Investment Rating - The report maintains an "Outperform" rating for the social services industry, expecting it to perform better than the benchmark index in the next 6-12 months [2][48]. Core Insights - The social services sector saw a 3.18% increase in the last two trading weeks, ranking 9th among 31 sectors in the Shenwan classification, outperforming the CSI 300 index by 1.26 percentage points [2][13]. - The competitive "involution" in the food delivery market has negatively impacted retail sales in June, but the summer travel market is expected to remain robust, indicating potential for growth in related industries [2][5]. - The report highlights the significant impact of visa-free policies on inbound tourism, with a notable increase in inbound travel expected during the summer season [5][41]. Market Review & Industry Dynamics - The social services sector's performance was strong, with sub-sectors like professional services (+7.53%) and tourism retail (+2.85%) leading the gains, while hotel and catering services saw a slight decline of -0.17% [17][20]. - The report notes that from July 1 to August 31, the national railway is expected to send 953 million passengers, a year-on-year increase of 5.8% [5][30]. - The inbound tourism market has shown a strong recovery, with 33.3 million inbound travelers in the first half of 2025, a 15.8% increase year-on-year [5][30]. Investment Recommendations - The report suggests focusing on companies with strong growth potential in the travel and related industries, including Huangshan Tourism, Lijiang Co., Songcheng Performance, and others [5][41]. - It also recommends monitoring hotel brands like Junting Hotel and Jinjiang Hotel, which are expected to benefit from the recovery in business travel [5][41]. - Companies involved in the recovery of the duty-free market, such as China Duty Free Group and Wangfujing, are also highlighted as potential investment opportunities [5][41].

Core Viewpoint - Wangfujing Group announced the investment of 200 million yuan of temporarily idle raised funds into cash management products to enhance fund utilization efficiency [1] Group 1: Investment Details - The company allocated 100 million yuan to a structured deposit with Huaxia Bank for 87 days, offering an annualized return of 0.7%-2.21% [1] - The remaining 100 million yuan was invested in a fixed-income large deposit certificate with Beijing Bank for 3 months, providing an annualized return of 1.3% [1] Group 2: Fund Source and Management - The 200 million yuan comes from the idle portion of the net proceeds of 3.717 billion yuan raised from a non-public offering in 2021 [1] - The company has established a dedicated settlement account to ensure the funds are used specifically for their intended purpose [1] Group 3: Risk Considerations - Although the investments are in low-risk principal-protected products, they are still subject to macroeconomic influences and market volatility risks [1]

及使用暂时闲置募集资金进行现金管理的进展公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏， 并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 证券代码：600859 证券简称：王府井 编号：临 2025－054 王府井集团股份有限公司 关于开立募集资金现金管理专用结算账户 现金管理受托方：华夏银行股份有限公司北京光华支行（以下简称"华夏银 行光华支行"）、北京银行股份有限公司北洼路支行（以下简称"北京银行北洼路支 行"）。 履行的审议程序：本事项已经王府井集团股份有限公司（以下简称"公司"） 第十一届董事会第十六次会议、第十一届监事会第十三次会议审议通过，本事项无 需提交股东大会审议。具体详情详见公司于 2024 年 12 月 13 日刊登在《中国证券报》 及上海证券交易所网站 www.sse.com.cn 的《关于使用暂时闲置募集资金进行现金管 理的公告》 特别风险提示：尽管本次公司购买的为安全性高、流动性好、风险低的保本 型产品，但金融市场受宏观经济、财政及货币政策的影响较大，不排除该项投资的 收益会受到市场波动的影响。敬请广大投资者注意防范投资风险。 ...

行 业 及 产 业 社会服务 行 业 研 究 / 行 业 点 评 证券分析师 赵令伊 A0230518100003 zhaoly2@swsresearch.com 研究支持 杨光 A0230524100004 yangguang@swsresearch.com 联系人 杨光 (8621)23297818× yangguang@swsresearch.com 本研究报告仅通过邮件提供给 中庚基金 使用。1 2025 年 07 月 20 日 长期视角下，RWA 如何赋能文旅 革新？ 相关研究 《苏超体育赛事带来靓眼经济支出，南京 商旅资产注入进度跟踪——社会服务行业 周报（6.30-7.4）》 2025/07/06 看好 ——社会服务系列报告九：文化旅游新趋势 本期投资提示： 证 券 研 究 报 告 请务必仔细阅读正文之后的各项信息披露与声明 ⚫ 中国香港在 RWA 领域率先探索合规化路径，政策与市场双轮驱动发展。政策层面，香 港金融管理局宣布于 2024 年 8 月启动 Ensemble 项目沙盒，截至 2025 年 7 月批准 8 个 标杆案例，融资超 5 亿港元；2025 年 5 月推出《稳定币条例草案》（ ...

Investment Rating - The industry investment rating is "Overweight" indicating that the industry is expected to outperform the overall market [2][11]. Core Insights - The report highlights a significant differentiation in performance across various sectors within the social services industry, particularly in tourism and hospitality, driven by changing consumer behaviors and economic conditions [3][4]. - The hotel industry is transitioning from a rapid growth phase to a more competitive environment, with a notable increase in the number of hotels and rooms available [3][4]. - The demand for duty-free shopping is anticipated to grow due to global economic recovery and consumption upgrades, despite some companies facing revenue declines [3][4]. Summary by Relevant Sections Tourism Attractions - Jiuhua Tourism is projected to achieve a 22% increase in revenue and a 28% increase in net profit for H1 2025. Huangshan Tourism is expected to generate revenue of 911 million yuan, a 9% increase year-on-year, with a net profit of 149 million yuan, up 13% [3][4]. - Changbai Mountain is forecasted to see a 7.48% decrease in revenue, with a net loss of 2 million yuan, marking a 110% decline [3][4]. - Tianmu Lake is expected to report a 5% revenue increase to 277 million yuan and a 9% rise in net profit to 58 million yuan [3][4]. Hotel Industry - Huazhu is expected to generate 11.66 billion yuan in revenue for H1 2025, a 2% increase, with a net profit of 2.04 billion yuan, up 18% [3][4]. - Shoulv Hotel is projected to see a 4% decline in revenue to 3.59 billion yuan, while net profit is expected to rise by 9% to 391 million yuan [3][4]. - Atour Hotel anticipates a 30% revenue increase to 4.24 billion yuan and a 16% rise in net profit to 653 million yuan [3][4]. Exhibition & Human Resource Services - The report notes increasing competition in the domestic market, with companies like Miao Exhibition expected to achieve a 9% revenue increase to 284 million yuan, despite a significant drop in net profit [3][4]. - Beijing Human Resources is projected to see a 6% revenue increase to 23.29 billion yuan, with a substantial 81% rise in net profit to 785 million yuan [3][4]. Duty-Free Sector - China Duty-Free is expected to report a 9% decline in revenue to 28.58 billion yuan and a 14% decrease in net profit to 2.84 billion yuan [3][4]. - Wangfujing is projected to see an 18% decline in revenue to 4.95 billion yuan, with a 73% drop in net profit to 80 million yuan [3][4]. Investment Recommendations - The report suggests focusing on companies in various sectors: 1. Exhibition and events: Lansheng Co., Lisheng Sports, Miao Exhibition 2. Human resources: Beijing Human Resources, Keri International 3. Tourism: Changbai Mountain, Jiuhua Tourism, Huangshan Tourism, Songcheng Performing Arts, Tianmu Lake 4. Hotels: Shoulv Hotel, Huazhu, Atour 5. Duty-free: China Duty-Free, Wangfujing [3][4].

Core Viewpoint - The development of the "first launch economy" is a key measure to boost consumption and expand domestic demand in China, as outlined in the "Special Action Plan to Boost Consumption" issued by the Central Committee of the Communist Party of China and the State Council in March 2023 [1][2]. Group 1: Policy Initiatives - The Ministry of Commerce is actively promoting the first launch economy through nationwide events, including the "National Boutique First Launch Season," aimed at stimulating new consumption momentum and releasing consumption potential [2]. - Various cities, such as Beijing and Tianjin, have introduced specific measures to support the first launch economy, focusing on creating a favorable environment for new consumption forms [3]. - Shanghai has implemented pilot measures for the inspection of imported consumer goods related to first launches, significantly improving customs efficiency [3]. Group 2: Economic Impact - The first launch economy has led to the emergence of new business formats and consumer experiences, contributing to economic growth. For instance, Beijing saw nearly 400 new first stores and around 200 first events from January to May 2023 [4]. - In Chengdu, the Spring Festival holiday attracted 3.39 million visitors, generating a tourism revenue of 5.63 billion yuan, reflecting the positive impact of the first launch economy on local tourism [4]. Group 3: Corporate Innovations - Retailers like Wangfujing are enhancing their first launch and first store strategies, integrating local cultural elements to create unique shopping experiences [7]. - Brands such as Pop Mart are expanding their first launch initiatives through themed pop-up events in multiple cities, indicating a trend towards experiential retail [7]. - The restaurant industry is also innovating, with Haidilao introducing a unique dining experience that combines barbecue with additional services, showcasing the trend of cross-industry collaboration [7]. Group 4: Future Outlook - The first launch economy is expected to continue evolving, driven by ongoing policy optimization and corporate innovation, leading to higher quality development in the consumption market [8].

Investment Rating - The industry investment rating is "Outperform the Market" [1][36] Core Viewpoints - Economic performance is steadily recovering, but consumer confidence still needs further boosting. In June 2025, the total retail sales of consumer goods reached 4.2 trillion yuan, with a year-on-year increase of 4.8%. The GDP for the first half of 2025 was 66.05 trillion yuan, reflecting a year-on-year growth of 5.3% [1][3] - The overall economic operation in the first half of 2025 was stable, with consumption playing a significant supporting role. The total retail sales for the first half of 2025 reached 24.55 trillion yuan, a year-on-year increase of 5.0% [3][4] Summary by Sections Economic Performance - The GDP growth for the first half of 2025 was 5.3%, with contributions from the primary, secondary, and tertiary industries at 3.6%, 36.2%, and 60.2% respectively. The growth pace aligns with the annual target of 5% [3][4] - The retail sales of goods increased by 5.1%, while restaurant income grew by 4.3% in the first half of 2025. The service retail sales also saw a year-on-year growth of 5.3% [3][4] Consumer Confidence - The average urban unemployment rate in the first half of 2025 was 5.2%, showing stability, but consumer confidence has not significantly improved. The consumer confidence index was at 88.0 in May, indicating a low level of confidence [3][4] Investment Recommendations - The report suggests focusing on companies likely to benefit from the recovery in tourism and travel demand, such as Lingnan Holdings and Tongcheng Travel. Other recommended companies include those in the business and exhibition sectors, as well as various hospitality and entertainment firms [3][4]

Core Viewpoint - The traditional perception of outlet malls as mere discount centers is evolving, with leading brands undergoing significant transformations to enhance their value proposition and customer experience [1][20][32]. Group 1: Industry and Brand Adjustments - Outlet malls are shifting from a focus on quantity to quality, emphasizing the introduction of new brands and enhancing the "first store concentration" metric [2][16]. - Major operators like Bailian, Sanzhichuan, and Shanshan are actively renewing their brand offerings and upgrading their facilities to attract more customers [1][2][20]. - The introduction of mainstream luxury brands remains crucial for maintaining the appeal and competitiveness of outlet projects [3][20]. Group 2: New Brand Introductions - New and unique brands are being introduced to differentiate outlet offerings, including niche sports and designer labels, enhancing the shopping experience [5][7][8]. - The trend of incorporating "new and unique" clothing brands is evident, with a focus on creating an inviting shopping environment rather than just discount-driven sales [8][20]. Group 3: Dining Experience Enhancements - Outlet malls are increasing their dining options to move away from being perceived as "dining deserts," with a significant rise in the number of restaurant brands [9][10]. - Data shows that by the end of 2024, there will be 3,906 restaurant brand outlets across 226 outlet projects, indicating a growing emphasis on food offerings [10][12]. Group 4: Space and Hardware Adjustments - A new wave of hardware upgrades is underway, with many outlet projects focusing on optimizing their space to enhance customer experience and emotional value [21][29]. - Several established outlet projects are undergoing expansions to increase their footprint and improve their competitive positioning in the market [22][23][26]. Group 5: Market Trends and Future Outlook - The outlet industry is witnessing a trend towards larger projects, with 34 new outlet malls over 100,000 square meters opening between 2022 and 2024 [26][28]. - The competition is shifting from merely offering discounts to providing unique experiences and emotional value, indicating a significant evolution in the outlet retail landscape [32].

Core Insights - The exhibition at the Beijing Planning Exhibition Hall showcases the implementation results of the "Capital Function Core Area Control Detailed Planning (Block Level) (2018-2035)" and highlights significant achievements in urban planning and heritage conservation [1][2] - The exhibition is themed "Towards an International First-Class Harmonious and Livable Capital" and is divided into four sections, demonstrating the progress made in governance, cultural heritage protection, and public welfare from 2020 to 2024 [2] Urban Planning and Heritage Conservation - The core area control plan has successfully promoted the overall protection and revitalization of the old city, with key cultural relics such as the Temple of Heaven and the Imperial Archives being restored and opened to the public [1][5] - The project at Huapicun Hutong No. 8 represents Beijing's first prefabricated renovation of a dilapidated building, preserving the historical character while improving living conditions for residents [3][10] - The successful integration of the North and South Courtyards of the Imperial Archives has allowed for the overall opening and utilization of this historical site [4][5] Community and Public Welfare Improvements - The city has made significant strides in improving living conditions through the renovation of old neighborhoods and the construction of new housing for displaced residents [3][10] - Public service enhancements include the establishment of community health service centers and the addition of family elderly care beds, addressing the needs of the aging population [10] Economic and Infrastructure Development - The overall planning has led to the formation of two trillion-level and eight hundred billion-level industrial clusters, enhancing Beijing's role as a national cultural center and international communication hub [11] - The city has achieved a significant increase in urban park spaces, reaching a total of 1,100 parks, contributing to the creation of a "city of a thousand gardens" [12][13]

Investment Rating - The industry investment rating is "Overweight," indicating that the industry is expected to outperform the overall market [4]. Core Insights - In June 2025, the total retail sales in China reached 4.2 trillion yuan, with a year-on-year growth of 4.8%, which is below market expectations of 5.6% [4]. - The online retail sales growth slowed down due to the preemptive timing of the 618 shopping festival, while offline retail continues to show stable growth [4]. - The service consumption sector is experiencing rapid growth, supported by government policies, although restaurant revenue growth has declined [4]. - The "trade-in" policy continues to show effectiveness, with basic necessities demonstrating resilience, while gold and silver sales growth has slowed down due to seasonal factors [4]. - The report anticipates that the upcoming summer tourism season and the third round of trade-in subsidies will further stimulate domestic consumption [4]. Summary by Sections Retail Sales Performance - June retail sales grew by 4.8% year-on-year, with a total of 4.2 trillion yuan, reflecting a decrease of 1.6 percentage points from the previous month [4]. - Excluding automobiles, retail sales also grew by 4.8%, with a month-on-month decline of 2.2 percentage points [4]. Online and Offline Consumption - Online retail sales for the first half of 2025 increased by 8.5%, outpacing the overall retail growth by 3.5 percentage points [4]. - The online penetration rate remained stable at 26.8% in June, unchanged from the previous year [4]. Service Consumption - The service sector's production index rose by 6.0% year-on-year in June, with retail sales in the service sector growing by 5.3% [4]. - Restaurant revenue in June was 470.8 billion yuan, showing a year-on-year increase of only 0.9% due to seasonal factors [4]. Policy Impact - The government has introduced measures to enhance consumer capacity and stimulate spending, with urban retail sales reaching 3.7 trillion yuan, a year-on-year increase of 4.8% [4]. - The trade-in policy has led to significant sales in consumer electronics, with related sales exceeding 1.4 trillion yuan by late June [4]. Investment Recommendations - The report suggests focusing on e-commerce and instant retail sectors, particularly companies like Alibaba, JD.com, and Meituan, as well as quality jewelry brands benefiting from gold demand recovery [4]. - It also highlights opportunities in the travel industry and retail sectors that enhance in-store experiences [4].