下载排名主要依据当月该款游戏 App 在 App Store 的下载量预估数据计算得出。 了解更多 App 相关数据,可至七麦数据官网或关 注官方公众号: 七麦研究院 智通财经APP获悉，近日，七麦数据发布了2025年3月热门游戏排行榜，其中包括热门游戏下载榜Top30 和热门游戏收入榜Top30。热门游戏下载榜方面，榜单Top3分别为《王者荣耀》《英雄没有闪》以及 《和平精英》。其中三七互娱(002555.SZ)旗下在2月底发布的新游《英雄没有闪》表现强劲，成功占据 榜单Top2。 | | 七奏数据 | | | | --- | --- | --- | --- | | 3 я | Frid | 197355 | | | | 排行榜Top30 (ios) | | | | 排名 | 产品 | 开发商 | 变化 | | 11 | 王者荣耀 | 腾讯 | | | 2 | 英雄没有闪 | 三七互娱 | new | | 3 | 和平精英 | 腾讯 | V 1 | | 4 | 三角洲行动 | 腾讯 | ▲ 1 | | 5 | 开心消消乐 | 乐元素 | V 1 | | 6 | 金铲铲之战 | 腾讯 | - | | 7 | ...

凭借多项重要的游戏内活动和内容更新，《无尽冬日》本期收入榜单排名上升两个名次，在2025年3月登顶了全球手游收入榜，并且刷新了游戏有史以来 的最高月收入记录。 （以国服畅销榜为例，《无尽冬日》今年以来的走势都很稳定） 最近，Sensor Tower公布了2025年3月全球手游产品在App Store和Google Play的收入排名Top10，以及收入增长排名Top10。值得注意的是，数据统计范围 未包括第三方安卓市场。 3月份，全球玩家通过App Store和Google Play在手游上的消费支出达到约67.9亿美元，较上月增长5.6%。美国仍为最大收入市场，贡献约22亿美元（占全 球收入31.9%），中国大陆iOS市场（17.6%）和日本市场（14.3%）紧随其后。 在收入排名Top10方面，点点互动旗下产品《Whiteout Survival》（无尽冬日）在3月迎来了二周年庆典"黎明盛宴"（3月6日至13日），其中包含合作烹饪 活动、节日竞赛和专属奖励，显著提升了玩家参与度。同时，游戏还推出了"联盟凯旋"版本更新，新增联盟活动与优化功能，进一步刺激了玩家的消费。 而《Last War: Surviva ...

Core Viewpoint - The article discusses the potential resurgence of IPOs for gaming companies in China due to a policy shift that supports cultural industries, signaling a possible wave of listings in the A-share market [1][8][9]. Group 1: Historical Context - The journey of gaming companies to list in China has been fraught with challenges, starting with the first listing of Shenzhen Zhongqingbao Interactive Network in 2010, followed by several others until regulatory tightening in 2016 halted new listings [2][5]. - After 2016, no gaming companies successfully passed the IPO review for two years, leading many to seek listings overseas, such as in Hong Kong or the U.S. [5][6]. Group 2: Policy Shift - In January 2025, the Chinese government announced new policies to support cultural enterprises, including gaming companies, in listing and refinancing, marking a significant change in the regulatory environment [8][9]. - The acceptance of Jiangsu Yuanli Digital Technology's application for listing on the Beijing Stock Exchange is seen as a breakthrough, indicating a more favorable regulatory stance towards gaming companies [9]. Group 3: Market Performance - The gaming sector has shown signs of recovery, with the China gaming market's actual sales revenue increasing and user numbers reaching new highs in 2024 [11]. - A-share gaming companies have begun to report improved financial performance, although there is a noticeable divergence between leading firms and smaller companies [11][12]. Group 4: Potential IPO Candidates - Notable candidates for potential A-share listings include NetEase, XD Inc. (parent of TapTap), and Hero Entertainment, all of which have shown strong market presence and financial performance [15][16][18]. - MiHoYo, known for its hit game "Genshin Impact," and Eagle Horn Network, recognized for "Arknights," are also considered strong contenders for future listings due to their substantial growth and market influence [19][21]. Group 5: Market Impact - The anticipated influx of new gaming companies could disrupt existing stocks, with investor attention potentially shifting towards new entrants, which may lead to short-term volatility in stock prices [22]. - The overall valuation of gaming companies in A-shares may adjust as the market reassesses the investment value of the gaming sector, moving from a "policy risk discount" to a "growth premium" [22][24]. Group 6: Future Outlook - The successful listing of multiple gaming companies could lead to a more comprehensive gaming industry sector in the domestic capital market, enhancing opportunities for companies across various segments [28][30]. - While the policy shift presents new opportunities, there is a caution against potential market overheating and the need for companies to focus on genuine value creation rather than speculative trading [28][30].

Group 1 - The report highlights the recent performance of the CSI 300 and ChiNext indices, showing a decline of 32% and 16% respectively over the past year [2] - The top-performing sectors yesterday included non-ferrous metals, home appliances, and banks, with respective gains of 1.14%, 0.95%, and 0.88% [2] - Conversely, the worst-performing sectors included computers, real estate, and defense, with declines of 1.92%, 1.77%, and 1.68% [2] Group 2 - The fixed income analysis indicates that high real interest rates are not a sufficient condition for interest rate cuts, emphasizing that current monetary policy is already supportive of the real economy [8][10] - The report discusses the efficiency of monetary policy transmission in China, stating that changes in policy rates directly influence lending rates without the need for intermediary market adjustments [11] - It is noted that the actual interest rate is more of an academic concept with limited impact on the real economy, as evidenced by the U.S. experiences during past crises [12] Group 3 - The automotive sector is witnessing significant advancements in autonomous driving technology, with multiple companies announcing progress towards Level 3 capabilities expected to be achieved by 2025 [20][21] - BYD has made notable announcements regarding its charging infrastructure and vehicle sales, indicating strong market activity and consumer interest [19] - The report emphasizes the importance of the automotive industry's transition to higher levels of automation and the competitive landscape among various manufacturers [20] Group 4 - The service consumption sector is experiencing robust growth, with travel bookings for the Qingming Festival showing positive trends, and companies like Tongcheng reporting significant revenue increases [26] - The education sector is also highlighted, with companies like Excellence Education Group and Thinking乐 reporting impressive revenue and profit growth, indicating a strong market recovery [27] - The report notes that the average per capita service consumption expenditure in China is expected to exceed 50% by 2030, reflecting a growing trend in service-oriented spending [27] Group 5 - In the chemical industry, the report indicates a continued upward trend in organic silicon prices, driven by strong manufacturer pricing intentions and potential supply shortages [32] - The urea market is also showing signs of recovery, with prices slightly increasing due to various market dynamics, including reduced inventories and seasonal demand [33] - The report recommends several companies in the chemical sector, including 合盛硅业 and 兴发集团, as potential investment opportunities [35] Group 6 - The media sector is focusing on AI applications and gaming, with significant developments in virtual reality films expected to enhance audience engagement and revenue generation [42] - The report highlights the approval of numerous new games, indicating a healthy pipeline for the gaming industry, which is expected to contribute positively to revenue growth [41] - Companies like Tencent and NetEase are recommended for their strong positions in the gaming market and ongoing innovations in AI technology [40]

本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 证券代码：002555 证券简称：三七互娱 公告编号：2025-008 三七互娱网络科技集团股份有限公司 关于公司董事会、监事会延期换届的公告 董 事 会 二〇二五年三月二十日 三七互娱网络科技集团股份有限公司（下称"公司"或"本公司"）第六届董事会、监 事会将于 2025 年 3 月23 日届满，公司正在积极筹备换届相关工作。鉴于公司新一届董事会、 监事会候选人提名工作仍在推进，且公司 2024 年年度报告披露日期为 2025 年 4 月 19 日， 考虑到 2024 年年度报告编制及审议等工作事项，为保证公司董事会、监事会及年度报告等 相关工作的连续性、稳定性，公司董事会、监事会的换届选举工作将适当延期，公司董事会 各专门委员会及高级管理人员任期亦相应顺延。 在换届选举完成之前，公司第六届董事会及其专门委员会、第六届监事会及高级管理人 员将按照法律法规和《公司章程》的规定，继续履行相应的职责和义务。 公司董事会、监事会的延期换届不会影响公司的正常生产经营，公司将积极推进换届相 关工作，并及时履行信息披露义务。 ...

Investment Rating - The report assigns a rating of "Accumulate" to the company, with a downward adjustment from previous ratings [4]. Core Viewpoints - The new game "Heroes Don't Flash" has shown promising performance since its launch, potentially becoming a key product following "Seeking the Way to the Universe" [1]. - The company continues its large-scale user acquisition strategy, which has positively impacted sales and reputation [3]. - Despite the positive outlook for new products, the company faces short-term pressure on performance due to the decline of older products and high promotional costs [4]. Summary by Sections Product Performance - "Heroes Don't Flash" launched on February 27, 2025, achieving 350,000 downloads on TAPTAP by March 13, ranking 13th in the iPhone game bestseller list and topping the free game chart for 11 consecutive days [1]. - The game modifies the existing dark-themed gameplay, simplifying the interface and enhancing player engagement through a linear progression system [2]. Marketing Strategy - The company has significantly increased its marketing material for "Heroes Don't Flash," with daily material reaching four digits and peaking at over 40,000 sets within ten days post-launch [3]. - The marketing strategy focuses on user-generated content (UGC) and highlights gameplay features to improve user conversion rates [3]. Financial Performance - For the first three quarters of 2024, the company reported revenue of 13.339 billion RMB, a year-on-year increase of 10.76%, but a net profit decline of 13.45% to 1.897 billion RMB [4]. - The report projects a downward revision of net profit forecasts for 2024 and 2025 to 2.537 billion RMB and 2.846 billion RMB, respectively, with a new forecast for 2026 at 3.137 billion RMB [4]. Financial Metrics - The company’s revenue is expected to grow from 16.41 billion RMB in 2022 to 21.27 billion RMB by 2026, with a compound annual growth rate of approximately 8.55% [5]. - The projected P/E ratios for the upcoming years are 14, 13, and 11 for 2024, 2025, and 2026, respectively [5].

2025 年 3 月 17 日 公司研究 买量策略延续，关注新品《英雄没有闪》上线表现 ——三七互娱（002555.SZ）重点产品线跟踪点评 要点 当前价：16.21 元 《英雄没有闪》对原有开箱暗黑 like 类游戏玩法进行改良，商业化模式复刻 成熟框架。1）《英雄没有闪》在美术上延续暗黑 IP 的哥特风格，跳过传统 开箱环节改为击杀 NPC 直接掉落装备，简化界面降低操作流程；养成体系采 用线性推关模式，能较快使得玩家体验到核心构筑玩法，有序引入侍从、宝 石等多样化构筑丰富玩家养成体验。核心玩法优化后 PVP 博弈性增强、操作 流畅度提升，玩家能够较轻松得代入并获得成长反馈。2）商业化模仿《寻道 大千》等产品的设计，逐步推动付费层级的深入。《英雄没有闪》采用 IAA （广告资源）+IAP（月卡/礼包）双线变现，并搭建内置论坛促进玩家社交分 享。3）目前玩家反馈仍在中后期难度、付费玩家数值碾压，玩法同质化导致 后期目标驱动力不足等方面有痛点，且职业种类、长线养成体系仍待完善。 未来若依托公司在开箱 like 类游戏的运营经验，优化数值平衡、丰富职业与 玩法机制，有望维持较长的流水贡献。 公司延续较大规模买量 ...

游戏、出版、广告、影视，各显神通。 作者 | 贝壳XY 编辑 | 小白 春节将至，风云君先给大家拜个早年，祝大家蛇年大吉，我们新春看消费系列也迎来收官之作——传 媒。 截至2024年末，申万传媒指数较年初上涨2.78%，区间最大涨幅64.25%。乍一看似乎不错，但在去年 强力政策催化和宏观经济调整下，这样的涨幅显然是不够看的，不仅跑输沪深300、上证指数，而且 在31个行业大类中也位列中下游。 9月下旬起，在政策助力下，传媒板块跟随大盘大涨。11月，又受到海外AI应用陆续爆发的影响，国 内AI营销、AI玩具等赛道一时成为市场焦点，带动传媒板块进一步上涨。年尾又随着热度消退而跌 回起点，仅比年初高出2.78%。 聚焦传媒板块前十大公司，包括分众传媒（002027.SZ）、芒果超媒（300413.SZ）、昆仑万维（3004 18.SZ）、三七互娱（002555.SZ）、凤凰传媒（601928.SH）、恺英网络（002517.SZ）、光线传媒 （300251.SZ）、中南传媒（601098.SH）、万达电影（002739.SZ）、东方明珠（600637.SH），表现 多数优于板块整体。 注：剔除被实施风险警示股票S ...

本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 特别提醒： 证券代码：002555 证券简称：三七互娱 公告编号：2025-007 三七互娱网络科技集团股份有限公司 关于回购股份注销完成暨股份变动的公告 三、本次回购注销股份对公司的影响 本次注销回购股份事项是根据相关法律、法规及规范性文件的规定并结合公司实际情况 进行的，有利于提升每股收益水平，提高公司股东的投资回报，不会对公司的财务、经营、 研发及未来发展等产生重大影响，不会损害上市公司的债务履行能力和持续经营能力，不会 导致公司控制权发生变化，也不会改变公司的上市公司地位，股权分布情况仍然符合上市的 条件。 四、本次注销后公司股份变动情况 1、三七互娱网络科技集团股份有限公司（以下简称"公司"）本次注销存放于回购专 用证券账户中的股份 5,626,600 股，占注销前公司总股本的 0.25%。本次注销完成后，公司 总股本由注销前的 2,217,864,281 股变更为 2,212,237,681 股。 2、经中国证券登记结算有限责任公司深圳分公司审核确认，公司本次回购股份注销事 宜已于 2025 年 1 ...

《关于使用闲置募集资金进行现金管理的公告》具体内容请见《中国证券报》《上海证 券报》《证券时报》《证券日报》及巨潮资讯网（http：//www.cninfo.com.cn）。 二、审议通过《关于董事会授权公司管理层办理募集资金专户相关事宜的议案》 证券代码：002555 证券简称：三七互娱 公告编号：2025-003 三七互娱网络科技集团股份有限公司 第六届董事会第二十二次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 三七互娱网络科技集团股份有限公司（下称"公司"或"本公司"）第六届董事会第二 十二次会议通知于 2025 年 1 月 9 日以专人送达、电子邮件、电话方式发出，会议于 2025 年 1 月 21 日在公司会议室以现场与通讯结合的方式召开。本次会议应到董事 9 位，实到董 事 9 位。会议由董事长李卫伟主持。会议的召集和召开符合法律、法规及《三七互娱网络科 技集团股份有限公司章程》（下称"《公司章程》"）的有关规定。本次会议作出了如下决 议： 一、审议通过《关于使用闲置募集资金进行现金管理的议案》 2024 年使用闲置募集资金进行现 ...