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长城汽车35年:生态出海能否成为突围样本?
Tai Mei Ti A P P· 2025-08-29 00:49
Core Viewpoint - GWM (Great Wall Motors) has evolved from a small factory focused on pickup trucks to a comprehensive automotive manufacturer with a global presence, emphasizing self-research and development, and a shift towards an "ecological overseas" strategy [3][4][6][14]. Group 1: Company Evolution - GWM was founded in 1984 as a small factory with fewer than 100 employees, initially relying on pickup trucks in a market dominated by joint ventures and foreign brands [3]. - Over 35 years, GWM has focused on self-research, developing its own engines and components, and now supplies parts to major international automakers like BMW and Mercedes [4]. - The company has established a complete technical loop, showcasing its ability to manufacture vehicles and supply components to others [4][5]. Group 2: Global Expansion Strategy - GWM's "ecological overseas" strategy involves not just exporting vehicles but also establishing local R&D centers, factories, and service channels in foreign markets [6][8]. - The company has expanded its overseas sales channels to over 1,400 locations across Europe, South America, the Middle East, and Australia, with cumulative overseas sales exceeding 2 million vehicles [8]. - GWM's investment in local production, such as the planned factory in Brazil with an annual capacity of 100,000 vehicles, aims to mitigate risks associated with tariffs and trade barriers [9]. Group 3: Challenges and Competitiveness - GWM faces challenges in scaling its operations, particularly in the competitive electric vehicle market, where it lags behind rivals like BYD and Geely [11]. - The company has strengths in traditional manufacturing but needs to enhance its capabilities in software and intelligent vehicle technology to remain competitive [12]. - GWM's multi-brand strategy, while extensive, risks resource dilution and strategic conflicts among its various product lines [13]. Group 4: Future Outlook - GWM's ability to convert its reliability and long-term approach into competitive advantages in the rapidly evolving automotive landscape will be crucial for its future success [16]. - The company must balance speed and stability in its global expansion efforts to avoid potential pitfalls associated with heavy asset investments [13].
汽车早报|零跑汽车欧洲本土化生产落地西班牙 丰田7月全球产量销量均创同期新高
Xin Lang Cai Jing· 2025-08-29 00:38
乘联分会:7月乘用车智能化指数为34.2 8月28日,据乘联分会消息,2025年7月乘用车智能化指数为34.2。其中智能座舱指数为36.5;智能驾驶 指数为38.4;舱外智能指数为16.5。2025年7月智能驾驶指数38.4,环比下降了1.3个单位,此前的增长态 势出现小幅回落。 理想汽车:第二季度营收302亿元,同比下降4.5% 据国际金融报,零跑的欧洲制造基地将落地西班牙的萨拉戈萨工厂,该工厂为Stellantis在西班牙的整车 制造厂。据了解,工厂改造结束后将率先实现B系列产品落地,计划明年三季度开始生产,首款车型为 B10,其次是B05。前者是一款紧凑型纯电SUV,作为零跑B系列的首款全球化车型今年4月上市;后者 计划于9月的慕尼黑车展发布,市场预测国内售价或在10万元以内,欧洲市场定价或低于3万英镑。 上汽集团:上半年归母净利润60.18亿元,同比下降9.21% 上汽集团8月28日披露半年报,公司上半年实现营业收入2943.36亿元,同比增长6.23%;归属于上市公 司股东的净利润60.18亿元,同比下降9.21%;基本每股收益0.525元/股。 长城汽车增资至85.59亿元 天眼查工商信息显示,8 ...
新增“三件套”、升级辅助驾驶系统 全新坦克500尝试打动城市消费群体
Jing Ji Guan Cha Wang· 2025-08-29 00:31
8月27日,坦克品牌全新坦克500上市,推出Hi4-Z、Hi4-T及3.0T V6燃油三种动力版本,其中Hi4-Z智享版37.5万元, Hi4-T智享版35.5万元,Hi4-T基础版33.5万元,3.0T造境版35.5万元。 相比于老款车型,全新坦克500新增智享版车型,对整车舒适性和豪华感方面做了较大升级。例如,座椅采用纯天然 全粒面Nappa真皮,前后排四座均支持通风、加热与按摩功能,冷暖车载冰箱支持-6℃冷藏到50℃加热,新增后排娱乐 屏等配置。 因此,坦克品牌选择将坦克500作为重点车型来培育,其核心就是在坦克500身上首搭Hi4-Z泛越野电混架构。 Hi4-Z技术的核心优势在于联动"功率分流+三档DHT+双电机四驱",对整车动力进行"分流"。其中,功率分流行星轮 将发动机的动力一分为二,一部分动力直接驱动车轮,另一部分动力则流向发电机转化为电能,时刻进行电池补能; 三档DHT则精准控制动力"流量";双电机的作用则是稳定能量"水流"。三者配合使Hi4-Z可以将动力"按需分配",满足 不同用户场景需求。这样做的最大好处就是可以提高能源效率,降低能耗,减少用户的使用成本。 长城汽车的Hi4-Z泛越野混动架 ...
重磅官宣!“2025新财富杂志最佳董秘、港股最佳IR”结果出炉!
Sou Hu Cai Jing· 2025-08-28 15:01
"2025年度新财富杂志最佳董秘暨港股最佳IR评选"于2025年5月正式启动。 本届评选以A/B股上市公司董事会秘书及证券事务代表成员、港股上市公司IR团队为评选对象,涉及5267家A/B股上市公司以及2464家港股上市公司。近 3500家机构、超20万资本圈人士参与投票,覆盖资本市场主流公募基金、券商资管、保险资管、银行理财子公司、信托公司以及私募基金,管理的资产规 模合计近30万亿元。 多达31个省市区的地方证券监管机构、香港公司治理公会均参与了辖区优秀董秘及证代的推荐。此外,本届评选还集结了上市公司治理的"最强大脑",包 括"金殿堂奖"获奖者、公司治理专家、券商研究相关负责人、投资机构相关负责人、知名学者等超200位专家,组建成"专家评审团",他们来自170余家上 市公司、30余家公募基金、30家券商研究所和多所知名高校。 最终,300位"最佳董秘"、50个"最佳证代"团队、102个"港股最佳IR"团队脱颖而出,以下为详细名单。 | 5 | 300232 | 洲明科技 | 陈一帆 | | --- | --- | --- | --- | | 6 | 002466 | 天齐锂业 | 张文宇 | | 7 | ...
毛利几乎砍半,经销商揭开新能源车出海的“暗战”
3 6 Ke· 2025-08-28 12:11
Core Insights - The article highlights the significant growth of Chinese electric vehicle (EV) exports, with 1.203 million units exported in 2023, marking a 77.6% year-on-year increase [1] - The expansion of the EV market is evident in various regions, including South America, the Middle East, and Russia, where Chinese brands are gaining popularity [2][4] - Challenges such as increased competition, patent disputes, and stringent certification requirements are emerging as obstacles for companies in the international market [10][13] Group 1: Export Growth and Market Expansion - In 2023, Chinese EV exports reached 1.203 million units, a 77.6% increase from the previous year, with projections of 1.284 million units in 2024, a 6.7% growth [1] - South America, particularly Brazil, is becoming a key market, with Chinese brands accounting for 91.4% of imported EV sales in the first half of 2024, generating $1.2 billion in sales [2] - Companies like Great Wall Motors are successfully penetrating various international markets, with 229,800 units sold in Russia, capturing approximately 12% of the local passenger car market [2][4] Group 2: Regional Market Characteristics - South American consumers show a preference for larger EVs with advanced technology features, while markets like Egypt favor smaller vehicles due to road conditions [4][5] - The demand for EVs in regions like the Middle East and Russia is driven by the need for spacious vehicles and long-range capabilities, with local consumers valuing these attributes [5] Group 3: Challenges in International Expansion - Patent disputes are a growing concern, with companies like BYD and Geely facing lawsuits over alleged patent infringements in markets like Brazil and Germany [10][12] - Certification processes in international markets, particularly in the EU, are complex and costly, posing additional barriers for Chinese manufacturers [13] - The emergence of "parallel exports," where vehicles are sold as used cars to avoid high tariffs, is becoming a common practice, although it raises concerns about brand integrity [6][7] Group 4: Competitive Landscape and Strategies - The competitive landscape is intensifying, with profit margins shrinking due to increased competition among exporters, leading to a reduction in gross margins from 15% to nearly half [8] - Companies are investing in localizing their products and improving logistics to enhance competitiveness in foreign markets [5][8] - To navigate the challenges, firms are focusing on technological innovation, patent strategies, and enhancing market presence through various promotional activities [13]
新能源车出海“暗战”:毛利几乎砍半
Hu Xiu· 2025-08-28 11:28
Core Viewpoint - The article highlights the rapid expansion of Chinese electric vehicle (EV) exports, showcasing significant growth in international markets while also addressing the challenges faced by companies in this competitive landscape [2][3][23]. Export Performance - In 2023, Chinese EV exports reached 1.203 million units, marking a year-on-year increase of 77.6%. Projections for 2024 estimate exports at 1.284 million units, a growth of 6.7%, and for the first five months of 2025, exports totaled 855,000 units, up 64.6% [2]. - In Brazil, Chinese brands accounted for 91.4% of the total imported EV sales in the first half of 2024, generating sales worth $1.2 billion [4]. Market Expansion - Chinese EV manufacturers are increasingly targeting markets in South America, the Middle East, and Africa, with companies like BYD, Great Wall, and Geely leading the charge [5][6]. - The demand for EVs in South America is bolstered by favorable weather conditions and ongoing infrastructure development, such as charging stations [6]. Challenges Faced - The industry is experiencing intensified competition, patent disputes, and stringent certification requirements, which pose significant hurdles for companies [3][17]. - In Russia, high import taxes and localization requirements for vehicle systems have complicated market entry for Chinese EVs, leading to inflated prices and consumer hesitance [7][8]. Innovative Export Strategies - The "parallel export" model has emerged as a cost-effective method for entering foreign markets, allowing vehicles to be registered domestically before being exported as used cars, thus reducing costs [9][10]. - This model has gained popularity among dealers, despite concerns from manufacturers about brand integrity [10][12]. Legal and Certification Issues - Chinese EV manufacturers face legal challenges, including patent lawsuits from companies like Nokia and LG, which could hinder market access and sales [18][19]. - The certification process for entering markets like the EU is complex and costly, requiring compliance with numerous technical standards [21][22]. Conclusion - The journey of Chinese EVs into global markets is marked by both opportunities and challenges, necessitating a focus on technological innovation, patent management, and market adaptability to thrive in the competitive landscape [23].
全新坦克500都江堰上市,33.5万元起售
Huan Qiu Wang· 2025-08-28 10:04
8月27日,坦克品牌在世界文化遗产都江畔举行全新坦克500上市发布会,主题为"开启越野新时代"。此次发布会是都江堰首次承办汽车品牌活动,长城汽车 Hi4技术与坦克品牌借此向都江堰所体现的中国传统智慧致敬。 全新坦克500的设计融入中国元素,前脸中网灵感来自古建"举折"屋顶形态,副仪表盘设计参考传统丹陛石造型,新增敦煌绿色彩选项源自敦煌壁画矿物颜 料。在预售中,该配色版本订单占比达35%。 内饰方面,车辆配备Nappa真皮座椅,支持通风、加热与按摩功能,并搭载冷暖车载冰箱及多屏互联系统,提供智能语音助手和后排娱乐屏。 智能驾驶系统方面,新车搭载Coffee Pilot Ultra辅助驾驶系统,支持无图城市NOA和全场景智能导航辅助。 综合来看,全新坦克500在越野性能、智能科技与豪华配置方面均有所提升,覆盖多场景用车需求。 在预售阶段,全新坦克500在24小时内订单突破11000辆,目前订单数量仍在增长。 发布会期间,央视新闻《首屈一指》栏目在都江堰进行现场对话,巴蜀文化专家赵文侨与长城汽车董事长魏建军参与交流,探讨了都江堰治水哲学与长城 Hi4智能四驱电混技术在理念上的共通之处。魏建军表示,都江堰体现了可持续 ...
乘用车板块8月28日跌0.28%,海马汽车领跌,主力资金净流出24亿元
证券之星消息,8月28日乘用车板块较上一交易日下跌0.28%,海马汽车领跌。当日上证指数报收于 3843.6,上涨1.14%。深证成指报收于12571.37,上涨2.25%。乘用车板块个股涨跌见下表: | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 601238 广汽集团 | | -1441.76万 | -4.85% | -474.37万 | -1.60% | 1916.13万 | 6.45% | | 601633 长城汽车 | | -1849.21万 | -2.68% | -4355.02万 | -6.32% | 6204.23万 | 9.01% | | 600104 上汽集团 | | -1852.64万 | -1.10% | -9845.36万 | -5.84% | 1.17亿 | 6.94% | | 000572 海马汽车 | | -4776.32万 | -11.59% | 3115.96万 | 7.56% ...
长城汽车在广州、大庆两地成立新公司
Xin Lang Cai Jing· 2025-08-28 08:38
天眼查工商信息显示,近日,魏智选(广州)汽车服务有限公司、长城智选(大庆)汽车销售服务有限 公司成立,法定代表人均为谭健,注册资本均为500万人民币,经营范围包括技术服务、技术开发、技 术咨询、技术交流、技术转让、技术推广等。股东信息显示,上述两家公司均由长城汽车(601633)旗 下长城智选信息科技(保定)有限公司全资持股。 ...
越野车也有端到端智驾,坦克500智驾版35.5万元起上市
雷峰网· 2025-08-28 08:14
" 「怼王」魏建军到场支持,智驾版车型能否扭转局面。 " 作者丨王瑞昊 编辑丨田哲 8月27日傍晚,都江堰碧水潺潺,群山环绕。长城汽车把坦克500上市发布会放在这里,别有深意。都江 堰两千余年来泽被一方,魏建军说,这与长城造车的理念如出一辙——"长期主义、合法合规、品质保 证。" 登台的魏建军没有刻意端着,而是像和老朋友聊心事般开口。他笑称自己是"怼王",却又补了一句:"其 实初衷很简单,就是想为中国汽车行业的发展多做点贡献。" 在这样一段带着温度的讲话之后,全场灯光聚焦,坦克500智驾版缓缓登场,正式宣布上市。 坦克500共推出两个版本,分别是坦克500 Hi4-Z智享版和坦克500 Hi4-T智享版。 坦克500 Hi4-Z智享版售价37.5万元,新车搭载长城汽车泛越野系统Hi4-Z,主要为城市通勤设计,搭载 了一块59.05kWh三元锂电池,WLTC纯电续航达 201km,综合续航达1096km。 坦克500 Hi4-T智享版售价35.5万元,新车搭载长城汽车强越野系统Hi4-T,此次Hi4-T升级到了第二 代,峰值功率提升至130kW,峰值扭矩提升至495Nm,此外动力电池也得到了升级,快充时间提升至 ...