证券研究报告|公司点评报告 [Table_Date] 2026 年 01 月 28 日 [Table_Title] 全球首个原生 AI 平台，开启全新产品周期 [Table_Title2] 长城汽车(601633) [Table_Summary] 事件概述 根据官方微博，1 月 16 日，长城汽车发布全球首个原生 AI 全 动力汽车平台——归元平台。该平台以"活字印刷术"智慧为 设计灵感，构建"可拆、可配、可进化"的底层架构，是行业 内唯一兼容 FCEV 氢燃料、ICE 高效燃油、BEV 纯电、HEV 油电 混动、PHEV 插电混动五种动力形式的全动力平台，可实现"一 车多动力、一车多品类"的灵活适配。 ► 基于归元平台将推出超级 Hi4 插混平台，纯电续航高达 363 公里 超级 Hi4 平台将配备市面上罕见的 4 挡混动专用变速箱，支持 2.0T 专用发动机和高能量密度电池包、270kW 的后桥电机。系 统应用 800V 高压电气架构、2.0T 高效混动专用发动机、4 挡混 动专用变速箱、270kW 碳化硅后桥、以及大容量、高能量密度的 电池包，结合全场景智能油电协同策略，以平台 D 级 SUV 为例： ...

Group 1 - The importance of marketing in the automotive industry is emphasized, highlighting that effective marketing is essential for reaching target users and driving sales growth [1] - The Jin Xuan Award aims to recognize innovative marketing practices and their market impact, with a total of 20 gold awards, 6 annual awards, and 43 excellent case awards across various categories [2] - The 12th Jin Xuan Award has selected 20 gold award winners, including Volkswagen Group (China) and Toyota China for public welfare and sustainable development, and Great Wall Motors for personalized marketing [3] Group 2 - The 12th Jin Xuan Ceremony took place on January 23, 2026, in Beijing, providing insights into automotive marketing trends and solutions for the year [4] - Marketing in the new automotive era transcends the product itself, focusing on user experience and the integration of AI technology to enhance value [4] - The current Chinese consumers are characterized by their demand for quality and experience, presenting a challenge for marketers to redefine marketing significance and reconstruct value [4]

Group 1 - The passenger car sector increased by 0.12% on January 29, with SAIC Motor leading the gains [1] - The Shanghai Composite Index closed at 4157.98, up 0.16%, while the Shenzhen Component Index closed at 14300.08, down 0.3% [1] - Key stocks in the passenger car sector showed varied performance, with SAIC Motor closing at 14.37, up 1.20%, and BYD closing at 92.31, down 1.10% [1] Group 2 - The net outflow of main funds in the passenger car sector was 709 million yuan, while retail investors saw a net inflow of 501 million yuan [1] - Detailed fund flow data indicates that major stocks like GAC Group and Great Wall Motors experienced significant net outflows from main funds [2] - Retail investors showed positive net inflows in several stocks, including GAC Group and Haima Automobile, despite overall sector outflows [2]

Core Insights - The commercial vehicle market in China is expected to see significant growth in 2025, driven by the strong performance of new energy vehicles (NEVs) and supportive policies for vehicle upgrades [1][7][12] - In December 2025, the sales of commercial vehicles reached 300,000 units, marking a 5% year-on-year increase and a 15% month-on-month increase [7][12] - The penetration rate of new energy commercial vehicles is projected to reach 46% by December 2025, a substantial increase from 29% in December 2024 [12][14] Commercial Vehicle Market Analysis - The total sales of commercial vehicles in China for 2025 are forecasted to be 3.1 million units, representing a 9% year-on-year growth compared to the stable period since 2022 [1][7] - The market showed a strong upward trend from March to December 2025, with December achieving a historical high for the month [5][7] - The sales of new energy commercial vehicles in December 2025 are expected to hit 140,000 units, reflecting a 71% year-on-year increase and a 49% month-on-month increase [1][8] New Energy Vehicle Performance - The penetration rate of new energy commercial vehicles has increased significantly, from approximately 3% in 2019-2021 to 46% in December 2025 [12][14] - The sales of new energy commercial vehicles for the entire year of 2025 are projected to reach 910,000 units, a 57% increase compared to the previous year [1][8] - The growth in new energy vehicle sales is attributed to strong demand and government incentives, particularly in the commercial vehicle sector [10][12] Market Structure and Competition - The market for commercial vehicles is characterized by a stable structure, with significant contributions from light and heavy-duty trucks [14][18] - Key players in the commercial vehicle market include Beiqi Foton, SAIC-GM-Wuling, and China National Heavy Duty Truck Group, which dominate the light truck, heavy truck, and bus segments respectively [15][18] - The performance of heavy-duty trucks has improved significantly due to subsidy policies, with notable growth in electric heavy-duty trucks in regions like Beijing, Tianjin, and Shanghai [16][17] Regional Market Dynamics - The light truck market is particularly strong in regions such as East China and South China, with increasing sales in these areas [18][19] - The penetration of new energy vehicles in the truck segment reached 38% in December 2025, while the bus segment saw a penetration rate of 78% [14][18] - The market for new energy light trucks is primarily concentrated in East China and South China, with significant growth observed in these regions [19][21]

Group 1 - The core point of the article is that Great Wall Motors Co., Ltd. has applied for a patent related to a voice control method and system for screen sharing in vehicles, which aims to enhance user experience by allowing voice commands to be executed while the screen is in a shared state [1] Group 2 - The patent application, titled "Voice Control Method and System under Screen Sharing State, Storage Medium, Vehicle," was published with the number CN121415775A and was filed on October 2025 [1] - The method involves registering keywords in response to user voice commands when the first screen is in a shared state, allowing for voice control commands to be matched and executed accordingly [1] Group 3 - Great Wall Motors was established in 2001 and is located in Baoding City, primarily engaged in the automotive manufacturing industry [1] - The company has a registered capital of approximately 8.56 billion RMB and has invested in 75 enterprises, participated in 2,962 bidding projects, and holds 5,000 trademark and patent records, along with 640 administrative licenses [1]

Group 1 - The core viewpoint is that the Russian automotive market is experiencing a significant decline in sales, with a total market size of 13.8 trillion rubles in 2025, down 7.8% from 2024, marking the first negative growth since 2015 [1] - In 2025, the new car market in Russia is projected to generate 4.6 trillion rubles, a decrease of 18.4% year-on-year, while the used car market is expected to reach 9.2 trillion rubles, down 1.4% [1] - The decline in the Russian automotive market is attributed to high benchmark interest rates increasing loan costs and weak market demand, along with policy changes such as increased vehicle scrappage taxes [1][3] Group 2 - In 2025, new cars will account for 33% of the market's monetary value in Russia, while used cars will represent 67%, highlighting the higher share of used cars in the market [2] - Chinese automotive brands are experiencing a decline in market share in Russia, with sales of new cars dropping to 68.5 million units in 2025, a 25% decrease, resulting in a market share reduction from 58.5% in 2024 to 51.7% [2] Group 3 - Before the Ukraine conflict, European car manufacturers dominated the Russian market, holding about 30% of the market share, while local manufacturers had only 25% [3] - Following the conflict, Western car manufacturers exited the market, allowing local manufacturers to increase their market share to 40%, while Chinese brands surged from around 5% to over 50% by 2023 [3] - In 2024, Russia became the top destination for Chinese automotive exports, but the market showed signs of decline at the beginning of 2025 due to tightening export policies and rising tariffs [3][4] Group 4 - A significant turning point occurred in 2024 when new taxes and increased scrappage fees were implemented, affecting the cost of imported vehicles [4] - The number of Chinese brand showrooms in Russia is expected to decrease significantly, with 643 showrooms closing by 2025, reflecting a cooling market for Chinese vehicles [6] - The competitive landscape for Chinese automotive brands in Russia has intensified, leading to lower profit margins and increased price competition due to market saturation [5][6]

Group 1 - The core viewpoint of the articles indicates that the Russian automotive market is experiencing a complex recovery, with significant fluctuations in sales and a notable increase in the market share of Chinese automotive brands [1][8][14] - In December 2025, Russian automotive sales are projected to reach 150,000 units, reflecting a year-on-year increase of 6%, while the total sales for the year are expected to decline by 19% to 1.49 million units [1][8] - Chinese automotive companies have significantly increased their market share in Russia, reaching 57.2% in December 2025, with a notable recovery from previous lows [1][16] Group 2 - The Russian automotive market has shown volatility, with sales dropping to around 30,000 units during the peak of the Ukraine crisis in 2022, but recovering to approximately 100,000 units per month in 2023 [5][8] - The market is undergoing a transformation due to policy changes, including increased import tariffs and local production incentives, which have reshaped the competitive landscape [6][12] - Chinese automotive companies are adapting to the Russian market by enhancing local production, improving supply chain resilience, and developing products suited for extreme weather conditions [2][12] Group 3 - The sales of Chinese automotive brands in Russia have surged from 157,000 units in 2021 to 1.28 million units in 2024, indicating a strong response to the market gap left by exiting foreign brands [11][14] - The local production strategy has been emphasized, with Chinese companies establishing regional production bases and increasing local parts sourcing to mitigate tariff impacts [2][12] - The overall market dynamics are shifting towards lower-powered models and domestic brands due to the rising costs of imported vehicles and changing consumer preferences [6][12]

Core Viewpoint - The automotive industry is experiencing a significant decline in profitability, with upstream components showing steady growth, while vehicle manufacturing and downstream dealerships face considerable pressure [1][2]. Group 1: Profitability Trends - In 2025, the automotive industry achieved a profit of 461 billion yuan, a year-on-year increase of 0.6%, but the sales profit margin dropped to 4.1%, lower than the average of 5.9% for downstream industrial enterprises [2]. - The profit margin for the automotive industry fell to 4.1% in 2025, marking a five-year low, with December profits plummeting to 20.7 billion yuan, a year-on-year decrease of 57.4% [2][3]. - The overall profit margin for the automotive industry in December 2025 was the lowest in five years, with a significant decline from 4.1% in December 2024 to 1.8% [2]. Group 2: Performance of Different Segments - Among 129 A-share automotive parts companies, 80 reported a year-on-year profit increase, indicating over 60% had both revenue and profit growth [3]. - In the vehicle manufacturing segment, 16 out of 22 A-share car manufacturers were profitable, but major players like BYD and GAC Group saw significant profit declines, with GAC Group's profit dropping by 3691.33% [3]. - The downstream dealership segment is under severe pressure, with only 28% meeting sales targets and a loss rate climbing to 55% [3]. Group 3: Cost Pressures - The overall unit cost for industrial enterprises has increased significantly, with lithium carbonate prices doubling and raw material costs rising for midstream and downstream sectors [3][4]. - The cost of a typical mid-sized smart electric vehicle has increased by 4,000 to 7,000 yuan due to rising prices of lithium, aluminum, and copper, which are difficult for manufacturers to pass on to consumers [4]. - Starting in 2026, a 5% purchase tax on new energy vehicles and changes to subsidy policies will further increase consumer costs, complicating demand and supply dynamics in the automotive market [4]. Group 4: Strategic Responses - Some automotive companies are accelerating collaboration with upstream suppliers to address challenges, as seen in the strategic discussions between China Aluminum Group and China FAW Group [5].

Core Viewpoint - The Chinese pickup truck market is experiencing significant growth, with sales and production reaching high levels in 2025, indicating a robust demand for this vehicle segment [1]. Sales Performance - In December 2025, the pickup truck market sold 52,000 units, marking an 8.8% year-on-year increase and reaching a five-year high [1]. - For the entire year of 2025, total pickup truck sales amounted to 589,000 units, reflecting an 11.8% year-on-year growth [1]. Production Performance - December 2025 production of pickup trucks was 48,000 units, which is a 5.2% increase year-on-year and remains at a mid-high level over the past five years [1]. - The total production for the year 2025 reached 575,000 units, showing a 14% year-on-year increase [1]. Market Leaders - Great Wall Motors continues to lead the pickup truck market, demonstrating stable performance both domestically and internationally [1]. - Other strong performers include Changan Automobile, SAIC Maxus, JAC Motors, and Zhengzhou Nissan, benefiting from continued export growth [1]. Domestic Market Dynamics - In the domestic retail market for pickups, key players such as Great Wall Motors, Jiangling Motors, Zhengzhou Nissan, Radar Auto, and Jiangxi Isuzu are performing well, maintaining a competitive landscape characterized by "one strong player and many strong competitors" [1]. New Energy Pickup Trucks - In December 2025, sales of new energy pickups were 6,000 units, representing a 3% year-on-year decline and a 30% month-on-month decline [1]. - Cumulatively, new energy pickup sales for the year reached 73,000 units, showcasing a remarkable 243% growth, significantly outpacing the overall pickup market growth [1].

Group 1 - The passenger car sector experienced a decline of 0.81% on January 28, with Seres leading the drop [1] - The Shanghai Composite Index closed at 4151.24, up 0.27%, while the Shenzhen Component Index closed at 14342.9, up 0.09% [1] - BYD's stock price increased by 1.67% to 93.34, while several other major automakers like Great Wall Motors and SAIC Motor saw declines of 1.04% and 1.25% respectively [1] Group 2 - The passenger car sector saw a net outflow of 1.029 billion yuan from institutional investors, while retail investors contributed a net inflow of 762 million yuan [1] - Specific stocks like SAIC Motor and Great Wall Motors experienced significant net outflows from institutional investors, with amounts of -12.24 million yuan and -24.21 million yuan respectively [1] - In contrast, Haima Automobile and BYD saw net inflows from retail investors of 40.35 million yuan and 28.6 million yuan respectively [1]