点楼宇荣获表彰,还正式发布了营商环境9.0方案。 为精准对接企业需求,徐汇区政府在营商环境9.0方案发布后即 ...
砸10亿“抢元宝”,马化腾“大手笔”还灵不灵?
Sou Hu Cai Jing· 2026-01-28 04:22
Core Insights - Tencent's chairman Ma Huateng announced a significant cash giveaway of 1 billion yuan for the upcoming Spring Festival through its AI application "Yuanbao," aiming to replicate the success of WeChat's red envelope feature [1][8] - The introduction of "Yuanbao Party," a social product, indicates Tencent's strategic focus on the AI sector, which is expected to enhance user engagement and interaction [1][14] Group 1: Historical Context of Cash Giveaways - Tencent pioneered the "cash giveaway marketing" strategy in 2015 with a 500 million yuan investment during the Spring Festival, which significantly boosted WeChat's payment platform and disrupted Alipay's dominance [4][5] - The cash giveaway trend escalated over the years, with various companies increasing their budgets, peaking at 180 billion yuan in 2021 across multiple platforms [7][8] - The competition for Spring Festival red envelope rights has become a "burning money arena," with major companies vying for exposure during the event [5][6] Group 2: Decline of Cash Giveaway Effectiveness - Since 2022, the total amount allocated for Spring Festival red envelopes has significantly decreased, dropping to around 34 billion yuan in 2025, indicating a decline in the effectiveness of cash giveaways [8][13] - The complexity of participation in cash giveaway activities has increased, leading to user fatigue and reduced engagement, as users find the processes cumbersome and the rewards minimal [9][10] - The shift from a growth-focused strategy to a profitability-driven approach in the industry has led to a reevaluation of cash giveaway tactics, with companies now seeking more sustainable marketing methods [12][13] Group 3: Tencent's Current Strategy - Tencent's 1 billion yuan cash giveaway for Yuanbao is seen as a strategic gamble to capture market share in the competitive AI landscape, rather than merely a revival of past marketing tactics [13][14] - The introduction of "Yuanbao Party" aims to create a new social experience that integrates AI with user interactions, potentially addressing the evolving needs of users in a crowded market [14][15] - The success of this initiative will depend on the core value of the product and its ability to retain users beyond the initial cash incentive [14][15]
五个 00 后大学生,打算「爆改微信」
3 6 Ke· 2026-01-28 04:18
微信十五岁了,该来些新东西了。 「微信口袋」把散落在微信里的各种文章、链接、重要信息装进统一空间,状态保留,随取随用; 「固顶转发」将最常转发的联系人和群聊置顶在转发界面,还支持一键同时转发给多个对象,避免转错人的尴尬; 朋友圈加入了「预览编辑」功能,发布前可以预览文字的展现效果,还能修改图片次序、大小,调整好后一键发布,无缝衔接。 田飞把这些文章转发到朋友圈。没多久,留言开始涌进来。有朋友问「微信终于把这个做出来了」「我怎么还没收到更新?」「到底什么时候上线?」 他有点不好意思,又有点得意。 2026 年初的一个凌晨,田飞按下了公众号「IDL 创新设计实验室」的发布按钮。 四篇文章,记录了微信正在进行的四个功能灰度更新: 「清理白名单」让用户可以一键删除白名单以外的其它聊天记录,快速释放存储空间,避免误删重要内容; 不好意思是因为,这些所谓的新功能确实存在,但它们并非来自「官方」;得意则不仅在于这些新功能都是他的学生设计的,还因为一个在心里放了很多 年的想法,终于部分实现了。 每个人用微信都会遇到这样那样的不满,每个人都觉得自己能比微信团队做得更好。 不到 20 岁时,田飞就是 Foxmail 用户,谈起张 ...
狂撒10亿红包!腾讯的全新社交软件能成吗?
猿大侠· 2026-01-28 04:11
继 QQ 和微信之后,腾讯又开始基于其AI助手"元宝"探索新一代社交模式。这项新功能名为"元宝派",目前正处于内测阶段,仅对部分受邀用户开放。 腾讯为了推广元宝,不惜狂撒 10 亿元现金红包。近日,腾讯宣布将于2月1日在元宝App上线春节红包活动,用户可参与分享10亿元现金,单个红包金额最高可 达万元,且上述红包金额可以从元宝直接提现到微信。 马化腾在内部明确表示,希望重现当年微信红包盛况。腾讯此举似乎是要将"元宝"打造成继微信之后的又一款国民级社交应用。 目前,在苹 果的 App Store 中,腾讯 元宝 的下载量已经飙升到国内 免费 App排行榜 第二 的位置,仅次于字节的豆包。 那么这个全新的社交功能怎么使用呢? 在获得测试资格后,打开腾讯元宝 App,将其更新到最新的 2.55.0 版本,会在首页下方的导航栏中看到一个新的"派"入口。 创建元宝派 Q | 加入元宝派 Q C 元宝: C _ 进入"派"之后,可以体验到完全不同于传统群聊的 AI 互动模式。用户可以点击页面右上角的"+"号,选择"创建派"。 如果你有朋友已经创建了"派",也可以通过派号或专属邀请链接直接加入已有的"派"。 14:40 l ...
2026年中国AI发展趋势前瞻
Xin Hua Wang· 2026-01-28 03:56
人工智能(AI)企业数量超过6000家,AI核心产业规模预计突破1.2万亿元,同比增长近30%;国产开源大 模型全球累计下载量突破100亿次;中国成为AI专利最大拥有国…… 这些数据勾勒出2025年中国AI发展的图景。一边是AI技术突破,走出一条不同于美国硅谷的"开源创 新"之路,另一边是AI与经济社会的融合由浅入深。 1月以来,多家国内AI企业上市;行业专家形成共识:以对话为核心的"Chat"范式已告终结,AI竞争转 向"能办事"的智能体时代。 2026年是"十五五"开局之年。根据"十五五"规划建议,中国将加强人工智能同产业发展、文化建设、民 生保障、社会治理相结合,全方位赋能千行百业。新华社记者广泛采访,前瞻AI发展新趋势。 技术范式:AI从"聊天"走向"做事" 1月,DeepSeek连发两篇公司创始人梁文锋参与署名的论文,再次将这家AI企业推到聚光灯下。业界评 价,新一代大模型模样更清晰了。 "DeepSeek标志着中国AI技术路线分化突破的出现。"清华大学智能产业研究院创始院长张亚勤说,"中 国转向拥抱更轻的模型、更聪明的架构、更高的效率和更低的价格。" 眼下,AI发展正沿两条主线并进:技术向上冲刺, ...
为什么微信不直接在群里加AI?
乱翻书· 2026-01-28 03:54
Group 1 - The core competition during the 2026 Spring Festival is expected to be the most intense in the history of China's internet industry, with major players like ByteDance, Baidu, and Alibaba heavily investing in AI and cash giveaways [1][4][29] - ByteDance's Volcano Engine has become the exclusive AI cloud partner for the Spring Festival Gala, while Baidu announced a distribution of 500 million cash red envelopes through its app [1][4] - Tencent is making a notable return to the cash giveaway scene with its Yuanbao app, aiming to replicate the success of WeChat red envelopes from 11 years ago [4][29] Group 2 - Yuanbao is launching a Spring Festival event on February 1, distributing 1 billion cash red envelopes, with a focus on user engagement through AI features [2][4] - Tencent's Yuanbao Pai aims to create a social space where AI interacts with users, moving beyond traditional efficiency tools to become part of social interactions [6][15] - The design of Yuanbao Pai allows for group activities and AI interactions, differentiating it from existing products like WeChat and QQ by focusing on scene-based socialization rather than familiar relationships [17][24] Group 3 - The competition among companies is not just about technology but also about capturing user attention and creating unique social experiences that keep users engaged [28][29] - Companies like ByteDance and Alibaba are investing heavily to establish a foothold in the market before technology paths are fully defined, indicating a sense of urgency in their strategies [28][29] - The 2026 Spring Festival AI battle is seen as a pivotal moment, similar to the short video industry's explosive growth in 2018, with each company betting on its unique approach to AI and user engagement [30]
万联证券:游戏行业修复节奏持续推进 建议关注题材多样化布局的头部厂商
Zhi Tong Cai Jing· 2026-01-28 03:50
万联证券发布研报称,2026年1月游戏版号发放量维持高位,结构覆盖多类型产品。整体来看,供给端 延续释放,版号常态化趋势稳固,行业修复节奏持续推进。建议关注具备产品储备、研发能力及题材多 样化布局能力的头部厂商。 万联证券主要观点如下: 行业事件 1月游戏版号发放量回升,维持高位态势,涵盖多类型产品与知名厂商 从整体来看,1月份游戏版号共通过182款,较2025年1月(136款)同比增长33.82%。其中,国产游戏版号 较2025年12月份发放量环比大幅回升,位列2025年1月以来版号发放量第二位,仅次于2025年11月178 款,合计通过审批177款,包括三七互娱(002555)《斗罗大陆:启程》、友谊时光《幻宠:星陨要 塞》、贪玩游戏《蓝月屠龙》、冰川网络(300533)《守卫鸭典娜》、游卡《西游奇妙冒险》、恺英网 络(002517)《新射雕之华山论剑》、网易雷火《妖妖棋》、巨人网络(002558)《月圆之夜:大师对 弈》等;进口游戏版号通过审批5款,其中包括腾讯《彩虹六号:攻势》、金山世游《愤怒的小鸟:经 典归来》《愤怒的小鸟:梦幻爆破》等。 1月份游戏版号中,以下作品受到市场关注 《彩虹六号:攻势》国 ...
马年马化腾放马过来了,狂砸 10 亿,豪赌 AI 社交!
Sou Hu Cai Jing· 2026-01-28 03:15
一向低调的 Pony 马,在腾讯年会上直接整了个大的。宣布腾讯旗下的 AI 助手"元宝"要在这个春节豪掷 10 个小目标现金红包。 甚至当场放话,说希望能"重现当年微信红包的盛况"。 不愧是马年,马化腾亲自出马,要放马过来了。 其实,早在前一天,元宝 APP 就已经官宣,2 月 1 日起正式开启春节红包活动。 用户更新到 2.55.0 版本就能参与,10 亿现金直接砸。支持微信一键提现,甚至藏了 100 张价值 1 万元的"小马卡"。 玩法也简单粗暴,没那么多花里胡哨的套路。 每日登录就领现金红包,零成本薅羊毛; 或者做任务抽红包,比如邀请好友、参与AI互动等,攒抽奖次数,有机会抽中万元"小马卡"; 还有就是分享红包,转发到微信、QQ 群,让好友一起拆,相当于让用户免费给元宝拉新。 这一套组合拳下来,拉新、促活、留存、传播全齐活了,姜还是老的辣。 网友们已经开始跃跃欲试了,甚至开始畅想分到钱该怎么花了 也有人建议元宝快去字节拉个横幅,真是看热闹不嫌事大 上一次听到这么热血沸腾的消息,还是 11 年前。 2015 年央视春晚,微信赞助 5 亿现金,推出"摇一摇"抢红包。 那一夜,全家老小齐上阵,把手机都要摇出了 ...
月活下滑,QQ能否靠“情怀”再讲出新故事?
3 6 Ke· 2026-01-28 03:04
Core Viewpoint - Tencent's QQ has announced the return of the QQ Show feature, which has sparked nostalgia among users, but faces challenges due to competition from WeChat and short video platforms [1][2][9] Group 1: QQ Show Return - QQ Show returned on January 24, 2026, coinciding with its 23rd anniversary, allowing users to create AI-generated avatars and interact in group chats [2] - The announcement led to significant public interest, trending on social media, with mixed reactions highlighting nostalgia and concerns over AI integration [2][4] Group 2: User Engagement and Challenges - QQ was once a dominant social platform with nearly 900 million monthly active users, particularly among the 80s and 90s generations, but began to decline in 2019 due to the rise of WeChat [5] - Monthly active users dropped from 647 million at the end of 2019 to 552 million in 2021, reflecting a continuous decline [6] - Users have criticized QQ for becoming overly complex and not meeting their expectations, leading to dissatisfaction with new features [6] Group 3: Business Adjustments - Tencent announced a "slimming" plan for QQ, discontinuing its short video service to enhance user experience and focus on core strengths [7] - Despite these adjustments, QQ's monthly active users continued to decline, with 517 million reported by September 30, 2025, a year-on-year decrease of 8% [8] Group 4: Market Competition - The rise of short video platforms like Douyin and Kuaishou has intensified competition, with the short video industry reaching 1.129 billion monthly active users by September 2025, further straining QQ's user retention [8] - Tencent's efforts to rejuvenate QQ through nostalgia and AI have had minimal impact on reversing user attrition [9][10]
马化腾10亿红包,“无人”能抢到?
Sou Hu Cai Jing· 2026-01-28 02:35
这个春节,腾讯又要撒钱了。 这一次红包,最大的那个,"无人"抢得到。 把时间推回到十余年前,微信靠着红包玩法,扭转了移动支付市场支付宝一家独大的格局。 时隔十余年,元宝能否把握同样的春节"钞能力"时刻? 1月26日,腾讯旗下AI助手"元宝"正式开启了一项名为"元宝派"的新功能内测。这是腾讯对AI应用形态 的一次重新定义——将产品形态推向多人社交场景。 马化腾在会上透露,"元宝派"脱胎于腾讯会议里的AI探索,旨在打造一个AI与用户共同娱乐、协作 的"社交空间"。 与此前市场主流的AI应用主要聚焦于问答不同,"元宝派"的核心逻辑是创建一个"人与AI交互"的社交空 间。 用户可以创建派、邀请他人或接受他人邀请加入派,与成员及元宝进行互动交流、发起活动等。 其中,创建派的用户为"派主",派内用户统称为"成员","元宝"为派内AI助手。 日前的腾讯年会上,腾讯董事会主席马化腾宣布AI应用元宝即将展开春节分10亿元现金红包活动。 据元宝官方信息,其分10亿元现金的春节活动将于2月1日正式开启,做任务可增加抽红包次数,单个红 包最高1万元。目前,元宝App已开启活动预约。 马化腾对这一波期待不小,表示希望重现当年微信红包的 ...