题图 / 周大福、老凤祥、潮宏基珠宝 受全球市场影响，金价连创新高。就在最近，黄金价格突破800元，金饰克价超过了千元。在有关黄金的投资、消费话题里，不难听到二次元爱好者的声 音："当初买黄金谷子还真是买对了。" 老凤祥x崩坏：星穹铁道 这里说的黄金谷子，是指黄金品牌和ACG IP的联名衍生品。国人黄金购买力向来可观，中国长期位列全球黄金消费市场榜首，让二次元吃上纯金谷子的 情形或许只有国内市场才会上演。在近几年里，不仅黄金品牌与ACG IP联动频次有所提升，更有越来越多黄金品牌加入联名队伍，吸引一批批吃谷人走 进金店。 当买金的风吹到二次元 乘着中国衍生品热潮的东风，黄金品牌与ACG IP联名在近两年已成趋势。ACGx统计了国内主要黄金品牌近五六年的ACG IP联名案例（案例表格置于文 末）： 老凤祥从2024年至今接连公布了5个联名系列，全球限量的《机动战士高达》《圣斗士星矢》的大克重黄金手办闪耀得让人挪不开眼； 老凤祥x机动战士高达 图源@瑞禧黄金小助理 潮宏基在去年与三丽鸥合作后，持续上新库洛米、大耳狗、丑鱼、布丁狗等联名款，期间还与《蜡笔小新》进行了联动； 港金福x小狗蛇点点 图源小红书@小小榆 买 ...

第五届中国国际消费品博览会(消博会)近日在海南圆满落幕，百年民族珠宝品牌老凤祥第四次亮相这一 全球盛会，以"国潮匠心"擦亮金字招牌。活动期间，老凤祥(海南)黄金珠宝时尚创意中心举办"走进老 凤祥 探百年匠心"主题活动，邀请海口百余名VIP客户走进加工车间，沉浸式体验传统工艺与现代科技 的融合，见证老凤祥如何炼成国潮顶流，展现中华传统文化在现代舞台的生动演绎。 UAT 日 日 日 10 (2 HANG 12 HAI e @ 8 10 aland Hill 互通I e 4K 60 fps 电 0 1 0 8 0 作为中国黄金珠宝产业的领军品牌，老凤祥紧抓海南自贸港建设机遇，加速迈向国际化。自2020年起， 品牌将海口定位为海外拓展前沿阵地，2021年成立老凤祥(海南)黄金珠宝时尚创意中心，2022年初投产 运营。位于海口国家高新技术产业开发区的创意中心占地3700平方米，集研发、生产、销售于一体，与 东莞生产基地形成互补，显著提升自主研发能力。 活动还首展了2025年消博会新品"凤舞九天·金凤冠"升级版，融合黎锦元素与悬浮工艺，成为东方美学 与现代科技的典范。AR试戴系统与定制服务深受年轻消费者喜爱，凸显老凤祥在 ...

直播间内不断上演的国风主题节目则将网友带入流光溢彩的传统文化盛宴：十二时辰册封盛典通过实景 还原与礼仪演绎，重现唐代宫廷威仪；唐风舞姬以敦煌壁画舞姿演绎《清平调》，将传统服饰与现代舞 台艺术融合；还有金牌说书人揭秘百万凤冠传奇故事，全方位沉浸式体验国潮。 业内人士认为，作为拥有百年历史的中华老字号品牌，老凤祥在深耕品牌价值、贴近年轻客群的新尝试 下，不断深化与抖音生活服务的合作经营，策划优质专场内容直播、上架新品精品团购优惠、加深"线 上团购+线下体验"模式，为传统珠宝行业数字化转型提供了新思路。 据悉，老凤祥此次在抖音生活服务首发的"盛唐风华"系列新品包括国色天香、八宝繁花、莲花妙容、金 钰满棠、宝相芳花、幸运六花，共6个系列，以千年唐文化为灵感，将古典工艺与现代美学相结合。"国 色天香系列以盛唐宝象牡丹为灵感，以微镶技术展现盛唐光华璀璨"，直播中，主播为大家详细展示并 讲解了新品的设计亮点和独特工艺。如八宝繁花系列以螺钿镶嵌复刻唐代铜镜的禅意美学，宝相芳花系 列则配置精密转轴系统和古法花丝技艺、单件作品工序超百道…… 十二时辰册封盛典实景还原，金牌说书人揭秘百万凤冠传奇……"鼓声响，盛唐现"，4月15日上 ...

Core Insights - The China International Consumer Products Expo (CICPE) has seen a surge in gold consumption, driven by rising gold prices and a shift towards younger consumers [1][2][7] - The demand for gold products has significantly increased, with gold items now making up 70% to 80% of product offerings from brands [2][5] - The trend of younger consumers purchasing gold is linked to cultural shifts and the appeal of "Guochao" (national trend) and modern design elements [8][9] Industry Trends - The gold market is experiencing a notable influx of younger consumers, with brands adapting their product lines to cater to this demographic [2][8] - High gold prices have led to a "buy high, sell higher" mentality among consumers, further stimulating demand [7][9] - The luxury goods market is facing a downturn, with a 17% year-on-year decline in sales, prompting younger consumers to shift their focus to gold products [9] Brand Strategies - Major brands like Lao Feng Xiang and China Jewelry are adjusting their product strategies to include more lightweight and culturally relevant designs to attract younger buyers [8][14] - Lao Feng Xiang is focusing on both small and large gold products, catering to both young consumers and traditional collectors [14] - The industry is seeing a bifurcation in consumer preferences, with younger buyers favoring smaller, fashionable items while traditional collectors seek larger, collectible pieces [14] Market Outlook - Analysts predict continued growth in gold prices, with forecasts suggesting prices could reach $3,500 per ounce within the next 12 months [10] - The domestic gold production capabilities are now internationally competitive, providing an opportunity for local brands to thrive as luxury imports decline [10][14] - The emphasis on cultural confidence and craftsmanship innovation is expected to drive the gold industry forward in the long term [14]

特力A直线涨停， 赤峰黄金、 山金国际涨超3%，股价双双创历史新高， 老凤祥、 山东黄金、 恒邦股 份等涨幅靠前。消息面上，现货黄金日内涨超40美元，突破3270美元/盎司，续创历史新高。 ...

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 黄金市场，波谲云诡！ 4月2日，黄金市场高歌猛进。COMEX黄金期货盘中达到3201.6美元/盎司，创造新纪录。伦敦现货黄金 收盘上涨0.7%。 4月3日，国际黄金价格高位震荡后出现下跌。COMEX黄金期货收盘下跌0.89%，伦敦现货黄金收盘下 跌0.67%。 4月4日，全球股市巨震，COMEX黄金期货再次高位调整，盘中最高达到3160.2美元/盎司，最低价为 3032.7美元/盎司，收盘跌幅达到2.1%。伦敦现货黄金收盘跌幅达到2.47%。市场人士认为，随着全球贸 易争端加剧，投资者大量抛售黄金，以弥补市场大跌带来的损失。 随着国际金价的高位调整，知名黄金品牌金价也出现了下调。4月5日，包括周大福、老凤祥、周生生等 在内的黄金品牌均下调了当日足金报价。不过值得注意的是，价格调整后加上首饰产品的工费，上述品 牌首饰金价仍都在1000元/克左右。 假期购金较为清淡 受国际金价调整的影响，4月5日，周大福足金报价932元/克，相比昨日下降了20元/克，线下无优惠活 动；老凤祥足金报价931元/克，相比昨日下降了23元/克，线下每克优惠50元 ...

2024年的黄金高歌猛进一路向上，为何老凤祥跌跌撞撞的走起了下坡路？ 时隔七年，业绩突遭双杀 2024年的老凤祥，给市场交出了一份全面缩水的业绩报告。 作者｜睿研消费 编辑｜Max 来源｜蓝筹企业评论 3月14日，现货黄金与黄金期货价格双双突破每盎司3000美元，是历史上首次达到该价格。 黄金无疑是2024年全球范围内最受追捧的资产，根据世界黄金协会数据显示，2024年以美元计价的黄金 全年累计涨幅超过26%，国际金价在年内连续40次刷新历史记录。 官网 图片来源： 黄金投资火热，黄金价格持续攀升，然而与黄金息息相关的珠宝企业老凤祥（600612.SH）却在2024年 遭遇"寒潮"，营收利润出现时隔多年后的首次下降。 根据业绩预告，2024年老凤祥实现营业收入567.93亿元，较上年同期减少20.50%；实现归母净利润19.5 亿元，较上年同期降低11.95%，营业收入与归母净利润双双出现下滑。 | í | 2024年度主要财务数据和指标 | | | | --- | --- | --- | --- | | | | | 单位:万元 | | 项目 | 本报告期 | 上年同期 | 增减变动幅度(%) | | 营业总 ...

金价看涨！2025年3月24日各大金店黄金价格多少钱一克？ | 今日金店黄金回收价格一览（2025年3月24日） | | | | --- | --- | --- | | 回收报价 | 今日金价 | 单位 | | 黄金 | 695.00 | 元/克 | | 菜自黄金 | 681. 40 | 元/克 | | 周生生黄金 | 679.00 | 元/克 | | 周大福黄金 | 683. 60 | 元/克 | | 老凤祥黄金 | 689.00 | 元/克 | 说完实物黄金价格，我们再来讲讲国际金价情况： 上周五金价受美元走强以及部分投资者提前获利了结影响，最低跌破3000美元。后受避险情绪支撑有所回升，最终收报 3023.61美元/盎司，跌幅0.69%。今日金价震荡，截至发稿，现货黄金暂报3024.73美元/盎司，涨幅0.04%。 目前在中东局势上，以色列上周还对黎巴嫩发动了空袭，据称目标是黎境内的恐怖分子。美官员则在昨日表示已成功打击 胡塞武装关键领导层，寻求完全拆除伊朗核计划。伊朗外长也在昨日表示，当前情况下伊朗已不可能再与美国进行谈判。 此外，上周五有多位美联储官员放鹰称降息仍需谨慎，但市场对美联储未来降息预期还 ...

Investment Rating - The report does not explicitly provide an investment rating for the gold jewelry retail industry Core Insights - The Chinese gold jewelry retail industry is driven by cultural significance, economic development, and consumer upgrades, facing challenges such as price volatility but continuing to grow through innovative design, brand building, and channel integration [1] - The market is experiencing a shift towards younger consumers who prioritize personalization and fashion, with significant seasonal demand fluctuations and intense competition [1][8] - The market size is projected to grow from 3710.49 billion RMB in 2025 to 4189.25 billion RMB by 2027, with a compound annual growth rate of 6.26% [34] Industry Definition - The gold jewelry retail industry in China involves the design, processing, and sale of various gold jewelry products, reflecting the cultural symbolism of wealth and prestige [1] Industry Characteristics - The industry features diverse business models, a clear trend towards younger consumer demographics, significant seasonal demand fluctuations, and intense competition [8] Market Segmentation - Gold jewelry can be categorized into pure gold, K gold, gold-plated, and gold-coated jewelry based on gold content and processing techniques [3][4][5][6][7] Development Stages - The industry has evolved through several stages: initial traditional markets, rapid brand and chain development post-reform, a period of adjustment due to price fluctuations, and currently entering a mature phase characterized by stable growth and diversified consumer demands [14][18] Consumer Trends - Young consumers (ages 18-35) are becoming the primary market force, emphasizing design, fashion, and brand narratives over traditional investment functions [11][27] Market Demand and Supply - The demand for gold jewelry is significantly influenced by seasonal events, with notable increases during weddings and festivals [12] - The rise in gold prices has led to a decline in gold jewelry consumption, with a 26.68% drop in consumption volume in the first half of 2024 [31] E-commerce Impact - The rapid growth of e-commerce, particularly among younger consumers, has become a major sales channel for gold jewelry, with platforms like Tmall and JD.com seeing significant engagement from the 18-34 age group [32][33] Future Outlook - The market is expected to continue expanding, driven by the rise of young consumers, increased income levels, and a growing demand for personalized products [39][40]