Core Insights - The global beauty industry is projected to exceed $677 billion by 2025, indicating strong growth, while the Chinese cosmetics market is undergoing significant structural changes, moving away from reliance on single blockbuster products or marketing gimmicks to a focus on genuine brand strength [1][2]. Market Performance - The Chinese cosmetics retail market is expected to maintain moderate growth in the first half of 2025, with retail sales reaching 2.291 billion yuan, a year-on-year increase of 2.9%, although this is below the overall retail growth rate of 5.0% [2][4]. - International beauty giants are facing pressure in the Chinese market, with L'Oréal leading with sales of 186.19 billion yuan, a 3% increase year-on-year, while Estée Lauder reported a 10.88% decline in net sales, marking its lowest sales in five years [4][6]. Domestic Brand Performance - Domestic brands are showing resilience, with the retail scale of the Chinese cosmetics market reaching 1.0738 trillion yuan in 2024, and domestic brands capturing 55.2% of the market share [6][8]. - The top ten domestic beauty companies reported a total revenue growth of 11.72% in the first half of 2025, with Proya, Shiseido, and Shanghai Jahwa leading the rankings [7][8]. Consumer Trends - The beauty market is witnessing a shift towards rational consumption, with consumers increasingly sensitive to price and favoring cost-effective products. The sales of beauty and skincare products reached 235.23 billion yuan in the first half of 2025, a 10.1% increase year-on-year [12][13]. - The anti-aging market is experiencing significant growth, with total sales reaching 65.49 billion yuan, a 30.3% increase year-on-year, and the demand for anti-aging products is expanding to younger demographics [13][14]. Brand Strategies - Brands are increasingly adopting multi-brand strategies to address diverse consumer needs, moving from a single product focus to a more comprehensive brand matrix [14][19]. - Investment in research and development is on the rise among leading domestic brands, with a focus on building technological barriers and enhancing product efficacy [15][16]. Marketing and Distribution - Douyin (TikTok) has solidified its position as a growth engine for the beauty industry, with daily views of beauty videos exceeding 2.5 billion, reflecting a shift towards more refined and systematic marketing strategies [17][18]. - The competition is evolving from a focus on single-channel strategies to an integrated approach that balances online and offline resources, emphasizing the importance of brand experience and customer loyalty [18][19].

Group 1 - The establishment of a temporary parking area on Xintao Road has alleviated parking difficulties for employees and expanded internal storage space for companies, addressing the issue of material stacking [2] - Companies in the Xintao Road area have faced long-standing challenges with insufficient internal storage, often leading to the illegal stacking of materials on the roadside [2][3] - The local government has taken steps to improve the situation by conducting surveys and coordinating resources to create a solution that benefits both employees and companies [2][3] Group 2 - Xianghuaqiao Street has been enhancing its collaboration with the Qingpu Industrial Park to improve service levels for enterprises, focusing on optimizing the business environment [3][5] - The street has integrated various departmental resources to streamline services for businesses, establishing a dedicated "enterprise service window" to facilitate efficient processing of business matters [5] - The average approval time for solar project preliminary reviews has been reduced by over 30%, demonstrating the effectiveness of the new service mechanisms [5][6]

Core Insights - The Chinese cosmetics market is experiencing a shift, with domestic brands gaining market share over foreign brands, as evidenced by a retail total of 2,915 billion yuan from January to August, although growth is slowing [1][6] - Shanghai Jahwa, under the leadership of CEO Lin Xiaohai, is focusing on innovation and cultural confidence to enhance its brand presence, particularly through its flagship brand, Baicaojie [1][9] Company Strategy - Shanghai Jahwa is emphasizing sensory experiences in its product offerings, with new launches like the Xian Cao Oil designed to reflect traditional Chinese aesthetics and appeal to modern consumers [2][3] - The company is leveraging consumer insights to create immersive brand experiences, combining online marketing with offline interactions to engage younger audiences [3][9] Market Position - Domestic cosmetics brands are projected to capture 55.2% of the market share by 2024, indicating a significant shift in consumer preferences towards local products [6] - Shanghai Jahwa's Baicaojie brand has seen substantial growth, with a notable sales performance during the 618 shopping festival, highlighting its potential for market revival [9][10] Innovation and R&D - The company is investing in R&D, collaborating with institutions like China Pharmaceutical University to enhance product development and innovation [7] - Baicaojie's new product features 100% plant oil extraction and a unique "water-milled fermentation" process, addressing consumer concerns about texture and efficacy [6][7] Brand Development - Lin Xiaohai aims to transform Baicaojie into a lifestyle brand that embodies Eastern beauty, moving beyond mere product sales to create a cultural narrative [10] - The company is restructuring its product lines and reducing inventory to streamline operations and enhance brand focus [9][10]

Group 1 - The cosmetics sector experienced a slight increase of 0.1% on September 26, with Qingdao King leading the gains [1] - The Shanghai Composite Index closed at 3828.11, down 0.65%, while the Shenzhen Component Index closed at 13209.0, down 1.76% [1] - Key stocks in the cosmetics sector showed varied performance, with Qingdao King rising by 3.49% to a closing price of 8.00 [1] Group 2 - The cosmetics sector saw a net inflow of 55.80 million yuan from main funds, while retail investors experienced a net outflow of 30.36 million yuan [2] - Major stocks like Qingdao King and Shanghai Jahwa had significant net inflows from main funds, indicating investor interest [3] - The overall trading volume and turnover in the cosmetics sector reflected active market participation, with Qingdao King achieving a turnover of 3.83 billion yuan [1][2]

Core Insights - The 2025 China Spice and Fragrance Cosmetics Industry Annual Conference and Boutique Expo (CAME) was held in Nanjing, showcasing Shanghai Jahwa's commitment to innovation and technology in the cosmetics sector [1] - Shanghai Jahwa emphasized its core theme of "Technology Perceptible" through various interactive segments, highlighting its 127 years of R&D strength and innovative achievements [1][13] Group 1: Product Launch and Innovations - Shanghai Jahwa launched the AGEScan Lite, a skin glycation level quantification and imaging device, which enables real-time, non-invasive analysis of skin glycation levels, filling a gap in the cosmetics industry [5] - The AGEScan Lite has received measurement certification from the China Metrology Institute and has been validated by four authoritative institutions, gaining recognition for its accuracy and scientific basis [5] Group 2: Research and Development Highlights - The Qinghao Scientific Laboratory, established in collaboration with the Chinese Academy of Traditional Chinese Medicine, showcased its research outcomes and cultural significance during the expo [7] - The Mosquito Repellent Research Institute presented a "three-tube test" setup to demonstrate mosquito repellent efficacy, along with the upgraded Six God mosquito repellent series, which offers 8.2 hours of protection and immediate cooling effects [9] Group 3: Consumer Engagement and Brand Image - Shanghai Jahwa created interactive research scenarios to bridge the gap between scientific research and consumers, enhancing the understanding and trust in their technological advancements [7][13] - The company aims to continue leveraging technological innovation and scientific communication to elevate the value of domestic research and drive the cosmetics industry towards a new phase of technological value competition [13]

Core Insights - Shanghai has officially released measures to promote high-quality development in the cosmetics industry, emphasizing technological empowerment, digital intelligence, and regulatory efficiency, making it the most supportive initiative in the country [1] Group 1: Technological Innovation and Support - The measures encourage technological innovation, with government departments actively enhancing service systems, including support for raw material innovation and application, accelerating research paradigm transformation, and promoting innovation through regulation [1] - Financial support is provided for the registration and filing of new cosmetic raw materials, with a maximum of 2 million yuan for registered materials and 500,000 yuan for filed materials, significantly boosting local companies' innovation capabilities [1] - Companies like Shanghai Jahwa, which has been developing herbal extracts since 1990, view the financial support as nearly double that of other provinces, stimulating deep innovation [1] Group 2: AI and Resource Integration - Shanghai's AI innovation advantages are supporting the local beauty industry, with companies like Rongxiushengsheng leveraging AI solutions for uniformity in essential oil extraction, thus enhancing production efficiency [2] - The measures promote the integration of artificial intelligence and multi-omics to drive innovations in organoids, 3D skin models, and cosmetic manufacturing processes, supported by unique AI resource incentives [2] Group 3: Regulatory Support and Industry Development - The measures aim to accelerate innovation through regulatory support, with the regulatory department providing proactive guidance to cosmetic companies developing medical devices, thus reducing the likelihood of application rejections [3] - Emphasis is placed on strengthening industrial infrastructure, with plans to add 30 million square meters of "smart manufacturing space" from 2023 to 2025, facilitating vertical factory developments for cosmetics companies [3] Group 4: Market Position and Brand Development - Shanghai holds a leading position in the high-end cosmetics industry, with 17 brands listed in the top 50 Chinese makeup brands by Hurun Research Institute, surpassing other cities [4] - Notable companies in Shanghai include Up Beauty, Shanghai Jahwa, and Lin Qingxuan, with some planning IPOs in Hong Kong [4]

Market Overview - On September 25, the cosmetics sector declined by 0.34%, with Jiaheng Jiahua leading the drop [1] - The Shanghai Composite Index closed at 3853.3, down 0.01%, while the Shenzhen Component Index closed at 13445.9, up 0.67% [1] Individual Stock Performance - Notable gainers included: - Jinsheng New Material (300849) with a closing price of 13.42, up 1.82% [1] - Tiancaiya (603605) with a closing price of 80.50, up 1.31% [1] - Major decliners included: - Jiaheng Jiahua (300955) with a closing price of 27.90, down 2.04% [2] - Wanmei Biological (603983) with a closing price of 39.81, down 1.87% [2] Trading Volume and Capital Flow - The cosmetics sector experienced a net outflow of 49.89 million yuan from main funds, while retail investors saw a net inflow of 29.38 million yuan [2] - The trading volume for key stocks included: - Shanghai Jahwa (600315) with a trading volume of 37,100 shares and a turnover of approximately 96.45 million yuan [1] - Qingdao Kingway (002094) with a trading volume of 167,200 shares and a turnover of approximately 130 million yuan [2] Fund Flow Analysis - Main fund inflows and outflows for selected stocks: - Shanghai Jahwa had a main fund net inflow of 3.17 million yuan, while retail investors contributed a net inflow of 3.43 million yuan [3] - Jiaheng Jiahua saw a main fund net outflow of 393,800 yuan, with retail investors contributing a net outflow of 387,720 yuan [3]

Group 1 - The Shanghai government has officially released measures to promote high-quality development in the cosmetics industry, emphasizing technological innovation, digital intelligence, and regulatory efficiency, making it the most supportive initiative in the country [1] - The measures include financial support for the registration and filing of new cosmetic raw materials, with a maximum of 2 million yuan for registered materials and 500,000 yuan for filed materials, aimed at reducing reliance on imported core ingredients [1] - The initiative encourages local companies to innovate and develop new raw materials, with the goal of enhancing the competitiveness of Shanghai's cosmetics brands [1] Group 2 - Shanghai's AI innovation is boosting the local beauty industry, with companies like Rongxiusheng leveraging AI solutions for natural essential oil extraction, which helps in achieving cost advantages and product uniformity [2] - The measures promote the integration of AI and multi-omics to drive innovations in cosmetic manufacturing processes, including the development of organoids and 3D skin models [2] - The initiative also includes support for AI resources such as computing power vouchers, which are unique advantages for companies in Shanghai [2] Group 3 - The measures aim to accelerate innovation through regulatory support, with the government providing guidance to cosmetic companies developing medical devices, thus reducing the likelihood of application rejections [3] - The initiative emphasizes the construction of industrial spaces, with plans to add 30 million square meters of "smart manufacturing space" from 2023 to 2025, facilitating vertical factories for cosmetics companies [3] - E-commerce platforms are encouraged to promote Shanghai beauty brands, with project support amounts reaching up to 30 million yuan [3] Group 4 - Shanghai holds a leading position in the high-end cosmetics industry in China, with 17 brands listed in the top 50 Chinese color cosmetics brands according to Hurun Research Institute [4] - The city is home to listed companies such as Shiseido and Shanghai Jahwa, with others like Lin Qingxuan planning to go public in Hong Kong [4]

Investment Rating - The report maintains a "Positive" outlook on the beauty and personal care industry, highlighting the resilience of domestic brands and the impact of new consumption trends [2]. Core Insights - The beauty and personal care sector experienced a robust recovery in H1 2025, with a retail sales growth of 2.9%, reversing the previous decline due to favorable consumption policies and improved income expectations [5][6]. - Domestic brands are gaining market share, with top local brands now competing closely with international counterparts, indicating a significant shift in consumer preferences [10][11]. - The report categorizes companies into three groups based on performance: those with strong brand matrices benefiting from multi-brand strategies, those capitalizing on consumer trends like domestic brands and collagen products, and those showing signs of strategic improvement [20][23]. Summary by Sections Industry Overview - The beauty market is projected to grow steadily, with a forecasted retail sales decline of 1.1% in 2024, followed by a recovery in H2 2025 [5][6]. - The domestic market share is expected to increase, with local brands achieving significant breakthroughs in both skincare and makeup segments [10][11]. Company Performance - **Cosmetics Sector**: - Major companies like Up Beauty and Proya reported revenue growth of 17.3% and 7.2% respectively in H1 2025, with net profits increasing by 30.6% and 13.8% [20][21]. - Other notable performers include Marubi and Water Sheep, with revenue growth of 30.8% and 9.0% respectively [21][22]. - **Personal Care Sector**: - Companies like Ruibin and Zhenjia showed remarkable growth, with Ruibin's revenue increasing by 67.6% and Zhenjia's by 157.11% in H1 2025 [5][20]. - **Medical Aesthetics Sector**: - Companies like Aimeike and Langzi reported mixed results, with Aimeike's revenue declining by 21.6% while Langzi's net profit surged by 64.1% [20][24]. Investment Recommendations - The report recommends investing in companies with strong brand matrices and low PE multiples, such as Up Beauty and Proya, as well as those benefiting from the Douyin traffic boost like Marubi and Water Sheep [20][24]. - It also suggests focusing on high-value segments and innovative products from brands like Ruibin and Furuida, and highlights opportunities in the maternal and infant sector with companies like Shengbeila and Haiziwang [20][24].

Group 1 - The overall performance of domestic beauty and skincare companies in the first half of 2025 remains stable, with Proya and Shiseido maintaining their positions as industry leaders, while Juzhibio leads in profit [1][2] - Proya's main brand shows a slight decline, indicating a near ceiling for single-brand growth in the domestic market, while Maogeping has entered the top five, representing the high-end trend in domestic beauty [2][10] - The financial performance of major companies shows varied results, with Proya reporting revenue of 5.362 billion yuan (up 7.21%), Shiseido at 4.108 billion yuan (up 17.30%), and Juzhibio at 3.113 billion yuan (up 22.50%) [3][4] Group 2 - Juzhibio's profit reached 1.182 billion yuan, a 20.60% increase, while Proya's profit was 799 million yuan (up 13.80%) and Maogeping's profit was 670 million yuan (up 36.10%) [5][6] - The beauty industry is facing challenges with brand positioning and organizational restructuring, particularly for established companies like Huaxi Biological and Beitaini, which have seen significant declines in performance [25][30] - Maogeping has successfully expanded into high-end skincare and fragrance markets, with a focus on diversifying its business to reduce reliance on single products [20][23] Group 3 - The emergence of new active ingredients, such as ergothioneine, is gaining attention in the beauty industry, with companies investing in research and development to innovate [39][42] - Marketing strategies are shifting towards brand strength and celebrity endorsements, with companies like Proya and Marubi actively engaging high-profile brand ambassadors [51][53] - Companies are increasingly focusing on building comprehensive sales channels that integrate online and offline strategies, as well as domestic and international markets, to adapt to changing consumer behaviors [58][60]