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瑞银:阿里巴巴-W推出“高德扫街榜” 若成功落实料带来更多变现机会
Zhi Tong Cai Jing· 2025-09-11 08:59
瑞银发布研报称,阿里巴巴-W(09988)旗下高德地图于昨正式推出"高德扫街榜"功能。相比传统用户评 价,这次高德采用以AI为核心的排序方式,依据用户真实行为,包括导航前往某商户的用户数量、复 购率、主动到访意愿,以及来访人群的多样性。系统更结合支付宝用户的个人资料与信用评级来提升准 确度。高德强调这次排名并非为变现而设,初期覆盖300多个城市,为160万间本地商户提供推荐,涵盖 餐厅、酒店、景点等。为推动用户参与,高德将投入10亿元人民币作平台补贴,支持出行与到店消费。 该行预计这些措施将为本地商户额外带来每天1,000万的用户流量。 外卖方面,瑞银指阿里旗下饿了么的商户拓展有望加速。渠道调查显示,美团外卖覆盖餐厅约560万 间,饿了么则为340万间,两者差距明显(Quest Mobile数据)。基于高德的LBS(定位服务)与用户行为数 据,或有助饿了么更有效拓展中小型商户,特别是在三、四线城市,有望缩小与美团的商户供给差距。 就高德长远变现潜力。虽然初期仍以非变现为主,但若高德措施成功落实,预计用户流量增长将在未来 带来广告、品牌标注等变现机会。现时高德仍归入阿里"其他"板块,截至6月季度仍录得亏损14亿 ...
瑞银:阿里巴巴-W(09988)推出“高德扫街榜” 若成功落实料带来更多变现机会
Zhi Tong Cai Jing· 2025-09-11 08:52
到店业务方面,展现了阿里对本地生活服务野心。阿里继加大对外卖与即时零售的投资后,该行认为高 德的升级是其进军到店业务的第一步,与美团-W(03690)大众点评以本地搜索为主的模式形成对比。据 Quest Mobile数据,高德目前拥有1.7亿日活跃用户,每日处理超过1.2亿次搜索及1,300万次本地商户导 航,而大众点评日活为3,300万(约高德五分之一),不过美团在本地服务的用户心智、累积评价及商户关 系上仍有优势。该行会继续关注高德在本地生活服务的进展,包括即将试点推出的到店团购功能(部分 城市已开始测试)。 外卖方面,瑞银指阿里旗下饿了么的商户拓展有望加速。渠道调查显示,美团外卖覆盖餐厅约560万 间,饿了么则为340万间,两者差距明显(Quest Mobile数据)。基于高德的LBS(定位服务)与用户行为数 据,或有助饿了么更有效拓展中小型商户,特别是在三、四线城市,有望缩小与美团的商户供给差距。 就高德长远变现潜力。虽然初期仍以非变现为主,但若高德措施成功落实,预计用户流量增长将在未来 带来广告、品牌标注等变现机会。现时高德仍归入阿里"其他"板块,截至6月季度仍录得亏损14亿元人 民币。 智通财经A ...
港股收评:止步4连涨!恒指险守26000点,创新药重挫!
Ge Long Hui· 2025-09-11 08:44
9月11日,港股三大指数集体下跌,均止步4连涨行情,市场做多情绪趋于谨慎。 截止收盘,恒生指数跌0.43%险守26000点大关,国企指数、恒生科技指数分别下跌0.73%及0.24%。 | 名称 | | 最新价 | 涨跌额 | 涨跌幅 | | --- | --- | --- | --- | --- | | 恒生指数 | 7 | 26086.32 | -113.94 | -0.43% | | 800000 | | | | | | 国企指数 | intrieter | 9260.25 | -67.91 | -0.73% | | 800100 | | | | | | 恒生科技指数 | Mala | 5888.77 | -13.92 | -0.24% | | 800700 | . NY | | | | 具体来看: 盘面上,大型科技股普遍走低,尤其是美团跌6%刷新阶段新低;报道称特朗普政府拟限制中国药品,生物医药股集体重挫,创新药概念股跌幅居前;影视 娱乐股、钢铁股、汽车股、内房股、手游股多数低迷。 半导体芯片股涨幅强势;受美联储降息前景支撑,铜、铝等有色金属股表现活跃,军工、苹果概念、建材水泥、重型机械、高铁基建股走强 ...
智通港股52周新高、新低统计|9月11日
智通财经网· 2025-09-11 08:41
| 心玮医疗-B(06609) | 65.800 | 65.800 | 0.38% | | --- | --- | --- | --- | | 南方香港股票(03443) | 9.425 | 9.360 | 0.38% | | 龙源电力(00916) | 8.020 | 8.080 | 0.36% | | 辉立香港新股(02835) | 14.180 | 14.180 | 0.35% | | 京信通信(02342) | 2.930 | 2.980 | 0.34% | | A潘渡招商创新(03056) | 23.800 | 23.860 | 0.34% | | 华能国际电力股份 (00902) | 6.090 | 6.120 | 0.33% | | 粤海投资(00270) | 7.450 | 7.520 | 0.27% | | AGX恒科备兑(03417) | 9.965 | 9.980 | 0.05% | | 南方美股七巨头(03454) | 9.920 | 9.980 | 0.05% | | 景顺QQQ-R(83455) | 4,145.000 | 4,145 | 0.05% | | SPDR金-U(098 ...
阿里兵临城下,美团迎来至暗时刻?
3 6 Ke· 2025-09-11 08:40
Core Insights - The main challenge for Meituan is not the aggressive competition from Alibaba and Douyin, but rather its ability to break path dependence and find its position in the new round of "platform migration" [1][15][16] Group 1: Competitive Landscape - Alibaba's launch of the "Gaode Street Ranking" aims to establish a new credit system for offline services, posing a significant threat to Meituan's core business [1][9] - The competition in the flash purchase market has intensified, with major players like JD and Taobao aggressively advertising, impacting Meituan's market position [2][3] - Meituan's net profit has decreased by 89% year-on-year, despite record user transaction frequency and peak order volumes in instant retail [3][4] Group 2: Business Performance - Meituan's in-store business saw over 40% year-on-year growth in order volume during Q2 2025, indicating a potential area for recovery despite challenges in the flash purchase sector [3][4] - The in-store and travel business contributed significantly to Meituan's operating profit, with a reported operating profit of 141 billion yuan, which is 2.27 times that of its takeaway business [3][4] Group 3: Strategic Challenges - The introduction of the "Gaode Street Ranking" could undermine Meituan's existing business model, particularly its in-store services, which are crucial for profitability [4][10] - Meituan faces a dilemma of either defending its current business or innovating to adapt to new market dynamics, as highlighted by the concept of the "in incumbents' dilemma" [12][13][15] - The need for Meituan to evolve and potentially create a new growth narrative is emphasized, as the existing business model may not suffice in the face of emerging competition [15][17]
美团小黄蜂、龙猫等多款AI产品亮相服贸会展台
Zheng Quan Ri Bao Wang· 2025-09-11 07:16
Group 1 - The 2025 China International Service Trade Fair opened in Beijing, with the theme "Digital Intelligence Leading, Service Trade Renewed," showcasing Meituan's innovations in technology and retail services [1] - Meituan presented its latest integrated indoor and outdoor intelligent delivery robot, "Meituan Xiaohuangfeng," along with various AI products, attracting significant attention from attendees [1][2] - The company aims to leverage its technological and digital advantages to enhance product offerings and retail service scenarios, ultimately improving consumer experiences [1] Group 2 - "Meituan Xiaohuangfeng" is designed for end-point instant delivery in semi-closed environments, demonstrating advanced capabilities in multi-modal perception and navigation, with over 10,000 deliveries completed in pilot programs [2] - Meituan has established 64 drone delivery routes across cities like Shenzhen, Beijing, and Dubai, achieving over 600,000 deliveries since the launch of its urban low-altitude logistics network [2] - The company introduced AI tools for small and medium-sized restaurants, such as the "Intelligent Store Manager," which assists with phone calls, data analysis, and site selection using AI algorithms [3] Group 3 - Meituan's AI digital employees, including roles like business manager and customer service specialist, are designed to streamline operations for retail businesses, with over 50,000 educational training stores utilizing the customer service role [3] - The demand for convenience and timeliness in shopping is driving the expansion of instant retail scenarios, with Meituan offering a variety of products for delivery within 30 minutes [3]
摩根士丹利:电商中更看好阿里,“高德扫街榜”将重塑本地生活竞争格局
Hua Er Jie Jian Wen· 2025-09-11 07:08
周三,阿里巴巴旗下高德地图宣布推出全球首个基于用户行为产生的榜单"高德扫街榜",被视为阿里发 力本地生活服务市场的最新举措。 据追风交易台消息,摩根士丹利分析师Gary Yu、Joanne Lau等在最新研报中指出,"高德扫街榜"的模式 和美团大众点评高度相似,此举是阿里重新发力到店业务的明确信号,将重塑本地生活服务领域的竞争 格局。 分析师认为,阿里在本地服务领域的扩张可能导致按需服务竞争延伸至店内服务,将对美团的利润率造 成进一步压力。 大摩表示,在中国电商巨头中首选阿里巴巴,鉴于竞争升级,下调对美团到店业务的长期盈利能力预 测,预计其核心本地商业分部的经营亏损可能因此扩大。 此举标志着阿里巴巴在本地生活领域的布局更加完整,从外卖、即时零售(快送电商)延伸至利润空间 更广阔的到店业务。报告称,推出"高德扫街榜"只是第一步,预计未来将有更多相关服务和产品上线。 与此同时,高德还启动了"烟火好店支持计划",通过发放超10亿元补贴等措施,鼓励用户到店消费,希 望每天能为线下餐饮及其他服务业多带去1000万客流。 报告指出,配合同步推出的10亿元激励计划,阿里的意图在于快速激活高德平台上的消费潜力,形成新 的增长 ...
即时零售国补首度覆盖Apple新品,北京市民可在美团闪购预订新款Apple Watch
Bei Jing Shang Bao· 2025-09-11 05:42
Group 1 - The new Apple Watch is available for pre-order on Meituan's flash purchase platform, with consumers in Beijing able to reserve it at a national subsidy price [1] - This marks the first time national subsidies have been applied to Apple products through an instant retail platform, offering consumers a "30-minute national subsidy new product delivery" experience [3] - The national subsidy policy has expanded to instant retail platforms this year, significantly boosting digital consumption, with mobile phone sales on Meituan's platform increasing threefold and Apple store sales more than doubling since the subsidy implementation [3] Group 2 - As the instant retail platform becomes a key channel for purchasing digital products, the launch of Apple products this year features new highlights, including the first-time application of national subsidies [3] - Meituan's flash purchase has introduced a dedicated IP for the launch of consumer electronics, "Meituan Lightning New Products," providing preferential traffic and resource exposure to help brands gain additional business growth through "instant retail product launches" [3]
高德,急需向淘宝证明自己
Hu Xiu· 2025-09-11 04:22
外卖和闪购之后,阿里再次试图攻下美团的高地——评价体系。出人意料的是,这次出马的是高德。 9月10日,阿里巴巴选择在成立26周年的这一天,旗下高德地图宣布推出全球首个基于用户行为产生的 榜单"高德扫街榜",该榜单类似于美团旗下大众点评榜单,用户可以对商家进行综合评分、排名。 发布会上,高德地图CEO郭宁宣称:"高德扫街榜永不商业化,真实是榜单的核心生命力,扫街榜的核 心目标就是真实反映用户的选择。" 就在同一天,美团也宣布,旗下大众点评将重启品质外卖服务,通过自研大模型剔除非真实点评数据, 并同步发放2500万张不同种类的大额"品质外卖"消费券。 本地生活战场,评价体系争夺大战一触即发。 阿里做榜单并不让人意外,外卖大战进入下半场,通过做评价体系切入利润率更高的到店,顺理成章。 但为什么是高德?想要理解为什么是高德,要从理解饿了么开始。 二者曾同属阿里本地生活集团,均与核心电商业务存在一定距离。随着线上电商增速放缓,阿里启动 "聚焦主业" 的战略调整,非核心业务面临收缩或整合,饿了么甚至一度深陷"待售"传闻。 但外卖大战下,饿了么和淘宝绑定,战略优先级得以提升。今年 6 月,阿里正式将其并入阿里中国电商 事业 ...
高德扫街榜挑战大众点评,阿里美团京东三国杀继续
Di Yi Cai Jing· 2025-09-11 03:59
Core Viewpoint - The competition among major internet giants in the local service sector is intensifying, particularly between Alibaba and Meituan, as they launch new services to capture market share in the dining and takeaway segments [1] Group 1: Company Actions - Alibaba announced the launch of the "Gaode Street Ranking" to compete directly with Meituan's "Dazhong Dianping" [1] - Meituan has officially restarted its quality takeaway service, utilizing a self-developed large model to analyze user needs based on extensive real review data [1] Group 2: Market Dynamics - The competition in local life services is becoming more fierce, with Alibaba's new initiative potentially improving the objectivity of consumer reviews compared to existing subjective factors in Dazhong Dianping [1] - The ongoing rivalry among Alibaba, Meituan, and JD.com is characterized as a "three-country kill," indicating a highly competitive environment [1] Group 3: Financial Implications - Alibaba's diverse business portfolio may provide better resilience against short-term subsidy impacts compared to Meituan and JD.com, which are more financially affected by the competition [1]