Investment Rating - The report maintains an "Overweight" rating for the industry [4][6]. Core Insights - The 618 promotional event has been advanced, with Tmall's pre-sale period shortened compared to the previous year's Double Eleven event. The first wave of Tmall's 618 sales runs from May 13 to May 26, 2025, with a pre-sale deposit payment phase from May 13 to May 16, and a final payment and early purchase phase from May 16 to May 26. This is a 7-day advance compared to last year's 618 event and a 4-day reduction compared to last year's Double Eleven pre-sale period [2][11]. - The promotional mechanisms have been simplified, with Tmall and JD.com eliminating cross-store discounts and increasing platform subsidies. Tmall's official discounts range from 15% to 50%, and the number of coupons issued to 88VIP members has increased significantly from 2 to 6 compared to last year [2][12]. - The first hour of sales in Li Jiaqi's live stream saw a GMV increase of over 10% year-on-year, with notable performances from domestic brands such as Proya and Kefu Mei [3][15]. Summary by Sections 1. 618 Promotional Event - The promotional event's schedule has been advanced, with Tmall's pre-sale period shortened compared to the previous year [2][11]. - JD.com has canceled the pre-heating period, maintaining the same sales period as last year [2][11]. 2. Li Jiaqi's Live Stream Sales Performance - The first hour of the "Explosive Beauty Festival" in Li Jiaqi's live stream saw a GMV increase of over 10% year-on-year, with multiple brand collaborations [3][15]. - Domestic brands such as Proya and Kefu Mei performed exceptionally well during the first day of sales [3][16]. 3. Tmall 618 Pre-sale Rankings - Proya ranked first in the beauty sales during the first four hours of Tmall's pre-sale, with Kefu Mei entering the top three [3][21]. - The rankings indicate a strong performance from domestic brands, with Proya maintaining its leading position and Kefu Mei rising three spots [3][21].

沪指5月14日上涨0.86%，申万所属行业中，今日上涨的有24个，涨幅居前的行业为非银金融、交通运 输，涨幅分别为3.99%、1.79%。跌幅居前的行业为国防军工、美容护理，跌幅分别为0.74%、0.39%。 美容护理行业位居今日跌幅榜第二。 资金面上看，两市主力资金全天净流入45.92亿元，今日有13个行业主力资金净流入，非银金融行业主 力资金净流入规模居首，该行业今日上涨3.99%，全天净流入资金87.55亿元，其次是交通运输行业，日 涨幅为1.79%，净流入资金为25.32亿元。 主力资金净流出的行业有18个，电力设备行业主力资金净流出规模居首，全天净流出资金28.94亿元， 其次是电子行业，净流出资金为20.89亿元，净流出资金较多的还有国防军工、机械设备、汽车等行 业。 美容护理行业今日下跌0.39%，全天主力资金净流出3124.46万元，该行业所属的个股共31只，今日上涨 的有7只，涨停的有1只；下跌的有22只。以资金流向数据进行统计，该行业资金净流入的个股有12只， 净流入资金居首的是青岛金王，今日净流入资金7105.64万元，紧随其后的是珀莱雅、两面针，净流入 资金分别为1788.39万元、7 ...

Group 1 - The trend of refined parenting is emerging as a new generation of parents, primarily those born in the 1990s and 2000s, are driving changes in child-rearing concepts and consumption patterns, leading to an increased demand for children's skincare products [1] - The baby and toddler skincare market in China is expected to reach nearly 50 billion yuan by 2026, with the skincare segment projected to reach 18 billion yuan, expanding from basic cleaning and moisturizing to more functional areas such as sensitive skin, eczema, sun protection, and mosquito repellent [1] - Domestic beauty companies are increasingly entering the baby skincare market, with brands like Jichu launching products that address common skin issues in infants, such as eczema, through patented micro-ecological balance technology [1] Group 2 - Sales of baby skincare products on major e-commerce platforms are reaching new highs, with companies like Shiseido's subsidiary, Up Beauty, launching multiple baby skincare brands, including Red Elephant and Newpage, which reported significant revenue growth [4] - Newpage achieved a revenue of 376 million yuan in 2024, marking a year-on-year growth of 146.3%, while its revenue growth in 2023 was nearly five times [4] - Other brands like Winona Baby and Qichu are also gaining traction, with Winona Baby generating 201 million yuan in revenue in 2024, reflecting a year-on-year increase of 34.03% [4]

证券代码：300957 证券简称：贝泰妮 公告编号：2025-026 云南贝泰妮生物科技集团股份有限公司 关于参加云南辖区上市公司 2024 年度投资者 网上集体接待日活动的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 为进一步加强与投资者的互动交流，云南贝泰妮生物科技集团股份有限公司 （以下简称"公司"）将参加由云南证监局指导，云南省上市公司协会与深圳市 全景网络有限公司联合举办的"2024 年度云南辖区上市公司投资者网上集体接 待日"，现将相关事项公告如下： 本次活动将采用网络远程的方式举行，投资者可登录"全景路演"网站 （https://rs.p5w.net），或关注微信公众号：全景财经，或下载全景路演 APP，参 与本次互动交流，活动时间为 2025 年 5 月 16 日（周五）16:00-17:00。届时公司 高管将在线就公司 2024 年度业绩、公司治理、发展战略、经营状况、融资计划、 股权激励和可持续发展等投资者关心的问题，与投资者进行沟通与交流，欢迎广 大投资者踊跃参与！ 特此公告！ 云南贝泰妮生物科技集团股份有限公司董事会 2025 ...

Core Viewpoint - The white liquor sector is expected to experience increased differentiation, with companies facing challenges in maintaining performance growth while ensuring healthy distribution channels. The overall financial performance of the sector is anticipated to remain under pressure in 2025, with solid companies likely to achieve stable growth, while weaker companies may continue to decline [1][2]. Group 1: Market Performance - As of May 13, 2025, the CSI Major Consumer Index (000932) rose by 0.05%, with key stocks such as Proya (603605) increasing by 2.69% and XinNuoWei (300765) by 1.96% [1]. - The Major Consumer ETF (159672) increased by 0.13%, with a latest price of 0.78 yuan and a turnover rate of 4% during the trading session, amounting to 3.36 million yuan [1]. - Over the past year, the average daily trading volume of the Major Consumer ETF was 5.69 million yuan [1]. Group 2: White Liquor Sector Insights - The white liquor industry is expected to show resilience over the long term, benefiting from economic recovery and increased consumption due to stimulus policies [2]. - The differentiation within the white liquor sector is projected to intensify, with companies needing to navigate performance challenges while maintaining healthy distribution channels [1][2]. Group 3: ETF Performance Metrics - The Major Consumer ETF has seen a significant growth of 1.56 million yuan in scale over the past two weeks, ranking in the top fifth among comparable funds [2]. - Since its inception, the Major Consumer ETF has recorded a highest single-month return of 24.35% and an average monthly return of 5.36% [2]. - As of May 12, 2025, the ETF's maximum drawdown this year was 5.57%, with a relative benchmark drawdown of 0.34% [3]. Group 4: Fee Structure and Tracking Accuracy - The management fee for the Major Consumer ETF is 0.50%, and the custody fee is 0.10%, which are among the lowest in comparable funds [4]. - The tracking error for the Major Consumer ETF over the past month was 0.014%, indicating the highest tracking precision among comparable funds [5]. Group 5: Valuation and Top Holdings - The latest price-to-earnings ratio (PE-TTM) for the CSI Major Consumer Index is 20.15, which is at a historical low, being below 89.64% of the time over the past year [5]. - As of April 30, 2025, the top ten weighted stocks in the CSI Major Consumer Index accounted for 67.16% of the index, including major players like Yili (600887) and Kweichow Moutai (600519) [5].

Core Insights - The core viewpoint of the articles highlights the rapid growth of the Chinese dermatological skincare market, with Winona emerging as a leading brand due to its focus on efficacy and safety in sensitive skin care products [1][3][12]. Market Overview - In 2024, the Chinese dermatological skincare market is projected to reach 33.96 billion yuan, showcasing significant expansion over the past fifteen years [1]. - Winona has established itself as the market leader in this segment, emphasizing its unique approach to product development and clinical validation [1][3]. Brand Development - Winona entered the market in 2010 with a focus on sensitive skin, leveraging its background in the OTC industry to develop effective skincare products based on pharmaceutical standards [3][4]. - The brand has maintained a strong commitment to research and development, with a reported investment of 337 million yuan in 2024, consistently achieving over 5% annual R&D investment [7]. Product Innovation - Winona's product development is guided by the NUTE principle, which stands for Need, Unique, Technology, and Evidence, ensuring that products address clinical needs and are backed by scientific validation [4][5]. - The brand has successfully launched new products targeting advanced needs such as anti-aging for sensitive skin, expanding its product line beyond basic care [8]. Strategic Positioning - Winona aims to become the world's leading efficacy skincare brand, integrating international research resources and establishing laboratories in France and Japan, with plans for a research center in Israel [8][9]. - The company is focused on transforming Yunnan's unique plant resources into competitive advantages, enhancing its value chain from low-end to high-end [8][9]. Consumer Engagement - Winona has developed a robust membership program with approximately 40 million members, emphasizing value-added services and solutions for sensitive skin issues [11]. - The brand's marketing strategy centers on embedding the message "for sensitive skin, use Winona" into consumer consciousness [11]. Industry Contribution - Winona is committed to promoting high-quality development standards in the skincare industry, addressing challenges such as product homogeneity and safety concerns [12]. - The brand has published significant research contributions, including a comprehensive guide on efficacy skincare, which consolidates expert guidelines and clinical studies [12].

Core Insights - The performance of domestic beauty companies in China is showing significant divergence, with some achieving remarkable growth while others face declines, indicating a reshaping of the market landscape [1][4][42] Group 1: Company Performance - Proya has become the first domestic beauty company to enter the 10 billion yuan club, with a revenue of 10.778 billion yuan, growing by 21.04% [2] - Other companies like Shangmei and Juzi Biological also reported substantial revenue increases of 62.08% and 57.17% respectively, while Shanghai Jahwa experienced a revenue decline of 13.93% [2][3] - Six beauty companies have revenues exceeding 5 billion yuan, suggesting that this threshold will soon become a significant benchmark for the top 10 domestic beauty brands [1] Group 2: Profitability Trends - Juzi Biological leads in profitability with a profit of 2.062 billion yuan, up 42.06%, while Proya's profit reached 1.552 billion yuan, growing by 30% [3] - In contrast, Shanghai Jahwa reported a loss of 833 million yuan, marking a 266.60% decline, highlighting the stark differences in profitability among companies [3][11] Group 3: Market Dynamics - The current market dynamics indicate a shift towards efficacy-driven products, with companies that successfully launched standout products seeing better performance [4][5] - The competition is intensifying, with new entrants emerging and established brands needing to adapt to changing consumer preferences and market trends [7][30] Group 4: R&D and Strategic Focus - Companies are increasingly focusing on R&D, with most reporting a rise in R&D expenditures, indicating a strategic shift towards innovation and efficacy [20][21] - The trend of acquisitions and investments in technology is becoming a key strategy for companies aiming to enhance market share and scale [23][24] Group 5: Emerging Opportunities - The male skincare market is growing rapidly, presenting new opportunities for brands to capture this segment [36] - The aging population is creating demand for products targeting older consumers, which remains largely untapped [39] - As online sales plateau, brands are shifting focus to offline channels, indicating a potential new battleground for market share [40]

Market Performance - The market rebounded last week, with the China Securities Index rising by 1.99% to 1650.47 points [1][2] - The Shanghai Composite Index increased by 1.92%, the Shenzhen Component Index by 2.29%, and the ChiNext Index by 3.27% [2] Strong Stock Performances - Notable strong performers included: - Zhongji Xuchuang (300308) up by 13.55% - Shanghai Jahwa (600315) up by 9.31% - AVIC Shenyang Aircraft (600760) up by 8.25% - CATL (300750) up by 7.24% - Beitaini (300957) up by 6.01% [2] - Other stocks such as Hisense Home Appliances (000921), EVE Energy (300014), and Stone Technology saw gains exceeding 5% [2] Year-to-Date Stock Performance - Since the beginning of 2025, Shanghai Jahwa has surged by 51.39%, leading the gains [3] - Marumi Bio (603983) follows with a 50.59% increase, while Xintai (002294) and Anji Technology have both risen over 30% [3] Market Outlook - Positive factors are emerging as the market stabilizes, with expectations for gradual recovery in investor sentiment and stock performance [4] - The domestic economy is on a steady recovery path, supported by ongoing policy efforts [4] - The current A-share market is viewed as being in a high cost-performance zone, indicating medium to long-term investment value [4] - However, short-term market movements may remain volatile unless strong driving factors emerge [4]

Group 1: Business Strategy and Performance - The company plans to enhance the performance of brands ZA and Pomei by strictly executing operational budgets, controlling marketing ROI, and reducing ineffective expenditures to lower sales expense ratios [2] - In 2025, the company will focus on brand building, member operations, and overall collaborative growth, emphasizing its core strengths and enhancing organizational transformation [5] - The company aims to maintain its leadership in the sensitive skin care market by deepening the brand genes of "skin medicine," "plant technology," and "evidence-based medicine" [5] Group 2: Market Expansion and Product Development - The company will continue to explore overseas markets to improve profitability and support its main brand through collaborative efforts with its R&D team [6] - A new product, Silver Core Cream, has been launched targeting anti-aging needs for sensitive skin, featuring a proprietary ingredient aimed at combating aging factors [4] - The company plans to enhance online traffic conversion efficiency through a dual focus strategy on product and channel optimization [4] Group 3: Financial Management and Investor Relations - The company acknowledges the impact of various factors on stock price and emphasizes the importance of communication with investors through various market activities [3] - Management fees increased by 56% year-on-year, exceeding the industry average of 4-6%, prompting the company to implement measures to control expenses [7] - The company has established a market value management system to improve operational performance and provide better returns to investors [7] Group 4: Consumer Feedback and Product Quality - The company is committed to improving customer service and addressing feedback regarding product quality and after-sales support [8] - Concerns were raised about the quality of promotional gifts, leading the company to consider enhancing the quality of these items [3] - The company is focused on maintaining a balance between cost considerations and customer expectations for product quality [3]

Investment Rating - The report maintains an "Overweight" rating for the cosmetics and medical beauty sector, with specific recommendations for various companies based on their market positions and growth potential [5][12][17]. Core Insights - The cosmetics and medical beauty sector has shown weaker performance compared to the market, with the Shenwan Beauty Care Index rising by 1.7% from April 30 to May 9, 2025, which is lower than the Shenwan A Index by 0.6 percentage points [5][6]. - The "Jumeili Conference" held in Shanghai highlighted the industry's development direction amidst a challenging environment, emphasizing the importance of technology-driven beauty, refined operations, and AI assistance [5][12]. - Domestic brands are gaining traction, while international brands are also experiencing growth, with Estee Lauder reporting a return to positive growth in key brands in China during Q1 2025 [5][12][28]. Summary by Sections Industry Performance - The cosmetics and medical beauty sector's performance has been below market expectations, with the Shenwan Cosmetics Index increasing by 2.8%, outperforming the Shenwan A Index by 0.5 percentage points [5][6]. - The report notes a competitive landscape where domestic brands are aggressively entering the market, prompting international brands to rebound [5][12]. Company Analysis - Shanghai Jahwa's Q1 2025 results showed a revenue of 1.704 billion yuan, down 10.59% year-on-year, with a net profit of 217 million yuan, down 15.25% [5][13]. - Estee Lauder's Q3 2025 results indicated a net sales figure of 3.55 billion USD (approximately 25.8 billion yuan), a 10% decline year-on-year, but with a notable increase in gross margin [5][28]. - The report highlights the employee stock ownership plan at Shanghai Jahwa, aimed at binding key personnel and setting profit recovery targets for 2025 [5][17]. Market Trends - The report indicates that the retail sales of cosmetics in Q1 2025 reached 114.9 billion yuan, with a year-on-year growth of 3.2% [22][26]. - The domestic skincare market is projected to continue growing, with local brands capturing a significant market share, reflecting a shift in consumer preferences towards domestic products [36][38]. E-commerce Insights - The report provides data on the performance of domestic brands on e-commerce platforms, with notable growth in GMV for brands like Proya and Marubi [20][19]. - The overall e-commerce landscape for cosmetics is evolving, with brands leveraging social media platforms to enhance visibility and sales [5][12].