浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 1 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司投资者关系活动记录表 | --- | --- | --- | |--------------------|--------|---------| | | 编号： | 2023-04 | | | | | | | | | | 投资者关系活动类别 | | | | | | | □其他 上市公司接待人员姓名：邱坚强（董事长）、徐波（董事、 总经理）、陈新生(董事、副总经理、财务总监)、张宏亮 （董事、副总经理）、刘海波(独立董事)、蔡丽玲(独立董 活动参与人员 事)、宗惠春（董事会秘书）、蒋成乐（监事、行政中心高 级总监） 其他与会人员：见附件 时间 2023 年 5 月 9 日 14:00-16:00 地点 上海闵行区莲花南路 2689 号 形式 现场会议 交流内容及具体问答记录 见附件 关于本次活动是否涉及应 披露重大信息的说明 未涉及 活动过程中所使用的演示 文稿、提供的文档等附件 不适用 （如有，可作为附件） 浙江森马服饰股份有限公司 Zhejiang ...

1 一、主要财务数据 公司是否需追溯调整或重述以前年度会计数据 （二） 非经常性损益项目和金额 公司不存在其他符合非经常性损益定义的损益项目的具体情况。 公司不存在将《公开发行证券的公司信息披露解释性公告第 1 号——非经常性损益》中列举的非经常性损益项目界定为 经常性损益的项目的情形。 浙江森马服饰股份有限公司 2023 年第一季度报告 适用 □不适用 | --- | --- | --- | --- | --- | |-----------------------------|-----------------------|-------------------------|----------|-------------------------------------------------------| | 项目 | 期末余额 （本期金额） | 上年末余额 （上期金额） | 变动比率 | 变动原因 | | 交易性金融资产 | 901,139,980.68 | 1,246,800,439.75 | -27.72% | 主要系本期赎回理财产品所致。 | | 应收账款 | 782,580,382.74 | 1 ...

Product Development and Innovation - The company plans to deepen the product manager system reform, focusing on optimizing organizational mechanisms and incentive assessments to enhance product line development and meet consumer needs through fabric innovation, fashion upgrades, and collaborations with young trend IPs and designers[12] - Balabala premium will strengthen product planning and R&D capabilities, targeting high-end market segments and expanding premium channels to gain recognition from high-net-worth customers[12] - The company launched innovative products such as "Comfort Pants," "Lightweight Down," "Ice Cream Denim," and "Toast Denim," which have significantly enhanced consumer experience[174] - The company established a functional technology material innovation R&D platform and plans to create a sustainable development platform, promoting eco-friendly products through sustainable product tags[95] Supply Chain and Inventory Management - Efforts will be made to enhance flexible supply chains, reduce initial order ratios, shorten supply cycles, and effectively control and reduce inventory levels[14] - The company implemented an intelligent replenishment system and an automatic replenishment system in 2022, improving overall operational efficiency and reducing inventory backlog[177] - The company effectively controls inventory levels through pre-planning, flexible adjustments, and timely post-processing, ensuring reasonable inventory levels[194] Omnichannel and Digital Transformation - The company aims to promote full-domain circulation of products, increasing the proportion of same-price products across all channels to improve R&D efficiency and accelerate product turnover[14] - The company will further develop omnichannel digital stores, enriching store traffic structures and improving operational efficiency and single-store output[14] - The company promoted the concept of "Omni-Channel Digital Retail Stores," integrating online and offline businesses to provide a seamless shopping experience for consumers[178] - The company continued to build centralized capabilities, integrating mid-platform departments to support multi-dimensional business development and enhance consumer experience[179] Corporate Governance and Leadership - Chairman Qiu Guanghe reduced his shareholding by 13,445,000 shares to support the company's healthy development and encourage long-term stock ownership among directors and executives[25] - Director and General Manager Xu Bo increased his shareholding by 5,371,200 shares, reflecting confidence in the company's future prospects and the current stock value[25] - Director and Deputy General Manager Shao Feichun increased his shareholding by 2,685,600 shares, also based on confidence in the company's future and the stock's value[25] - The company held its 2023 first extraordinary general meeting on January 16, 2023, electing the sixth board of directors and board of supervisors, with Qiu Jianqiang elected as chairman and Zhou Pingfan as vice chairman[34] - The company's board of directors and board of supervisors were re-elected in 2023, with Qiu Jianqiang elected as chairman and Zhou Pingfan as vice chairman[34] - The company's board members attended all 8 board meetings during the reporting period, with no absences[69] Employee Development and Compensation - The company implemented a digital employee growth and learning system to standardize training resources and management, build learning maps, and improve training efficiency and learning experience[46] - The company's leadership training system includes online and offline programs, such as the "Quanma Series" and the "Big Goose Plan" for high-potential talents[76] - The company's compensation system is based on job evaluation, comparing with the target market to establish a competitive salary structure[75] - The second phase of the company's employee stock ownership plan involves 98 senior management and key employees, holding a total of 8,312,463 shares, accounting for 0.31% of the company's total share capital[82] - The company's second phase employee stock ownership plan management agency was changed from CITIC Securities Co., Ltd. to CITIC Securities Asset Management Co., Ltd. in 2023[84] Environmental Sustainability - The company installed photovoltaic panels covering 110,000 square meters with a total capacity of 10.53 MW, generating 10.1 million kWh annually, reducing 10,000 tons of CO2 emissions, equivalent to planting 7,500 acres of trees[93] - The company invested millions in environmental governance, achieving significant improvements in industrial park conditions and full compliance with environmental standards[96] - The company collaborated with leading logistics carriers, increasing the proportion of new energy vehicles in its fleet, and replaced fuel forklifts with electric ones, reducing annual carbon emissions by over 700 tons[121] - The company completed carbon footprint calculations for 5 products and participated in drafting industry standards for carbon neutrality in textiles[123] Financial Performance and Revenue - The company's total operating revenue in 2022 was RMB 13,331,204,046.27, a decrease of 13.54% compared to 2021[180] - Revenue from the clothing industry accounted for 99.13% of total operating revenue, amounting to RMB 13,214,792,502.92, a decrease of 13.63% year-on-year[180] - Revenue from children's clothing accounted for 67.01% of total operating revenue, amounting to RMB 8,933,081,876.91, a decrease of 13.04% year-on-year[180] - Online sales accounted for 48.42% of total operating revenue, amounting to RMB 6,454,356,665.07, a slight decrease of 0.06% year-on-year[184] - Franchise sales accounted for 39.52% of total operating revenue, amounting to RMB 5,268,888,713.31, a decrease of 22.74% year-on-year[184] Subsidiaries and Investments - The company sold 100% of its shares in Shanghai Xiaoheman Information Technology Co., Ltd. to Zhejiang Helimeng Home Textile Technology Co., Ltd. for RMB 2,703,926.96, resulting in an investment gain of RMB 9,000[130][143] - Shanghai Senma Investment Co., Ltd., a wholly-owned subsidiary, established Shanghai Senyue Future Apparel Technology Co., Ltd. on May 20, 2022, with a 100% ownership stake, and included it in the consolidated financial statements from that date[131] - The company established Shanghai Senxiaomiao Sportswear Co., Ltd. on July 4, 2022, with a 100% ownership stake, and included it in the consolidated financial statements from that date[132] - The company established Wenzhou Qiaomi Education Technology Co., Ltd. on June 6, 2022, with a 100% ownership stake, and included it in the consolidated financial statements from that date[155] Legal and Compliance - The company's subsidiaries were involved in litigation as plaintiffs with a total amount of RMB 16.995 million and as defendants with a total amount of RMB 85.625 million, but no provisions for liabilities were formed[136] - The company's annual report disclosed that there were no violations of external guarantees during the reporting period[150] - The company's annual report disclosed that there were no non-operational related party debt transactions during the reporting period[144] - The company's annual report disclosed that there were no deposits, loans, credit, or other financial transactions with related parties during the reporting period[145] - The company's annual report disclosed that there were no significant related party transactions other than those already reported[146] - The company's annual report disclosed that there were no significant changes in accounting policies, accounting estimates, or major accounting errors compared to the previous year's financial report[129] Market Position and Brand Strategy - Senma and Balabala brands are leading in the casual wear and children's wear markets, with high market share and brand awareness[195] - The company operates a successful multi-brand platform, independently managing Senma casual wear and Balabala children's wear through a divisional structure[196] - The company's core value of harmonious win-win integrates resources from suppliers, agents, design, R&D, and brand communication, supporting a light-asset, high-efficiency operation model[197] - Senma and Balabala brands have successfully penetrated first, second, third, and fourth-tier markets in China, with a strong online and offline retail network[200] Related Party Transactions - Total transaction amount for related party transactions is 1,13,267.00 million RMB, accounting for 14,666.29 million RMB in total[185] - Zhejiang Senma Modern Agriculture Development Co., Ltd. has the highest transaction amount among related parties at 707.21 million RMB, accounting for 13.97% of total transactions[185] - No significant differences between transaction prices and market reference prices[186]