Summary of Hisense Home Appliances Conference Call Company Overview - **Company**: Hisense Home Appliances - **Industry**: Home Appliances, specifically focusing on white goods like refrigerators, washing machines, and air conditioning systems Key Points and Arguments Revenue Growth Challenges - Fourth-quarter revenue growth is facing challenges, with domestic sales of air conditioners, refrigerators, and washing machines under pressure due to high base effects [2][3] - Positive growth is expected in overseas orders for refrigerators and washing machines, while processing orders are anticipated to recover gradually by the end of December [2][4] Market Demand and Strategy - Demand in the European and American markets is stable, with Hisense steadily increasing its market share [2][7] - Emerging markets show potential for growth but are subject to significant volatility [2][7] - The company aims to enhance the price index of white goods to compete with brands like Samsung, leveraging superior manufacturing and production capabilities [2][9][10] Central Air Conditioning Business - The export of central air conditioning systems is slowing due to the impact of the European market, with plans to expand into the Middle East, Africa, and ASEAN markets [2][11] - A focus on promoting water system central air conditioning and improving self-manufacturing capabilities for core components is planned for next year [2][11] Impact of Tariffs - Tariffs have a minimal overall impact on Hisense, with the U.S. business maintaining a slight profit margin [2][11] - Future pricing may fluctuate with costs and tariffs, but improvements in sales structure are expected to enhance overall average prices [2][11] Domestic Sales Performance - The performance during the Double Eleven shopping festival was average, attributed to a high base from the previous year [2][12] - High-end models received some promotional support, although the impact was not substantial [2][12][14] Profitability Insights - External sales profit margins are expected to improve, while domestic profit margins are relatively low [2][15] - The company is focusing on cost reduction, efficiency improvements, and structural enhancements to optimize expense ratios [2][15] Store Expansion Plans - Hisense has reached approximately 10,000 specialty stores and plans to steadily expand next year, targeting an increase of several hundred to 1,000 new stores [2][16] - The majority of stores are performing well, with a focus on improving profitability in lower-performing channels [2][16] Online vs. Offline Sales - Offline sales have higher profit margins compared to online sales, which account for about 40% of domestic sales [2][17] Competitive Landscape - The domestic market is expected to remain competitive, with new entrants like Xiaomi intensifying competition [2][18] - The company aims to enhance product efficiency and profitability to counter price wars [2][18] Water Machine Business - Hisense's water machine business is focused on the B-end market, with significant potential for domestic replacement [2][26] - The goal is to increase market share to double digits within two to three years, currently holding a single-digit share [2][26] Future Outlook - The central air conditioning business is expected to return to growth, albeit at a modest rate, with a focus on product type diversification and channel expansion [2][20] - The company is optimistic about the long-term demand in emerging markets, driven by economic growth and changing consumer attitudes [2][7] SKU Reduction Strategy - The SKU reduction process for the Kelon brand is ongoing, aiming to improve efficiency and profitability [2][27] South America Market Strategy - In South America, Hisense plans to leverage sports marketing, particularly around the upcoming World Cup, to enhance brand visibility and market share [2][28] New Product Launches - The introduction of new heat pump products has shown improved order intake, although their contribution to overall revenue remains limited [2][29] Legal and Regulatory Considerations - Ongoing discussions regarding the rights protection base plan are influenced by macroeconomic and industry uncertainties [2][30]

Investment Rating - The investment rating for Hisense Home Appliances is "Buy" and is maintained [10]. Core Views - The company reported a slight increase in revenue with a year-on-year growth of 1.35% for the first three quarters of 2025, achieving a total revenue of 71.533 billion yuan. However, the net profit attributable to shareholders increased only by 0.67% to 2.812 billion yuan, indicating a slight decline in profitability [2][7]. - In Q3 2025, the company experienced a revenue of 22.192 billion yuan, a year-on-year increase of 1.16%, but the net profit decreased by 5.40% to 735 million yuan, reflecting challenges in maintaining profitability [2][7]. Summary by Sections Revenue and Profitability - For the first three quarters of 2025, the company achieved a revenue of 71.533 billion yuan, with a net profit of 2.812 billion yuan and a non-recurring net profit of 2.327 billion yuan, showing growth rates of 1.35%, 0.67%, and 1.65% respectively. In Q3 2025, the revenue was 22.192 billion yuan, with a net profit of 735 million yuan, down 5.40% year-on-year [2][7]. Financial Performance - The gross margin increased by 0.54 percentage points year-on-year for the first three quarters, while the sales expense ratio rose by 0.34 percentage points. The operating profit for the first three quarters grew by 4.31%, with an operating profit margin increase of 0.13 percentage points [13]. - In Q3 2025, the gross margin increased by 0.20 percentage points, but the operating profit declined by 6.67%, with a corresponding decrease in the operating profit margin of 0.30 percentage points [13]. Strategic Initiatives - The company is actively promoting governance mechanisms and supply chain reforms, while also expanding overseas markets to seek new business growth. It aims to enhance operational efficiency and improve product and channel structures [13]. - The company is focusing on international brand strategy and sports marketing to enhance its brand influence in overseas markets, which is expected to contribute to future growth [13]. Future Outlook - The company is expected to achieve net profits of 3.346 billion yuan, 3.710 billion yuan, and 4.190 billion yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings ratios of 10.59, 9.55, and 8.46 [13].

Group 1 - Hisense is a leading home appliance manufacturer with a strong market presence in both domestic and international markets [1] - The company is listed on two stock exchanges, with stock codes 000921.SZ and 00921.HK, indicating its dual listing strategy [2]

Investment Rating - The report maintains a positive outlook on the home appliance industry, particularly highlighting the resilience of the white goods sector and the potential for growth driven by policy changes and market dynamics [3][5]. Core Insights - The home appliance sector has shown stronger export performance compared to domestic sales, with various segments experiencing differing trends in sales and production [4][12]. - The report identifies three main investment themes: white goods, export-driven companies, and core components, recommending specific companies within these categories for investment [5][6]. Summary by Sections Industry Performance - In September 2025, the air conditioning sector saw a total production of 10.57 million units, a year-on-year decrease of 13.5%, while total sales were 10.88 million units, down 10.2%. Domestic sales were 5.95 million units, down 2.5%, and exports were 4.94 million units, down 18.1% [4][34]. - The refrigerator sector reported a production of 8.72 million units, a slight decrease of 0.5%, with total sales of 8.34 million units, a marginal increase of 0.12%. Domestic sales fell by 7.35% to 3.87 million units, while exports rose by 7.63% to 4.47 million units [4][41]. - The washing machine sector experienced a production increase of 10.4% to 9.05 million units, with total sales rising by 7.52% to 8.85 million units. Domestic sales decreased by 6.88% to 4.06 million units, while exports surged by 23.76% to 4.79 million units [4][43]. Investment Themes - The white goods sector is expected to benefit from a reversal in real estate policies, with characteristics such as low valuation, high dividends, and stable growth making it attractive for investment. The report suggests that the "trade-in" policy could act as a catalyst for growth [5][6]. - For export-driven companies, the report recommends firms like Ousheng Electric and Dechang Co., which are expected to see revenue growth from large customer orders and expanding automotive parts businesses [5][6]. - In the core components segment, companies like Huaxiang Co. and Shun'an Environment are highlighted for their competitive advantages and growth potential in the context of rising demand for key components in the white goods sector [5][6]. Market Dynamics - The report notes that the overall home appliance index underperformed compared to the CSI 300 index, with a decline of 0.5% in the home appliance sector index while the CSI 300 rose by 0.8% [5][7]. - The report emphasizes the importance of emerging markets in driving export growth, particularly in regions like Africa and South America, despite challenges such as tariffs and high inventory levels [5][12].

Core Insights - Hisense Home Appliances reported a revenue of 71.533 billion yuan for the first three quarters of 2023, a year-on-year increase of 1.35%, and a net profit of 2.812 billion yuan, up 0.67% [1] - The company demonstrated strong operational resilience and steady development capabilities despite industry challenges, with a significant increase in operating cash flow by 34.06% [1] Business Performance - Hisense's diversified business layout provided a strong buffer against industry pressures, with core segments like HVAC, refrigeration, and kitchen appliances performing well [2] - The company maintained its leading position in the central air conditioning market with over 20% market share, and its new air conditioning products saw an 83% increase in installation orders year-on-year [2] - The refrigeration segment, particularly the Rongsheng brand, achieved significant sales growth, with the dual-cleaning refrigerator ranking first in sales [3] - The kitchen appliance segment also experienced over 50% revenue growth in the first three quarters, with innovative products like the "silent range hood" redefining kitchen environments [3] Market Strategy - Hisense is focusing on high-end product development and international expansion as key strategies to navigate the competitive landscape [5] - The company has established a global presence with 36 industrial parks and production bases, enhancing its brand influence in overseas markets [5] - The opening of the HHA smart manufacturing industrial park in Thailand marks a significant step in integrating research, production, and sales [6] Technological Innovation - Continuous investment in technology and innovation is a cornerstone of Hisense's competitive advantage, with breakthroughs in central air conditioning technology [7] - The introduction of AI-driven products, such as the intelligent air conditioning solutions, reflects the company's commitment to smart home technology [8] - Hisense aims to provide comprehensive AI home appliance solutions by integrating its self-developed models with industry-leading databases [8]

Group 1 - The core viewpoint of the article highlights the significant rise in Hong Kong's home appliance stocks, driven by government initiatives to stimulate consumer spending in Guangdong province [1] - TCL Electronics, Haier Smart Home, Midea Group, JS Global Lifestyle, and Hisense Home Appliances all experienced notable stock increases, with TCL Electronics rising by 2.2% and Midea Group by 2% [1] - The Guangdong government has launched a consumption season activity, distributing "Guangdong Quality Purchase" vouchers for consumers purchasing various home appliances and vehicles, which is expected to boost sales in the sector [1] Group 2 - The integration of AI, 5G, and IoT technologies, along with policy support and upgraded consumer demand, indicates that the smart home industry is entering a phase of scaled development [1] - According to authoritative research institutions, the global smart home market is valued at hundreds of billions of dollars, reflecting strong growth potential in the industry [1]

Core Viewpoint - Hisense Home Appliances reported a slight increase in revenue and net profit for Q1-Q3 2025, with a notable decline in Q3 net profit compared to the previous year [1][4]. Group 1: Financial Performance - For Q1-Q3 2025, the company achieved operating revenue of 71.533 billion yuan, a year-on-year increase of 1.35%, and a net profit attributable to shareholders of 2.812 billion yuan, up 0.67% year-on-year [1]. - In Q3 2025, the company recorded operating revenue of 22.192 billion yuan, a year-on-year increase of 1.16%, but the net profit attributable to shareholders fell to 735 million yuan, down 5.40% year-on-year [1][2]. Group 2: Business Segments - The home air conditioning segment is expected to show slight growth in Q3 2025, primarily driven by domestic sales, while external sales are anticipated to decline due to uncertainties in overseas demand [2]. - The central air conditioning business may experience a year-on-year decline due to the impact of the real estate sector, while the ice and washing segments are expected to perform well in both domestic and international markets [2]. Group 3: Profitability and Costs - The gross profit margin for Q3 2025 increased by 0.20 percentage points to 20.20% year-on-year, influenced by competitive pressures in the domestic air conditioning market and a decline in high-margin central air conditioning business [3]. - The company faced increased sales expenses due to intensified competition in the domestic market, while other expense categories remained relatively stable [3]. Group 4: Investment Rating - The company maintains a "Buy" rating, supported by the performance of the home air conditioning and ice washing segments, with expectations for improved external sales and ongoing adjustments in the HVAC business strategy [4]. - Projected net profits for 2025-2027 are estimated at 3.404 billion, 3.745 billion, and 4.149 billion yuan, corresponding to price-to-earnings ratios of 10.5, 9.5, and 8.6 times, respectively [4].

FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 海信家電集團股份有限公司 呈交日期: 2025年11月5日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 00921 | 說明 | | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 459,589,808 | RMB | | | 1 RMB | | 459,589,808 | | 增加 / 減少 (-) | | | | | | | RMB | | | | 本月底結存 | | | 459,589,808 | RMB | | | 1 RMB | | 459,589,808 | | 2. 股份分類 ...

Investment Rating - The investment rating for Hisense Home Appliances is "Buy" with a target price not specified [5] Core Views - The central view indicates that the central air conditioning (CAC) business is under pressure due to weak real estate trends, while the white goods segment shows operational resilience [3][2] - Future cost reduction and product structure optimization are expected to drive profit improvement [3] Financial Performance Summary - For the first three quarters of 2025, the company achieved operating revenue of 71.53 billion yuan, a year-on-year increase of 1.4%, and a net profit attributable to shareholders of 2.81 billion yuan, up 0.7% [1] - In Q3 2025, the company reported operating revenue of 22.19 billion yuan, a 1.2% increase, but a net profit of 735 million yuan, down 5.4% [1] - The CAC business is expected to continue facing challenges, while the home appliance segment shows strong growth, particularly in the refrigerator and washing machine categories, with profits up 35% year-on-year [2] Segment Performance Summary - **CAC**: The CAC business is under pressure, but maintains a leading market share despite domestic sales challenges [2] - **Home Appliances**: The home appliance segment saw a 41% increase in domestic sales but a 20% decrease in exports [2] - **Refrigerators and Washers**: This segment experienced steady growth with a profit increase of 35% year-on-year, leading the industry in growth rates [2] - **Kitchen Appliances**: Revenue increased by 50% year-on-year, with offline channels also showing significant growth [2] Financial Projections - Projected net profits for 2025, 2026, and 2027 are 3.49 billion yuan, 3.45 billion yuan, and 3.68 billion yuan respectively, with corresponding dynamic valuations of 10.2x, 10.3x, and 9.7x [3]

Core Insights - The home appliance industry has witnessed a significant innovation with Hisense refrigerator launching the world's first magnetic light curtain door panel, which has been recognized in the 2025 International CMF Design Awards [1][5] - This breakthrough technology addresses the long-standing user pain point of glass door refrigerators being aesthetically pleasing yet unable to hold magnets, redefining the design standards for high-end refrigerators [1][5] Group 1: Technological Innovation - Hisense's magnetic light curtain door panel integrates a unique magnetic medium composite technology within the glass, allowing for strong magnetic adhesion without compromising aesthetics, flatness, or insulation performance [5][6] - The door panel enables users to attach family photos, travel mementos, and reminders, transforming the refrigerator into a center for family memories and emotional connections [5][6] Group 2: Aesthetic and Functional Attributes - The magnetic light curtain door panel features the industry's first SMI magnetic composite technology, offering various texture options that enhance visual appeal and home compatibility while providing practical attributes like antibacterial properties, high hardness, fingerprint resistance, and ease of cleaning [6] - This innovation represents Hisense's commitment to user-centered design and continuous technological advancement, balancing external user experience with internal preservation technology [6] Group 3: Market Performance - Hisense's third-quarter report indicates strong performance in refrigerator sales, ranking first in sales across 11 global markets, showcasing the company's product strength, brand power, and global operational capabilities [7] - The successful integration of user-centric innovations, from the magnetic light curtain to vacuum preservation technology, has garnered positive feedback from global consumers, affirming Hisense's competitive edge in the high-end market [7]