丨证券研究报告丨 公司研究丨点评报告丨青岛啤酒（600600.SH） [Table_Title] 青岛啤酒 2025 年一季报点评：销量拐点显现， 经营逐季改善可期 报告要点 [Table_Summary] 公司 2025Q1 营业总收入 104.46 亿元（同比+2.91%）；归母净利润 17.1 亿元（同比+7.08%）， 扣非净利润 16.03 亿元（同比+5.95%）。 分析师及联系人 [Table_Author] 董思远 徐爽 冯萱 SAC：S0490517070016 SAC：S0490520030001 SAC：S0490524060001 SFC：BQK487 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 青岛啤酒（600600.SH） cjzqdt11111 [Table_Title 青岛啤酒 2025 2] 年一季报点评：销量拐点显现， 经营逐季改善可期 [Table_Summary2] 事件描述 公司 2025Q1 营业总收入 104.46 亿元（同比+2.91%）；归母净利润 17.1 亿元（同比+7.08%）， 扣非净利润 16.03 ...

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The first quarter of 2025 showed a slight decline in the food and beverage index by 0.5%, ranking 13th among 28 sub-industries, underperforming the CSI 300 by approximately 0.1 percentage points. Other liquor categories (+2.2%), dairy products (+1.4%), and snacks (+1.4%) performed relatively well [10][12] - The food and beverage sector's revenue grew by 4.6% year-on-year in Q1 2025, a slight decrease from 6.6% in Q4 2024. Profit increased by 0.3%, a significant improvement from the -13.0% in Q4 2024. The liquor segment saw a revenue growth of 1.7% in Q1 2025, slightly up from 1.2% in Q4 2024, indicating resilience in consumption during the Spring Festival [10][11] - The report highlights a divergence in performance within the liquor industry, with high-end liquor and leading real estate liquor brands maintaining stable performance, while some mid-range brands experienced significant declines. The report anticipates a gradual recovery in liquor consumption as economic policies take effect [10][11] Summary by Sections Weekly Insights - The report notes a pressured tone in Q1 results but indicates a month-on-month improvement. The food and beverage index's performance is under scrutiny, with specific attention to the liquor sector's resilience [10][12] Market Performance - The food and beverage sector underperformed the broader market, with a 0.5% decline in the index. The report identifies leading stocks and those that lagged behind, emphasizing the need for strategic focus on top-performing companies [10][12] Upstream Data - Some upstream raw material prices have decreased, with specific data on dairy and meat prices indicating fluctuations that could impact the overall cost structure for food and beverage companies [17][23] Liquor Industry News - Notable developments include the pre-sale of Moutai's 2025 Dragon Boat Festival gift box and the launch of new products by Qingdao Beer, reflecting ongoing innovation and market engagement within the liquor sector [41][42] Memorandum - The report includes a memorandum highlighting significant upcoming events, such as the unlocking of restricted shares for Angel Yeast on May 9, which could influence market dynamics [43]

青岛啤酒（ [Table_StockNameRptType] 600600） 公司点评 | 成本红利兑现 | | --- | ——青岛啤酒 25Q1 点评 [Table_Rank] 投资评级：买入（维持） 报告日期： 2025-05-04 | [Table_BaseData] 收盘价（元） | 74.40 | | --- | --- | | 近 12 个月最高/最低（元） | 86.18/53.20 | | 总股本（百万股） | 1,364 | | 流通股本（百万股） | 709 | | 流通股比例（%） | 51.97 | | 总市值（亿元） | 1,015 | | 流通市值（亿元） | 528 | [公司价格与沪深 Table_Chart] 300 走势比较 -46% -28% -10% 8% 26% 5/24 8/24 11/24 2/25 青岛啤酒 沪深300 [Table_Author] 分析师：邓欣 执业证书号：S0010524010001 邮箱：dengxin@hazq.com 联系人：郑少轩 执业证书号：S0010124040001 [Table_CompanyReport] 相关报告 ⚫ 投 ...

Industry Overview - The beer industry in 2024 is experiencing a significant divergence, with some companies thriving while others struggle, reflecting a structural adjustment within the market [2][3] - The National Bureau of Statistics reported a 0.6% year-on-year decline in beer production and a 5.7% decrease in industry revenue, making beer the only category in the food and beverage sector to see a revenue drop [2] Market Dynamics - The Chinese beer market is characterized by oligopolistic competition, with the top six companies (CR6) holding a market share of 92.6% [3] - Beer production has been declining since its peak in 2013, leading to a contraction in the overall consumption market, which directly impacts the performance of leading companies [3] Financial Performance - Major companies like Budweiser APAC, China Resources Beer, and Tsingtao Brewery reported revenue declines of 8.89%, 0.76%, and 5.3% respectively in 2024 [4][5] - Net profits for Budweiser APAC, China Resources Beer, and Chongqing Beer also fell by 14.8%, 8.03%, and 17.05% respectively, attributed to weak consumer demand and challenges in traditional sales channels [4][5] Growth Segmentation - Yanjing Beer and Zhujiang Beer are exceptions, showing positive growth in both revenue and profit, with Yanjing's revenue increasing by 3.20% and net profit by 54.87% [5] - Yanjing U8 has successfully penetrated the mid-to-high-end market, achieving a 31.40% increase in sales volume [6] Strategic Shifts - Companies are shifting focus towards operational efficiency and market segmentation to find sustainable profit growth in a saturated market [8][9] - Budweiser APAC is reallocating resources from super-premium products to the core price segment of 8-10 yuan, which is performing better in the current consumption environment [7][8] Cost Management - Several companies, including Budweiser APAC and China Resources Beer, have reduced their sales costs by 8.93% and 2.93% respectively, due to lower barley prices and improved cost control measures [9][10] - Qingdao Beer managed to achieve a slight net profit increase despite revenue decline by reducing various operational costs [10][12] Marketing Innovations - Companies are adopting innovative marketing strategies to engage younger consumers, such as emotional and scenario-based marketing [13][14] - Budweiser APAC is focusing on expanding non-drinking channels and targeting new consumption scenarios, while China Resources Beer has seen over 30% growth in online business [15][16]

Investment Rating - The investment rating for Qingdao Beer is maintained at "Outperform" [1] Core Views - The company aims to prioritize sales recovery, with expectations for improvement in demand during the peak season of 2025 [1][7] - In Q1 2025, the company reported revenue of 10.45 billion yuan, a year-on-year increase of 2.9%, and a net profit attributable to shareholders of 1.71 billion yuan, reflecting a growth of 7.1% [4][5] - The company forecasts net profits for 2025-2027 to be 5.097 billion, 5.780 billion, and 6.458 billion yuan respectively, with corresponding EPS of 3.74, 4.24, and 4.73 yuan [4][5] Sales and Pricing - In Q1 2025, beer sales increased by 3.5% year-on-year, while the price per ton decreased by 0.6% [5] - The main brand and sub-brands saw sales growth of 4.1% and 2.8% respectively, with mid-to-high-end beer sales increasing by 5.3% [5] Cost and Profitability - The gross profit margin improved by 1.20 percentage points year-on-year, attributed to a decrease in raw material costs [6] - The net profit margin increased by 0.64 percentage points year-on-year, indicating better cost management despite pricing pressures [6] Financial Summary and Valuation Metrics - The company’s projected revenue for 2025 is 33.689 billion yuan, with a year-on-year growth of 4.8% [9] - The projected P/E ratios for 2025-2027 are 20.1, 17.7, and 15.8 respectively, indicating a favorable valuation trend [9][10]

公司研究 赵丹晨 食品饮料行业分析师 执业编号：S1500523080005 联系电话：13806086406 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 金隅大厦 B 座 邮编：100031 证券研究报告 [Table_Title] 成本红利，费率下降贡献利润 2025 年 4 月 30 日 [T青ab岛le_啤St酒ockAndRank] (600600.SH) 上次评级 买入 执业编号：S1500523110003 联系电话：15680937306 邮 箱：chenglili@cindasc.com [Table_ReportType] 点评报告 投资评级 买入 [T事ab件le：_S青um岛m啤ar酒y]发布 2025 年一季度报告，2024Q1 实现营收 104.46 亿元， 同比+2.91%，归母净利润 17.10 亿元，同比+7.1%，扣非归母净利润 16.03 亿元，同比+5.9%。 点评： | | | [T重a要bl财e_务P指ro标fit] | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | ...

Summary of Key Points from Conference Call Records Industry Overview Alcohol Industry - The liquor industry is showing a stable recovery with major companies like Moutai setting a 9% revenue growth target, Wuliangye aligning with macro indicators, and Luzhou Laojiao emphasizing steady growth. The supply-side pressure in the industry has significantly eased, and channel feedback is expected to improve [1][3]. - Moutai and Wuliangye have reported double-digit growth, slightly exceeding market expectations, while Luzhou Laojiao's cash flow performance is better than its apparent data [3]. Beer Industry - The beer sector performed well in Q1 2025, with small breweries like Zhujiang and Yanjing showing outstanding results. Qingdao Beer and Chongqing Beer met expectations, and structural improvements are noted despite pressure on ton prices [4][5]. Beverage Industry - The beverage sector continues to trend towards health and functionality, with Dongpeng Beverage showing high growth and new products like health water from Lululemon gaining attention. Nongfu Spring is also highlighted as a company to watch [6]. Dairy Industry - The dairy sector is experiencing supply-side adjustments, with Yili's Q1 report showing positive revenue growth. The improvement in demand is expected to resonate with the raw milk cycle, while Mengniu is noted for its defensive attributes [7]. Snack Industry - The snack sector is exhibiting a new consumption growth trend, with companies like Weilong and Yuyou revising their forecasts upward. Yuyou has entered new channels, and Ganyuan's overseas market prospects for Q2 are promising [8]. Textile and Apparel Industry - The textile and apparel industry is showing a trend of low performance followed by high recovery, particularly in sports apparel. Anta Sports is effectively managing multiple brands, while home textile companies like Luolai and Mercury Home Textile are seen as defensive investments [11][12]. Key Recommendations - **Liquor**: Recommended stocks include Moutai, Luzhou Laojiao, and regional leaders like Fenjiu and Wuliangye [10]. - **Beer**: Focus on Qingdao Beer and its strong dividend yield [5]. - **Dairy**: Yili and Mengniu are highlighted as key players [10]. - **Beverages**: Nongfu Spring and Lululemon are recommended [10]. - **Snacks**: Weilong, Yuyou, and Ganyuan are noted for their growth potential [10]. - **Textiles**: Anta Sports and home textile brands like Luolai are recommended for their defensive qualities [11][12]. Additional Insights - The pig farming sector is currently valued highly, with pig prices remaining elevated, but the breeding sector's outlook is cautious due to limited capacity recovery. Key companies to watch include Muyuan, Shennong Group, and Dekang [2][20]. - The poultry industry, particularly yellow feathered chickens, is facing challenges with prices down from last year, but companies like Lihua and Wens continue to expand [21]. - The retail sector is experiencing rapid growth, especially in the snack segment, with companies like Liangpinpuzi expected to open numerous new stores [33][34]. - The home appliance industry is focusing on tariff adjustments and new consumption trends, with companies like Vanward Electric and TCL Electronics showing strong performance [37][38].

作者：Abby 编辑：Panda 这是见手青，口感鲜美的同时，也是云南出了名的"红伞伞白杆杆"。 见手青 图片来源：云南野生农副产品精品京东店 这是见手青精酿啤酒，喝上一口……应该不会"躺板板"，但是从广告语"勇敢的人，你先走"来看，尝试也是需要勇气的。 「闹江湖」见手青精酿啤酒 图片来源：闹江湖见手青精酿啤酒抖音店 想要尝试见手青啤酒的人并不在少数，不少博主纷纷"抢着"做起了产品评测。在猎奇心的驱使下，"围观"的网友越来越多，话题的热度也越来越高。截至发 稿前，抖音 #见手青啤酒话题下相关视频播放量超2600多万次 ，部分视频有着上万的点赞量以及上千条评论。 流量直接带来的是销量。在抖音商城，一款名为「娇蛮萝莉」见手青啤酒的购买界面就标注有"近90天250万+人逛过""月销量上涨超2倍"的标签，而另一款 名为「闹江湖」见手青精酿啤酒同样也收获了不小的流量和热度。 「娇蛮萝莉」见手青啤酒 图片来源：娇蛮萝莉见手青啤酒抖音店 盒马是风味创新的玩家之一，其自有品牌「盒马」上线了四款创新口味的啤酒，分别是柠香单丛（又作柠檬乌龙）鲜啤酒、冰糖葫芦风味鲜啤酒、双柚拉格 啤酒以及原液冷萃龙井鲜啤酒。其中，柠香单丛、双柚拉 ...

点击注册小程序 查看完整报告 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 今 日 聚 焦 【杭州银行（600926.SH）】扩表强度高，盈利增速稳——2025年一季报点评 杭州银行25Q1营收、拨备前利润、归母净利润同比增速分别为2.2%、3%、17.3%，利息收入贡献季环比 提升，盈利增速维持高位。2025年是杭州银行"二二五五"战略收官之年，更是新征程的起笔之处，1Q信 贷投放实现"开门红"，资产质量保持稳健，盈利增速在17%以上，基本面韧性较强。 （王一峰/董文欣） 2025-04-29 您可点击今日推送内容的第1条查看 【盈峰环境（000967.SZ）】环卫装备销量连续24年国内第一，环卫电动化推进行业领先——2024年年报 &2025年一季报点评 （洪吉然） 2025-04-29 您可点击今日推送内 ...

点击注册小程序 查看完整报告 特别申明： 本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 报告摘要 事件： 2025Q1实现营业收入104.46亿元，同比+2.9%，主要受销量带动。2025Q1公司累计实现销量226.1万千 升，同比+3.5%。从产品结构看，2025Q1青岛啤酒主品牌销量137.5万千升，同比+4.1%；中高端以上产品 实现销量101.1万千升，同比+5.3%，随着即饮消费场景逐步恢复，公司中高端以上产品销量占比提升。从 吨价来看，2025Q1公司ASP同比-0.6%至4620元/千升。 积极控本降费，净利率改善明显 1）25Q1公司毛利率为41.64%，同比+1.20pcts，主要系大麦和包材等价格下降。此外，中高端以上产品销 量占比提升，亦推动毛利率改善。2）25Q1公司销售费用率为12.53%，同比- ...