股东北京君联晟源股权投资合伙企业（有限合伙）、珠海君联博远股权投资 合伙企业（有限合伙）保证向乖宝宠物食品集团股份有限公司提供的信息内容不 存在任何虚假记载、误导性陈述或者重大遗漏，并对其真实性、准确性和完整性 依法承担法律责任。 证券代码：301498 证券简称：乖宝宠物 公告编号：2025-015 乖宝宠物食品集团股份有限公司 股东询价转让计划书 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 重要内容提示： 一、拟参与转让的股东情况 （一）出让方的名称、持股数量、持股比例 出让方委托中国国际金融股份有限公司（以下简称"中金公司"）组织实施乖 宝宠物首发前股东询价转让（以下简称"本次询价转让"）。截至2025年4月30日 ，出让方所持首发前股份的数量、占总股本比例情况如下： | 序号 | 拟参与转让股东的名称 | 持股数量（股） | 持股比例 | | --- | --- | --- | --- | | 1 | 北京君联晟源股权投资合伙企业（有限合伙） | 31,507,168 | 7.88% | | 2 | 珠海君联博远股权投资合伙企业（有限合伙） | 13,835,922 | 3.4 ...

中国国际金融股份有限公司 关于乖宝宠物食品集团股份有限公司 股东向特定机构投资者询价转让股份 相关资格的核查意见 中国国际金融股份有限公司（以下简称"中金公司"）受乖宝宠物食品集团股份 有限公司（以下简称"乖宝宠物"）股东北京君联晟源股权投资合伙企业（有限合伙） （以下简称"君联晟源"）、珠海君联博远股权投资合伙企业（有限合伙）（以下简 称"君联博远"）（以下合称"出让方"）委托，组织实施本次乖宝宠物股东向特定 机构投资者询价转让（以下简称"本次询价转让"）。 根据《上市公司股东减持股份管理暂行办法》《深圳证券交易所创业板股票上市 规则（2024 年修订）》《深圳证券交易所上市公司自律监管指引第 18 号——股东及 董事、高级管理人员减持股份（2025 年修订）》《深圳证券交易所上市公司自律监管 指引第 16 号——创业板上市公司股东询价和配售方式转让股份（2025 年修订）》 （以下简称"《指引第 16 号》"）等相关规定，中金公司对参与本次询价出让方的相 关资格进行了核查。 本次询价转让的委托情况、出让方相关资格的核查情况及核查意见如下： 一、本次询价转让的委托 中金公司已收到出让方关于本次询价转让的委托 ...

Investment Rating - The report maintains a "Recommended" rating for the agriculture, forestry, animal husbandry, and fishery industry [2]. Core Insights - In April, the breeding profits improved, and the pet food export volume increased by 20% in Q1 [1]. - The agricultural index outperformed the CSI 300 index, with a rise of 3.3% from early April to April 29, while the CSI 300 fell by 2.89% [5][12]. - The domestic pet food market continues to expand, with a Q1 export value increase of 12% [5]. Summary by Sections Price Indicators and Agricultural Performance - In March, the CPI was down 0.1% year-on-year, with a 46% reduction in agricultural trade deficit [7]. - The total market value of the agriculture, forestry, animal husbandry, and fishery sector was 12,849.69 billion yuan, accounting for 1.38% of the total A-share market value [12]. Breeding Profits and Pet Food Exports - The breeding profits for pigs improved in April, with the price on April 23 being 15.09 yuan/kg, down 7.2% from the end of 2024 [5][31]. - The number of reproductive sows was 40.39 million, a 1% decrease from the previous quarter [34]. - The pet food market reached a scale of 107.2 billion yuan in 2024, with a CAGR of 12.7% from 2017 to 2024 [5]. Investment Recommendations and Stock Pool - Focus on leading pig farming companies with strong cost control and healthy financial conditions, such as Muyuan Foods and Wens Foodstuffs [5]. - The report suggests monitoring the poultry industry, particularly the yellow-feathered chicken sector, due to potential price increases [5]. - Attention is also drawn to feed industry leaders like Haida Group and animal vaccine companies such as Reap Bio and Kexin Bio [5].

Summary of the Conference Call for Guibao Pet Industry Overview - The pet food industry in China is experiencing significant trends of domestic substitution and consumption upgrade, with mid-to-high-end domestic brands like Fleigat and Xianlang performing well in the 2024 Double Eleven sales, indicating successful domestic substitution [2][3] - The industry is projected to maintain high double-digit growth, particularly in online channels, with Tmall's growth exceeding 15% and Douyin's growth around 60% in 2024 [3] Key Trends for 2025 - Keywords for the pet food industry in 2025 include "cat economy" (refined feeding and multi-cat households), increase in small dog ownership (demand for premium food), and aging pets (increased demand for customized food for elderly cats and dogs, which is typically priced higher) [2][4][5] Company Performance - Guibao Pet has excelled due to historical advantages (capitalizing on internet channel benefits and collaboration with JD), comprehensive capabilities (marketing, product strength, supply chain), and advantages from its own supply chain in the staple food sector [2][6] - The company has established a full price range brand matrix, with Maifudi as the main brand and Fleigat as the high-end brand, leading to accelerated revenue and profit growth since its listing [2][7] Financial Highlights - In 2024, Guibao Pet's self-owned brand business revenue reached 3.545 billion yuan, a nearly 30% year-on-year increase, accounting for nearly 70% of total revenue [4][11] - Maifudi's growth reached 100%, with expectations for Fleigat and goat milk meat series to perform well in 2025, and the buff series achieving a 150% year-on-year increase during the Double Eleven sales [4][11] Competitive Advantages - The company's own supply chain provides a unique competitive advantage, allowing for differentiated market branding and rapid response to new product development compared to light-asset models of emerging brands [9] - Guibao Pet's strong supply chain capabilities and brand replicability have led to success in both low-end and mid-to-high-end markets, with significant growth in direct sales, which accounted for 37.55% of revenue in 2024 [10] Profitability and Market Position - The staple food category is crucial for Guibao Pet, with revenue from staple foods reaching 2.7 billion yuan in 2024, accounting for 50% of total revenue [12] - The company has seen a net profit margin increase to nearly 12% in 2024, further rising to 13.82% in Q1 2025, driven by the successful high-end product lines [13][14] Future Market Expectations - The pet industry is expected to exceed a scale of 100 billion yuan, with Guibao Pet projected to capture over 20% market share, indicating significant potential for growth in market value and profits [15]

Key Recommendations - Ant Group's subsidiary Ant Wealth has made a tender offer to acquire 50.55% of Yao Cai Securities at HKD 3.28 per share, totaling HKD 28.14 billion, which is expected to create a new competitive model by combining internet leadership with traditional brokerage services [7][6] - The recent Politburo meeting emphasized the need to stabilize and invigorate the capital market, mentioning the introduction of a "technology board" in the bond market and new structural monetary policy tools [7] Non-Bank Financial Industry - The non-bank financial index rose by 1.2%, outperforming the CSI 300 by 0.8 percentage points, with brokerage and insurance indices increasing by 0.9% and 1.35% respectively [6] - The average daily trading volume of stock funds increased by 2% week-on-week to CNY 1.3786 trillion, while the margin financing balance slightly decreased by 0.1% to CNY 1.8 trillion [6] AI Chip Industry - The AI chip sector is experiencing strong performance driven by AI industry growth and domestic substitution trends, with notable revenue increases reported by companies like Cambricon and Haiguang Information [11][12] - Google's Q1 capital expenditure grew by 43.4% year-on-year, indicating a strong commitment to AI and cloud computing, with a full-year guidance of USD 75 billion [13] Home Furnishing Industry - The company Jiangxin Home reported a 32.63% year-on-year increase in total revenue to CNY 2.548 billion for 2024, with a net profit growth of 67.64% to CNY 683 million [16][19] - The company’s gross margin improved to 39.35%, up 5.74 percentage points from the previous year, driven by strong sales of smart electric sofas and beds [17] Pet Food Industry - Guai Bao Pet achieved a revenue of CNY 5.245 billion in 2024, a 21.22% increase year-on-year, with a net profit growth of 45.68% [20][21] - The company is focusing on high-end product development, with its own brand revenue growing significantly, leading to improved gross margins [22][23]

事件描述 公司发布2024 年年报及2025 年一季报，2024 年实现营收52.45 亿元，同比增长21.22%，实现归母净利 润6.25 亿元，同比增长45.68%。单四季度公司实现营收15.73 亿元，同比增长29.55%，实现归属净利润 1.54 亿元，同比增长34.78%。2025 年一季度公司营收14.8 亿元，同比增长34.82%，实现归属净利润 2.04 亿元，同比增长37.68%。 事件评论 自主品牌增速持续超预期，高端化带动利润率提升显著。2024 年预计公司自主品牌收入同比增长 30%+，外销收入同比增长15%左右。分品牌来看，预计2024 年麦富迪增速20%左右，弗列加特增速 120%左右，子品牌弗列加特处于爆发增长期，2024 年下半年推出的烘焙粮大单品成为品牌延续高增长 的重要动力，预计弗列加特2024 年实现8 亿左右收入。2024 年公司实现净利率12%，同比+2.0pct，境 内毛利率45.62%，同比+6.4pct，境外毛利率35.24%，同比+3.1pct，弗列加特、barf 等高端系列产品的 增长带动内销毛利率大幅提升，原材料价格利好带动外销毛利率水平有所提升。 202 ...

Investment Rating - The report maintains a "Recommendation" rating for the consumer discretionary sector [5] Core Insights - The beauty and personal care segment shows strong growth, with companies like Proya achieving over 10 billion RMB in revenue for the first time, and significant increases in net profit [3][26] - The retail sector is expanding, with ALDI opening new stores and achieving record sales, while companies like Yonghui Supermarket are recovering from previous losses [25][34] - The travel and leisure industry is also seeing growth, with increased flight operations and significant revenue increases for companies like Xiangyuan Culture [21][34] Summary by Sections Market Performance - For the week of April 21-25, 2025, the Shenyin Wanguo indices for retail, social services, and beauty care sectors showed mixed performance, with beauty care up by 3.80% [10][12] - The beauty care sub-sector outperformed others, with individual products and cosmetics increasing by 7.11% and 4.89% respectively [11] Key Industry Data and News - Proya's revenue for 2024 reached 10.778 billion RMB, marking a 21% increase, while its net profit rose by 30% [3][26] - Other companies like Marubi and Betaini also reported significant revenue growth, with Marubi's revenue increasing by 33.4% in 2024 [3][29] - The travel sector saw a rise in flight operations, with nearly 106,000 flights executed in the week of April 14-20, 2025, reflecting an 8.7% increase year-on-year [21][23] Key Company Announcements - Proya's Q1 2025 revenue was 2.359 billion RMB, a year-on-year increase of 8.13% [26] - Marubi reported a Q1 2025 revenue of 847 million RMB, up 28.01% from the previous year [29] - Bubble Mart's Q1 2025 revenue surged by 165%-170%, with overseas revenue increasing by over 475% [33]

Core Viewpoint - The rise of the "pet economy" has led to increased investor interest in pet-related stocks, with significant price increases observed in leading companies like Zhongchong Co. and Guobao Pet [1][8]. Group 1: Company Performance - Zhongchong Co. reported a revenue of 4.465 billion yuan in 2024, a year-on-year increase of 19.15%, with a net profit of 394 million yuan, up 68.89% [2]. - Guobao Pet achieved total revenue of 5.245 billion yuan in 2024, reflecting a 21.22% year-on-year growth, and a net profit of 625 million yuan, which is a 45.68% increase [4]. - Yiyi Co., specializing in pet hygiene products, reported a revenue of 1.798 billion yuan, a 34.41% increase, and a net profit of 215 million yuan, up 108.34% [4]. Group 2: Market Trends - The average spending on a single dog is approaching 3,000 yuan, with overall pet consumption on platforms like Taobao and Tmall exceeding 50 billion yuan [4]. - The Chinese pet food market reached approximately 14 billion USD in 2023, with expectations to surpass 20 billion USD by 2025, indicating a compound annual growth rate (CAGR) of 12.5% [9]. - The market for pet food in China is still in its early stages, with significant growth potential as the market concentration remains low [11]. Group 3: Investor Interest - There has been a surge in institutional interest in pet stocks, with over 200 institutions attending Zhongchong Co.'s earnings briefing [5]. - Guobao Pet has also attracted attention from major investment firms, indicating a shift in focus towards the pet sector [6][7]. - The increasing attention from capital markets, combined with strong performance metrics, has led to soaring stock prices for both Zhongchong Co. and Guobao Pet [8].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][8] Core Insights - The company's high-end strategy has shown significant results, with continuous improvement in profitability [1] - The company reported a revenue of 5.245 billion yuan in 2024, representing a year-on-year growth of 21.22%, and a net profit of 624.72 million yuan, up 45.68% year-on-year [6] - The first quarter of 2025 saw a revenue of 1.48 billion yuan, a year-on-year increase of 34.82%, with a net profit of 2.04 million yuan, up 37.68% year-on-year [6] Revenue and Profit Forecast - The forecast for main revenue (in million yuan) is as follows: - 2024: 5,244.96 - 2025: 6,377.13 - 2026: 7,781.69 - 2027: 9,414.97 - Year-on-year growth rates are projected at 21.22% for 2024, 21.59% for 2025, 22.03% for 2026, and 20.99% for 2027 [3][7] - The forecast for net profit (in million yuan) is: - 2024: 624.72 - 2025: 806.48 - 2026: 1,013.32 - 2027: 1,232.31 - Year-on-year growth rates for net profit are expected to be 45.68% for 2024, 29.09% for 2025, 25.65% for 2026, and 21.61% for 2027 [3][7] Product and Channel Performance - The company has seen a continuous increase in the proportion of its main products, with self-owned brand revenue reaching 3.545 billion yuan in 2024, a year-on-year increase of 29.1% [6] - The direct sales revenue grew by 59.3% year-on-year, accounting for 37.5% of total revenue [6] - The company is focusing on high-end product development, with significant sales growth during major shopping events [6] Profitability and Financial Metrics - The company's gross margin improved to 42.27% in 2024, up 5.43 percentage points year-on-year [6] - The projected earnings per share (EPS) are: - 2024: 1.56 - 2025: 2.02 - 2026: 2.53 - 2027: 3.08 - The price-to-earnings (P/E) ratios are projected to be 72.80 for 2024, 56.39 for 2025, 44.88 for 2026, and 36.91 for 2027 [3][7]

Core Viewpoint - The company has demonstrated impressive growth in its financial performance, with a strong focus on high-end brand development and a positive outlook for the pet food industry in China [1][2][7]. Financial Performance - In 2024, the company achieved revenue of 5.245 billion yuan, a year-on-year increase of 21.22%, and a net profit attributable to shareholders of 625 million yuan, up 45.68% [2]. - For Q1 2025, the company reported revenue of 1.48 billion yuan, a growth of 34.82%, and a net profit of 204 million yuan, increasing by 37.68% [2]. - The direct sales revenue in 2024 showed significant growth, with pet food and supplies generating 5.220 billion yuan, a 21.11% increase [3]. Product and Sales Breakdown - In 2024, the revenue from snacks, staple food, health products, and other businesses was 2.484 billion yuan, 2.690 billion yuan, 46 million yuan, and 25 million yuan, respectively, with year-on-year growth rates of 14.66%, 28.88%, -18.90%, and 49.41% [3]. - Domestic and international revenues were 3.551 billion yuan and 1.693 billion yuan, respectively, with year-on-year growth of 24.03% and 15.70% [3]. - The company’s self-owned brand revenue increased by 29.14% to 3.545 billion yuan, while OEM and ODM revenue grew by 19.07% [3]. Profitability Metrics - The gross margin for 2024 was 42.27%, an increase of 5.43 percentage points year-on-year, while the net profit margin improved to 11.96% [4]. - The sales expense ratio increased to 20.11% in 2024, attributed to the growth in self-owned brand and direct sales revenue [4]. Brand Development - The company has successfully advanced its high-end brand strategy, with its main brand, Mai Fu Di, leading the industry and achieving a 150% increase in sales during the 2024 Double 11 shopping festival [5]. - The introduction of new high-end products, such as the "0 Pressure Fresh Meat Cat Food" series, has also contributed to its market leadership [5]. Industry Outlook - The pet food industry in China is still in its early stages, with pet food penetration rates for dogs and cats at 25% and 43%, respectively, indicating significant growth potential [6]. - The high-end pet food market share in China is currently low, with only 29.4% for cat food and 33.4% for dog food, compared to much higher rates in the US and Japan [6]. Investment Forecast - The company is expected to achieve revenues of 6.405 billion yuan, 7.929 billion yuan, and 9.957 billion yuan for 2025, 2026, and 2027, respectively, with corresponding net profits of 800 million yuan, 1.009 billion yuan, and 1.272 billion yuan [7]. - The company has been given an "Accumulate" rating based on its strong brand development and the growth potential in the pet food industry [7].