Core Insights - The sales of the "Horse Year" Moutai (referred to as "Ma Moutai") have been exceptionally strong since its launch on January 6, leading to high customer traffic in stores and a significant increase in sales volume [4][5][9]. Group 1: Sales Performance - The "Ma Moutai" product has been selling out almost immediately upon release, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area, resulting in a consistent increase in customer visits to stores [4][5]. - One store reported that on a peak day, the number of bottles sold reached 308, indicating a substantial rise in consumer demand and interest in the product [6][10]. Group 2: Consumer Experience - The purchasing process for "Ma Moutai" includes options for direct purchase and selection of production dates, enhancing the consumer experience by allowing for both online ordering and in-store pickup [6][10]. - Customers have expressed satisfaction with the product's design and its increased collectible value, which includes elements of traditional culture and art [9][10]. Group 3: Channel Strategy - The integration of online and offline sales channels has improved operational efficiency and customer service, with stores providing amenities such as refreshments to enhance the customer experience during pickup [10][11]. - The "i Moutai" platform has become a crucial link between consumers and distributors, facilitating a new marketing strategy that combines direct sales, distribution, and consignment [10][11]. Group 4: Market Trends - The popularity of "Ma Moutai" reflects a broader trend in the growth of collectible culture and the sustained interest in Moutai's zodiac-themed products, which are designed to stimulate consumer demand [9][11]. - The company's market transformation efforts, initiated in late 2025, emphasize a consumer-centric approach and the deepening of market integration, showcasing the evolving dynamics of the Moutai distribution ecosystem [11].

此前贵州茅台在《2026年贵州茅台酒市场化运营方案》中明确，营销体系将从以往的"自售+经销"模 式，转向"自售+经销+代售+寄售"多维协同的新体系，不同产品将根据自身特点适配相应运营模式。同 时，茅台将以自营体系零售价为基础，合理测算渠道利润率，科学确定经销合同价与佣金水平，进一步 推动市场运营的精细化与系统化。 上午九点，广州天河区一家茅台专卖店刚开门不久，就有顾客进门询问马年生肖酒（经典版，下称"马 茅"）的提货事宜。确认有货后，顾客打开"i茅台"出示提货码，店员熟练扫码、从仓库取出两盒马茅， 并仔细提醒核对瓶身信息码与小票是否一致、检查包装是否完好——一次提货流程顺利完成。 对这家店来说，这位顾客的到来只是当日的"开场热身"。前一天晚上，店里新到一批马茅，门店员工已 同步通知了此前未能提到货的顾客。如果这些顾客陆续前来，今天预计接待的提货人数将超过150人 次。实际上，这已成为该专卖店近20多天的常态：得益于马茅的热销，门店每日客流量每天"居高不 下"。 这一现象并非个例，自今年1月6日马茅正式销售以来，产品几乎每日上线即迅速售罄。其中在粤港澳大 湾区的部分茅台专卖店，在马茅热销中"客似云来"，门店在竭 ...

Investment Rating - The report maintains a recommendation rating for the food and beverage industry [1] Core Insights - The heavy allocation in the food and beverage sector has decreased, with a reduction in liquor allocation and an increase in consumer staples [1] - The public fund heavy holding ratio for the food and beverage industry is 4.69%, down 0.13 percentage points from the previous quarter, while the overweight ratio has increased to 0.58%, up 0.18 percentage points [10][12] - The report highlights a continued reduction in liquor holdings, particularly in white liquor, while there has been an increase in allocations to snack foods, frozen foods, and dairy products [26] Summary by Sections 1. Fund Holdings Analysis - The public fund heavy holding ratio for the food and beverage sector is 4.69%, with an overweight ratio of 0.58%, indicating a slight decrease in heavy allocations [10] - The liquor heavy holding ratio has decreased to 3.52%, with an overweight ratio of 0.79% [10][12] - The top five heavy holdings in the food and beverage sector include Kweichow Moutai, Shanxi Fenjiu, Luzhou Laojiao, Wuliangye, and Dongpeng Beverage [40] 2. Changes in Sector Allocations - The report notes that the allocation to white liquor has decreased by 0.49 percentage points, while allocations to snack foods, frozen foods, and dairy products have increased by 0.05, 0.04, and 0.04 percentage points respectively [26] - The sub-industry allocations for Q4 2025 show that white liquor, beer, and other liquor holdings are at 3.52%, 0.08%, and 0.04% respectively, with snack foods and frozen foods showing the most significant increases [26] 3. Northbound Capital Flow - By the end of Q4 2025, northbound capital had a net outflow from the food and beverage sector, with total holdings amounting to 126.87 billion yuan, and liquor holdings at 96.59 billion yuan [47] - The proportion of northbound capital in the food and beverage sector decreased by 0.27 percentage points to 2.77% [47]

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 据贵州日报消息，1月27日上午，贵州省第十四届人民代表大会第四次会议在贵阳隆重开幕，听取了贵 州省政府工作报告。报告指出，2026年将全力打造酱香白酒产业集群等六大产业集群，加快发展高水平 开放型经济，稳步扩大白酒、轮胎、化肥、机电、茶叶等特色产品和"新三样"出口规模。 报告指出，2026年贵州将推动"六大产业基地"向"六大产业集群"优化提升。其中，在打造酱香白酒产业 集群方面提出，主动把握市场变化趋势，采取有效措施去库存、稳价格，不断拓展国内外市场。创新举 措推动卖酒向卖生活方式转变。壮大优强白酒企业"舰队"。深化"赤水河谷中国酱香"产区品牌建设，培 育打造历史经典产业，新增2个国家级名品精品。 MOUTAI 茅台时空 全年无休 24小时全天待命 随时随地发布茅台新鲜事 2026年是"十五五"开局之年，事关全局。贵州省工业和信息化厅党组书记、厅长敖鸿在《当代贵州》 2026年第2期署名文章中表示，构筑酱香白酒产业集群，是要把握酿酒产业作为历史经典产业的战略定 位，推动"赤水河谷 中国酱香"产区品牌向品牌产区转变。支持茅台打造世界500强企业，新增打造 ...

Core Viewpoint - Moutai is leveraging a significant investment of 600 million yuan and blockchain technology to address long-standing issues in the liquor industry, including counterfeiting and price discrepancies, by establishing a new framework for trust and pricing [1][3]. Group 1: Threefold Breakthrough - Chip-level anti-counterfeiting: Moutai is embedding RFID smart chips in each bottle, creating a unique digital identity for tracking from production to consumption, which increases counterfeit detection rates to 99% [3]. - On-chain ownership: Moutai is implementing a system that allows consumers to connect directly with the factory inventory through digital ownership certificates, reducing the role of distributors and pushing prices back to rational levels [4]. - Asset digitization: Moutai is transforming physical liquor into Real World Assets (RWA) on the blockchain, establishing new industry standards and enhancing the financial attributes of liquor in the digital economy [5]. Group 2: Industry Resonance - Moutai's initiatives are sparking a digital transformation across the liquor industry, with other major companies like Luzhou Laojiao and Wuliangye adopting similar technologies to enhance authenticity and consumer engagement [7][8]. - Data-driven decision-making is revolutionizing efficiency, as seen in companies like Shede Liquor, which have improved data processing efficiency by 80% through 5G and blockchain integration [9]. - The transformation signifies a shift from multi-layer distribution to direct connections with manufacturers, marking a new era of dual circulation for physical goods and digital assets [10]. Group 3: Transformation Insights - Traditional companies can learn from Moutai's approach, focusing on practical solutions to industry pain points without necessarily investing large sums [11]. - The integration of blockchain with RFID and IoT creates a seamless experience for consumers, ensuring that technology serves practical needs [12]. - Moutai's compliance with regulations while exploring digital asset innovation demonstrates that sustainable growth can be achieved within a compliant framework [12].

Market Overview - The market showed signs of recovery with all three major indices turning positive, and the ChiNext index rising over 1% at one point. The total trading volume in the Shanghai and Shenzhen markets was 2.89 trillion, a decrease of 353.2 billion from the previous trading day. However, over 3,400 stocks in the market experienced declines [2]. Capital Flow Analysis - On January 27, the main capital inflow was directed towards high-growth technology sectors such as electronics and communications, while there was a notable outflow from previously popular sectors like electric equipment and biomedicine [3]. - The top five sectors for capital inflow were dominated by technology, with the electronics sector leading with a net inflow of 31.928 billion. Other sectors like communications and machinery also saw significant increases. Conversely, the top five sectors for capital outflow included electric equipment, non-bank financials, and biomedicine [5]. Stock Performance - The top five stocks with the highest capital inflow were primarily in the communications and electronics sectors, with Zhongji Xuchuang leading at a net inflow of 3.413 billion. Other notable stocks included Tianfu Communication and Dongxin Co., which also saw substantial inflows. The outflow was mainly from heavyweight stocks and previously popular sectors, indicating a clear trend of capital withdrawal [6]. Market Highlights - On January 27, a total of 59 stocks hit the daily limit up, with the semiconductor sector being the biggest winner, accounting for 11 of those stocks [7]. - The sectors with the most stocks hitting the limit up included chips, photovoltaic, and gold, indicating strong market interest in these areas [8]. Sector Movements - Gold stocks experienced a resurgence, with many reaching new highs. The semiconductor and AI computing supply chains showed strength, particularly in memory and CPO directions. In contrast, coal, basic metals, and retail sectors faced declines, while vaccine and lithium battery themes weakened [9][10]. - The recent statements by Tesla CEO Elon Musk regarding space photovoltaics have sparked increased activity in related concepts. Musk announced plans for SpaceX and Tesla to build a total of 200GW of photovoltaic capacity in the U.S. over the next three years, primarily for ground data centers and space AI satellites [10]. Future Outlook - According to Open Source Securities, the release of a hundred GW-level space computing market, combined with the high unit value of space photovoltaic batteries, is expected to open new growth opportunities for the photovoltaic industry [11]. - Guotai Junan Securities also noted that the upcoming dense launch period for low-orbit satellites and the clear trend of commercializing space computing will effectively drive the demand for photovoltaic expansion, with core equipment manufacturers likely to benefit first [12].

进一步统计，近3个月内该股累计发生19笔大宗交易，合计成交金额为2.38亿元。该股近5个交易日累计 下跌2.22%，主力资金合计净流出18.28亿元。 责任编辑：小浪快报 第1笔成交价格为1,343.01元，成交1.58万股，成交金额2,121.96万元，溢价率为0.00%，买方营业部为中 信证券股份有限公司总部(非营业场所)，卖方营业部为广发证券股份有限公司广州花城大道证券营业 部。 第2笔成交价格为1,343.01元，成交0.21万股，成交金额282.03万元，溢价率为0.00%，买方营业部为中 信证券股份有限公司总部(非营业场所)，卖方营业部为广发证券股份有限公司江门恩平证券营业部。 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 1月27日，贵州茅台收涨0.08%，收盘价为1,343.01元，发生2笔大宗交易，合计成交量1.79万股，成交金 额2403.99万元。 ...

温暖接力 共青团·伙伴计划2026年寒假公益托管项目 这个寒假，在毕节市青年之家（"共青团·伙伴计划·2026年寒假公益托管项目点），温暖的循环悄然上演：曾因茅台"国之栋梁"助学项目感受温暖的年轻学 子，如今回到家乡，成为新就业群体子女的陪伴者与守护者，用亲身经历诠释着"爱会流动，光会传递"。 当曾经的受助者，成为今天的守护人 21岁的付正洋正耐心为孩子讲解算术题，谁也想不到，这个易地扶贫搬迁社区的阳光男孩成长于特殊家庭——父母患病，家庭困难。"2023年拿到茅台助 学金时，我忐忑很久，"他坦言，"那不仅是学费，更是'我没有被抛弃'的确认。"这份温暖成了他心中的光，如今他在托管班重点关注无人陪伴的孩子，主 动设计"居家安全课"："我经历过孤独，更懂陪伴的意义。" 18岁的陈玉洁带着孩子们做手工，这位来自鸭池镇石格村的建档立卡脱贫户女孩，家中四姊妹靠父母打零工维生，2025年茅台助学金助力她顺利步入大 学。"得到帮助的那一刻，我就决定将来要回报他人。"曾经内向的她，为回馈家乡加入托管班，发现孩子们羞于表达，便设计"传统文化趣味课"，用故事 和手工引导他们打开心扉："他们变开朗的同时，我也在变得勇敢。" 不仅是" ...

继续进攻有色。 作者 | 市值风云基金研究部 编辑 | 小白 2025年第四季度，A股市场呈现震荡分化格局，主要宽基指数表现不一，而港股市场则出现明显回 调。 在此背景下，主动偏股型公募基金进行了一系列显著的仓位调整和结构优化，值得各位关注。 整体仓位高位微降，港股大撤退 2025年四季度末，主动偏股型基金持有的股票总市值约为3.39万亿元，较三季度末减少0.19万亿元。 其中，投资于A股的市值为2.91万亿元，环比减少0.08万亿元。这一变化导致基金的整体股票仓位由 三季度末的85.62%下降1.4个百分点至84.22%。 尽管有所回落，但超过84%的仓位水平仍处于2005年以来的历史高位区间，表明公募基金对权益市场 的整体配置意愿依然强烈。 值得注意的是，港股市场的配置比例出现显著下滑，普通股票型基金和偏股混合型基金的港股仓位分 别下滑了1.1和2.54个百分点，为11.89%和14.56%。 （来源：国信证券研究所） 这反映出在四季度港股市场表现疲软的背景下，基金经理更倾向于将资金集中于资金面、想象力都更 好的A股市场。 A股持仓结构剧变：周期风格崛起，科技与消费承压 四季度公募基金在A股内部的调仓换股 ...

1月27日，贵州茅台大宗交易成交1.79万股，成交额2403.99万元，占当日总成交额的0.37%，成交价1343.01元，较市场收盘价1343.01元持平。 | 交易日期 | 证券简称 | 证券代码 | 成交价(元) | 成交金额(万元) 成交量( * ) 买入营业部 | | 卖出营业部 | | --- | --- | --- | --- | --- | --- | --- | | 2026-01-27 | 贵州茅台 | 200519 | 1343.01 | 2121.96 1.58 | 中信证券股份有限 公司总部(非营业 | 公司广州设计具 | | 2026-01-27 | 贵州茅台 | 600510 | 1343.01 | 282.03 0.21 | 中信证券股份有限 公司总部借鉴于 | 广发证券股份有限 | ...