杨军介绍，三七互娱通过原创IP与网文IP双轨并行，推动文化输出。此外，三七互娱还在多款游戏中融 入中国功夫、岭南骑楼等元素，吸引不少海外玩家来到中国实地打卡。 面对人工智能浪潮，三七互娱加速技术迭代。杨军表示，AI已贯穿游戏研发、运营全流程。此外，三 七互娱还自研大模型"小七"开发400余个智能体，覆盖美术、客服、市场分析等环节，推动游戏工业化 生产迈向高效化。 （文章来源：深圳商报） 作为中国最早开拓海外市场的游戏企业之一，三七互娱目前已在全球200多个国家与地区开展业务，发 行超过120款游戏。2024年，三七互娱实现境外收入57.22亿元，占营业收入比重32.81%。 在发言中，杨军用"研运一体、IP生态、科技赋能"三个关键词，揭示了三七互娱文化出口经验：即在发 行、运营与研发领域深度绑定、深度协同，实现产品与全球各地市场的双向奔赴；借助中华传统文化IP 与国际顶级IP跨界联动，切实提升旗下游戏品牌全球影响力，让全球玩家沉浸感受中华文明的魅力；在 科技赋能领域，通过AI动作捕捉加码核心研发能力，并利用AI重塑游戏管线提升游戏开发效率。 【深圳商报讯】（记者范宏韬）在数智赋能文化贸易论坛上，三七互娱党委书 ...

Group 1 - The forum highlighted the transformative impact of digital intelligence on the cultural industry, promoting its prosperity and providing vast development space for cultural trade [3] - Innovation is fundamental to cultural trade, encompassing literary, artistic, technological, and operational innovations [3] - Chinese companies are shifting from "borrowing boats to go to sea" to "building boats to go to sea," with successful examples in animation, gaming, trendy toys, and theme parks [3][4] Group 2 - Companies like Bubble Mart are focusing on global operations, leveraging IP as a core driver to connect with global consumers [3] - 37 Interactive Entertainment has expanded its business to over 200 countries, integrating Chinese cultural elements into game development and operations [4] - The forum featured discussions on digital cultural trade expansion, revitalizing traditional IPs, and the dual empowerment of brands and culture [5] Group 3 - Online literature has emerged as a global cultural trendsetter, with Chinese online literature entering a new phase of global IP co-creation [5] - Traditional cultural industries are revitalizing through digital technologies, creating new models and immersive experiences [5] - The forum included a policy roundtable discussing the latest measures to support high-quality cultural trade development [6] Group 4 - The forum announced the "2025-2026 National Cultural Export Key Enterprises and Key Projects," with 404 enterprises and 121 projects recognized [8]

Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair concluded, showcasing over 120,000 cultural products and more than 4,000 cultural industry investment and financing projects, highlighting the accelerated upgrade of the cultural industry through "technology + culture" integration [1][15]. Group 1: Technology and Innovation - The fair featured a deep integration of culture and technology, with the establishment of an AI exhibition area, showcasing innovative products like the humanoid robot "Xialan S01," which can express 22 different emotions and interact with visitors [3][5]. - The transition from traditional "static viewing" to "immersive interaction" in cultural experiences is driven by technology, which has evolved from being a mere tool to becoming a core driver of narrative structure and dissemination methods [5][11]. Group 2: Cultural Consumption and Economic Impact - The fair has created new cultural consumption scenarios, with a cumulative transaction volume exceeding 3 trillion yuan by 2024, serving over 45,000 cultural industry enterprises and showcasing over 2 million cultural creative products [11][15]. - Companies like Guangdong Guanghong Asset Management are leveraging online and offline strategies to promote local cultural tourism projects and traditional crafts, achieving significant sales, such as 700,000 yuan in online sales within two hours [11]. Group 3: Cultural Export and Globalization - The fair highlighted the growing international presence of Chinese culture, with major companies like Tencent and NetEase showcasing their successful cultural products, including adaptations of web novels and games that have gained global recognition [13]. - The fair has expanded significantly, from 45,000 square meters to 160,000 square meters, with the number of participating companies increasing from over 700 to 6,280, reinforcing its status as China's premier cultural industry exhibition [15].

Core Viewpoint - The Chinese cultural trade, particularly in the gaming sector, has seen significant success in international markets, with companies like 37 Interactive Entertainment leading the way in cultural globalization through innovative game development and distribution strategies [2][5]. Group 1: Company Overview - 37 Interactive Entertainment, established in 2009, is one of the earliest Chinese gaming companies to enter overseas markets, starting its international operations in 2012 and currently operating in over 200 countries and regions [2]. - The company has released more than 120 games, with overseas revenue reaching 5.722 billion yuan in 2024, accounting for approximately one-third of its total revenue [2]. Group 2: Cultural Globalization Strategy - The company emphasizes a deep integration of research and operations, requiring collaboration between development and distribution teams to understand local market preferences and cultural nuances [3]. - 37 Interactive Entertainment has successfully created original game IPs that incorporate elements of Eastern culture, such as Chinese martial arts and traditional opera, to engage international players [3]. Group 3: Technological Integration - The rapid advancement of artificial intelligence (AI) is influencing the gaming industry, with 37 Interactive Entertainment applying AI across various stages of game development, marketing, and operations [4]. - The company has developed over 400 AI applications to enhance market analysis, product development, advertising, and customer service, significantly improving efficiency and quality in game production [4]. Group 4: Future Directions - The company is focused on the transition from physical cultural exports to digital empowerment, aiming to deepen the integration of gaming and culture while leveraging AI and big data to create an intelligent gaming ecosystem [5].

Group 1: Cultural and Digital Innovation - The 21st Cultural Expo showcased Guangzhou's cultural industry through six major exhibition areas, emphasizing digital culture and local enterprises [1][2] - Various companies focused on technology empowering the cultural industry, with some exploring vertical niches like short video exports and anime IP development [1][2] Group 2: Gaming Industry Growth - Guangzhou's gaming industry is projected to generate approximately 140 billion yuan in revenue in 2024, accounting for about one-third of the national total [3] - Nine gaming companies from Guangzhou were recognized as "National Cultural Export Key Enterprises," with overseas revenue exceeding 19 billion yuan [3] - Companies like 37 Interactive Entertainment have expanded globally, with 57.22 billion yuan in overseas business revenue projected for 2024, representing nearly 33% of total revenue [3] Group 3: AI and Education Technology - Companies like Yundie Technology showcased AI-integrated hardware, such as an AI mouse and smart pen, aimed at enhancing educational experiences [4][5] - The AI mouse features voice input and real-time translation capabilities, while the smart pen captures handwritten notes for digital storage [5] - Vision Source has developed a comprehensive AI strategy, investing over 1.5 billion yuan in R&D for 2024, with a focus on educational and meeting applications [6] Group 4: Policy Support for Cultural Industry - Guangdong introduced a policy package to promote high-quality development in the cultural industry, particularly benefiting the gaming sector [7] - The policy encourages original content creation and the integration of cultural elements into gaming, enhancing global competitiveness [7] - Companies like NetEase are leveraging these policies to deepen cultural integration in their products and improve user engagement [7] Group 5: Cultural Integration in Gaming - 37 Interactive Entertainment is focusing on integrating traditional culture into gaming, using elements from Chinese history and art to enhance gameplay [8][9] - The company plans to utilize AI technology to innovate the presentation of traditional cultural elements, aiming to create globally influential cultural IPs [9]

Market Overview - A-shares experienced a pullback after an initial rise, with the Shanghai Composite Index down 0.3% to 3338.42 points, the Shenzhen Component Index down 0.71%, and the ChiNext Index down 1.28% to 1995.61 points, with a half-day trading volume of 660.96 billion yuan [1][2]. Sector Performance - The controllable nuclear fusion concept led the market with an average increase of 3.90%, while the network gaming sector also showed strength, with stocks like Youzu Network hitting the daily limit [3][4]. - The gaming industry is entering a new development phase characterized by "content refinement + AI industrialization + globalization systematization," with a stable short-term policy environment and long-term global growth potential [4]. Company Insights - **ShengTian Network**: Actively exploring AI applications in gaming and social scenarios, with significant game releases expected in 2025 [7]. - **Giant Network**: Focused on long-term operation of existing games, leveraging AI for accelerated growth [8]. - **ShunNet Technology**: Developing its own intelligent engine and cloud computing platform, aiming to enhance efficiency across various sectors [9]. - **Sanqi Interactive Entertainment**: Utilizing AI technology for intelligent content production, potentially driving innovation in gaming [10].

Group 1 - The Media ETF (159805.SZ) increased by 1.81%, with the associated index, the CSI Media Index (399971.SZ), rising by 1.88% [1] - Key component stocks such as Kunlun Wanwei rose by 6.51%, Youzu Interactive by 9.97%, Giant Network by 4.56%, and Kying Network by 2.35% [1] - The IP economy concept stocks strengthened again, with Youzu Interactive hitting the daily limit, and Ice Glacier Network rising over 10% [1] Group 2 - Huajin Securities noted that the issuance of game licenses in May reached a record high, suggesting investment opportunities from quality content [1] - The report highlighted that Giant Network is expanding its reach through quality IP and AI matrix to create new gaming formats, while Kying Network is expected to drive performance growth with its premium game reserves and AI+IP matrix [1] - According to招商证券, 130 domestic game licenses and 14 import licenses were issued in May, indicating a positive impact from policy support on the gaming sector [1]

Core Insights - Guangdong has launched six major cultural industry policy packages, including measures to promote the high-quality development of the online gaming industry, focusing on supporting original creations, optimizing the business environment, and enhancing service mechanisms [1] Group 1: Industry Growth and Revenue - In 2024, the revenue of Guangzhou's gaming industry is projected to reach 140.67 billion yuan, accounting for 43.2% of the national total, marking a historic high [2][8] - The gaming industry in Guangzhou is expected to accelerate further in 2025 due to favorable policies, technological advancements, and talent aggregation [2] Group 2: Industry Ecosystem and Development - Guangzhou has established a complete industry ecosystem from content creation to global operations, with the "Game First Street" in Tianhe District housing major companies like NetEase and over 200 smaller firms [2] - Recent policies aim to promote the construction of gaming and esports industry parks, encouraging companies to participate in creating spaces for research, incubation, and events [2] Group 3: Emerging Trends in Gaming - The small program gaming sector is experiencing rapid growth, with a compound annual growth rate of 182.3% from 2022 to 2024, positioning it as a lucrative market [3] - Guangzhou is home to 28 companies listed in the "2024 China Mini Game Top 100 Enterprises," the highest in the country, with successful titles like "Puzzles & Survival" and "Little Heroes" [3][8] Group 4: Focus on Quality and Cultural Integration - Several companies in Guangzhou are producing high-quality games that incorporate traditional Chinese culture, such as "Call Me the Boss" which integrates elements from the Song Dynasty [6] - The gaming industry is encouraged to embed cultural elements deeply into game design, with plans to explore modern cultural integration with traditional themes [6] Group 5: International Expansion and Collaboration - The new policy measures emphasize building an overseas industry cluster and alliances to promote Guangdong's original games in international markets [5] - Companies like Ganwan Games are looking to collaborate within the Greater Bay Area to enhance the gaming industry's ecosystem [5] Group 6: Technological Innovation - The policy measures support technological innovation in gaming, focusing on areas like virtual engine development and data security [7] - Companies are actively integrating AI and big data into their operations, with examples like NetEase's AI model arena in "Nirvana in Fire" [7]

Core Viewpoint - The forum focused on "nurturing new generation talents" and discussed the establishment of a collaborative talent cultivation platform among government, universities, and enterprises, highlighting the importance of talent in the development of the gaming industry in China [2][3]. Group 1: Talent Development Initiatives - The "Million Talents Gathering in South Guangdong" initiative aims to attract one million graduates and various talents to Guangdong for employment and entrepreneurship, with 37 Interactive Entertainment actively supporting this plan [2]. - 37 Interactive Entertainment emphasizes the importance of talent cultivation as a strategic foundation for its development, collaborating with multiple universities on various industry-academia projects to create a platform that integrates theory and practice [3][5]. - The company aims to deepen cooperation with universities to establish a long-term mechanism for collaborative talent cultivation, optimizing its internal talent development system to provide ample growth opportunities for students [3][8]. Group 2: Innovative Talent Recruitment Strategies - The company has implemented flexible recruitment policies, such as removing graduation date restrictions and allowing 80% of positions to be open to all majors, to help students overcome employment barriers [5][6]. - 37 Interactive Entertainment reports a high retention rate, with one in three new hires being promoted within a year and a 60% conversion rate from interns to full-time employees, indicating strong performance in talent retention [6]. Group 3: Future Talent Ecosystem - The company is focused on creating a new ecosystem for the development of the new generation of talents, with plans to cultivate "AI-driven and innovative super individuals" [7]. - A personalized training system is being developed to meet the growth needs of new generation employees, including cross-departmental rotations and mentorship opportunities [7]. - The year 2025 is identified as a critical year for the cultivation and development of new generation talents, with the company maintaining a strategy of diversification, quality, and globalization to support talent attraction and development [8].

Core Insights - In 2024, China's self-developed games achieved actual sales revenue of $18.557 billion in overseas markets, marking a 13.39% year-on-year growth, with the scale exceeding 100 billion yuan for five consecutive years [1] - The release of "Black Myth: Wukong" signifies a breakthrough for Chinese games, receiving multiple prestigious awards and nominations, and contributing to a 20.75% increase in overseas sales revenue for domestic games [4] - The global gaming market is expanding, with a total market size of 1,216.335 billion yuan in 2024, reflecting a 3.31% growth [9] Industry Performance - Tencent's international game revenue reached 58 billion yuan in 2024, a 9% increase, driven by strong performances from "PUBG MOBILE" and Supercell games [6] - 2024 Q3 saw China's gaming market revenue hit a record high of 91.766 billion yuan, an 8.95% increase, largely due to the impact of "Black Myth: Wukong" [4] Cultural Integration - Chinese games are leveraging cultural elements to enhance player engagement, with "Genshin Impact" and "Black Myth: Wukong" incorporating local cultural themes and narratives to resonate with international audiences [7] - Localization strategies, such as language adaptations and culturally relevant content, are crucial for the success of Chinese games in overseas markets [11] Marketing Strategies - Participation in international gaming exhibitions and events has been a key strategy for promoting Chinese games abroad, enhancing visibility and player interaction [8] - Tailored marketing approaches based on regional user characteristics and preferences are essential for increasing market share and profitability in foreign markets [11]