Workflow
胖东来
icon
Search documents
胖东来好做法,上升为省级标准!
Sou Hu Cai Jing· 2026-01-30 09:05
聚焦老百姓关心的产品质量 政府工作报告提出,推广胖东来经验,打造一批带动面广、显示度高的消费新场景。这一提法正在通过一系列河南省地方标准的发布实施加速落地。1月 27日,记者从省市场监管局获悉, 《工业产品生产提质管理指南》等9项河南省地方标准于近日正式实施,这是我省首次系统性地将胖东来等企业的先进 做法转化为地方标准。 据了解,自2025年6月起,省市场监管局以许昌为试点,系统梳理优秀企业在产品质量、消费服务、风险防控等方面的经验做法,将其从企业标准上升为 地方标准,让好经验在全省开花结果。 9项标准的编制由省市场监管局牵头,行业内优秀企业积极参与。前期,编制人员到胖东来等企业进行了实地调研,系统收集优秀企业的做法,在征求意 见和送审阶段,也有来自企业的专家参与。 "我们将建立标准动态升级机制,定期收集企业在标准执行中的问题,联合行业主管部门、协会及时修订完善,构建'政府监管+企业自律+社会监督'的治 理模式。"省市场监管局有关负责人说。 《经营主体 放心消费服务提质指南》助力经营主体围绕"安全放心、质量放心、价格放心、服务放心、维权放心",持续提升商品质量和服务水平。 《经营主体 客诉处置服务提质指南》助 ...
河南省9项地方标准正式实施 胖东来好做法上升为省级标准
He Nan Ri Bao· 2026-01-29 23:39
政府工作报告提出,推广胖东来经验,打造一批带动面广、显示度高的消费新场景。这一提法正在通过 一系列河南省地方标准的发布实施加速落地。1月27日,记者从省市场监管局获悉,《工业产品生产提 质管理指南》等9项河南省地方标准于近日正式实施,这是我省首次系统性地将胖东来等企业的先进做 法转化为地方标准。 5项 聚焦企业食品安全风险防控管理过程 "我们将建立标准动态升级机制,定期收集企业在标准执行中的问题,联合行业主管部门、协会及时修 订完善,构建'政府监管+企业自律+社会监督'的治理模式。"省市场监管局有关负责人说。 2项 聚焦老百姓关心的产品质量 《工业产品生产提质管理指南》旨在引导全省工业产品生产单位加强工业产品生产全过程质量安全控 制,保障产品质量安全,促进产业高质量发展。 《消费品购销管理指南》聚焦购销活动关键环节,引导消费品大中型销售单位建立科学、规范、可追溯 的质量管理体系。 2项 聚焦经营主体服务质量 《经营主体放心消费服务提质指南》助力经营主体围绕"安全放心、质量放心、价格放心、服务放心、 维权放心",持续提升商品质量和服务水平。 《经营主体客诉处置服务提质指南》助力经营主体建立健全内部客诉处理机制, ...
“爆款易造,复购难留”! 透过沃集鲜看零售自有品牌的生存考题
Sou Hu Cai Jing· 2026-01-29 15:22
Core Insights - The retail industry is facing challenges from strong competitors like Sam's Club and Hema, leading to a consensus on the need for traditional supermarkets to innovate and develop private labels [1] - Walmart's private label, Woji Xian, has gained significant attention due to its high cost-performance ratio, but underlying issues such as customer retention, brand matrix imbalance, and supply chain resilience remain critical challenges [1][3] Group 1: Market Dynamics - Woji Xian has become a hot topic in the retail sector, with products frequently appearing in discussions about high cost-performance and must-buy lists on social media [3] - The pricing strategy of Woji Xian, such as 19.9 yuan for 198 grams of apple chips and 9.9 yuan per liter for fresh milk, effectively meets consumer demands for quality and affordability [3] - The retail environment is characterized by simultaneous consumer downgrade and quality upgrade, with consumers becoming more budget-conscious while demanding higher product quality and safety [3] Group 2: Business Model Challenges - The focus on extreme cost-performance may lead to long-term challenges, as maintaining low prices often requires cost-cutting measures that can compromise product quality [4] - A report indicates that 23% of suppliers have lowered food quality standards due to price pressures, raising concerns about food safety and consumer trust [5] - The reliance on low prices could trap Woji Xian in a price war, limiting its ability to upgrade the brand and increase profit margins through premium products [5] Group 3: Customer Retention Issues - Woji Xian's strategy of using popular single products to attract customers may hinder repeat purchases, as many consumers only visit to buy specific items and do not explore other offerings [6] - Competitors like Sam's Club and Hema have established effective customer loyalty through unique service offerings and membership models, which could impact Woji Xian's ability to retain customers [7] - The lack of a refined membership system and personalized product recommendations limits Woji Xian's ability to foster long-term brand loyalty [7] Group 4: Competitive Landscape - Competitors are enhancing their service offerings, with brands like Sam's Club and Hema creating closed loops of customer engagement through unique product offerings and rapid delivery services [7] - Woji Xian's similarity to Sam's Club in product offerings and branding may provide short-term market advantages but risks diminishing its unique brand identity over time [8] - The reliance on imitation could weaken Woji Xian's innovation capabilities, making it vulnerable to shifts in competitor strategies [8] Group 5: Supply Chain Considerations - The success of Woji Xian is closely tied to Walmart's robust supply chain, which ensures product freshness and cost control through partnerships with suppliers [18] - However, the current distribution of Woji Xian, which accounts for 30% of community store offerings, is limited, necessitating supply chain upgrades for broader market penetration [19] - As Walmart expands into new cities, the supply chain must adapt to regional preferences and ensure consistent product quality across different locations [19] Group 6: Consumer Behavior and Market Positioning - The core customer base for Walmart's large stores is primarily price-sensitive consumers, while Woji Xian targets urban middle-class consumers willing to pay a premium for better products [14] - The market is saturated with various retail options, making it challenging for Woji Xian to attract consumers who have already established shopping habits with competitors [15] - Consumer perceptions of retail channels are well-defined, and Woji Xian's attempt to position itself as a provider of quality products may conflict with existing consumer expectations of Walmart as a low-price retailer [16]
茅台声明保留追责权,星巴克中国营收增11%
3 6 Ke· 2026-01-29 12:52
Group 1 - Starbucks China reported a revenue increase of 11%, reaching $823.4 million, marking five consecutive quarters of growth with a same-store sales increase of 7% [4][5] - The jewelry department of Pang Donglai has seen a significant increase in demand, with all 506 appointment slots for its five gold counters fully booked, leading to shortages of popular gold items [4][5] - The Jakarta Composite Index in Indonesia experienced a rapid decline of approximately 8%, triggering a market circuit breaker [6] Group 2 - The World Gold Council projected that global central banks will net purchase 230 tons of gold by Q4 2025, representing a 6% quarter-on-quarter increase [6] - The AI application sector has seen a significant surge, with over ten stocks hitting the daily limit up [6]
为什么是鸣鸣很忙?那些被误读为“消费降级”的真相
创业邦· 2026-01-29 10:16
五源资本 5Y Capital . 五源寻找、支持、激励孤独的创业者,为其提供从精神到所有经营运作的支持。我们相信,如果别人眼 中疯狂的你,开始被相信,世界将会别开生面。 来源丨 五源资本 5Y Capital (ID: the5ycap ) 作者丨崔志远 以下文章来源于五源资本 5Y Capital ,作者崔志远 1月28日,"鸣鸣很忙"正式在港交所上市了(1768.HK)。 从县城街头一路到港交所,作为 A++ 轮的领投方,五源这几年不仅是支持者,也是一个近距离的观 察者。在上市的里程碑时刻,五源执行总监崔志远分享了他的投资笔记。 回看2023年那个充满挑战的节点,五源为什么敢于出手?背后其实不是简单的"便宜",而是一场关 于中国零售效率的深刻实验。 在很多人眼里,它是"消费降级"的产物,但在我们看来,这四个字概括不了它的生命力。这其实是一 个中国特有的零售新物种,核心不是简单的低价,而是对流通效率的变革。 以下是当时的一些关键思考,分享给大家。 五源执行总监 崔志远 投资笔记速览: 中国庞大且具备深度纵深的内需市场,面向消费者的产品与服务创新,一直是五源持续深耕、重点布 局的核心方向。从智能手机、短视频 ...
国家“点名”胖东来!释放强烈信号,刘强东猜得真准
商业洞察· 2026-01-29 09:36
年营收超200亿元,胖东来却始终拒绝盲目扩张。员工待遇优厚到让同行望尘莫及,业内常称 " 学得来模式,学不来文化" 。 面对恶意索赔,它从不妥协,直接走法律程序;自家商品一旦出问题,反而主动大额赔付。 从屡遭职业打假盯梢,到成为行业标杆,胖东来的经营逻辑,恰好印证了刘强东早前强调的一 点: 零售的本质,是信任。 这家一贯低调的河南商超,到底有着什么样的"流量密码"? 一、胖东来,塌房了? 2026年元旦刚过,胖东来就陷入舆论漩涡。一则短视频在社交平台迅速发酵: 有人手持一罐精 酿啤酒,镜头对准罐口,声称倒出了烟头,并当场质疑产品卫生安全。 要知道,胖东来长期以高品控和消费者信任出名,几乎是"放心购"的代名词。 一段视频发布后,迅速引发质疑:胖东来塌房了? 然而不到两天,事态急转直下。 视频发布者紧急撤下内容,并公开致歉 , 承认未做充分核实, 对胖东来造成误解。 此前也有一件类似事件。当时有顾客称, 在胖东来买的内裤洗涤后掉色,引发皮肤过敏 。 公司 迅速回应,主动提出承担全部医疗费用,并积极协调处理。尽管如此,事件仍被部分人拿来炒 作,热度直升。 事件激化后,胖东来迅速出手,自费委托权威检测机构对涉事产品进 ...
早报 | 特斯拉将停产Model S和X;美联储宣布维持基准利率不变;多家房企已不用上报“三道红线”指标;亚马逊裁员1.6万人
虎嗅APP· 2026-01-29 00:23
大家早上好!这里是今天的早报,每天早上,我都会在这里跟你聊聊昨夜今晨发生了哪些大事儿。 昨夜今晨 【美联储宣布维持基准利率不变】 当地时间1月28日,美联储最新的联邦公开市场委员会(FOMC)货币政策会议纪要显示,美联储决定将联邦 基金利率目标区间继续维持在3.5%至3.75%之间。 会议纪要显示,现有指标表明,就业增长仍处于低位,失业率已显现出趋于稳定的迹象。通胀水平仍处于较高 水平。委员会致力于实现最大就业和长期通胀率达到2%的目标。经济前景的不确定性仍然很高。委员会密切 关注其双重使命面临的风险。为支持其目标,美联储决定将联邦基金利率目标区间继续维持在3.5%至3.75%之 间。 具体表决细节显示,美联储以10票赞成、2票反对的结果,决定将基准利率维持在3.5%至3.75%区间。美联储 理事沃勒以及米兰投下反对票,主张降息25个基点。 在此次利率政策出台前,市场普遍预期美联储将在本周政策会议上维持利率不变,此前该机构已在2025下半年 连续三次降息。 【微软、特斯拉、META公布最新"成绩单"】 微软公司第二财季营收812.7亿美元,预估803.1亿美元;第二季度智能云业务营收329.1亿美元,预估32 ...
许昌胖东来时代广场店黄金临近下午基本售罄,代购称如未线上预约现场排队得两三个小时,胖东来员工:最近买黄金的人非常多,热销款会出现缺货
Sou Hu Cai Jing· 2026-01-28 18:03
许昌胖东来时代广场店黄金基本售罄(受访者供图) 极目新闻记者 王鹏 近日,国内金饰价格持续上涨,多家品牌金饰克价超过1600元。1月28日,#胖东来金条快卖空了##胖东来金条只剩十来块#话题登上热搜,据一名胖东来 代购小哥发布的视频显示,去胖东来买黄金的人非常多,并且需要提前预约,很多柜台的黄金基本售罄。 一名从事胖东来代购的小哥告诉极目新闻记者,最近,在许昌胖东来时代广场店,排队买黄金的人非常多,如果没有在线上提前预约,需要在线下排队 预约。商场会把提前预约的顾客服务完后,根据现场客流情况,安排顾客再排队购买,最多的时候要等两三个小时。一般到临近下午,很多金条、金饰 就基本售空了。1月28日下午2点21分,他发现柜台的黄金基本销售一空,并拍摄了相关视频。 极目新闻记者注意到,28日,胖东来珠宝的黄金饰品每克价格最低为1385元。记者致电许昌胖东来时代广场珠宝部,工作人员称,临近过年,买黄金的 客流量非常大,每天排队的人很多,消费者要提前一天,在胖东来珠宝小程序实名预约,且金条每人限购200克。消费者进行实名预约购买黄金时,人需 要在线下门店50公里内。如果在线上没有预约成功,消费者需要在柜台前预约排队购买, ...
如何提振消费?河南商超给出新思路|河南消费上大分
Sou Hu Cai Jing· 2026-01-28 17:43
【大河财立方 记者 司高妍 实习生 程小纯 文图】1月26日,河南省十四届人大四次会议开幕,省政府工作报告 在"十四五"时期和2025年工作回顾时提到,胖东来等一批新锐企业向新而生;在2026年重点工作安排时提到,推 广胖东来经验,打造一批带动面广、显示度高的消费新场景。 近年来,在胖东来效应带动下,河南商超集体成为全国零售业的关注焦点,不仅被市场称为"中国商超的河南现 象",还成为零售业转型升级的学习对象。河南商超集体"破圈"的背后,实质上是其始终坚持"以人为本"、深耕区 域市场,持续优化供应链体系并与时俱进推动创新的结果。 让商业有温度,河南超市集体打造消费新场景 省政府工作报告中提到,2026年要打造一批带动面广、显示度高的消费新场景。当前,河南商超"天团"已有哪些 实践和探索? 走进淘小胖鲜品馆宝龙广场店,明档厨房升腾的烟火气扑面而来:滋滋作响的现烤羊肉串、热气腾腾的手工大 包、香气四溢的各式卤味等。这些元素打破了传统商超冰冷货架的局限,唤醒消费者的体验欲望。 走进鲜风生活印象汇店,明亮通透的空间、清新雅致的装修,营造出轻盈、时尚、松弛的氛围,打破了传统超市 厚重、沉闷的刻板印象。店内不仅设有丰富的熟 ...
永辉超市关店+预亏,胖东来改造真的有用吗
Di Yi Cai Jing Zi Xun· 2026-01-28 11:47
Core Viewpoint - Yonghui Supermarket is facing significant challenges, including a wave of store closures due to operational losses and issues with property management, leading to a projected reduction in store count from 1,000 in 2023 to approximately 400 by the end of 2025 [2][3] Group 1: Store Closures - Yonghui Supermarket has announced the closure of 225 stores in 2024 and 381 stores in 2025, resulting in a total of about 400 stores remaining by the end of 2025, which is less than half of its peak number [2] - The closures are attributed to losses, poor management, and property issues, with the company rationalizing its operations by retaining profitable stores and eliminating underperforming ones [2] Group 2: Financial Performance - The company is expected to incur a net loss of 2.14 billion yuan in 2025, with a total loss exceeding 11.6 billion yuan over the past five years [3] - High costs, intense market competition, and significant operational pressure are identified as the main challenges affecting financial performance [3] Group 3: "Fat Reform" Initiative - In May 2024, Yonghui Supermarket initiated a "Fat Reform" to learn from the successful model of the regional retailer, Fat Donglai, which is known for its high-quality private label products and employee benefits [3][4] - The reform involves restructuring store layouts, introducing Fat Donglai's private label products, and retraining employees to enhance service quality [4] Group 4: Challenges of Implementation - The adaptation of Fat Donglai's model may face challenges due to differences in scale, as Fat Donglai operates only a few stores while Yonghui has hundreds, making nationwide implementation difficult [4] - Increasing employee compensation and benefits to match Fat Donglai's standards could lead to substantial costs for Yonghui, given its larger workforce [4] Group 5: Uncertain Outcomes - While some stores have seen improved foot traffic and revenue post-reform, the retail industry is characterized by low margins and long payback periods, leading to uncertainty about the long-term success of the initiative [6] - The push for "new concepts" in retail may drive companies to adopt reforms like "Fat Reform" to attract investor interest, despite the potential mismatch with their operational realities [6]