Tech星球 . Tech星球，聚焦互联网前沿科技和新商业。 "卡游"们养肥的直播间，不香了？ 以下文章来源于Tech星球 ，作者林京 文 ｜ 林京 来源｜ Tech星球（微信ID：tech618） 封面来源 ｜ 视觉中国 热衷于购买卡片、徽章等热门IP周边产品的年轻人，除了带火线下众多"谷子"（在二次元文化中是指动漫、游戏等版权作品衍生的周边产品，源自英 文"Goods"即商品的谐音）店，还有线上直播间。 其中，单包价格在2元、5元和10元的卡牌，在直播间里最为火爆。 作为卡牌头部企业，近期在港交所更新招股书的卡游，2022年至2024年分别实现了41.31亿元、26.62亿元和100.57亿元的营业收入。 卡游不仅和潮玩头部企业泡泡玛特一样，突破百亿营收，甚至赚钱能力还更胜前者一筹，2024年卡游经调整净利润为44.66亿元，高于泡泡玛特的34.03亿 元。 但与上游企业不断攀升的业绩不同，作为卡牌生意的售卖渠道之一，拆卡直播间，却正在批量倒闭。 社交平台上，各种清仓甩卖、倒闭字眼的拆卡直播间屡见不鲜。一位业内人士向Tech星球透露，每天都有100多家拆卡直播间倒下，除了个别直播间，大 部分直播间即使能活 ...

以下文章来源于Tech星球 ，作者林京 Tech星球 . Tech星球，聚焦互联网前沿科技和新商业。 卡游不仅和潮玩头部企业泡泡玛特一样，突破百亿营收，甚至赚钱能力还更胜前者一筹， 2024 年卡游经调整净利润为 44.66 亿元，高于泡泡玛特的 34.03 亿元。 将投中网设为"星标⭐"，第一时间收获最新推送 "一眼望去，全是积压得成箱成箱存货"。 作者丨 林京 来源丨 Tech星球 热衷于购买卡片、徽章等热门 IP 周边产品的年轻人，除了带火线下众多 " 谷子 " （在二次元文 化中是指动漫、游戏等版权作品衍生的周边产品，源自英文 "Goods" 即商品的谐音）店，还有 线上直播间。 其中，单包价格在 2 元、 5 元和 10 元的卡牌，在直播间里最为火爆。 作为卡牌头部企业，近期在港交所更新招股书的卡游， 2022 年至 2024 年分别实现了 41.31 亿元、 26.62 亿元和 100.57 亿元的营业收入。 但与上游企业不断攀升的业绩不同，作为卡牌生意的售卖渠道之一，拆卡直播间，却正在批量倒 闭。 社交平台上，各种清仓甩卖、倒闭字眼的拆卡直播间屡见不鲜。一位业内人士向 Tech 星球透 露，每天 ...

对于这一轮消费类企业赴境外上市的热潮，分析人士指出，在契合促消费的政策纲领下，一方面前几年是消费类股权投资高潮期，在当前时点其背后的机构 有着退出需求，尤其对赌协议带来了迫切的上市需求；而另一方面，则是目前头部消费类企业面临着国际化需求，上市对其国际化扩张以及品牌提升均有相 应助力，以整合更多资源。此外，消费类企业尤其是新消费企业上市，更是顺应消费趋势变化的必然举措。 2024年下半年以来，消费企业赴境外上市已蔚然成风。 据了解，2025年以来，消费类企业如茶饮品牌中的蜜雪冰城、古茗、沪上阿姨、霸王茶姬纷纷在港股和美股上市，同时还有老乡鸡、遇见小面、绿茶、鸣鸣 很忙等众多消费类企业正在上市进程中。值得注意的是，这里面有不少是新消费企业。 消费企业密集上市 消费类企业正在迎来上市高潮。以新式茶饮品牌为例，今年2月古茗、3月蜜雪集团赴港上市，4月霸王茶姬赴美上市，5月沪上阿姨在港上市，在短短4个月内 就有4家同行业公司上市。 不仅如此，2025年以来，港股市场还有纽曼思、布鲁可、舒宝国际等消费类企业已经上市，目前，另一家餐饮企业绿茶正处于招股期，即将登陆港股市场。 而港股还有众多消费企业已经递表，如老乡鸡、遇见小 ...

Group 1: Market Trends and Company Strategies - A significant number of consumer companies have submitted IPO applications to list on the Hong Kong Stock Exchange, showcasing common traits such as early market opportunity capture and a focus on digital and intelligent production layouts [2] - Companies like Dongpeng Beverage and Kaway have successfully differentiated themselves in their respective markets, with Dongpeng focusing on functional beverages and Kaway on emotional consumption through popular IPs [5][8] - The food and beverage industry faces challenges such as declining brand loyalty and health consumption trends, while entertainment consumption relies heavily on IP popularity and is subject to policy risks [2] Group 2: Dongpeng Beverage - Dongpeng Beverage, founded in 1987, has seen significant revenue growth, with projected revenues of 85 billion, 112.57 billion, and 158.30 billion yuan for 2022-2024, representing year-on-year growth rates of 21.9%, 32.5%, and 40.6% respectively [5] - The company has a market share of 26.3% in functional beverage sales for 2024, ranking first, and a retail market share of 23%, ranking second [5] - Despite its success, Dongpeng relies heavily on its flagship product, which accounts for over 84% of its revenue, posing risks as consumer preferences shift towards healthier options [6] Group 3: Kaway - Kaway, established in 2011, has rapidly grown by focusing on anime IPs and blind box trading cards, with projected sales of 48.11 billion packages in 2024 [8] - The company experienced a revenue drop in 2023 due to regulatory impacts but is expected to rebound to 100.57 billion in 2024, with a net profit surge of 378% [8] - Kaway's revenue is heavily dependent on a few popular IPs, which could pose risks as these licenses expire or if the IP owners shift to self-management [8] Group 4: Yujian Xiaomian - Yujian Xiaomian has implemented a digital tracking system for supply chain management, achieving extensive channel penetration with nearly 4 million terminal points across the country [9][10] - The company has adopted a pricing strategy to increase volume, resulting in a decrease in average customer spending from 36.1 yuan in 2022 to 32.0 yuan in 2024, while maintaining a high table turnover rate [12] - Yujian Xiaomian's rapid expansion has raised concerns about maintaining brand quality and customer satisfaction amidst competitive pressures [12] Group 5: Liuliu Guoyuan - Liuliu Guoyuan has focused on a single product strategy, achieving a revenue compound annual growth rate of 17% from 2022 to 2024, with projected revenues of 16.16 billion yuan in 2024 [16] - The company has faced challenges due to changing consumer preferences and increased competition, leading to a decline in profit margins [16] - Liuliu Guoyuan's reliance on a single product category has raised concerns about sustainability and adaptability in a rapidly evolving market [20] Group 6: Three Squirrels - Three Squirrels, founded in 2012, has experienced revenue declines from 97.94 billion in 2020 to 71.15 billion in 2023, but is projected to rebound to 106.22 billion in 2024 [18][19] - The company has shifted its strategy to focus on high-end products and full-category offerings, but faces challenges from changing consumer loyalty and preferences [19] - Three Squirrels must enhance its offline presence and brand loyalty programs to combat market fatigue and price wars [19] Group 7: Bersi - Bersi, established in 2012, has rapidly grown to become one of the top domestic outdoor brands, with projected revenues of 17.66 billion in 2024 and a market share of 5.2% [23] - The company faces risks due to its high reliance on online channels, which could be impacted by changes in platform rules and competition [23] - Bersi's growth strategy should focus on brand evolution and user loyalty while optimizing supply chain digitalization [23] Group 8: Sailis - Sailis has transformed from a traditional auto parts manufacturer to a leading player in the new energy vehicle market, with revenues projected to reach 1451.76 billion in 2024, a 305% increase [26] - The company has faced challenges such as declining brand loyalty among consumers and increased competition in the price war within the new energy sector [26] - Sailis must adapt its market entry strategies and consider local production to mitigate risks from global regulatory changes [26] Group 9: Mingming Hen Mang - Mingming Hen Mang has rapidly expanded its presence in the county market, with 14,394 stores and a GMV of 555 billion by 2024 [29] - The company has seen significant revenue growth from 42.86 billion in 2022 to 393.44 billion in 2024, but faces challenges in maintaining profitability and strategic adaptability [29] - The evolving market landscape necessitates a focus on health-oriented products and effective brand management to sustain competitive advantages [29]

Core Viewpoint - The company, 卡游, is preparing for an IPO despite reporting a net loss of 1.242 billion yuan in 2024, driven by rapid revenue growth and a strong market position in the collectible card industry [1][2]. Company Overview - 卡游's core business is collectible card games, with total revenue of approximately 10.057 billion yuan in 2024, where card business contributed 8.2 billion yuan, accounting for over 80% of total revenue [5]. - The company holds leading positions in various segments, including a 13.3% market share in the general entertainment products industry, 21.5% in the general entertainment toys sector, and a dominant 71.1% in the collectible card market [5]. Reasons for IPO - The company aims to expand its capital strength to support rapid growth, with a revenue increase of 277.8% year-on-year in 2024, necessitating significant funding despite the current losses [6]. - The IPO is intended to seize market opportunities and enhance competitiveness against international rivals, as China has become the largest card market globally, valued at 26.3 billion yuan [6]. - The company seeks to solidify its leading position in the industry and unlock valuation potential, given the low per capita spending on cards in China compared to Japan and the U.S. [6]. Competitive Advantages - 卡游 boasts a rich IP matrix with 70 IPs, including one proprietary IP, which enhances its product offerings and market appeal [8]. - The company has a robust sales network, covering all 31 provinces in China through 217 distributors, 32 flagship stores, and various online platforms [8]. - 卡游 capitalizes on the "Guzi Economy" trend, aligning collectible cards with national cultural IPs to meet the consumption preferences of Generation Z [8]. Industry Outlook - The collectible card industry in China has experienced a compound annual growth rate of 57% from 2019 to 2024, with a market size of 26.3 billion yuan in 2024, surpassing the U.S. and Japan [9]. - There is significant growth potential in the market, as per capita spending on collectible cards in China is only 18.7 yuan, compared to 119.3 yuan in Japan and 64.0 yuan in the U.S., indicating a possible 3-6 times increase in market size [9]. Impact of Losses on IPO - Market sentiment remains optimistic regarding the company's IPO despite the reported losses, as the losses are attributed to high initial investments during the expansion phase rather than poor business performance [10][11]. - The company maintains a high gross margin of around 70%, indicating strong core business profitability [11]. - The backing of prestigious underwriters such as Morgan Stanley, CICC, and JPMorgan reflects confidence in the company's future prospects [11].

Group 1 - The central bank has lowered the re-lending rate by 0.25 percentage points, effective immediately, with a reserve requirement ratio cut starting on the 15th [1] - The public housing loan interest rate has reached a historical low, with a potential interest saving of 48,000 yuan on a 1 million yuan loan over 30 years [1] - A total of ten specific policies have been introduced as part of a financial "combination punch" aimed at stabilizing market expectations and confidence [1] Group 2 - In the first quarter of this year, new personal housing loans saw the largest quarterly increase since 2022, with over 2,000 units sold in Guangzhou during the May Day holiday, showing significant year-on-year and month-on-month growth [4] - The public housing loan interest rate in Foshan has also been reduced [4]

金融工程 证券研究报告 金融工程 | 金工定期报告 2025 年 05 月 06 日 作者 吴先兴 分析师 SAC 执业证书编号：S1110516120001 wuxianxing@tfzq.com 王鹏飞 联系人 wangpengfeib@tfzq.com 相关报告 1 《金融工程：金融工程-量化择时周 报：突破压力位前保持中性》 2025-05-05 2 《金融工程：金融工程-基金风格配 置监控周报：上周偏股混合型基金显著 下调小盘股票仓位》 2025-05-05 3 《金融工程：金融工程-因子跟踪周 报 ： Beta 、换手率因子表现较好 -20250504》 2025-05-04 大模型总结和解读行业研报（2025W18） 最新 DeepSeek-V3 大模型总结分析师行业报告 在当前市场中，分析师报告数量众多，以行业报告为例，每周通常有超过 500 篇的报告。而阅读这些报告通常要花费大量的时间和成本。针对这一 需求，我们利用升级之后的 DeepSeek-V3-0324 大模型，对分析师行业报 告进行智能总结和整合，提炼出核心观点和关键信息，以供投资者参考。 最新行业研报文本景气度 我们对 2025 ...

Core Insights - The article highlights the rapid growth and transformation of the Chinese toy industry, particularly in the collectible toy segment, driven by innovative products and strong IP collaborations [1][2][3]. Group 1: Market Performance - Pop Mart's app has reached the top of the US App Store shopping chart, with long queues observed at its physical stores in cities like Chicago and London [1]. - Card game manufacturer Kayo achieved over 10 billion yuan in revenue for the first time last year, marking a 278% year-on-year increase [1][2]. - The toy industry is witnessing a shift from low-cost manufacturing to high-value branded products, with a significant increase in brand recognition among consumers [2][3]. Group 2: Financial Metrics - Pop Mart reported a gross margin of 66.8%, Kayo's gross margin was 67.3%, and Blokus achieved a gross margin of 52.6%, all significantly higher than the traditional toy industry average [3]. - By 2024, the export share of China's toy self-brands is expected to rise to 65%, indicating a trend towards brand evolution in the industry [3]. Group 3: Consumer Trends - The collectible toy market is heavily reliant on popular IPs, with consumers often favoring specific characters or brands, which drives demand and sales [4]. - For instance, Ultraman accounted for 48.9% of Blokus's total revenue last year, showcasing the importance of strong IPs in driving sales [4]. Group 4: IP Strategy - Companies are increasingly focusing on building a "matrix-style" IP strategy, aiming for exclusive partnerships and comprehensive IP management [5]. - Pop Mart has redefined traditional IP operations, positioning itself as both an IP company and a collaborator with leading IP firms [5]. Group 5: Industry Growth Projections - The Chinese collectible toy market is projected to reach a total value of 110.1 billion yuan by 2026, with an average annual growth rate exceeding 20% [6]. - The industry is attracting significant attention from both domestic and international investors, indicating a robust growth trajectory [6][7]. Group 6: Market Outlook - Analysts have raised target prices for Pop Mart, with Goldman Sachs increasing its target to 151 HKD, reflecting confidence in the company's growth potential [7]. - The collectible toy sector is seen as a driver of economic growth, with its innovative and interactive nature appealing to younger consumers [7].

Summary of Key Points from the Conference Call Industry Overview - The conference call focuses on the **media industry** and highlights significant opportunities in **AI** and **AI glasses** for the second quarter and second half of 2025, particularly following positive guidance from President Xi Jinping regarding AI glasses, which may catalyze the industry [1][2] - The **gaming sector** is noted for its strong performance, with several companies exceeding market expectations in the first quarter of 2025 [2] Core Insights and Arguments - **AI and AI Glasses**: The media industry should pay attention to AI and AI glasses, with a projected market size of **4.71 billion** yuan by 2027, and **Inpaas** expected to generate over **90 million** yuan in net profit, contributing to a market capitalization increase of **2.8 billion** yuan [1][5] - **Film and Gaming Projects**: Anticipated summer releases include animated films like **"Three Kingdoms Starry Sky"** and **"Wang Wang Island,"** along with games such as **"One Ring"** and **"SLG 5,000 Years,"** which are expected to drive revenue for related companies [1][4] - **Fengjun Media**: Reported first-quarter revenue of **2.858 billion** yuan, a **4.7%** year-on-year increase, and a net profit of **1.135 billion** yuan, up **9.14%** year-on-year, with a dividend yield exceeding **6%** [1][8] - **Gaming Sector Performance**: The gaming sector reported a profit of **3.476 billion** yuan in Q1 2025, a **41.7%** increase year-on-year, with notable performances from companies like **Kying Network**, **Perfect World**, **ST Huayun**, and **Jibite** [1][11] Additional Important Insights - **Mergers and Acquisitions**: Fengjun Media's recent acquisition of **Xinchao** is expected to enhance overall efficiency and bargaining power, positively impacting future performance [1][9] - **Education Sector**: The education sector is highlighted for its strong domestic demand characteristics, with recommendations to focus on high-performance, high-dividend stocks like **Oriental Education**, which saw a **15%-35%** increase in spring enrollment [2][12] - **Doushen Education**: As the first AI+ education application stock in A-shares, its **AI class** product is expected to launch in Q2, potentially replacing online language courses and driving significant revenue growth [2][15][16] - **Market Dynamics**: The K12 education sector is advised to focus on AI-enabled education, with companies like **Doushen Education** and **Shengtong Co.** showing promise for future growth [2][14][17] This summary encapsulates the key points discussed in the conference call, providing insights into the media and gaming industries, as well as emerging opportunities in AI and education sectors.

"五一"来大运河杭钢公园，可以体验商业、艺术、科技相结合的新玩法。 4月28日上午，大运河杭钢公园的大草坪上，风筝放飞表演大师正在试飞一只2000米的风筝，游客 们在一旁参与DIY风筝手工绘画；艺奇客装置车开始巡游，形成独特的赛博朋克视觉美学，引得市民游 客连连拍照。草坪另一侧，传来悦耳的女声，草坪音乐会正式"开麦"……2025"Play Ground"大运河杭钢 公园潮流生活嘉年华暨高炉开业系列活动即日拉开帷幕，大运河杭钢公园携手入驻产商，向公众呈现30 余场系列活动。 整个"五一"小长假，参与"Play Ground"嘉年华游园打卡活动的游客，可以体验商业、艺术、科技相 结合的新玩法，完成打卡与任务的挑战者还有机会获得Xiaomi Pad 7系列等奖品。 开启潮流生活嘉年华的同时，大运河杭钢公园推出包括杭钢喜市市集、杭钢引力市集等在内的常态 化定制市集，吸引包括卡游、江小白、宋朝香芬、水星家纺等100多家品牌方参与。布兰兔夏日绿野艺 术市集、公园小火车定制项目——工业遗存专列也在"五一"假期与公众见面。 假期来到大运河杭钢公园的市民游客还能尽情观展。HELLO小栗子"栗在生长"全国艺术首展、 《温柔的重逢 ...