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魏建军称看不上车企营销靠宣传自己,长城高管在发布会过度夸张要受处分
Xin Lang Cai Jing· 2025-09-28 09:44
魏建军还表示,在长城汽车的高管们要是在发布会上过度夸张,回来是要受处分的,要检讨一番。"我 们怎么去认真、踏下心来扎扎实实找到差距,首先建立一个正确的价值观,我们这个路才能走得更稳、 更扎实。" 近日,长城汽车董事长魏建军在接受央视财经《对话》栏目采访时表示,特别看不上车企"宣传自己"的 营销噱头。 他认为这都不是长期行为,而且是过度夸张。 他续称,"有很多车,现在做得都突破了使用环境和物理极限。而且它(车企)说的那个东西,它刹车 就刹不住。我们这个重量和轮胎的宽度,与地面的附着力,这个公式是'死'的。" 在上述节目中谈到供应商账期兑付时,魏建军表示:"(车企)拖欠供应商账期太长,它就是资金成 本,我觉得意义不大。"他还指出,这里面有好多经营上以大欺小、投机取巧的事。 针对不同动力形式,魏建军认为,纯电车就应该小型化,大型车主张的是混动。"业内都知道做混动最 难,而且这两套系统要耦合的工作难度非常大。不是长城做不了电动车,而是我们认为这个方向还值得 商榷。从现在看,未来更先进的混动,事实上的使用成本不会比电动车高,但是保值率高。" 针对夸大和虚假宣传等网络乱象,近日六部门联合下发通知开展专项整治行动,重点打击 ...
跟着中外媒体团,看中国车企 “向前出发” !
人民网-国际频道 原创稿· 2025-09-28 02:40
Core Viewpoint - The article highlights the impressive advancements and innovations in China's automotive industry, showcasing the country's manufacturing capabilities and commitment to quality and efficiency through a media tour of Great Wall Motors [2]. Group 1: Experience and Innovation - Foreign media experienced the acceleration from 0 to 200 km/h, emphasizing the stability and comfort of Chinese-made vehicles [2]. - The tour included a visit to a highly automated production line, demonstrating the standardized and efficient manufacturing processes in China's automotive sector [2]. - Insights into the scientific logic behind automotive manufacturing were shared, showcasing the maturity and excellence of China's automotive industry [2]. Group 2: Entrepreneurial Spirit and Innovation Philosophy - The media tour illustrated the remarkable entrepreneurial journey of Chinese car manufacturers and their relentless pursuit of innovation [2]. - The article emphasizes how domestic automotive brands are shaping the Chinese model through category-based strategies and innovation [2]. - The narrative reflects the ongoing progress of the industry amidst global trends and challenges, highlighting the resilience and forward momentum of Chinese automotive companies [2].
中国汽车品牌巴西市场份额突破10%
Shang Wu Bu Wang Zhan· 2025-09-28 00:08
(原标题:中国汽车品牌巴西市场份额突破10%) 《圣保罗州报》近日报道,中国品牌汽车在巴西市场崛起态势令人瞩目。K.Lume咨询公司和Bright Consulting咨询公司数据显示,今年1月至8月, 中国品牌汽车销量已占巴乘用车销售总量的11%,预计2025年全年中国品牌汽车销量将超过26万辆,而这一成绩是在比亚迪、长城等品牌进入巴 市场不足四年的情况下取得的。中国品牌汽车销售网络扩张速度惊人。Neocom公司调查显示,比亚迪、长城、奇瑞、广汽等品牌在巴经销商数量 已达347个,已超越丰田、本田、雷诺、现代,仅次于斯特兰蒂斯、通用和大众。 ...
电车需求跟踪8月:以旧换新调整、购置税提前购车共同博弈Q4需求
Minmetals Securities· 2025-09-26 23:30
Investment Rating - The report rates the automotive industry as "Positive" [4] Core Insights - The adjustment of the vehicle replacement policy will slightly weaken demand, but the reduction in vehicle purchase tax will promote early purchases, leading to a competitive demand scenario in Q4. As of September 10, 2025, the number of applications for vehicle replacement reached 8.3 million, indicating a significant policy-driven effect. Despite the adjustments in the replacement policy, the pressure from the tax reduction is expected to encourage consumers to purchase new energy vehicles earlier. The report forecasts that China's new energy vehicle sales will reach 16.25 million units in 2025, representing a year-on-year growth of approximately 26% [2][18]. Monthly Focus - The adjustment of the vehicle replacement policy has increased application difficulty. Since June, applications for vehicle replacement have been suspended due to the exhaustion of funds, but recent funding has led to adjustments in the policy across various regions. The adjustments mainly include changes in application methods and subsidy standards, with some regions reducing the subsidy amount per vehicle [14][15]. - There is a significant funding gap for Q4, as the distribution of funds does not account for seasonal consumption patterns. The central government will allocate 69 billion yuan for Q4, which is the same as Q3, but the demand for vehicle consumption is typically stronger in the second half of the year, leading to an amplified funding gap for Q4 [16][17]. Key Data Tracking - In August, the sales of new energy vehicles in China reached 1.4 million units, a year-on-year increase of 27%. The penetration rate for new energy vehicles was 49%, remaining stable compared to the previous month. However, the sales of plug-in hybrid vehicles (PHEVs) experienced a decline for two consecutive months, primarily due to pressure on sales from major manufacturers [20][28]. - The report highlights that commercial vehicles and exports continue to maintain high growth rates, with new energy commercial vehicle sales in August reaching 70,000 units, a year-on-year increase of 52% [34][35]. - The report also notes that the export of new energy vehicles has been robust, with August exports reaching 224,000 units, a year-on-year increase of 104% [46][48]. Industry and Company Changes - The report indicates progress in the overseas production capacity of automotive companies, with several manufacturers establishing production bases in regions like Brazil and Austria. Additionally, companies like Chery and HeSai have listed on the Hong Kong stock exchange, while Dongfeng Group plans to privatize and spin off its Lantu brand to maintain its listing status [3][45].
亮出“以赛促研”最新成果,长城皮卡V6火炮上市
Zhong Guo Qing Nian Bao· 2025-09-26 20:13
"'以赛促研'对我们来说不仅仅是一句好听的口号,更是一条走了多年的技术探索之路。正是这些非标 赛段的锤炼,帮我们优化出了'用户级'的产品。"王超表示,未来,长城炮将持续践行品类创新,为用 户打造更多高品质车型。 来源:中国青年报客户端 谈及V6火炮的产品力,长城汽车技术中心副总经理王超将其概括为"短轴、车轻、大心脏"等三大特 点:两门单排结构带来2745毫米的短轴距,配合33度的接近角、22度的离去角以及26度的纵向通过角, 为V6火炮带来更好的全场景通过性;V6火炮整车重量仅有2285千克的整车重量让接地比压更小,越野 更轻松。 在核心动力上,V6火炮搭载V6 3.0T大排量发动机,最大功率达260千瓦,峰值扭矩500N·m,同时匹配 48伏电机,实现动力性与燃油经济性的平衡。 中国青年报客户端讯(中青报·中青网记者 王志远)用在竞赛中发现的问题倒逼研究突破,用成果落地 的竞赛标准检验研究价值……如今,"以赛促研"模式正推动车企从"实验场"走向"实践场"。9月23日, 长城皮卡V6火炮正式上市,官方建议零售价22.98万元。 "赛场是最好的试验场。"长城汽车皮卡品牌总经理张昊保告诉记者,作为长城汽车"以赛验 ...
乘用车板块9月26日涨0.89%,赛力斯领涨,主力资金净流入9.19亿元
Zheng Xing Xing Ye Ri Bao· 2025-09-26 08:41
| 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 601127 | 赛力斯 | 5.76 Z | 3.60% | -7.33 Z | -4.58% | 1.57亿 | 0.98% | | 002594 | 比亚迪 | 2.39 Z | 2.89% | -1.19 Z | -1.45% | -1.19亿 | -1.45% | | 000625 长安汽车 | | 1.67 Z | 9.69% | -9951.76万 | -5.77% | -6755.93万 | -3.92% | | 601238 广汽集团 | | 2138.45万 | 8.26% | -3159.20万 | -12.21% | 1020.74万 | 3.94% | | 000572 海马汽车 | | 1691.06万 | 3.01% | -2806.13万 | -4.99% | 1115.06万 | 1.98% | | 601633 长城汽车 | | 1 ...
源于自然·生于都市——欧拉5自然美学设计品鉴会举行
Zhong Guo Zhi Liang Xin Wen Wang· 2025-09-26 06:32
Core Viewpoint - Great Wall Motors held the "Ora 5 Natural Aesthetic Design Appreciation Meeting," showcasing the design philosophy of its first A-class pure electric SUV, the Ora 5, which emphasizes a connection between nature and urban life [1][5][21] Group 1: Product Overview - The Ora brand has entered over 50 countries and regions globally, gaining the trust of nearly 600,000 users, reflecting its commitment to creating classic products for a diverse global market [3] - The naming convention of "brand + number" for the Ora 5 eliminates regional connotations and enhances memorability for global users, marking a new chapter in Ora's global strategy [5][21] Group 2: Design Philosophy - The design philosophy of the Ora 5 integrates natural aesthetics into automotive design, aiming to resonate emotionally with users by embodying a "urban natural life form" [5][9][21] - The design team has completely abandoned rigid lines, opting for a full-surface language that allows light and shadow to flow seamlessly across the vehicle, creating a sense of movement and vitality [9][21] Group 3: Technical Details - The design features a high precision of G3-level curvature control, achieving a precision of 1 micron, which contributes to the vehicle's fluid and dynamic appearance [9] - The body design adheres to the Fibonacci curve, a mathematical principle found in nature, enhancing its universal aesthetic appeal [9] Group 4: Interior Design - The interior design philosophy is inspired by the "white space" concept from Eastern painting, creating a spacious and calming environment for users [13][14] - The interior offers three color options named "Morning White," "Afternoon Brown," and "Night Gray," each capturing different emotional atmospheres throughout the day [13] Group 5: Color and Finish - The color design team has drawn inspiration from natural wonders worldwide, resulting in five unique exterior colors that tell stories and evoke emotions [20] - The "Aurora Green" color utilizes advanced materials and techniques to replicate the flowing beauty of the Northern Lights, showcasing the vehicle's dynamic character [20] Group 6: Emotional Connection - The design of the Ora 5 aims to evoke genuine emotions and a sense of connection between individuals, cities, and nature, moving away from the coldness of industrial design [21]
车企2025上半年:华为“五界”急需上量,造车新势力挣扎在盈亏线上
Hua Xia Shi Bao· 2025-09-25 13:16
Core Insights - The automotive industry is experiencing a significant divergence in performance among companies, with some achieving growth in both revenue and net profit, while others face declines or stagnant profits [1][4] Revenue and Profit Performance - In the first half of 2025, the automotive industry generated revenue of 50,917 billion yuan, a year-on-year increase of 8%, while costs rose to 44,780 billion yuan, up 9% [4] - BYD leads the industry with revenue of 371.281 billion yuan, a 23.3% increase, and a net profit of 15.511 billion yuan, up 13.79% [3][4] - Traditional automakers like Geely, Great Wall, and SAIC Motor reported revenue growth but experienced declines in net profit, with declines around 10% [1][4][5] Company-Specific Insights - Geely's revenue grew by 27% to 150.285 billion yuan, but net profit fell by 13.9% to 9.29 billion yuan due to a previous asset sale [4][5] - Great Wall's revenue increased by 0.99% to 92.335 billion yuan, but net profit decreased by 10.21% to 6.337 billion yuan [5] - Changan Automobile reported a revenue decline of 5.25% to 72.691 billion yuan and a net profit drop of 19.09% to 2.291 billion yuan [6] New Energy Vehicle Collaborations - The collaboration with Huawei under the "Five Realms" initiative shows mixed results, with Seres (赛力斯) achieving significant profit growth, while others like BAIC Blue Valley and Jianghuai faced losses despite revenue increases [8][9] - Seres reported revenue of 62.402 billion yuan, down 4.06%, but net profit surged by 81.03% to 2.941 billion yuan, driven by high-end model sales [8] Emerging Players - Among the new energy vehicle startups, Li Auto continues to lead with revenue of 56.17 billion yuan, while NIO and Xpeng struggle with profitability [13][14] - Li Auto has maintained profitability for 11 consecutive quarters, with a net profit of 1.743 billion yuan, while Zero Run achieved its first half-year profit of 0.033 billion yuan [13][14] Market Trends and Future Outlook - The overall market is seeing a shift towards high-end electric vehicles, with companies like Chery and SAIC focusing on strategic partnerships with Huawei to enhance their product offerings [10][11] - The industry is expected to continue evolving, with companies adjusting their strategies to meet changing consumer demands and competitive pressures [1][4]
长城汽车(601633) - 长城汽车股份有限公司关于2023年员工持股计划第二个锁定期符合解锁条件的股份非交易过户完成的公告


2025-09-25 09:30
一、本员工持股计划基本情况 | 证券代码:601633 | 证券简称:长城汽车 | 公告编号:2025-119 | | --- | --- | --- | | 转债代码:113049 | 转债简称:长汽转债 | | 长城汽车股份有限公司 关于 2023 年员工持股计划第二个锁定期符合解锁条件的股份 非交易过户完成的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重 大遗漏,并对其内容的真实性、准确性和完整性承担法律责任。 根据《长城汽车股份有限公司2023年员工持股计划》(以下简称"《2023年员工持 股计划》")《长城汽车股份有限公司2023年员工持股计划管理办法》等相关规定,长 城汽车股份有限公司(以下简称"公司")2023年员工持股计划(以下简称"本员工持 股计划")第二个锁定期可解锁部分的权益份额已通过中国证券登记结算有限责任公司 非交易过户至持有人个人证券账户,现将相关事项公告如下: 根据《2023年员工持股计划》规定,经管理委员会审议通过,同意将本员工持股计 划第二个锁定期符合解锁条件的股票按照相应持有人所持份额通过非交易过户方式过 户至持有人个人证券账户。 公司现已收 ...
长城汽车(02333) - 海外监管公告


2025-09-25 09:09
香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確性或完整性亦不發表任 何聲明,並明確表示,概不對因本公告全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任 。 於本公告日期,董事會成員如下: 執行董事:魏建軍先生、趙國慶先生及李紅栓女士。 職工董事:盧彩娟女士。 長 城 汽 車 股 份 有 限 公 司 GREAT WALL MOTOR COMPANY LIMITED* (於中華人民共和國註冊成立的股份有限公司) 股份代號:2333(港幣櫃檯)及82333(人民幣櫃檯) 此海外監管公告是根據香港聯合交易所有限公司證券上市規則第 13 .1 0B 條發出。以下為長城 汽車股份有限公司於上海證券交易所網站( www.sse.com.cn )所刊發之「長城汽車股份有限 公司關於2023年員工持股計劃第二個鎖定期符合解鎖條件的股份非交易過戶完成的公告」。 承董事會命 長城汽車股份有限公司 公司秘書 李紅栓 ,2025 9 25 非執行董事:何平先生。 獨立非執行董事:樂英女士、范輝先生及鄒兆麟先生。 * 僅供識別 海外監管公告 | 证券代码:601633 | 证券简称: ...