榜单评价指标体系采用三级指标的结构。其中，一级指标分为"对外维度"和"对内维度"两大类别。在二级指标中，"品牌影响力""市场表现""消费者互动与活 力"三大要素属于"对外维度"，"创新与发展""本土化能力""企业责任"三大要素属于"对内维度"。 家电消费品牌湾区价值首榜显示，纳入观察的品牌总得分分布从81分到62分，近五成纳入观察品牌在70分以下，海尔、美的、格力、卡萨帝、方太、海信、 TCL、创维、康佳、华帝、COLMO、格兰仕、科沃斯居综合得分前十（康佳、华帝、COLMO、格兰仕并列），前十中最高分为81分，最低分为73分。 指标评价发现，家电消费品牌价值表现差异较大，整体水平相较于食品饮料、日化美妆等领域并无明显优势，在消费品换新政策东风下，品牌价值"焕新"潜 力挖掘可期。 市场表现差异大 换新政策下还得真能"焕新" 在"品牌影响力"指标（满分25）上，纳入考察的家电消费品牌整体平均得分为17.63分，在"市场表现"指标（满分20）上，纳入考察的家电消费品牌整体平 均得分为14.34分，但得分分布分散，从12分到18分，呈现出较大差距，市场表现差异较大。 美的、卡萨帝、方太、海信的得分分别为18、17、 ...

Group 1 - The event "2025 Ninth China Listed Company Brand Value List Release Conference" will be held on May 9, focusing on the theme "Digital Intelligence Upgrade, Brand Resonance" [1][3] - The conference will unveil the "2025 China Listed Company Brand Value List" series and the inaugural "2025 Yangtze River Delta Listed Company Brand Value List TOP100" [1][4] - Notable economists and brand experts, along with nearly 200 executives from listed companies, will discuss new trends and paths for brand development driven by technology [1][4] Group 2 - The brand value list has been published for nine consecutive years, highlighting the importance of brands in strengthening the economy [3][4] - The Chinese economy is transitioning from scale expansion to quality enhancement, with brands serving as a strategic asset for national economic soft power [3][4] - The government aims to cultivate a number of high-quality Chinese brands by 2025, as outlined in the "Quality Strong Nation Construction Outline" [3] Group 3 - Listed companies are seen as innovative engines in brand strategy practice, playing a crucial role in industrial upgrading and promoting Chinese brands globally [4] - The release of the "2025 Yangtze River Delta Listed Company Brand Value List TOP100" will provide a brand value coordinate system for listed companies in the region, which accounts for about 25% of the national GDP [4] Group 4 - Since 2020, the collaboration between Daily Economic News and Tsinghua University has resulted in the publication of the "China Listed Company Brand Value Blue Book," creating a large database of over 5000 Chinese companies [5] - The "Everyday Brand 100 Index" was launched in 2022, representing the first cross-border index aimed at transforming brand value into investment value [5] Group 5 - The "Communication Intelligent Agent Strategy" will be introduced at the event, aiming to enhance organizational communication capabilities in the AI era [6] - The conference will serve as a significant platform to observe the evolution of Chinese brands as they transition from "Made in China" to "Intelligent Manufacturing" [6]

Core Viewpoint - TATA Wood Doors has been recognized as the top seller of silent doors in China for 2024, marking a significant achievement in the company's strategic upgrade and brand asset accumulation [1][5][7]. Company Overview - TATA Wood Doors has evolved from a "hidden champion" in niche markets to a "brand benchmark" that embodies national strategy, emphasizing technological innovation, green development, and cultural confidence over its 26-year history [4][11]. - The company has developed over 190 patents and has played a leading role in establishing national standards, thereby gaining "technical discourse power" in the global wood door industry [7][11]. Market Position and Strategy - The recognition from Frost & Sullivan is based on a comprehensive analysis of the silent door market, including policy, market size, trends, and sales performance of leading companies [5][7]. - TATA Wood Doors aims to leverage its leading position to enhance brand image and customer trust, while expanding market channels and establishing strong industry influence [7][8]. Industry Insights - The home furnishing industry is facing challenges due to a sluggish real estate market and shrinking consumer demand. Experts suggest a "rationally optimistic" approach to navigate these challenges by focusing on segmented needs and optimizing channel layouts [1][5]. - The shift from price competition to value competition is essential for the industry to capture structural opportunities in areas such as demand improvement and smart home integration [1][5]. Marketing and Branding - TATA Wood Doors has achieved over 1 billion brand exposures through its marketing strategy, which includes champion endorsements and event empowerment [8][10]. - The company has integrated sports marketing, particularly through sponsorship of the World Table Tennis Championships, to convey cultural values and enhance global resonance [8][9]. Consumer Engagement - TATA Wood Doors is redefining home consumption values by focusing on younger demographics through personalized experiences and emotional resonance [10][11]. - The brand's transformation from a functional product to a cultural symbol reflects a deeper change in the manufacturing mindset, addressing specific lifestyle needs and aspirations [11][12].

Core Insights - The Chinese beauty industry is undergoing a significant transformation, shifting from a focus on traffic competition to one centered on technological strength and brand value [1] - Strategic elevation and differentiated competition are essential for domestic beauty brands, with companies like Betaini redefining industry rules through "hard technology" [1][3] Financial Performance - Betaini reported a total revenue of 5.736 billion yuan, a year-on-year increase of 3.87%, with a net cash flow from operating activities of 695 million yuan, up 13.83% [3][4] - The overall retail sales of cosmetics in China decreased by approximately 1.10% year-on-year, highlighting Betaini's ability to achieve growth in a challenging market [4] Brand Ecosystem - Betaini has developed a multi-brand ecosystem, with its core brand Winona maintaining a leading market share in the domestic dermatological skincare segment [6] - New businesses within Betaini's brand matrix, such as Winona Baby and AOXMED, have shown significant growth, with sales increases of approximately 34.03% and 65.59% respectively [6][7] R&D Investment - Betaini's R&D investment reached 337 million yuan in 2024, accounting for 5.87% of its revenue, positioning the company among the top tier in the industry [7][10] - The company has established a strong advantage in the field of Yunnan specialty plant extraction, completing the development of 13 unique plant raw materials [10] Industry Standards and Leadership - Betaini has set six national standards and 68 group standards in 2024, aiming to establish industry authority and influence [11] - The company is actively involved in creating standards for children's skincare products, addressing the challenges of an immature market [11][13] Strategic Vision - Betaini's three-step strategy of "R&D foundation, ecological layout, and standard leadership" illustrates its transition from marketing competition to value competition [13] - The company's focus on technological core competencies is expected to distinguish it as a leader in the beauty industry as market conditions evolve [13]

另一方面，品牌塑造进入全新阶段，市场升维、平台升维、产品升维、渠道升维、内容升维、传播升 维……视频成为品牌表达的关键载体。品牌建设不再局限于传统叙事，而是不断创变，与时代同频共 振，引发受众情感共鸣，推动品牌价值成长。 每经记者｜张蕊 每经编辑｜陈星 品牌是生产者和消费者共同的追求，是供给侧和需求侧升级的方向，是企业乃至国家综合竞争力的重要 体现。 5月9日，第九个中国品牌日前夕，由每日经济新闻主办、清华大学经济管理学院中国企业研究中心提供 学术支持的"2025第九届中国上市公司品牌价值榜发布会"将在上海举行。本次活动主题为"数智升维 品 牌共振"，多位知名经济学家、品牌专家和近200位上市公司高管、品牌官汇聚一堂，共同探讨科技驱动 下的品牌发展新趋势和新路径。 中国社会科学院经济研究所经济增长研究室副主任、副研究员，中国社会科学院上市公司研究中心副主 任张鹏将围绕中国上市公司品牌及技术赋能品牌IP（原创知识产权）化作主旨分享。 寻求企业向新创变的品牌升维路径 今年3月，中共中央办公厅、国务院办公厅印发的《提振消费专项行动方案》明确提出，强化消费品牌 引领。聚焦商贸、物流、文旅等服务领域，分类制定提升服务品 ...

Core Insights - The event "2025 China Listed Company Brand Value List Release Conference" aims to explore brand elevation paths amid digital transformation, emphasizing the role of international brands in enhancing consumer experience and stimulating market vitality in China [1][9] - Coty, a global beauty company, has been actively expanding in the Chinese market, representing a successful case of foreign brands growing alongside China [1][9] Company Overview - Mathieu Dufresne, the General Manager of Coty China, has extensive experience in the beauty and fragrance industry, focusing on understanding the evolving Chinese consumer landscape and enhancing brand influence [6][7] - Under Dufresne's leadership, Coty is prioritizing high-end fragrance product development, digital engagement, and retail expansion to achieve growth in the competitive Chinese beauty market [6][7] Market Dynamics - Coty's financial report for the first half of fiscal year 2025 shows a net revenue of $3.341 billion (approximately 24.1 billion RMB), with a year-on-year growth of 2%, driven by the performance of high-end and mass fragrance segments [9] - The global beauty market is experiencing slower growth compared to previous years, but fragrance products are outperforming other categories, indicating resilience in this segment [9][10] - The Chinese fragrance market, characterized by low penetration, is becoming increasingly competitive, with both international and local brands vying for market share [9][10] Strategic Approaches - Coty has developed three effective methodologies for localizing its brand in China: connecting brand spirit with local culture, creating emotional resonance, and leveraging local ambassadors to drive consumer engagement [7][8] - The rise of domestic beauty brands and changing consumer preferences pose challenges for international high-end beauty brands, necessitating a shift towards localized competition strategies [10]

导读： 英国品牌评估机构"品牌金融"(Brand Finance)最新发布了2025全球医疗设备品牌价值榜(Medical Devices Brands 2025)。美 敦力、费森尤斯、雅培名列前三位。 特别提示 微信机制调整，点击顶部"仪器信息网" → 右上方"…" → 设为 ★ 星标，否则很可能无法看到我们的推送。 | #1 | Medtronic | $7.4 bn | +2% | | --- | --- | --- | --- | | #2 | Fresenius | $7.3 bn | -5% | | #3 | Abbott | $5.8 bn | +6% | | #4 | Philips | $5.5 bn | +24% | | #5 | Stryker | $5.2 bn | +22% | | #6 | Siemens Healthineers | $5.2 bn | +17% | | #7 | BD | $3.3 bn | -5% | | #8 | Boston Scientific | $3.2 bn | +12% | | #d | GE HealthCare | $3.1 bn | | 榜 ...

每经记者：黄博文 每经编辑：文,多 2025年5月10日是第九个中国品牌日。5月9日，由每日经济新闻主办、清华大学经济管理学院中国企业 研究中心提供学术支持的"2025第九届中国上市公司品牌价值榜发布会"（以下简称发布会）将在上海举 行。 本次发布会的活动主题为"数智升维·品牌共振"，希望在当下的数智发展变革中，寻求企业向新创变的 品牌升维路径。 "中国上市公司品牌价值榜"即将连续9年发布。这一构建于清华"CBRC模型"科学测评体系之上的榜单， 集结众多业界专家和学者的智慧，以海量真实数据为基底，通过清华大学等第三方机构实施，确保过程 与结果的公正性、客观性与专业性。 2019年，科创板开板元年，品牌价值榜新增了"新锐榜TOP50"，针对上一年所有中国新上市公司的品牌 价值进行测评，旨在发掘并推广表现优秀的小型上市公司。 2021年，品牌价值榜特别推出的"活力榜TOP100"，以品牌价值增速为标尺，解码企业在特殊时期韧性 增长的深层密码。 2022年，"全球榜TOP100"正式上线，旨在通过衡量国内外品牌价值发展态势，定量对比企业、行业以 及国家的品牌发展水平，为有效实施中国品牌发展战略提供专业支持。 同一年 ...

Core Insights - Brand Finance released the "2025 Top 500 US Brands" list, showing a total brand value increase of 7.4% year-on-year, reaching $5.79 trillion, surpassing the US economic growth rate of 2.8% [1] Company Performance - Sherwin-Williams ranked 109th in the 2025 list, improving by 11 places from the previous year, and remains the most valuable paint brand in the US [2] - Sherwin-Williams has been on the US Top 500 Brands list for 12 consecutive years since its first appearance in 2014, with its highest rank being 103 [3] - The company also ranked 276th in the "2025 Global Top 500 Brands" list, climbing 25 places, and is the only paint brand on the global list [3][8] Financial Growth - Sherwin-Williams' revenue grew from $11.34 billion in 2015 to $23.10 billion in 2024, representing a 103.72% increase over nearly a decade, with a compound annual growth rate (CAGR) of 7.85% [7] - Net profit increased from $1.05 billion in 2015 to $2.68 billion in 2024, a growth of 154.36% with a CAGR of 15.18% [7] - In 2024, Sherwin-Williams achieved net sales of $23.10 billion, a slight increase of 0.2% year-on-year, with EBITDA of $4.49 billion, up 8.2% [7] Market Position - Sherwin-Williams holds a 11.13% global market share, maintaining its position as the largest paint manufacturer for eight consecutive years [7] - The company leads in both architectural and industrial coatings, ranking first in the "2024 Global Architectural Coatings Brand" list with $12.35 billion in sales [8] - Sherwin-Williams is also ranked fifth in both the global automotive and marine coatings brand lists [8] Brand Value - The brand's influence and value have significantly increased, as evidenced by its consistent ranking in Brand Finance's lists, being the only paint brand to appear in the "2025 Global Top 500 Brands" [8]