克雷西 发自 凹非寺 量子位 | 公众号 QbitAI 兜兜转转，苹果AI最终选择了谷歌。 今天凌晨，两家公司发布联合声明，官宣达成了深度合作协议， 将基于Gemini模型和谷歌的云技术构建下一代苹果基础模型 。 当然这也不是老马第一次对苹果AI进行输出，去年苹果和OpenAI宣布合作的时候，马斯克就提起来反垄断诉讼，指控这两家公司串谋"确保其 在人工智能市场的持续主导地位"。 苹果AI花落谷歌 根据双方声明，这项合作将带来的成果之一就是"更个性化的Siri"，而且今年年内就会上线。 总之，从去年被彭博社古尔曼曝出与谷歌私下接触，双方的合作总算是要尘埃落定。 这则消息无疑对双方都是利好，两家的公司股价齐声上涨，谷歌的市值还首次突破4万亿美元关口。 | 有人欢喜有人忧，隔壁马斯克就是被酸到的一个，他表示考虑到谷歌还有Chrome和安卓，这就是赤裸裸的垄断。 | | --- | 根据双方的合作协议，Gemini将为苹果新版Siri乃至更广泛的Apple Intelligence提供底层技术支持，运行模式将继续采用苹果私有云+端侧结 合的方式，以确保数据隐私。 外界预估苹果每年可能向谷歌支付约10亿美元的授权费用， ...

This story was originally published on Payments Dive. To receive daily news and insights, subscribe to our free daily Payments Dive newsletter. Protocols to enable agentic commerce keep coming. Google introduced a new “universal commerce protocol” on Sunday aimed at smoothing digital agents’ interactions when people turn into potential shoppers during their AI chat sessions. The standard – developed with several major retailers, including Shopify, Target and Walmart – “establishes a common language for ag ...

美国零售巨头沃尔玛(WMT.US)成为最早"尝鲜"谷歌这一技术的零售商。沃尔玛上周日与谷歌联合宣 布，消费者将可通过Gemini，更便捷地在沃尔玛及其旗下仓储会员店山姆会员店中探索商品并完成购买 流程。沃尔玛指出，UCP解决了三个客户需求：1)品类与价格：Gemini将包含与搜索相关的沃尔玛产 品，且互动的持续性使得产品可以在整个对话过程中展示。2)个性化：当沃尔玛产品在Gemini中显示 时，互补产品也会一并展示。3)快速配送：重申配送条款(非AI相关创新)。 智通财经APP获悉，汇丰近日发布的研报表明，零售商对token需求的增加、谷歌(GOOGL.US)旗下大模 型Gemini将人工智能(AI)引入购物体验、以及此前微软(MSFT.US)等公司的早期动作表明，AI电子商务 正迎来发展，尽管技术尚处于验证阶段。 汇丰指出，1月11日，谷歌首席执行官桑达尔·皮查伊在美国零售联合会发表演讲，开场即强调，仅零售 商群体在Vertex AI(面向商业的API)上处理超过90万亿个token，而2024年12月为8.3万亿个。基于零售商 token输入量的大幅增长，谷歌已向它们推出了AI工具。这包括用于客户体验的G ...

Dealmaking and Industry Consolidation - Dealmaking activity may increase due to potential interest rate cuts and a favorable regulatory environment, with agencies forming strategic partnerships, such as Publicis and LiveRamp [1] - Omnicom's acquisition of Interpublic Group indicates a trend towards further agency consolidation, with expectations of more mergers and sell-offs in the advertising holding companies [2] Marketing Trends and Consumer Behavior - Investment in emerging channels to reach economically influential audiences, including Gen Alpha, is expected to rise, with major events like the Super Bowl and FIFA World Cup providing platforms for testing new marketing tactics [3] - The marketing landscape is shifting towards two extremes: high-touch, personalized services and AI-driven, plug-and-play models, impacting job markets and employee experiences [5] AI and Content Creation - The rise of generative AI in marketing may lead to a homogenization of content, prompting brands to adopt bolder messaging strategies to stand out [4] - Brands are increasingly utilizing AI-generated content, with predictions that 50% of Super Bowl ads will incorporate generative AI elements [10] Data and Measurement Challenges - The focus on data transparency and ownership is critical as AI complicates existing challenges in ad visibility and effectiveness, particularly with the rise of zero-click searches [14] - Marketers are encouraged to shift from merely collecting data to connecting it effectively to gain a unified view of consumers [15] Sports Marketing and Audience Engagement - Sports marketing is anticipated to be a key strategy for reaching consumers, with significant events like the FIFA World Cup and Winter Olympics providing valuable advertising opportunities [32] - Women's sports are gaining momentum, presenting brands with opportunities to engage early as audiences grow [34][35] Economic Factors and Tariffs - Tariffs and economic uncertainties are expected to continue affecting marketing strategies, with a focus on value and deals becoming increasingly important as consumers face tighter budgets [39][40] - Despite challenges, global ad revenue is projected to grow by 8.8% in 2026, indicating resilience in the advertising industry [37]

花旗指出，谷歌的AI生态系统持续扩展，核心产品Gemini的应用月活跃用户(MAUs)在去年12月录得按 月10%的增长。自11月推出Gemini 3及相关产品以来，市场份额稳步提升，带动谷歌全球搜索市场份额 增至90.8%，尽管美国搜索市场同期略有下滑。此外，谷歌持续将AI-O、AI-M和Gemini的成果整合到旗 下产品中，例如Gmail和Agentic Commerce。2025年第四季度，谷歌处理逾90万亿AC tokens，相信随着 商业化进程的推进，搜寻量增长动能将持续加速。 花旗发表研究报告指，苹果与谷歌达成多年人工智能合作协议，苹果智能平台Apple Intelligence(包括 Siri)及其基础模型将采用Google的AI技术，特别是其旗舰产品Gemini模型的强大能力、日益增长的计算 基础设施及硬件技术优势，突显了谷歌在核心AI领域的领先地位。 花旗认为，谷歌仍然是互联网领域首选之一，重申"买入"评级，目标价为350美元。 ...

Core Investment Logic - Google's core investment value lies in its comprehensive AI ecosystem, which integrates the capabilities of the Gemini model to drive growth in both cloud and advertising businesses [2] - The competitive advantage has evolved from a single search entry point to a closed-loop system encompassing self-developed chips (TPU), general-purpose large models (Gemini), and a global application ecosystem [2] Key Pillars: Advertising Business - Google's robust performance in 2025 validated its operational resilience during the AI transformation, alleviating market concerns about generative AI impacting search business [4] - In Q3 2025, Google's revenue surpassed $100 billion for the first time, with a stock price increase of 66% for the year, driven by the vertical synergy of "TPU-Gemini-search advertising" [4] - The search business entered a new phase of "volume and price increase," with Gemini improving intent analysis accuracy to 92%, leading to a 45% increase in average click-through rates for advertisers [4] YouTube's Revenue Growth - YouTube's advertising revenue exceeded $10.26 billion in Q3 2025, marking a 15% year-over-year increase, primarily driven by the monetization efficiency of YouTube Shorts [5] - The integration of short videos, long videos, and live streams has solidified YouTube's dominance as the largest video media platform globally, converting traffic into profit [5] Google Cloud's Growth - Google Cloud's revenue reached $15.16 billion in Q3 2025, with a year-over-year growth rate of 34.9%, significantly outpacing competitors like Amazon AWS and Microsoft Azure [8] - The management aims to increase market share to 18%-20% within the next 3-5 years, transitioning the global cloud ecosystem to a "three-way competition" [8] Other Business Developments - Waymo's operational scaling from 2025 to 2026 indicates a shift from experimental to a commercially viable entity, with Q3 2025 revenue of $388 million, a 31% increase [13] - The management's focus on resource restructuring and capital return discipline reflects a commitment to improving financial metrics across non-core projects [14][15] Valuation and Future Outlook - Based on the ongoing optimization of monetization efficiency and operational leverage, Google is projected to achieve $457.2 billion in revenue and $131.4 billion in net profit by 2026 [17] - The comprehensive AI layout positions Google as an indispensable "heart of computing power" in the AI era, redefining its long-term value [17]

Core Viewpoint - Google and Apple have announced a long-term collaboration to integrate AI services, with Apple relying on Google's Gemini and cloud technology to build its foundational model, marking a surprising shift from competition to cooperation in the AI era [1][2][17]. Group 1: Partnership Details - Apple plans to pay approximately $1 billion annually to utilize Google's AI technology, specifically the customized Gemini model for the next generation of Siri [8]. - The collaboration is seen as a strategic move for Apple to enhance its AI capabilities, particularly in light of challenges faced by its AI team and the delayed rollout of a major Siri upgrade [12][16]. Group 2: Market Reactions and Implications - Elon Musk criticized the partnership, suggesting that the concentration of power between Google and Apple could be problematic, especially given Google's ownership of Android and Chrome [2]. - Public opinion is divided, with some users questioning the authenticity of Apple's foundational model if it is merely a fine-tuning of Google's Gemini [3]. Group 3: Competitive Landscape - The partnership is viewed as a significant step for Apple to catch up in the AI race, especially as competitors like OpenAI and Microsoft have made substantial advancements [12][16]. - Google's stock has seen a rise, with its market capitalization surpassing $4 trillion, indicating strong investor confidence in its AI strategy [4][9]. Group 4: Impact on Existing Collaborations - It remains unclear how this new partnership will affect Apple's existing collaboration with OpenAI, which was announced in June 2024 [15]. - The collaboration's impact on users in China is expected to be limited, as local regulations may lead Apple to utilize domestic AI models instead of Gemini or ChatGPT [15].

Group 1 - Meta Platforms Inc. plans to cut about 10% or more jobs in its Reality Labs division, which currently employs around 15,000 people, to focus on next-generation AI initiatives [1] - The layoffs could be announced as early as Tuesday, according to The New York Times [1] - The company intends to shift funding from virtual reality to expand its wearables budget, including smart glasses and wrist-based devices [2] Group 2 - Meta's layoffs come amid increasing competition from companies like OpenAI, Google, and Microsoft [3] - In April, Meta previously laid off an unspecified number of employees from its Reality Labs division, primarily affecting the Oculus Studios unit [3] - Meta executives are considering up to 30% budget cuts in 2026 for the metaverse division, despite CEO Mark Zuckerberg's previous emphasis on the metaverse's importance to the company's future [4] Group 3 - In October, Meta announced it would cut about 600 jobs from its AI division as part of a restructuring aimed at improving operations [5] - Meta's Chief AI Officer Alexandr Wang, who joined after the company's $14.3 billion investment in Scale AI, communicated the restructuring through an internal memo [5] - Over the past year, Meta stock climbed 5.53%, but it fell 1.70% to close at $641.97 on Monday [6]

Core Viewpoint - Apple has partnered with Google to utilize Google's Gemini AI technology as a temporary solution to enhance its AI capabilities, particularly for the upcoming Siri updates, while continuing to develop its own models [6][28]. Group 1: Partnership Details - Apple and Google announced a collaboration where Google's Gemini will support the development of Apple's foundational models, particularly for a more personalized Siri experience [6][10]. - Apple is expected to pay Google approximately $1 billion annually for this partnership, which will not involve direct data sharing with Google [11][12]. - The Gemini model will not be embedded in Apple's operating system but will serve as a foundational tool to enhance Apple's existing models [12][14]. Group 2: Strategic Implications - This collaboration is seen as a strategic move for Apple to address delays in its AI developments, particularly the new Siri, which has faced multiple postponements [19][23]. - Apple's decision to work with Google is not surprising given their long-standing relationship, where Google pays Apple over $20 billion annually to be the default search engine on Safari [25][26]. - The partnership aims to ensure that Apple can deliver timely updates and maintain user trust, especially after setbacks in its AI initiatives [21][22]. Group 3: Market Reactions - Following the announcement, Alphabet's stock rose by 1.7%, marking a significant milestone with its market value surpassing $4 trillion, while Apple's stock saw a minimal increase [36]. - The collaboration has drawn criticism from figures like Elon Musk, who expressed concerns about the concentration of power with Google [7][38]. - OpenAI, which previously had a partnership with Apple, may find its position diminished compared to Google's role in this new collaboration [39][40].

Group 1 - The three major indices collectively declined, with the healthcare, CRO, and weight loss sectors leading the gains, while cryptocurrency and brokerage sectors experienced fluctuations and corrections [1] - Ant International is set to collaborate with Google on a new open standard in the field of Agentic Commerce, known as the Universal Commerce Protocol (UCP), aimed at enhancing AI agent technology to support the entire shopping process [1] - Dongwu Securities indicates that the fintech sector is experiencing a dual opportunity of "short-term market activity + mid-term policy drive," suggesting that internet brokerages may see performance elasticity due to sustained trading activity [1] Group 2 - The Huaxia Financial Technology ETF (516100) closely tracks the CSI Financial Technology Theme Index, covering software development, internet finance, and the digital currency industry, and is expected to benefit from market recovery and AI-driven catalysts [2]