Core Insights - The global AMOLED smartphone panel shipment is projected to reach approximately 420 million units in the first half of 2025, reflecting a slight year-on-year increase of 0.2%, indicating a resilient growth trend despite economic and geopolitical challenges [1] - Chinese manufacturers accounted for 51.7% of the global AMOLED smartphone panel market share in the first half of 2025, marking a 1 percentage point increase year-on-year, while South Korea's share decreased to 48.3%, down 1 percentage point [1] Market Dynamics - Samsung Display's (SDC) AMOLED panel shipments declined by 6.3% year-on-year, with its market share dropping from 43.8% to 40.9%, indicating a loss of competitiveness in the mid-to-low-end flexible screen market due to cost advantages from Chinese manufacturers [3] - BOE's shipments increased by 6.7% year-on-year, securing a 17.1% market share, up 1 percentage point, supported by a dual strategy of "high-end breakthroughs and mid-range expansion" [3] - Tianma's shipments grew by 16.6% year-on-year, achieving a market share of 10.8%, the largest increase among domestic manufacturers [3] - CSOT's shipments rose by 4.9% year-on-year, with a market share of 10.2%, benefiting from deep collaborations with domestic brands like Xiaomi [3] Quarterly Performance - In Q2 2025, global AMOLED smartphone panel shipments were approximately 210 million units, reflecting a year-on-year decline of 6.3% and a quarter-on-quarter decline of 1.4%, primarily due to adjustments in brand procurement schedules [5] - South Korea's market share in Q2 2025 was 47.4%, down 4.3 percentage points year-on-year, while domestic manufacturers' share rose to 52.6%, continuing to show strong growth [6] - SDC's shipments in Q2 2025 fell by 17.4% year-on-year, with a market share of 40.8%, down 5.4 percentage points, facing significant challenges to its leading position [6] - BOE achieved a year-on-year growth of 9.6% in Q2 2025, with a market share of 17.3%, up 2.5 percentage points [6] - Tianma's shipments increased by 13.3% year-on-year, with a market share of 11.1%, driven by capacity release from its Xiamen G6 production line [6]

Group 1: Policy Effectiveness - The current recycling policy has significantly boosted sales of key consumer goods, particularly home appliances and communication devices, leading to a total sales increase of 1.1 trillion yuan by May 2025[6] - Home appliance consumption grew by 30.7% in the first half of 2025, contributing 25.1% to overall consumption growth, while communication devices increased by 24.1%, contributing 16.6%[6] - The policy has positively impacted the profitability of home appliance companies, with revenue growth rates for major firms like Midea and Haier reaching 13.9% and 27.36% respectively in Q1 2025[20] Group 2: Challenges and Issues - Some regions have experienced a disruption in subsidy funding, affecting market expectations and policy effectiveness, with reports of funding shortages since May 2025[32] - The policy has led to a "Matthew effect," concentrating tax revenues in manufacturing strong provinces, which diminishes the incentive for less developed regions to implement the policy[35] - The policy is facing diminishing returns after over a year of implementation, raising concerns about a potential "policy cliff" once the subsidies are withdrawn[41] Group 3: Recommendations - It is recommended to accelerate the disbursement and allocation of subsidy funds to stabilize market expectations and prevent funding interruptions[54] - Expanding the range of subsidized products and extending the subsidy duration are suggested to mitigate the risk of a "policy cliff" and maintain consumer demand[54] - The government should consider easing participation thresholds for small and medium enterprises to ensure broader access to the benefits of the policy[59]

Core Viewpoint - TCL Technology is enhancing its employee rights protection system while also focusing on supply chain responsibility, aiming to create a safe, fair, and respectful working environment across its supply chain, which is seen as a foundation for sustainable competitive advantage [1][4] Group 1: Supply Chain Responsibility - TCL Technology is actively guiding and promoting its supply chain partners to fulfill social responsibilities, establishing a comprehensive mechanism that includes supplier agreements, certifications, assessments, and management to identify risks from the source [1][3] - In 2024, TCL Technology's subsidiaries successfully helped 46 key suppliers obtain Responsible Business Alliance (RBA) certification, marking significant progress in supply chain responsibility [1] - The company has implemented a systematic risk assessment for production suppliers, achieving a 74.4% participation rate in CSR risk assessments in 2024, with 54.4% of suppliers completing CSR audits [3][4] Group 2: Labor Rights Management - TCL Huaxing has strengthened its supply chain labor ecosystem management, with 83.3% of raw material suppliers signing a corporate social responsibility declaration in 2024 [1][2] - The newly released TCL Huaxing Supplier Social Responsibility Code outlines higher responsibility requirements for suppliers, including respect for human rights, prohibition of child labor, and ensuring safe working conditions [2] - The company emphasizes the importance of compliance with applicable laws regarding working hours, minimum wage, and the right to collective bargaining, establishing a contractual basis for a fair human rights protection system [2][4] Group 3: Transparency and Audit Mechanisms - TCL Huaxing ensures transparency by requiring potential suppliers to register and complete a detailed Information Request Form (RFI), focusing on their ESG certifications and compliance [3] - The audit process includes a self-assessment by suppliers, with TCL Huaxing determining the need for written or on-site audits based on self-assessment results, leading to a 100% rectification rate for suppliers scoring below 85 in CSR preliminary assessments in 2024 [4] - The company’s high-standard, systematic supply chain responsibility management system aims to elevate labor rights protection from corporate responsibility to industry consensus, reinforcing the protection of employee dignity and rights [4]

Group 1: Industrial Internet Development - The 2023 World Manufacturing Conference will introduce the "Antelope 3.0" platform, the first industrial internet platform with large model capabilities, along with industrial large models and "digital craftsman" application scenarios [1] - In 2022, the added value of China's industrial internet industry accounted for 3.64% of GDP [1] - The industrial internet industry in China has surpassed 1.2 trillion yuan, with over 240 influential platforms and services provided to more than 260,000 enterprises [2] Group 2: Market Growth and Projections - IDC projects that by 2025, the market for industrial internet platforms and application solutions in China will reach approximately 56.1 billion USD (about 361.6 billion yuan), with a compound annual growth rate of 29.6% from 2021 to 2025 [2] - There are over 160 concept stocks related to industrial internet in the A-share market, with companies like Dingjie Software and Industrial Fulian enhancing their business layouts in smart manufacturing and industrial internet [2] Group 3: Company Innovations - Changhong Meiling's industrial internet platform emphasizes openness and scalability, leveraging AI and big data to enhance consumer experience in the home appliance sector [3] - Dongtu Technology has developed an industrial operating system and software tools, promoting software-defined control technology in the industrial field [3] Group 4: Investment Opportunities - In September, several stocks related to industrial internet saw significant investment from northbound funds, with eight stocks receiving over 100 million yuan in net purchases [4] - A total of 35 stocks are expected to have a net profit growth rate exceeding 30% in the next two years, with 13 stocks projected to double their net profit growth rate [4] - Notable stocks with significant upside potential include Nandu Power, with an expected increase of 93.71% according to Minsheng Securities [5]

Investment Rating - The report maintains a recommendation for the home appliance industry [2] Core Viewpoints - The report analyzes the impact of the USMCA (United States-Mexico-Canada Agreement) and the potential risks posed by the U.S. government's tariff policies on Chinese home appliance companies operating in Mexico [6][8] - It emphasizes that the concerns regarding the USMCA's risks are primarily focused on two aspects: the potential for the U.S. government to invoke national security clauses and the upcoming review of the agreement in 2026 [6][8] - The report suggests that the short-term impact of the USMCA's implementation is limited, as many leading Chinese home appliance companies have already established significant production capacities in Mexico that comply with the agreement's rules [6][7] Summary by Sections Industry Basic Data - The home appliance industry consists of 80 listed companies with a total market value of 185.1 billion yuan and a circulating market value of 165.1 billion yuan [2] Relative Index Performance - The absolute performance of the industry over the past 1 month, 6 months, and 12 months is 0.3%, 1.1%, and 21.4% respectively, while the relative performance is -3.2%, -5.6%, and 3.0% [3] USMCA Agreement Analysis - The USMCA is designed to encourage regional production and supply chain integration, with specific rules for determining the origin of products [12][14] - The agreement provides trade benefits only to goods certified as originating from the USMCA region [12][14] - The report outlines two potential scenarios for the future of the USMCA: the continuation of the current tariff framework and the tightening of origin certification rules [55][58] Company Strategies - Leading Chinese home appliance companies like Haier, Midea, Hisense, and TCL have established substantial production capacities in Mexico, which allows them to mitigate tariff risks effectively [6][7][56] - The report highlights that these companies have the capability to meet the USMCA's origin certification requirements, thus reducing potential tariff impacts [6][7][57] - The white goods sector, particularly Haier, is expected to strengthen its market position in North America due to its localized production and supply chain flexibility [7][60] Market Dynamics - The report notes that while black goods manufacturers face challenges due to the concentration of LCD panel supply chains in Asia, they can still expand their market share through product upgrades [7][61] - The overall competitive landscape for Chinese home appliance companies has shifted from relying on cost advantages to focusing on brand development, operational efficiency, and product innovation [60]

将"一块好屏"，从一个模糊的消费者概念，变为一个清晰的、 产业约定俗成的"行业标准"，TCL华星的探索还在继续。 作者： 郑晨烨 封图：图片资料室 在一个以残酷周期性和价格战为特征的行业，一家上游企业，究竟是如何摆脱 "供应商"的宿命，将自己的技术，经营成了一个所有顶级品牌都无法绕 开的"行业标准"与"基础设施"？ 一个现象 8 月 1 日， ChinaJoy 开幕首日 ， 在三星的展 区 中心，一块首次公开亮相的屏幕成为全场的焦点之一。 这是三星最新的玄龙骑士 G90XF 裸眼 3D 电竞显示器 ， 在现场演示中，这块 27 英寸的屏幕无需用户佩戴特制眼镜，通过其内置的光场显示技术， 便将游戏画面以三维形态呈现。 2025 年 8 月 4 日，创下 41 万人次观众纪录的第二十二届中国国际数码互动娱乐展览会（ ChinaJoy ）在上海落幕 ， 作为全球数字娱乐产业的核 心舞台之一，这里历来是消费电子品牌激烈角逐的场所。 但在今年的硬件展区， 却有 一个 值得注意的 反常现象 ， 三星的 "玄龙骑士"、联想的"拯救者"、华硕的"玩家国度"等在市场上激烈竞争的旗舰产 品线，罕见地围绕着同一个上游供应商—— T ...

Core Insights - The integration of AI and display technology is reshaping the consumer electronics industry, with a focus on enhancing user experience through improved display capabilities [1][2] - TCL Technology's strategy involves a "dual integration" approach, emphasizing both AI for display and display for AI, highlighting the interdependent relationship between the two [2] Industry Trends - By 2025, global AI PC shipments are expected to exceed 80 million units, with AI smartphones achieving a penetration rate of over 60% [1] - AI glasses are evolving from voice interaction to augmented reality (AR) forms, necessitating advancements in display technology to meet consumer demands for immersive experiences [1][4] Technical Challenges - The power consumption of display panels poses a significant challenge, accounting for 20%-40% of energy use in wearable devices, and over 50% in some lightweight laptops and AR glasses [4][5] - As the demand for computational power increases, addressing power consumption in displays is critical to maintaining device battery life and overall AI experience [5] Company Strategy - TCL Huaxing is focusing on low-power technology as a core strategy to address the challenges of AI integration across various product categories, including smartphones, tablets, and monitors [5] - The "Star Intelligence Model," launched by TCL Huaxing, aims to enhance efficiency in research and manufacturing processes, achieving a 20% improvement in product mechanism analysis and a 30% reduction in new material development cycles [6] Future Exploration - TCL Huaxing is exploring new application scenarios for AI in the display field, although specific details remain undisclosed as this area is still in a "fuzzy exploration phase" [6] - There is potential for displays to evolve into "intelligent interaction hubs," integrating sensors and AI algorithms to enhance user interaction and experience [7]

Core Viewpoint - The integration of AI and display technology is reshaping the consumer electronics industry, with a focus on enhancing local computing power, extending battery life, and providing immersive visual interactions [1][6]. Group 1: Industry Trends - The global AI PC shipment is expected to exceed 80 million units by 2025, with AI smartphones penetrating over 60% of the market [1]. - AI glasses are evolving from voice interaction to augmented reality (AR) forms, highlighting the need for display capabilities [1][6]. Group 2: Company Strategy - TCL Huaxing's strategy is defined as "dual integration": AI for Display and Display for AI, emphasizing the interdependent relationship between AI and display technology [2]. - The company is focusing on low-power technology as a core strategy to address the power consumption challenges posed by AI devices [6]. Group 3: Technological Innovations - The "Star Intelligence Model" developed by TCL Huaxing has improved efficiency in R&D and manufacturing, achieving a 20% increase in problem-solving efficiency and a 30% reduction in new material development cycles [7]. - The AI-driven inspection system has enhanced panel yield rates, positioning TCL Huaxing as a leader in the display industry [7]. Group 4: Future Exploration - TCL Huaxing is exploring new application scenarios for AI in the display field, aiming to redefine the role of display panels from mere output devices to intelligent interaction hubs [8].

TCL 实业则聚焦于展示其智能终端产品如何服务玩家生活场景。其中，TCL 冷布丁超薄平嵌制冰冰 箱，60 分钟就能极速制冰，让用户轻松实现 "冰块自由"，既健康安全又省心，满足了玩家即时畅饮的 需求。这款冰箱的冷冻区还配备了 - 40℃深冷锁鲜黑科技，可使食材快速冷冻且不失新鲜。现场展出的 TCL AI 超级筒洗烘一体机，搭载全新 AI 超级筒技术，拥有行业至高的 1.31 洗净比，还配置了 540mm 超大筒径等核心硬件科技，让洗衣真正回归到洗净的本质。同时，它基于 TCL 伏羲 AI 大模型算法，创 新配备了 AI 智慧洗等洗衣新科技，能为每一件衣物生成个性化的智慧洗护方案，让洗衣更便捷省心， 生活洁净尽在掌控。 技术与产品能够保持领先，离不开长期且全面的科技创新。在大尺寸业务领域，TCL 华星凭借高世代 线的制造效率与制程优势，引领着大尺寸产品在画质升级和节能方面的创新;中尺寸业务上，TCL 华星 在 IT 显示领域已实现 A-Si、OXIDE、LTPS、OLED全技术覆盖;小尺寸业务中，TCL 华星不断推进更 低功耗产品的技术迭代，折叠屏出货份额已攀升至全球第三。 8 月 1 日，2025 年全球数字 ...

Core Insights - The 22nd ChinaJoy showcased a notable collaboration among leading brands like Samsung, Lenovo, and ASUS, all utilizing TCL Huaxing as a common upstream supplier for their flagship gaming products [2][4] - TCL Huaxing has established itself as a dominant player in the gaming monitor panel market, holding the top global market share for three consecutive years, with one in three gaming monitors using its screens [2][4] - The company has shifted from being a passive supplier to actively defining market standards and addressing gamer experience pain points through collaborative innovation with downstream brands [10][11] Market Dynamics - The gaming display market is evolving from a performance-driven focus to a comprehensive experience-oriented approach, with players seeking improved visual quality, comfort, and energy efficiency [7][8] - TCL Huaxing's technology offerings, such as HVA Black, HFS Shoot, and HVA Fast, cater to these new user demands by enhancing contrast, refresh rates, and response times [5][8] Strategic Moves - In 2019, TCL Huaxing recognized the need to escape the cyclical nature of the display industry and identified the gaming sector as a strategic growth area [9][10] - The company transitioned from an order-driven model to a proactive market-defining approach, engaging directly with gamers to identify and address unmet needs [10][11] Technological Advancements - The acquisition of Samsung's 8.5-generation LCD panel production line in 2020 allowed TCL Huaxing to rapidly enhance its production capabilities and establish itself as a reliable industry standard [15] - The company is leveraging AI technologies to optimize manufacturing processes and reduce costs, while also focusing on developing low-power display technologies to meet the demands of AI-driven devices [19][24] Future Outlook - TCL Huaxing aims to position itself as a key enabler for top brands in the gaming market, embedding its technology into high-performance products to set industry standards [25] - The company is exploring new possibilities at the intersection of AI and display technology, indicating a forward-looking strategy to remain relevant in an evolving tech landscape [25]