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50亿搅局,刘强东如何把游艇价格打下来
Hua Er Jie Jian Wen· 2026-02-25 07:07
ITH . 游艇行业以一种意想不到的方式进入了大众视野。 2月24日,京东集团创始人刘强东以个人名义创立的独立游艇品牌——Sea Expandary,正式浮出水面。 目前该品牌已完成官网上线与核心管理团队搭建,并与深圳、珠海等地政府签署战略合作协议,计划总投资50亿元,在粤港澳大湾区构建一个覆盖研发、制 造、运营、服务的游艇全产业链生态。 刘强东表示,该投资为个人投资,他不会直接参与运营管理。而真正引发行业热议的,是他同时抛出的一个极具野心的愿景:希望未来能造出10万元的游 艇,让普通的工薪阶层也能用得起游艇。 10万元的游艇,这在全球游艇制造业的语境中,几乎是一个颠覆性的价格锚点。当欧美顶级品牌仍在百英尺以上的超级游艇赛道上角逐马力与内饰的奢华 时,刘强东试图用互联网产业的打法,去撬动一个被贴上"奢侈品"标签数十年之久的传统制造业。 这50亿元的个人赌注,究竟是对中国消费升级趋势的精准卡位,还是一场关于"海洋休闲民主化"的漫长资本实验,还有待进一步观察。 01 结构性矛盾下的游艇业 要理解刘强东此次投资的行业背景,首先需要厘清一个认知偏差:中国是全球第一造船大国,但在游艇这条"小船"赛道上,却长期处于价值链 ...
豪掷50亿元进军游艇产业!刘强东放话:希望造出售价10万元游艇,像汽车一样,让普通家庭也能用得起【附游艇产业分析】
Sou Hu Cai Jing· 2026-02-25 06:43
2月24日,京东创始人刘强东宣布已经创立独立游艇品牌Sea Expandary,将在广东投资50亿元,正式进军游 艇产业。 "做船长是我儿时的梦想。"刘强东在发布会上动情地表示。他透露其家族是一百多年的传世船民,对船有着 特殊的感情。不过,刘强东特别强调这是个人投资,他不会直接参与日常运营管理,主要精力仍将放在京东 集团。 (图片来源:摄图网) 刘强东将Sea Expandary定位为"全球领先的绿色智能游艇全产业生态",主打新能源与智能化。品牌融合AI 导航、机器人维护等前沿技术,目标客户覆盖全球市场。他直言,国内的游艇企业投资额小、散,几乎没有 一家游艇制造公司投资额超过一千万,这次他的投入是50亿元,这样才可以和全球的头部企业竞争。 刘强东提出,未来希望造出售价10万元的游艇,让普通工薪阶层也能用得起。"很多人认为游艇是富人玩 的,是富豪的工具,其实不是,40年前所有人都觉得拥有辆汽车那是富豪,但今天任何一个普通家庭想买辆 汽车都能买得起,我们村里面汽车保有量超过20%的家庭,我认为游艇的未来20年,在中国有大的发展空 间。" 据了解,目前主流中档小型游艇价格通常在50-100万元,高昂的价格门槛将绝大 ...
十二年“聚链成群”,从北京科创到京津冀科创
Xin Jing Bao· 2026-02-25 06:27
2026年,京津冀协同发展迎来12周年。十二年时间,足够一个产业完成从"点"到"链"的蜕变。 早在2014年京津冀协同发展战略实施之初,三地科创产业面临"各自为战、资源错配"的困境:北京有研 发缺场地、成果难转化;天津有制造缺技术、场景待激活;河北有空间缺引领、转型盼赋能。 如今,这种资源错配正在被"链式思维"彻底重塑。以汽车产业为例,三地正逐步打破"一亩三分地"的思 维定式,同握产业"方向盘",协力"共造一辆车"。 走进小米汽车工厂,新车正源源不断下线。目前,小米汽车已与50多家京津冀供应链企业达成合作,天 津120余家关键零部件企业、河北220余家零部件企业已深度融入以小米、北汽、理想为代表的京津整车 生产体系。 在天津滨海新区,一个涵盖发动机、变速器、底盘部件在内的完整汽车零部件配套体系已然形成;而在 河北廊坊,莱尼线束系统有限公司不仅有30多位工程师来自天津,其生产的线束更是源源不断地送往北 京的整车厂。 如今,北京国际科技创新中心扩围为北京(京津冀)国际科技创新中心,与上海(长三角)、粤港澳大 湾区形成三大国家级科创战略支点。 北京市人民政府参事室特约研究员、北京市政协经济委员会副主任、振兴国际智库 ...
刘强东的50亿游艇:一场被误读的“中年浪漫”
Xin Lang Cai Jing· 2026-02-25 06:22
炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! 来源:杰哥科技眼 2026春节刚过,一则消息刷屏:刘强东斥资50亿元创立游艇独立品牌 Sea Expandary,目标直指全球顶 级私人游艇市场。 舆论瞬间分裂——有人嘲讽"首富的中年玩具",有人质疑"电商巨头不务正业",更多人困惑:一个靠3C 起家、以"多快好省"为信条的企业家,为何突然驶向碧海蓝天? 但若只把这看作富豪的任性消费,就彻底误读了这场行动背后的战略深意与时代隐喻。刘强东要的,从 来不是一艘游艇,而是一个新赛道的船票;他押注的,也不仅是奢侈品,而是中国高端制造在全球价值 链中的新坐标。 反差感引爆公众想象 刘强东的游艇之所以"出圈",核心在于强烈的身份反差。 他是宿迁农村走出的草根企业家,是穿西装也要配红领巾的"实在人",是天天喊"兄弟们"的东哥。而游 艇,象征着西方精英阶层的封闭圈层——摩纳哥游艇展、地中海派对、私人码头……与京东"下沉市 场""性价比"标签几乎背道而驰。 这种撕裂感,天然具备传播爆点。网友调侃:"东哥是不是想开着游艇送快递?""以后618包邮到海 上?"——幽默背后,实则是公众对"成功者转型"的集体好奇 ...
刘强东一艘游艇卖6000万欧元!未来要造10万元的…
Bei Jing Shang Bao· 2026-02-25 05:44
Group 1 - Liu Qiangdong has established an independent yacht brand, Sea Expandary, aiming to cover the entire yacht industry chain including R&D, manufacturing, sales, operations, leasing, brokerage, and services [3] - The company plans to invest 5 billion yuan in the yacht industry in Guangdong, with Liu Qiangdong stating that this investment is personal and he will not directly manage operations [3] - The domestic yacht industry is characterized by small, scattered, and weak investments, with no company exceeding 10 million yuan in investment, highlighting the need for significant capital to compete globally [3] Group 2 - Sea Expandary is positioned as a global leader in green and intelligent yachts, targeting the global market with a comprehensive ecosystem that includes R&D, manufacturing, global sales, yacht club services, and marine scientific research [6] - The brand focuses on new energy and intelligent yachts, with plans to build a modern and intelligent yacht manufacturing base in Zhuhai, emphasizing R&D in new energy power technology, intelligent driving systems, new materials, and interior design [6] - In Shenzhen, Sea Expandary may establish its China headquarters for yacht operations, overseeing domestic business layout, brand operations, supply chain collaboration, talent acquisition, and international market expansion [6]
1200家企业将参展上海AWE2026!首设国际商务合作展区
Xin Lang Cai Jing· 2026-02-25 04:47
Core Viewpoint - The China Household Appliances and Consumer Electronics Expo (AWE) will be held from March 12 to 15 in Shanghai, focusing on "AI Technology, Enjoying the Future," showcasing 1,200 companies and covering the entire industry chain from smart terminal chips to AI models [1][2]. Group 1: Event Overview - AWE will feature a total exhibition area of 170,000 square meters, with the introduction of the Shanghai Oriental Hub International Business Cooperation Zone [1]. - The event will include major companies such as Haier, Huawei, and Xiaomi, highlighting innovations in smart terminal chips, sensors, and AI models [1][4]. - The exhibition will adopt a "one exhibition, two zones" layout, with the Oriental Hub covering 30,000 square meters for showcasing cutting-edge technologies and the New International Expo Center covering 140,000 square meters for smart living scenarios [2]. Group 2: Industry Development - Shanghai aims to exceed 300 billion yuan in the smart terminal industry by 2027, establishing globally influential consumer-grade terminal brands [1][6]. - The integrated circuit industry in Shanghai has over 1,200 companies, contributing to a scale of nearly 490 billion yuan, with a growth rate of 25% [6][7]. - Shanghai's AI talent pool consists of approximately 300,000 individuals, accounting for one-third of the national total, with nearly 1,000 AI companies concentrated in specific industrial clusters [6][7]. Group 3: Innovations and Products - New products to be launched at AWE include humanoid robots, AI smart toys, and AI-native smartphones developed by Nubia in collaboration with ByteDance [4][5]. - The event will also feature over 20 forums and activities focusing on various topics such as AI medical care and smart glasses [4][5]. - Shanghai has seen significant advancements in Micro-LED technology and is a leader in the production of smart glasses and industrial robots [7][8]. Group 4: Ecosystem Collaboration - Shanghai is promoting deep collaboration among upstream and downstream enterprises in the smart terminal ecosystem, integrating hardware, software, and services [8]. - The city is enhancing its AI capabilities by providing substantial support, including over 1 billion yuan in annual subsidies for computing power and model development [8].
港股午评:恒指涨0.75%、科指涨0.34%,内房股、有色金属股走强,科网股走势分化,半导体存储概念股普跌
Jin Rong Jie· 2026-02-25 04:10
2月25日,受隔夜美股科技股反弹提振,港股三大指数追随亚太市场情绪集体高开,随后进入震荡整理 阶段。截至午间收盘,恒生指数涨0.75%报26790.23点,恒生科技指数涨0.34%报5288.47点,国企指数 涨0.9%报9089.04点,红筹指数涨1.18%报4498.18点;市场多空博弈加剧,个股呈现显著分化态势:业 绩预增股受到资金追捧,而部分消费及地产股则面临调整压力。 盘面上,市场多空博弈加剧,个股呈现显著分化态势,业绩预增股受到资金追捧;科技股中,阿里巴巴 涨0.88%,腾讯控股涨1.25%,京东集团涨0.94%,小米集团跌0.11%,网易跌0.67%,美团涨2.33%,快 手涨0.38%,哔哩哔哩跌0.95%。内房股、建材水泥股、钢铁股等建筑类股均大幅上涨,重庆钢铁盘中 一度飙涨27%,碧桂园涨超6%;有色金属板块走强,力勤资源涨超8%,灵宝黄金再创历史新高;航运 股多数走强,中远海发涨超7%;昨日领衔板块上涨的半导体存储概念股走低。 个股及板块新闻 业绩披露潮现"冰火两重天" 猫眼娱乐(01896.HK)早盘走高,公司预计2025财年收入达46亿至47亿元,同比增长12.7%至15.1%;净 ...
2026年春节“AI红包”派发超45亿元 “脉冲式流量”后用户黏性成关键
Xin Hua Cai Jing· 2026-02-25 03:27
Core Insights - The 2026 Spring Festival AI "ecological battle" marked a significant shift in the domestic AI industry from technical competition to a focus on consumer scenarios, with major players investing over 4.5 billion yuan during the holiday [1] - Different strategies were employed by major companies: Doubao leveraged exclusive AI collaboration with the Spring Festival Gala, Alibaba's Qianwen combined "free orders + consumption" to drive real transactions, while Tencent's Yuanbao utilized social interactions within the WeChat ecosystem to maintain user engagement [1][2] Investment and Market Dynamics - The competition is increasingly concentrated among leading platforms, creating significant barriers for smaller players, as the focus shifts from model parameters to integrating AI into daily consumption, social, and entertainment scenarios [2] - The ability to convert short-term user engagement into long-term value will be crucial for success in the AI market, with key factors including addressing real user pain points, continuous model iteration based on user data, and seamless integration into existing ecosystems [2][3] User Retention and Experience - Retaining users post-campaign will depend more on the core value and experience of AI products rather than the size of the red envelopes offered, emphasizing the importance of integrating AI assistants into real-life scenarios [3] - Historical context suggests that successful integration of payment behaviors into social interactions, as seen with WeChat red envelopes, is essential for transforming short-term traffic into lasting user engagement [3]
券商把脉节后投资主线
Jin Rong Shi Bao· 2026-02-25 02:52
华泰证券认为,主题投资和景气策略仍优于高股息,主题投资关注出口链、服务型消费、机器人应 用等,景气投资关注通信设备、小金属、稀有金属、电池、建材等。 国盛证券表示,有四大变量或成影响节后市场走势的关键。一是美国关税政策仍存不确定性,意味 着贸易摩擦将长期化,短期内将对市场风险偏好形成压制,但出口链企业的韧性已经显现;二是国内人 工智能(AI)大模型与机器人借春晚实现全民出圈,京东等平台销量数据更是提供了业绩验证,上周 五港股相关板块大涨,A股智能机器人、算力设备、AI应用等板块有望迎来资金追捧;三是以人民币计 价资产的吸引力将提升,尤其是权益市场,外资净流入中国资产已成为大趋势;四是地缘政治不确定性 加剧,推升全球避险情绪。 刚刚结束的马年春节假期可谓"马力十足"。交通运输部发布的数据显示,2026年春节前20天,全社 会跨区域人员流动量超50亿人次,创下了新的历史纪录。同时,国家移民管理局预计今年春节假期全国 口岸日均出入境人员同比增长14.1%,日均超205万人次,比2023年春节增长近5倍。此外,消费也迎来 了"开门红"。今年春节首批以旧换新补贴提前下达,叠加地方政府的消费补贴资金共同为假期消费注入 动 ...
乐购花城 消费市场客如云
Guang Zhou Ri Bao· 2026-02-25 02:34
Group 1 - The core theme of the 2026 Spring Festival in Guangzhou is the integration of traditional customs with modern consumption, highlighted by the "Year Taste Guangzhou · Flower Street" theme and various government policies to stimulate consumer spending [1] - During the Spring Festival holiday, Guangzhou's overall consumption increased by 11.25% compared to the previous year, with significant growth in beverages (38.5%), communication equipment (22.3%), cosmetics (28.6%), and clothing (15.2%) [1] - The restaurant sector also saw a year-on-year increase of 13.1% in consumption during the holiday period [1] Group 2 - The Guangzhou Municipal Bureau of Commerce launched the "Food in Guangzhou" initiative, distributing 50 million yuan in government dining vouchers to stimulate the restaurant industry, attracting both local and foreign tourists [2] - The city experienced a surge in visitors, with 4.953 million tourists attending the Spring Festival flower markets across 11 districts, showcasing the integration of food, travel, culture, and sports [2] - Major shopping districts like Beijing Road and Changlong Wanbo saw significant foot traffic, with 4.2815 million and 3.5697 million visitors respectively, marking increases of 6.43% and 10% compared to the previous year [3] Group 3 - Online consumption also thrived alongside offline sales, with e-commerce platforms like Vipshop, JD, and Taobao launching promotional activities during the "Spring Action" campaign, offering subsidies and discounts [5] - Guangzhou remains a top destination for international tourists, with over 34,000 foreign visitors entering through Baiyun Airport, reflecting a 51.1% year-on-year increase [5]