Core Viewpoint - Changes in tariff policies and geopolitical tensions are expected to significantly alter the competitive landscape of the U.S. television market, potentially benefiting Korean brands like Samsung and LG at the expense of Chinese brands such as Hisense and TCL [1] Group 1: Market Dynamics - U.S. domestic television brands were initially projected to see strong shipment growth by 2025, but this outlook is now being challenged by external factors [1] - The competitive landscape is undergoing dramatic adjustments due to geopolitical tensions and tariff policy changes [1] Group 2: Company Performance - Samsung and LG are anticipated to gain market share in the U.S. due to their large-scale manufacturing capabilities in Mexico [1] - In contrast, Hisense and TCL may face growth challenges due to their limited production capacity in Mexico [1]

Group 1 - Hisense and Midea have signed a strategic cooperation agreement to collaborate in areas such as AI applications, advanced manufacturing, and smart logistics [1] - The partnership is notable as both companies are leading players in the Chinese home appliance industry, competing with brands like Gree, Haier, and TCL [1] - The collaboration is driven by the rapid development of innovative technologies, particularly AIGC, which presents new opportunities for the home appliance sector [1] Group 2 - Hisense's projected revenue for 2024 is 214.3 billion yuan, with core businesses including traditional appliances and new ventures in smart transportation and precision medicine [2] - Midea's total revenue for 2024 is expected to reach 409.08 billion yuan, with a focus on consumer electronics, HVAC, robotics, and smart supply chains [2] - The combined revenue of both companies exceeds 600 billion yuan, indicating a potential shift in the home appliance industry from competition to collaborative coexistence, which could transform the trillion-yuan market [2]

Core Viewpoint - Hisense Group and Midea Group have signed a strategic cooperation agreement to collaborate in areas such as AI applications, advanced global manufacturing, and smart logistics, aiming for resource sharing and mutual benefits [1][3] Group 1: Strategic Cooperation - The cooperation will focus on developing digital and AI application platforms based on each company's digital practices, particularly in manufacturing and logistics [3] - Both companies aim to enhance their digital operational capabilities while empowering ecosystem partners through AI applications across various business scenarios [3] Group 2: Innovation and Development - Hisense and Midea will collaborate on green factories, industrial internet, and global capacity layout, addressing new trends and challenges in global economic development [3] - The partnership will also involve joint efforts in core technology breakthroughs, process innovation, and talent cultivation to improve production quality and efficiency [3] Group 3: Customer Satisfaction - A shared goal of both companies is to continuously enhance user satisfaction, particularly in the smart logistics sector, by optimizing production logistics and building intelligent warehouse networks [3] - The ultimate aim is to improve end-to-end supply chain operational efficiency and inventory layout, leading to higher consumer delivery satisfaction [3] Group 4: Future Collaboration - Hisense and Midea plan to leverage their resource advantages to deepen cooperation in broader fields, continuously innovate business models, and achieve win-win and collaborative development [3]

2025 年 5 月 7 日 证券代码：600060 证券简称：海信视像 公告编号： 2025-016 本次活动将采用网络远程的方式举行，投资者可登录"全景路演"网站 （http://rs.p5w.net），或关注微信公众号（名称：全景财经），或下载全景路演 APP，参与本次互动交流。活动时间为 2025 年 5 月 12 日（星期一）15:00— 17:00。届时公司高管将以在线交流形式就公司治理、发展战略、经营状况和可 持续发展等投资者关注的问题与投资者进行沟通与交流，欢迎广大投资者踊跃 参与。 特此公告。 海信视像科技股份有限公司董事会 海信视像科技股份有限公司 关于参加 2025 年青岛辖区上市公司投资者 网上集体接待日活动的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 为进一步加强与投资者的互动交流，海信视像科技股份有限公司（以下简 称"公司"）将参加由青岛证监局指导，青岛市上市公司协会与深圳市全景网络 有限公司联合举办的"2025 年青岛辖区上市公司投资者网上集体接待日活动"， 现将相关事项公告如下： 1 ...

Core Insights - The Chinese smart internet TV industry has entered a mature development stage, with a projected revenue of 53.78 billion yuan in 2024, representing a year-on-year growth of 10.11% [1][14] - Continuous innovation in display technologies and smart features, such as OLED, Mini LED, and voice assistants, has significantly enhanced product value [1][14] - Increasing consumer demand for high-quality and diverse entertainment content has attracted more users to smart internet TVs [1][14] - Government policies have been introduced to encourage the development of smart TVs and smart home products, promoting high-quality industry growth [1][14] Industry Overview - Smart internet TV, also known as OTT TV, integrates internet technology with traditional TV functions, allowing users to access a vast array of online video resources [2] - The industry has evolved through four main stages: exploration (pre-2009), development (2010-2012), acceleration (2013-2016), and standardization (2017-present) [4][5] Industry Development History - The exploration phase saw initial technological research and market surveys by appliance manufacturers [4] - The development phase marked the official entry of smart internet TVs into rapid growth, with the establishment of licensing systems [4] - The acceleration phase involved close collaboration among internet companies, licensees, and terminal manufacturers, leading to explosive growth [4] - The current standardization phase focuses on regulatory improvements and technological innovation to enhance user experience [5][6] Industry Value Chain - The upstream of the smart internet TV industry includes raw materials, components, and technology, while the midstream involves production and manufacturing [8] - The downstream consists of consumers who utilize these smart internet TVs [8] Market Trends - The number of broadband internet users in China is projected to reach 670 million by 2024, with a significant increase in high-speed users [10] - The digital TV user base is expected to grow to 201 million by 2024, indicating a healthy market for smart internet TVs [12] Key Companies - Major players in the industry include TCL Technology, Hisense, Haier, Skyworth, and Xiaomi, with traditional brands competing alongside emerging tech brands [16] - Hisense's revenue is projected to reach 58.53 billion yuan in 2024, with a net profit of 2.25 billion yuan [18] - Skyworth's total revenue is expected to be 65.01 billion yuan in 2024, despite a decline in profit margins [20] Future Development Trends - Large-size and ultra-high-definition TVs are anticipated to dominate the market, driven by consumer demand for enhanced viewing experiences [22] - Smart TVs will evolve into control centers for smart home ecosystems, integrating with various smart devices [23] - The industry will continue to focus on technological innovation and the integration of content services, moving towards a model that combines hardware, content, and services [24]

Core Viewpoint - The liquid crystal display (LCD) panel market is experiencing a decline in shipment volume, while the shipment area is growing due to increased demand for larger sizes. The OLED television market is showing a significant growth trend in shipment volume. LCD Panel Market Analysis - The global LCD television panel shipment volume has been decreasing, with a drop to 226 million units in 2023, but is expected to rise to 237 million units in 2024, reflecting a year-on-year growth of 5.1% [5][7] - Despite the decline in shipment volume, the global LCD television panel shipment area has increased from 162 million square meters in 2019 to an expected 175 million square meters in 2024 [7] OLED Television Market Analysis - The global OLED television shipment volume is on an upward trend, with an expected shipment of 7.09 million units in 2024, representing a substantial year-on-year increase of 34% [10][8] Competitive Landscape - In the OLED market, key players include BOE Technology Group, Visionox, and Huaxing Optoelectronics, with BOE and Visionox being prominent in China's OLED market due to their strong financial capabilities [11] - The TFT-LCD market is led by companies such as BOE, Huike, and Innolux, which have significant production capacity advantages [11]

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - The company reported a revenue of 13.375 billion yuan in Q1 2025, representing a year-on-year growth of 5.31%. The net profit attributable to shareholders was 554 million yuan, up 18.61% year-on-year, while the net profit excluding non-recurring items was 452 million yuan, reflecting a growth of 19.52% year-on-year [4][8]. Summary by Sections Financial Performance - In Q1 2025, the company achieved a revenue of 13.375 billion yuan, a 5.31% increase year-on-year. The net profit attributable to the parent company was 554 million yuan, marking an 18.61% increase year-on-year. The net profit excluding non-recurring items was 452 million yuan, up 19.52% year-on-year [4][8]. Market Dynamics - The domestic market is expected to drive growth, with the company benefiting from the national subsidy policy that has led to an upgrade in product structure. The Mini LED television sales penetration rate has accelerated, reaching 24.4% of the market share in Q1 2025 [8]. Product Performance - The sales of high-end products are on the rise, with the market share of 85-inch televisions increasing by 3 percentage points year-on-year. The sales of 75-inch products maintain a strong position with a market share of 23.6% [8]. Cost and Profitability - The gross margin for Q1 2025 was 15.93%, an increase of 0.60 percentage points year-on-year, primarily due to the upgrade in the domestic product structure. However, the operating profit saw a slight decline of 1.43% year-on-year [8]. Future Outlook - The company is expected to benefit from the ongoing trends of large-screen and high-end displays, with projected net profits for 2025, 2026, and 2027 being 2.518 billion, 2.810 billion, and 3.112 billion yuan respectively. The corresponding price-to-earnings ratios are estimated to be 12.07, 10.82, and 9.77 times [8].

Core Viewpoint - The restructuring of the home appliance market in China this year is unprecedented, with many manufacturers facing severe operational challenges and some factories not producing normally [2][3]. Group 1: Market Dynamics - The "old-for-new" national subsidy policy is accelerating market reshuffling and leading to the elimination of weaker competitors [3]. - The home appliance industry is entering a mature phase, resulting in sluggish market demand and an inability for all manufacturers to sustain growth [3][4]. - Major players like Haier, Midea, and TCL have benefited from the subsidy policy, gaining market share and enhancing brand influence [3][4]. Group 2: Challenges for Manufacturers - Many smaller manufacturers are struggling, with some factories halting production since Q4 of last year and seeking alternative business opportunities [4]. - The competitive landscape is shifting towards a "stronger getting stronger" scenario, where larger firms dominate and smaller firms face increasing pressure [4][5]. - Manufacturers lacking competitive strength are advised to focus on their core competencies and avoid unnecessary expansions or investments [4][5]. Group 3: Strategic Recommendations - Companies should remain calm and focused on their familiar market segments while exploring niche opportunities [5]. - There is a need for manufacturers to avoid price wars and seek new avenues for growth, potentially in overseas markets [5]. - Quick and efficient decision-making is crucial in the fast-changing market environment to capitalize on competitive opportunities [5].

Core Viewpoint - The A-share market has shown robust growth in the home appliance sector for the fiscal year 2024 and the first quarter of 2025, particularly in the white goods segment, which has demonstrated impressive performance [1][2]. White Goods Industry - Most listed companies in the white goods sector reported revenue and profit growth for both 2024 and Q1 2025, with notable performances from Midea Group and Haier Smart Home [2][3]. - Midea Group achieved a total revenue of 409.1 billion yuan in 2024, a year-on-year increase of 9.5%, and a net profit of 38.5 billion yuan, up 14.29%. In Q1 2025, revenue reached 128.4 billion yuan, growing over 20%, with a net profit of 12.4 billion yuan, up 38.02% [2][5]. - Haier Smart Home reported a total revenue of 285.98 billion yuan in 2024, a 4.29% increase, with a net profit of 18.74 billion yuan, up 12.92%. In Q1 2025, net profit was 5.49 billion yuan, a 15.09% increase [2][5]. - Other companies like Gree Electric, TCL Smart Home, and Hisense Home Appliances also reported net profit growth exceeding 10% in Q1 2025 [3]. Black Goods Industry - The black goods sector showed performance divergence, with leading companies like Sichuan Changhong and Hisense Vision maintaining steady growth [6]. - Sichuan Changhong's 2024 revenue was 103.69 billion yuan, a 6.4% increase, with a net profit of 704 million yuan, up 2.3%. In Q1 2025, revenue was 26.84 billion yuan, a 12.89% increase, and net profit surged by 96.68% to 345 million yuan [6][8]. - Hisense Vision reported 2024 revenue of 58.53 billion yuan, a 9.17% increase, with a net profit of 2.25 billion yuan, up 7.17%. In Q1 2025, revenue was 13.38 billion yuan, a 5.31% increase, and net profit rose by 18.61% to 554 million yuan [6][8]. Small Appliances Industry - The small appliances segment exhibited mixed results, with leading companies like Supor and Xinbao maintaining growth while others faced declines [9][10]. - Supor's 2024 revenue reached 22.43 billion yuan, a 5.27% increase, with a net profit of 2.24 billion yuan, up 2.97%. In Q1 2025, revenue was 5.79 billion yuan, a 7.59% increase, and net profit was 497 million yuan, up 5.82% [9][11]. - Xinbao's 2024 revenue exceeded 16.82 billion yuan, a 14.84% increase, with a net profit of 1.05 billion yuan, up 7.75%. In Q1 2025, revenue was 3.83 billion yuan, a 10.36% increase, and net profit rose by 43.02% to 247 million yuan [10][11]. - Conversely, companies like Joyoung experienced significant declines, with a 7.94% drop in revenue for 2024 and a 68.55% decrease in net profit [10][11].

Group 1: Core Views - The A-share market has shown robust growth in the home appliance sector for the fiscal year 2024 and the first quarter of 2025, particularly in the white goods segment [2][4]. Group 2: White Goods Industry - Most listed companies in the white goods sector reported growth in both revenue and net profit for 2024 and Q1 2025. For instance, Midea Group achieved a total revenue of 409.1 billion yuan in 2024, a year-on-year increase of 9.5%, and a net profit of 38.5 billion yuan, up 14.29% [4][5]. - In Q1 2025, Midea Group's revenue reached 128.43 billion yuan, growing over 20%, with a net profit of 12.42 billion yuan, an increase of 38.02% [4][5]. - Haier Smart Home reported a revenue of 285.98 billion yuan in 2024, a 4.29% increase, and a net profit of 18.74 billion yuan, up 12.92%. In Q1 2025, its net profit was 5.49 billion yuan, growing by 15.09% [4][5]. - Other companies like Whirlpool, TCL, and Gree Electric also saw their net profit growth exceed 10% in Q1 2025 [4]. Group 3: Black Goods Industry - The black goods sector exhibited performance divergence, with leading companies showing stable growth. For example, Sichuan Changhong reported a revenue of 103.69 billion yuan in 2024, a 6.4% increase, and a net profit of 0.704 billion yuan, up 2.3% [8][9]. - In Q1 2025, Sichuan Changhong's revenue was 26.84 billion yuan, a 12.89% increase, with a net profit of 0.345 billion yuan, soaring by 96.68% [8][9]. - Haier Vision achieved a revenue of 58.53 billion yuan in 2024, a 9.17% increase, and a net profit of 2.246 billion yuan, up 7.17%. In Q1 2025, its revenue was 13.38 billion yuan, growing by 5.31%, with a net profit of 0.554 billion yuan, up 18.61% [8][9]. Group 4: Small Appliances Industry - The small appliances sector showed mixed results, with some leading companies continuing to grow. For instance, Supor reported a revenue of 22.43 billion yuan in 2024, a 5.27% increase, and a net profit of 2.24 billion yuan, up 2.97% [11][12]. - In Q1 2025, Supor's revenue was 5.79 billion yuan, growing by 7.59%, with a net profit of 0.497 billion yuan, up 5.82% [12][14]. - Newell's revenue exceeded 16.82 billion yuan in 2024, a 14.84% increase, with a net profit of 1.05 billion yuan, up 7.75%. In Q1 2025, its revenue was 3.83 billion yuan, growing by 10.36%, with a net profit of 0.247 billion yuan, up 43.02% [12][14]. - Conversely, companies like Joyoung experienced declines, with a revenue drop of 7.94% in 2024 and a net profit decline of 68.55% [13][14].