Core Viewpoint - The article discusses the price monitoring efforts for the 35th Qingdao International Beer Festival, highlighting the effectiveness of price control measures implemented by the Qingdao Development and Reform Commission [1] Group 1: Price Monitoring and Control - The Qingdao Development and Reform Commission conducted in-depth research on price governance mechanisms during the beer festival [1] - Monitoring data indicates that hotel room prices did not exceed 1.6 times the average transaction price for the same room type from July 1 to July 7 [1] - The research focused on improving government pricing mechanisms and enhancing legal pricing standards, confirming the effectiveness of the price control measures during the festival [1] Group 2: Future Directions - The Qingdao Price Certification and Monitoring Center aims to enhance price monitoring capabilities to better support government price governance efforts [1] - The center will maintain a problem-oriented approach and contribute to building a high-level price governance mechanism that is effective in the market, moderate in regulation, and scientific in supervision [1]

开年顶级体育盛宴 元宵团圆就看亚团 亚洲羽毛球混合团体锦标赛自2016年创办以来，一直是亚洲羽坛最高水平的团体赛事之一。本次锦 标赛不仅汇聚了奥运冠军、世界排名前列的顶尖选手，更有各方新生代球员同场竞技，堪称开年最值得 期待的羽球盛宴。 比赛将于2月11日至16日在青岛国信体育中心体育馆激情开打，其中，2月11日至13日将进行小组单 循环赛的争夺，这三天赛程密集、场次丰富，无论是明星球员的精彩表现，还是新秀黑马的强势崛起， 都将让球迷大呼过瘾。 值得一提的是，本届赛事恰逢中国传统元宵佳节，2月12日，当元宵的团圆氛围与羽球的激情碰 撞，赛场内外将交织出别样的节日风景。2月14日，赛事将迎来紧张刺激的四分之一决赛，四场强强对 话一触即发。 新春伊始，"啤酒之都""赛事名城"青岛又迎来一场开年顶级体育赛事。 2月11日，2025青岛啤酒亚洲羽毛球混合团体锦标赛在青岛国信体育中心体育馆揭幕，本次比赛 以"相约山海 美美羽共"为口号，青岛啤酒作为赛事冠名赞助商和唯一指定啤酒品牌，将与来自亚洲12 个国家和地区的近200名羽坛高手，共同奉献一场为期6天的羽球盛宴。 用运动点燃新春激情 青岛啤酒"羽"你活力同行 作为全球 ...

解锁啤酒盖新玩法 千万人次扫码互动 无论是举杯欢庆的团圆时刻，还是走亲访友的温馨时光，青岛啤酒都如同一根纽带，串联起浓浓的 年味记忆。 "初八开工，晚上和几个同事在家里小聚，我从美团上临时买了箱奥古特和两提青岛啤酒原 浆，居然是当天新鲜生产的。我还扫了瓶盖上的二维码，互动游戏也很好玩。"在北京工作的杨先生曾 到青岛旅游，他还通过扫码"云"参观了青岛啤酒博物馆，线上体验再度刷新。 节日消费是观察消费趋势的重要窗口。蛇年新春，青岛啤酒以覆盖线上线下的多元场景进一步燃旺 春节消费"烟火气"，消费活力持续迸发。据了解，从进入腊月门到2月6日，超过9000万人次通过扫描青 岛啤酒拉环和瓶盖上的二维码访问青岛啤酒互动页面。同时，在生产后方，青岛啤酒根据消费者扫码的 地域分布和产品结构，紧锣密鼓地展开生产计划和物流补给。小小啤酒包装附着的二维码，不仅映射出 供需两旺的春节消费图景，也见证了餐桌经济的新玩法、新活力。 消费端 生产端 【纠错】 【责任编辑:王忻】 据统计，从大年初一到初七，青岛啤酒的扫码量达1900万次。这些消费数据传至青岛啤酒的分析后 台，变成了智慧供应链的基础数据。爱喝啤酒的消费者人均喝了9瓶啤酒，北方的 ...

Core Viewpoint - The article emphasizes the need for strengthening the role of enterprises in innovation, accelerating the collaboration between industry, technology, and market to promote high-quality development in the sector [1] Group 1: Innovation and Development - Enterprises should focus on high-quality supply to lead and create demand, integrating technological and industrial innovation for development [1] - There is a growing consumer demand for quality, personalization, and scenario-based consumption, necessitating continuous improvement in product quality, variety, and supply [1] Group 2: Industry Collaboration - The article suggests enhancing the deep integration of production, education, and research led by enterprises, particularly in the food sector, by establishing high-level technological innovation platforms [1] - A proposed model for innovation involves enterprises setting challenges, collaborating with educational institutions to solve them, and receiving government support [1] Group 3: Competitive Advantage - The focus should be on improving the entire industry chain's competitive advantage by addressing key technological challenges in the field of food biotechnology manufacturing [1] - The article highlights the importance of leveraging the National Key Laboratory of Beer Fermentation Engineering to enhance supply quality and stimulate consumer activity [1]

Core Insights - Qingdao Beer reported a record net profit of RMB 4.34 billion for the fiscal year 2024, with total sales volume reaching 7.538 million kiloliters and revenue of RMB 32.14 billion [1] - The company emphasizes innovation-driven high-quality development, focusing on product, quality, brand, and marketing innovations [1] - Qingdao Beer has been recognized with the National Science and Technology Progress Award for the fourth consecutive year, being the only company in the industry to receive this honor [1] Sales and Product Development - The main brand of Qingdao Beer achieved a sales volume of 4.34 million kiloliters, with mid-to-high-end products accounting for 3.154 million kiloliters [1] - New products launched during the year include the "Aogute A Series," "Nikashi White Beer," and a non-alcoholic beer series, catering to diverse consumer preferences [1] Market Expansion and Digital Transformation - Online product sales increased by 21% year-on-year, marking 12 consecutive years of growth [2] - The company is expanding its fresh delivery business, with products available in 24 cities to meet personalized and diverse consumer needs [2] - Qingdao Beer has been recognized as the first "Sustainable Lighthouse Factory" in the global food and beverage industry, with a total of 23 breweries awarded national-level green factory status [2] Brand Value - In 2024, Qingdao Beer ranked 500th in the world brand value list with a brand value of RMB 264.675 billion [2]

"马莱莱的那粒进球太漂亮了，锁定胜局的一脚！"球迷王先生端起手中的啤酒，与同伴欢呼庆祝， 共同分享胜利的喜悦。当马莱莱的前插包抄捅射穿透大连梭鱼湾体育场的夕阳余晖，金色在啤酒泡沫与 欢呼声交织成沸腾的海洋。 当2025赛季中超联赛第三轮比赛如火如荼地展开，球迷们惊喜地发现，在看台之上可以一边品尝清 爽的啤酒，一边欣赏精彩的进球了。北京、大连、郑州、天津……在全国各地的球馆中，随处可见到青 岛啤酒摊位前排起了长龙，球迷们热情购买的是一款青岛啤酒无醇白啤0.0%。 球迷欢乐升级 中超看台上"喝酒自由" "以往只能在电视机前喝着啤酒看球，现在可以在比赛现场畅饮，真是快乐浓度超标了"，球迷王先 生打趣说道，中超看台上可以实现"喝酒自由"带给了自己全新的体验。 为热爱共欢聚 球迷"第二主场"激情满怀 巨大的高清屏幕、随处可见的足球元素、激昂的助威口号……中超第三轮赛事热血开启，全国各地 的餐馆、酒吧也成为了球迷们的"第二主场"，喝酒、看球、交朋友，"一键三连"体验拉满。 在青岛的Tsintao1903纯生酒馆中，数十名青岛西海岸的球迷攒了一个兄弟局，在"第二现场"捍卫主 场。伴随着比赛中的精彩进球，球迷们高举双手，拥抱 ...

Core Insights - Qingdao Beer reported a "triple growth" in sales, revenue, and net profit for Q1 2025, achieving product sales of 2.261 million kiloliters, operating revenue of RMB 10.446 billion, and a net profit attributable to shareholders of RMB 1.710 billion, representing a year-on-year increase of 7.08% [1] Group 1 - The company leveraged its brand and quality advantages to actively explore the market during the reporting period [1] - The main brand, Qingdao Beer, achieved product sales of 1.375 million kiloliters, a year-on-year increase of 4.1% [1] - Sales of mid-to-high-end products reached 1.011 million kiloliters, with a year-on-year growth of 5.3% [1] Group 2 - The company intensified brand promotion efforts through a combination of online and offline strategies, accelerating the expansion of new business and new retail [1] - Online sales reached a historical high, and the instant retail business maintained rapid growth [1] - The company's operational efficiency continued to improve [1]

这个夏天，十三太保"热战"，"苏超"火爆出圈，空气中随手一抓都是激烈的味道。最燃的征程，需 要最强的应援，啤酒和足球向来是绝配，青岛啤酒用颇具地域特色的"你有蟹，我有酒！球场蟹蟹好队 友""踢球兵贵神宿，追球迁杯不醉"等标语花式助威，与"苏超"球迷嗨在一起，尽享每一个快乐瞬间。 "十三太保"个个都有不服输的劲头儿，球迷们更是展现出不甘落后的精神，青岛啤酒"佐餐"足球 赛，便碰撞出最燃的火焰。在徐州、连云港、扬州、苏州、常熟等地，青岛啤酒于每周五、六、日开展 了终端品推师巡游互动，购买青岛经典以上产品6瓶，即可开展抽奖活动，更有机会获得用"苏超"现场 门票！ 还有在即将到来的扬州、徐州、宿迁、南通、江阴等青岛啤酒节现场，青岛啤酒将举办5场"苏超球 迷之夜"活动，在青岛啤酒节的狂欢氛围中，球迷们可以一边畅饮青岛啤酒，一边观看苏超赛事直播， 为球队的每一次精彩表现欢呼雀跃。 必胜不是口号，而是一场身体力行的助力，徐州和镇江在"苏超"第四轮狭路相逢，欢呼声、呐喊 声、助威声交织在一起，响彻整个体育场。火爆的比赛现场，青岛啤酒的花式应援绝对功不可没，写 着"烧烤就酒，越踢越有"的横幅拉满加油氛围，高举的助威棒、应援海报 ...

Core Insights - The Qingdao Beer Festival is experiencing widespread popularity across various cities in China, creating a vibrant atmosphere for social gatherings and consumption [1][3][18] - The festival is successfully integrating local cultural elements and sporting events, such as the "Soochow Super League," enhancing the overall experience for attendees [3][5][6] Group 1: Festival Highlights - The Qingdao Beer Festival is celebrated in multiple cities, including Hohhot, Nanjing, and Jinan, showcasing local hospitality and cultural diversity [1][11] - The festival has become a significant social event, with thousands of attendees enjoying beer, food, and live sports, creating a lively and immersive experience [6][15] - In cities like Yangzhou and Zhangjiakou, the festival has sparked consumer enthusiasm and become a trending topic among locals [7][15] Group 2: Economic Impact - Local businesses are benefiting from the festival's popularity, with reports of high customer turnout and increased sales, such as a vendor in Zhangjiakou making over 9,000 yuan on the opening day [15] - The festival is driving tourism and local consumption, with unique offerings like cultural performances and local delicacies enhancing the overall appeal [15][18] - The integration of local food and drink experiences, such as pairing Qingdao beer with regional dishes, is contributing to a richer consumer experience [17][18]

今年盛夏，第35届青岛国际啤酒节被一股"情绪"力量点燃。火出圈的"青岛啤酒交易所"、只加快乐不加油的啤酒加"油"站、全国首个"啤酒+情绪释放"沉 浸式乐园……这些创新体验，让啤酒成为满足消费者情绪需求的 "液态疗愈"良方。 在青岛，啤酒正加速从饮品向情感伙伴的角色转变。以情感共鸣、心理满足为核心的"情绪经济"正从消费新现象跃升为驱动青岛消费增长的新引擎。 疗愈"药方"有"酒引子" 在快节奏的生活方式下，年轻一代难免面临工作、生活等多重考验，他们渴望获得情感宣泄或是心理慰藉。《2024中国青年消费趋势报告》显示，情绪成 为年轻人的消费需求，近三成受访年轻人会为情绪价值买单。 今年的青岛国际啤酒节，成为这种情绪消费的集中释放场域。追求小众和个性化表达的年轻人、在碰杯中谈笑畅想的中年人以及共享家庭温馨时光的许多 家庭，不同群体的情绪需求在这场节庆狂欢中被鲜明感知和满足。 互动体验拉满情绪价值 当啤酒成功接住了疲惫、迷茫与雀跃等情绪，它就成了消费者自我疗愈的"药引子"。 将情绪消费做成持久生意 情绪消费该如何转化为持久动力？在全国34座城市上线了1000家青岛啤酒品牌专营旗舰店——青岛啤酒新鲜直达，借助美团闪购"30 ...