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爱优腾抖,谁更懂超2亿小用户的寒假需求?
3 6 Ke· 2026-02-11 08:55
Core Insights - The winter vacation for over 200 million students in China opens a significant traffic opportunity for video platforms, marking a critical "golden period" for content consumption [1] - The competition among platforms for children's attention and family spending is intensifying, with a focus on educational and entertaining content [1] - Platforms like iQIYI, Youku, and Tencent Video are actively enhancing their children's content offerings to capture this market [1] iQIYI - iQIYI is increasing its supply of parent-child content during the winter vacation, launching the "Super IP Month" initiative to promote new and high-potential IPs [2][4] - The platform has introduced various interactive activities and new animated series, aiming to engage children and enhance their learning experience [4][6] - iQIYI's strategy has shifted from "creating content IP" to "IP commercialization," focusing on rapid promotion and marketing of new IPs [2] Youku - Youku has launched the "Winter Vacation Charging Station" event, combining online and offline activities to engage children in learning through animation [9] - The platform has formed a strategic partnership with CCTV Animation Group to enhance its children's content offerings, promoting various high-quality series [9][11] - Youku has developed a diverse content matrix, including original and licensed animations, to cater to different age groups and interests [11][13] Tencent Video - Tencent Video focuses on a content strategy that emphasizes quality, diversity, and internationalization, offering a wide range of programming for children [14] - The platform features popular IPs and innovative educational content, such as the award-nominated "Call Super Potato" and "Animal Detective Team" [14][16] - Tencent Video has implemented user-friendly features for children, including a "child-friendly mode" to enhance viewing safety and experience [16] Douyin - Douyin has introduced a dedicated content column for minors, providing access to high-quality educational materials from top universities [17][19] - The platform aims to connect children with reliable knowledge and innovative content, fostering their learning and creativity [21] - Douyin's approach to integrating educational content into short videos represents a shift in how children engage with learning materials [21] Industry Trends - The winter vacation period is seen as a strategic opportunity for video platforms to capture traffic and solidify user bases, particularly in the family consumption market [1][21] - The demand for high-quality, educational, and safe children's content is driving platforms to accelerate content iteration and upgrade their offerings [21] - The competition for children's content is not just about traffic but also about content quality, IP management, and commercial monetization strategies [21]
微信出新功能,以后删好友要注意了
中国能源报· 2026-02-11 08:37
Group 1 - The core viewpoint of the article highlights the recent updates and new features introduced by WeChat in January, focusing on enhancing user experience and functionality [1][2][4] Group 2 - WeChat has updated its friend management feature, allowing users to choose whether to delete contacts while retaining chat history, which can be restored upon re-adding the friend [1] - The AI search function now supports evaluations of public accounts, enabling users to receive systematic summaries based on related articles by inputting specific queries [1] - The "AI Applications and Online Tools Mini Program Growth Plan" has been launched, offering free cloud development resources, AI computing power, data analysis, and commercial monetization support until the end of 2026 [2] - A new brand infringement complaint assistant has been introduced for WeChat Mini Stores, allowing brand owners to report counterfeit products through a structured process [4] - Additional updates include the launch of a native short drama incentive program for video accounts, customizable product display timing, and new commercial tools for mini games [4]
QQ上线“脑洞秀”AI社交新功能
Cai Jing Wang· 2026-02-11 08:04
与市面上需要复杂操作、强调个人才艺的AI视频工具不同,QQ脑洞秀降低了用户使用门槛。其操作流 程极为简化:用户上传个人或好友照片后,AI可快速生成生动的3D虚拟形象;随后,用户仅需输入一 段简单的剧情描述(如"我和好友抢红包失败了"),系统便能生成一段由这些虚拟形象演绎的短视频。 2月11日,QQ官号宣布"QQ脑洞秀"功能全新上线,用户只需上传一张照片,即可通过AI生成专属的3D 虚拟形象创作短视频,还能邀请QQ好友的虚拟形象共同参演,将AI无缝融入到用户在QQ上社交关系与 互动场景中,提供了一种更轻巧、更易扩散的社交玩法。 ...
我在元宝抽万元小马卡,看懂腾讯为什么一定要做AI社交
新财富· 2026-02-11 08:03
"希望重现11年前微信红包时刻" 2025年春节DeepSeek横空出世,腾讯一夜之间从"躺平生"化身为"卷王",2025年春节后,腾讯云、腾讯智能工作台ima、腾讯AI助手 "腾讯元宝" 都迅速 接入了DeepSeek大模型。 通过搭上 DeepSeek 这辆快车,腾讯一跃成为国内头部AI头部之一,元宝也是3月份增长最快的明星AI产品。 但问题在于,2025年的AI进展,快得远超任何一家大厂的内部节奏。 Manus的出圈,让市场第一次直观感受到多步骤、可执行 Agent 的潜力;NanoBanana代表的多模态模型,在图像、视频与生成一致性上不断突破;阿里 则通过千问,发起了一场极具侵略性的C端扩张战,试图用全生态覆盖来重建入口优势。 到了2026年春节,OpenClaw的出圈,让"个人 AI Agent"第一次不再停留在概念层面; SeedDance导演级的视频制作水平,让人们将"SD"与"DS"做对 比。 摆在元宝面前的问题变得非常清晰,需要一个新的抓手,一个足以撬动更大用户面的突破口。这便是腾讯在这个春节节点,重新提起"红包"这件事的背 景。 0 1 1月26日, 在年会现场,腾讯董事会主席兼CEO马 ...
一年俘获1.2亿观众,市场规模超200亿,AI漫剧做对了什么?
3 6 Ke· 2026-02-11 07:31
Core Insights - The launch of ByteDance's AI video generation model Seedance 2.0 is set to significantly impact the video industry, particularly the AI-driven comic drama sector, which is experiencing rapid growth due to advancements in AI technology [1][2][4] - Major companies like Tencent, Baidu, and others are entering the comic drama space, indicating a competitive landscape with various platforms developing their own independent comic drama applications [2][4] - The AI comic drama market is projected to grow substantially, with estimates suggesting a market size exceeding 22 billion by 2026, contributing significantly to the short drama industry's growth [7][22] Group 1: AI Technology and Cost Reduction - The core driving force behind the development of comic dramas is the reduction in production costs due to advancements in AI technology, with some companies reporting costs as low as 1,000 yuan per minute [1][17] - The production efficiency of AI comic dramas has improved dramatically, with costs dropping from 3,000-5,000 yuan per minute to as low as 200 yuan, allowing for a significant increase in output [21][17] - Companies like 酱油文化 have reported a monthly production capacity exceeding 100 comic dramas, with a high success rate of 60-70% for hits [21][17] Group 2: Market Dynamics and User Engagement - The comic drama sector has seen explosive growth, with over 700 billion views and 46,931 new comic dramas launched in 2025 alone [7][22] - The demographic for AI comic dramas is predominantly male, with over 65% of users being male and 85% under 40 years old, indicating a targeted approach to content creation [9][11] - The success of AI comic dramas is attributed to their ability to engage users emotionally, with popular themes often focusing on male-centric narratives and imaginative storylines [9][13] Group 3: Future Opportunities and Challenges - The potential for female audience engagement in AI comic dramas is significant, with a focus on developing content that appeals to women, particularly in genres like romance and historical drama [24][26] - The industry faces challenges such as content stability, the need for higher quality production, and the establishment of industry norms to prevent issues like plagiarism and employee exploitation [31][34] - The lack of standout IPs in the short drama market presents both a challenge and an opportunity for AI comic dramas to establish strong franchises and series [30][22]
Tencent, Tesla team up on WeChat-linked in-car features in China
Reuters· 2026-02-11 06:41
Core Insights - Tencent Cloud has partnered with Tesla to enhance in-car features, including the instant transfer of WeChat location data and smart service suggestions based on user destinations [1] Company Summary - Tencent Cloud is expanding its service offerings by collaborating with Tesla, a major U.S. automaker, to integrate advanced features into vehicles [1] - The partnership aims to improve user experience by providing seamless access to WeChat functionalities while driving [1] Industry Summary - The collaboration highlights a growing trend in the automotive industry where technology companies are partnering with automakers to enhance in-car connectivity and services [1] - This move reflects the increasing importance of digital services in the automotive sector, as companies seek to differentiate their offerings through innovative technology [1]
腾讯:与特斯拉合作升级座舱体验 上线“微信互联”、“目的地服务”功能
Di Yi Cai Jing· 2026-02-11 06:21
Group 1 - Tencent and Tesla have jointly upgraded the in-car experience, launching two new features: "WeChat Connectivity" and "Destination Services" [1] - The update will be delivered via OTA (Over-The-Air) and will cover over one million Model 3 and Model Y vehicles in the Chinese market [1] - Future new vehicles will also come with these capabilities as standard [1]
微信删好友可保留聊天记录了
Zhong Guo Xin Wen Wang· 2026-02-11 06:14
中新网2月11日电2月10日,微信公开课公众号发布微信1月9大功能更新,其中包括:更新微信好友管理功能,用户可自主选择是否 "删除 联系人同时清空聊天记录",未勾选状态下聊天记录将完整保留,重新添加好友后即可恢复历史对话。 截图自微信 (文章来源:中国新闻网) ...
腾讯:与特斯拉合作升级座舱体验,上线“微信互联”、“目的地服务”功能
Xin Lang Cai Jing· 2026-02-11 06:14
Core Insights - Tencent and Tesla have jointly upgraded the in-car experience, launching two major features: "WeChat Connectivity" and "Destination Services" [1] - The update will be delivered via OTA (Over-The-Air) and will cover over one million Model 3 and Model Y vehicles in the Chinese market [1] - Future new vehicles will also come with these capabilities as standard [1]
微信1月更新9大功能,AI可评价公众号、删好友留记录
Xin Lang Cai Jing· 2026-02-11 04:17
#微信9大更新#2月10日,微信公开课公众号公布微信1月9大功能更新,包括微信AI搜索支持评价公众 号、删好友可保留聊天记录、视频号可自定义商品出现时机等,具体如下:微信AI搜索支持评价公众 号点击微信搜索栏输入"评价一下XX公众号怎么样",微信Al搜索即可基于账号相关文章,提炼出系统 性总结。删好友可保留聊天记录微信更新好友管理功能,用户可自主选择是否"删除联系人同时清空聊 天记录",未勾选状态下聊天记录将完整保留,重新添加好友后即可恢复历史对话。视频号原生短剧激 励计划上线首期激励时间为2月1日-4月30日,通过视频号原生短剧链路上架且审核状态正常的剧目均可 参与:剧目达到相应播放量后即可自动解锁对应激励比例,最高可享135%分成比例。视频号可自定义 商品出现时机视频号助手PC端增加"自定义商品出现时机"功能,在发布商品分享视频时,创作者可以 选择自定义商品出现时机,可以伴随作者的口播或者植入时机出现。微信小店可快速投诉假冒商品平台 对假货进一步重拳出击,品牌权利人通过新上线的微信小店品牌侵权投诉助手,仅需两步即可对假冒商 品发起投诉:第一步,品牌入驻;第二步,提交侵权投诉后,平台会进行专项队列审核。AI ...