Core Points - In September, 145 domestic online games and 11 imported online games received approval from the National Press and Publication Administration [1] - A total of 1,275 games have been approved in 2025, including 1,195 domestic and 80 imported games [1] - Major companies like NetEase and miHoYo have multiple key games approved, including "Starry Friends" and "Honkai: Origin Spirits" [1][2] Industry Summary - The new batch of approved domestic games includes 135 mobile and mobile-casual games, 2 client games, and 1 mobile + web game [1] - The continuous issuance of game approvals has positively impacted the gaming industry, with the Shenwan gaming industry index rising 85% this year, ranking third among all Shenwan secondary industries [2] - On September 24, the Shenwan gaming industry index surged by 3.63%, with several A-share gaming companies, including ST Huayuan and Giant Network, seeing over 100% increase in stock prices [2] Company Summary - A-share companies like Giant Network and 37 Interactive Entertainment have games approved, including "Hot Blood Dynasty: Basketball" and "Endless Night" [1] - Hong Kong-listed companies Tencent and NetEase have also seen significant stock price increases this year, with gains of 56.87% and 76.42% respectively [3]

Core Insights - The National Press and Publication Administration released the approval information for domestic online games in September 2025, granting a total of 156 licenses, including 145 domestic and 11 imported games [1] Group 1: Game Approvals - A total of 156 online games received approval, with significant contributions from major companies such as Tencent, NetEase, miHoYo, Lingxi Interactive, 37 Interactive Entertainment, and Kaiying Network [1] - Notable products that received approval include Tencent's "Return Ring," miHoYo's "Honkai: Inheritance Spirit," and NetEase's "Starry Friends Sunny Day" among others [1] Group 2: Changes in Approval Information - Nine games had changes in their approval information, including Game Science's "Black Myth: Wukong," which received an Xbox version license, and Shanghai Shulong Technology's "Legendary World: Unmatched," which added a client version [1] Group 3: Imported Games - The list of approved imported games includes notable titles such as Hazelight Studios' "It Takes Two," Nexon's "Dave the Diver," and Sony's "Astro Bot" [1]

Group 1 - The National Press and Publication Administration issued approval for 156 game titles in September, including 145 domestic and 11 imported games [1] - Notable companies receiving approvals include Tencent, NetEase, miHoYo, Lingxi Interactive, and 37 Interactive Entertainment [1] - Key products approved include Tencent's "Return," miHoYo's "Honkai: Resonance Spirit," and NetEase's "Starry Sky: Sunny Day" among others [1][3] Group 2 - Tencent's "Return" is the first time-loop RPG in China, featuring an open world and high narrative freedom, with over 8 million views on its first trailer [3] - MiHoYo's "Honkai: Resonance Spirit" is a new adventure strategy game under the "Honkai" IP, with over 4.07 million pre-registrations [5] - NetEase's "Starry Sky: Sunny Day" is a new life simulation game that supports cross-platform play and features over 120 mini-party games [5]

Core Viewpoint - The article discusses the impending shutdown of NetEase's game "The Legend of the Condor Heroes," highlighting the challenges faced by the game and the broader implications for the MMORPG market in China [2][4]. Group 1: Game Shutdown Reasons - The official reason for the shutdown is the expiration of the IP cooperation period for "The Legend of the Condor Heroes" trilogy and adjustments in game operation strategy [4]. - The game's initial positioning aimed to focus on the "Jin Yong self-narrative universe," but issues with art style and character modeling led to significant problems [5][6]. Group 2: Game Performance and Feedback - Player feedback was overwhelmingly negative shortly after the game's launch, prompting a major overhaul that resulted in the release of version 2.0 [7]. - Despite the changes, the 2.0 version only served to prolong the game's life rather than revitalize it, as players were unlikely to invest more than two opportunities into the game [7][8]. Group 3: Market Context and Future Outlook - The shutdown of "The Legend of the Condor Heroes" does not significantly impact NetEase's position in the MMORPG market, as other titles like "Yanyun Sixteen Sounds" are gaining traction with millions of users and substantial revenue growth [8]. - "Yanyun Sixteen Sounds" is positioned to inherit the legacy of NetEase's next-generation MMORPGs, demonstrating strong retention and conversion capabilities that pave the way for future growth [8].

Group 1 - The National Press and Publication Administration approved 145 domestic online games in September 2025, including titles from NetEase and Zhongqingbao [1] - Notable games approved include NetEase's "Starry Friends" and Zhongqingbao's "Open Party Ancestor" [1] Group 2 - The approval list includes various game types, primarily mobile games, with a focus on casual and puzzle genres [2][3] - The approval date for all listed games is September 24, 2025 [2][3] Group 3 - The list features games from multiple publishers and developers, indicating a diverse gaming market in China [4][5] - The presence of established companies like NetEase and emerging developers suggests a competitive landscape [5][6]

Core Viewpoint - The National Press and Publication Administration announced the approval of 145 domestic online games on September 24, 2025, including titles from NetEase and Zhongqingbao [1]. Group 1: Game Approvals - A total of 145 games received approval from the National Press and Publication Administration [1]. - Notable titles include NetEase's "Starry Friends" and Zhongqingbao's "Open Party Master" [1]. Group 2: Game Details - The list includes various game genres, primarily focusing on mobile and casual games [3][4][5]. - Each game is assigned an ISBN and a unique approval number, indicating regulatory compliance [6][7].

Group 1 - The 2025 Yunqi Conference, themed "Cloud Intelligence Integration and Carbon-Silicon Symbiosis," gathered over 2,000 guests from more than 50 countries to showcase advancements in AI technology and its industrial applications [1] - Hu Zhipeng, Vice President of NetEase Group, emphasized the role of gaming technology as a key testing ground for AI advancements, highlighting its historical significance in technological evolution [1][2] - NetEase's approach focuses on "efficiency leap, innovation-driven, and industrial restructuring," exploring how gaming technology can benefit the real economy [1] Group 2 - AI's value is highlighted as a means to unleash creativity and technical potential rather than replacing human labor, with NetEase integrating AI throughout the game production process to enhance efficiency [2] - Specific improvements include a 70% increase in scene design efficiency, a 30% boost in animation production efficiency, and a 250% increase in marketing efficiency through AI-driven user profiling and intelligent customer service [2] - The "Mine Innovation Solution" by NetEase Fuxi addresses challenges in the mining industry, achieving a 20% overall efficiency increase and a 30% cost reduction through technology migration and automation [2] Group 3 - To democratize technological benefits across industries, NetEase launched the "NetEase Youling Platform," creating a global intelligent collaboration network with partners like Alibaba Cloud [3] - The AOP (Agent-Oriented Programming) paradigm introduced by NetEase emphasizes the continuous evolution of intelligent agents to enhance human-machine collaboration [3] - NetEase's AI practices span from gaming to mining, focusing on human-machine collaboration and providing a replicable path for industrial intelligent transformation [3]

9月24日，网易公司发布公告称，鉴于网易公司与明河社就《射雕三部曲》IP之合作期即将结束，及游 戏运营策略的调整，《射雕》游戏将于2025年11月24日15时终止运营。网易公司表示，"我们跟您一样 对于《射雕》游戏有着难以割舍的情感，同时也对此次终止运营给您造成的不便深表歉意！" ...

Core Insights - The conference emphasized the role of gaming technology as a key testing ground for AI, showcasing NetEase's achievements in enhancing new productivity through AI integration in game development [2] - AI is positioned not as a replacement for human labor but as a means to unlock creative and technical potential, significantly improving efficiency across various stages of game production [2][3] Group 1: AI Integration in Game Development - AI assists in creative design by generating story outlines, character settings, and dynamic adjustments, freeing up creators' time [2] - In art production, NetEase has established over 1,000 new production pipelines, achieving a 70% increase in scene design efficiency and a 30% overall improvement in animation production, with some scenes seeing efficiency gains of up to 300% [2] - AI code generation tools have improved development efficiency by 50%, with the quality of AI-generated logic reaching expert levels [2] Group 2: User-Generated Content and Community Engagement - The "Director Mode" in the game "Nirvana in Fire" allows players to take on roles such as director and screenwriter, supported by AI technologies, transforming millions of players from content consumers to creators [3] - Over 10 million UGC animations have been created, with video views reaching billions, revitalizing the gaming ecosystem [3] Group 3: AI Solutions in Traditional Industries - NetEase's "Mining Innovation Solution" addresses challenges in the mining industry through a three-step approach: game technology transformation, data collection, and gradual automation [3] - In a test at an open-pit mine in Inner Mongolia, the solution achieved 80% efficiency compared to manual labor, with 70% of processes requiring no human intervention, resulting in a 20% overall efficiency increase and a 30% cost reduction [3] Group 4: Collaborative AI Ecosystem - The "NetEase Youling Platform" aims to democratize technological benefits across industries, focusing on empowering individuals and fostering collective intelligence [4] - The AOP (Agent-Oriented Programming) paradigm promotes continuous evolution of intelligent agents to enhance human-machine collaboration [4] Group 5: Supportive AI Infrastructure - The NetEase Youling·Yisheng Zhuxiang model service platform provides integrated AIGC services, covering large language models, speech models, video models, and image models, offering cost-effective solutions for both NetEase and external users [5]

Core Viewpoint - NetEase's MMORPG game "The Legend of the Condor Heroes" will officially cease operations on November 24, 2024, after 545 days of operation, primarily due to the expiration of the "Condor Trilogy" IP copyright and adjustments in operational strategy [1][3]. Group 1: Game Development and Launch - "The Legend of the Condor Heroes" was in development for six years and was launched on March 28, 2024, with high expectations for its long-term narrative spanning 150 years [4]. - The game faced significant player criticism post-launch, including issues with character modeling, core combat experience, and severe mobile optimization problems, leading to an 80% loss of mobile users at launch [6]. Group 2: Performance and Adjustments - Initially, the game reached a peak ranking of 15 on the iOS sales chart but quickly fell out of rankings within a month, dropping to over 100 within two months [6]. - A new producer was appointed on May 24, 2024, leading to a major overhaul of the game, which included a comprehensive "reconstruction plan" addressing various aspects such as graphics, combat systems, and gameplay mechanics [8][12]. Group 3: Changes in Game Design - The game underwent a complete reset of its art style and martial arts system, shifting from a "combo chain" design to a more traditional attack and skill-based combat model, aimed at lowering the entry barrier for players [12]. - The focus of the game shifted significantly, with less emphasis on narrative and more on core gameplay elements like PVE, PVP, and character progression [14]. Group 4: Commercial Performance - The 2.0 version of the game, launched after extensive revisions, only managed to reach a peak of 64 on the iOS sales chart, indicating ongoing struggles despite improvements [16]. - Following the release of a major update, "Hua Shan Lun Jian," the game achieved a new high in commercial performance, reaching 52 on the iOS free chart and 63 on the sales chart [16]. Group 5: Industry Context - The journey of "The Legend of the Condor Heroes" reflects the intense competition and changing landscape of the gaming industry, highlighting the challenges faced by products in a saturated market [18].