第一章 总 则 第一条 为了促进社会主义市场经济健康发展，鼓励和保护公平竞争，预防和制止不正当竞争行 为，保护经营者和消费者的合法权益，制定本法。 第二条 经营者在生产经营活动中，应当遵循自愿、平等、公平、诚信的原则，遵守法律和商业 道德，公平参与市场竞争。 （1993年9月2日第八届全国人民代表大会常务委员会第三次会议通过2017年11月4日第十二届全国人 民代表大会常务委员会第三十次会议第一次修订根据2019年4月23日第十三届全国人民代表大会常务委 员会第十次会议《关于修改〈中华人民共和国建筑法〉等八部法律的决定》修正2025年6月27日第十四 届全国人民代表大会常务委员会第十六次会议第二次修订） 中华人民共和国主席令 第五十号 《中华人民共和国反不正当竞争法》已由中华人民共和国第十四届全国人民代表大会常务委员会第十 六次会议于2025年6月27日修订通过，现予公布，自2025年10月15日起施行。 中华人民共和国主席 习近平 2025年6月27日 目 录 本法所称的不正当竞争行为，是指经营者在生产经营活动中，违反本法规定，扰乱市场竞争秩 序，损害其他经营者或者消费者的合法权益的行为。 第一章 总 则 ...

王志顺 低价竞争作为市场经济的常见现象，其双面性在本次修法中得到了辩证审视。那些以补贴为名的倾销策 略，那些以用户增长为借口的恶性价格战，短期内或许能吸引眼球，长期却会导致全行业利润枯竭、质 量滑坡。新修订法律禁止平台强制商家低于成本价销售，正是对这种饮鸩止渴式竞争的纠偏。这种规制 并非限制正常的价格竞争，而是防止资本力量扭曲市场信号，让企业回归通过技术创新和服务提升赢得 竞争的正道。当外卖平台不再用补贴绑架商家，当共享单车不再用押金游戏消耗公众信任，消费者才能 获得真正的实惠，行业才能实现可持续发展。 回顾这部法律的修订历程，其最值得称道之处在于对数字经济竞争规律的深刻把握。从虚假交易到恶意 退货，从平台规则滥用到底价倾销，修法者没有简单套用传统监管框架，而是针对数字竞争的新特点、 新问题量身定制解决方案。这种立法智慧既体现了对市场创新的包容审慎，又彰显了维护公平竞争秩序 的坚定决心。随着法律实施日期的临近，我们有理由期待，一个规则透明、机会平等、创新驱动的数字 经济新时代正在到来。 当网络刷单的虚假繁荣成为某些电商平台的生存法则，当恶意退货的利剑被异化为打击竞争对手的武 器，当平台规则沦为强制商家二选一的 ...

对数字经济领域新型不正当竞争行为进行"靶向治疗"，正是新修订的反不正当竞争法的鲜明特色。其 中，围绕虚假交易、数据权益保护、平台责任三大问题的规制，是公众热议之所在，也是新法最大亮 点。 新法对虚假交易亮剑，旨在斩断刷单炒信灰色产业链。此前刷单炒信已成为电商、直播等行业的潜规 则，虚假的销量和好评不仅误导消费者决策，更推动形成了"劣币驱逐良币"的恶性循环。新法明确将虚 构交易、编造用户评价等虚假交易行为列为不正当竞争，并提高处罚力度，从根源上打击数据造假，这 一规定直击行业痛点，既是对消费者知情权的保护，也是对诚信经营的呵护，有助于让市场回归以质量 取胜的正轨。 十四届全国人大常委会第十六次会议表决通过新修订的《中华人民共和国反不正当竞争法》，自10月15 日起施行。 公平竞争是市场经济的基石。在数字经济浪潮奔涌的当下，市场竞争格局日新月异，呈现出一系列新的 特点。 一方面平台经济、共享经济等新业态快速发展，数据成为关键要素，算法、人工智能等技术的应用日趋 深广；另一方面，市场集中度提高，规模效应越来越显著，头部平台往往更容易形成市场主导地位。 这些特点也意味着反不正当竞争面临诸多新挑战。 新的市场格局中，新 ...

Group 1 - The "Permanent Basic Farmland Protection Red Line Management Measures" came into effect on October 1, establishing specific regulations for the designation, control, protection, optimization, and quality construction of permanent basic farmland, while allowing for flexible adjustments under strict protection [2] - From October 1, railways and civil aviation will fully implement electronic invoicing, eliminating paper invoices for domestic air travel and allowing passengers to obtain electronic invoices through various channels [3] - The revised Anti-Unfair Competition Law will take effect on October 15, enhancing fair competition rules in the digital economy and prohibiting platforms from forcing sellers to sell below cost, which disrupts market order [4] Group 2 - The 2025 edition of the "Pharmaceutical Standards of the People's Republic of China" officially implemented on October 1, includes 6,385 varieties, with 159 new additions and 1,101 revisions, aimed at improving the coverage of essential drug lists [5] - The new edition introduces 69 new general technical requirements and revises 133, with 33 new guiding principles and 17 revisions, enhancing the controllability of drug quality [5] - Compliance with the new pharmacopoeia is mandatory for drug prescriptions, production processes, raw materials, and packaging starting from October 1 [5]

Regulatory Changes - New regulations for financial infrastructure business supervision will be implemented starting October 1, focusing on risk management, corporate governance, and unified regulatory standards for financial market safety [1] - The new rules for internet lending by commercial banks will also take effect on October 1, requiring banks to establish clear management systems and risk management indicators [2] - The Beijing Stock Exchange will switch to new stock codes for existing listed companies starting October 9, facilitating trading and business operations [3] - A new system for the mandatory deregistration of "zombie companies" will be enacted on October 10, aimed at improving market ecology and promoting fair competition [4] - The revised Anti-Unfair Competition Law will come into effect on October 15, enhancing the legal framework for market competition and enforcement [5] - Internet platform companies will begin formally reporting tax-related information starting October 1, in compliance with new regulations [6] Digital Transformation - From October 1, the civil aviation sector will fully transition to electronic invoices, eliminating paper travel itineraries and allowing passengers to easily access their invoices online [7] - The railway sector will also adopt electronic invoices starting October 1, enabling passengers to request invoices within 180 days of their journey [7]

Group 1 - The newly revised Anti-Unfair Competition Law of the People's Republic of China will take effect on October 15, 2025, focusing on preventing "involution" type of malicious competition in the digital economy, such as forced low pricing and data infringement [2] - The law explicitly prohibits unauthorized use of others' new media accounts, application names, or icons, and regulates the misuse of search keywords [2] Group 2 - From October 1, 2023, the railway passenger transport sector will fully implement electronic invoices, eliminating the provision of paper reimbursement vouchers [3] - The civil aviation sector will also transition to electronic itinerary receipts for domestic flights starting October 1, 2023, with a complete shift to electronic receipts by December 1, 2024 [4] Group 3 - The State Administration for Market Regulation has introduced the "Implementation Measures for Mandatory Company Deregistration," effective from October 10, 2023, which outlines a bulk announcement process for companies facing mandatory deregistration [6] - The measures include a 90-day announcement period and stipulate that objections to the deregistration process will halt the procedure [6] Group 4 - The National Medical Products Administration has released the "Quality Management Specifications for Online Sales of Medical Devices," effective October 1, 2025, which provides guidelines for managing online sales and e-commerce platforms [8] - The specifications require medical device companies engaged in online sales to display operational and product information and enhance their quality management systems [8] Group 5 - The Ministry of Natural Resources and the Ministry of Agriculture and Rural Affairs have jointly issued the "Management Measures for the Protection of Permanent Basic Farmland Red Lines," effective October 1, 2023, which clarifies the regulations for designating permanent basic farmland reserve areas [9][10] - The measures prioritize the inclusion of newly added cultivated land from comprehensive land remediation and high-standard farmland in the reserve areas [10] Group 6 - The "Management Measures for Disability Compensation" will take effect on October 1, 2025, standardizing the issuance and validity periods of disability certificates [11] - The measures specify that the validity period for certificates varies by age, with different durations for different age groups [11] Group 7 - The Ministry of Agriculture and Rural Affairs has established new specifications for animal quarantine marks and certificates, effective October 1, 2025, transitioning to a new version of animal quarantine marks [12] - The old version of the animal quarantine mark will be phased out by January 1, 2026, ensuring comprehensive coverage on livestock products [12]

《报告》显示，2024年，全国市场监管系统践行"监管为民"核心理念，深入开展价监竞争守护行 动，全年共立案3.86万件，罚没款30.7亿元，督促退费20.25亿元。下大力气整治涉企违规收费，推动减 轻企业负担，全国共立案3042件，罚没款4.3亿元，退费13.6亿元；重拳整治殡葬领域违法乱象，精准发 力维护价格秩序稳定，全年民生领域价格执法立案1.84万件，罚没款12.07亿元，退还消费者6.62亿元； 对不正当竞争行为高压严打，查办各类不正当竞争案件1.42万件，罚没款8.05亿元。为维护公平竞争市 场秩序、推动经济社会高质量发展提供有力支撑。 据市说新语微信公众号消息，近日，市场监管总局发布中英文版《中国价格监督检查和反不正当竞 争执法年度报告（2024）》（以下简称《报告》），系统总结2024年度全国市场监管部门价格监督检查 和反不正当竞争（规范直销与打击传销）执法工作情况。 ...

Group 1: New Regulations Effective from October - The revised Anti-Unfair Competition Law will take effect on October 15, addressing issues like "involution" competition and "free-riding" on brand names [1] - Starting October 1, civil aviation in China will fully transition to electronic invoices, eliminating paper travel itineraries for domestic flights [2] - The railway sector will also adopt electronic invoices from October 1, allowing passengers to request electronic invoices within 180 days after their journey [5] Group 2: Financial Infrastructure and Tax Regulations - The Financial Infrastructure Supervision Management Measures will be implemented on October 1, focusing on the regulation of financial infrastructure operations and risk management [6][7] - Internet platform companies will begin formally reporting tax-related information from October 1, promoting tax fairness between online and offline businesses [13] - New regulations for internet lending will be enforced, emphasizing the need for banks to manage costs and risks without compromising management standards for the sake of business scale [14][16] Group 3: Other Relevant Regulations - The Permanent Basic Farmland Protection Red Line Management Measures will come into effect on October 1, clarifying the responsibilities of natural resources and agricultural departments [10][12] - A new procedure for compulsory company deregistration will be implemented on October 10, detailing the process and conditions for such actions [17] - The Beijing Stock Exchange will switch to new stock codes starting October 9, with preparations for the transition already in place [18]

《报告》显示，2024年，全国市场监管系统践行"监管为民"核心理念，深入开展价监竞争守护行动，全 年共立案3.86万件，罚没款30.7亿元，督促退费20.25亿元。下大力气整治涉企违规收费，推动减轻企业 负担，全国共立案3042件，罚没款4.3亿元，退费13.6亿元；重拳整治殡葬领域违法乱象，精准发力维护 价格秩序稳定，全年民生领域价格执法立案1.84万件，罚没款12.07亿元，退还消费者6.62亿元；对不正 当竞争行为高压严打，查办各类不正当竞争案件1.42万件，罚没款8.05亿元。为维护公平竞争市场秩 序、推动经济社会高质量发展提供有力支撑。 央视网消息：据市说新语微信公众号消息，近日，市场监管总局发布中英文版《中国价格监督检查和反 不正当竞争执法年度报告（2024）》（以下简称《报告》），系统总结2024年度全国市场监管部门价格 监督检查和反不正当竞争（规范直销与打击传销）执法工作情况。 ...

Core Viewpoint - Shenzhen New Fortune Multimedia Co., Ltd. has filed a lawsuit against Shenzhen New Fortune Magazine Co., Ltd. and its affiliates due to serious impacts on its legal rights caused by various actions during the "Best Analyst" selection process [1][2]. Group 1: Legal Actions and Allegations - The company has identified several actions that negatively affect its legal rights, including the illegal acquisition and use of its data, such as voter names, phone numbers, and email addresses for the "Best Analyst" selection [2]. - Unauthorized use of proprietary award names like "Platinum Analyst," "Diamond Analyst," and "Double Diamond Analyst," along with the use of the company's historical award records as a basis for their selection [2]. - Misleading promotional language that causes confusion in the market, leading the public to mistakenly associate the "Best Analyst" selection with the company's own awards [2]. - Direct copying of the company's rules and historical data in award settings, industry classifications, and leaderboard designs, resulting in a highly similar format to the company's "Best Analyst" selection [2]. Group 2: Protection of Commercial Secrets - The case involves the theft and use of the company's commercial secrets, including voter names, phone numbers, and email addresses, which have been used in the "Best Analyst" selection [3]. - The judicial authorities will review whether the actions constitute criminal offenses and will advance the corresponding investigations [3]. Group 3: Commitment to Industry Standards - The company remains committed to fairness, impartiality, and professionalism, aiming to protect industry order and promote the healthy development of capital market research [4]. Group 4: Relevant Legal Provisions - Relevant legal provisions include the Trademark Law, which prohibits the unauthorized use of similar trademarks that could cause confusion [6]. - The Anti-Unfair Competition Law, which prohibits acts of confusion and infringement of commercial secrets [6]. - The Civil Code, which protects intellectual property rights and holds infringers accountable [6]. - The Criminal Law, which may classify serious violations of commercial secrets as a crime if proven [6].