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日均已超5000万单,抢食快递蛋糕的狼来了?
3 6 Ke· 2025-12-25 10:29
当消费者在淘宝闪购搜索"安踏",即可选择附近门店下单,跑腿小哥最快30分钟内送达。 日前,本土头部运动品牌安踏宣布正式接入淘宝闪购,包括上海、北京、广州等174个城市,全国超 1000家线下门店上线,预计2026年将全面覆盖至4000+门店。 随着价格战带来的内卷式竞争,行业在业务量大幅增长的年代,并没有实现利润的匹配增长,快递单价 反而逐年下滑,业务量增速长期高于业务收入增长,导致行业一度陷入恶性竞争循环。 这种不好不坏的日子并没有持续几年,快递行业真正的危机在2025年降临,一场即时零售大战,让整个 行业如坐针毡。 即时零售通过本地仓配网络,如前置仓、门店直发,来实现"分钟级"履约配送,直接分流传统快递的高 频次、低重量订单。正如文章开头所述,用户闪购服装不一定通过快递来发货,同城跑腿小哥30分钟即 可送达。 亿豹网获悉,有数据显示,2025年头部平台,包括美团闪购、淘宝闪购、京东秒送在内,合计日单量已 达2亿单,全年业务量预计突破500亿单,其中30%-40%来自传统电商转化。 当然,在这日均2亿单中,包括餐饮外卖订单,刨除这一部分订单,单纯的商品类即时零售订单在5000 万单左右,即便只相当于日均6亿 ...
京东时尚秒送累计入驻商家超千家 营业门店数量同比增长超150%
Ren Min Wang· 2025-12-25 06:17
除此以外,京东时尚秒送在重要节日期间增长也尤为显著。数据显示,2025年七夕礼遇季期间,京东时 尚秒送美妆护肤品类整体成交额同比增长超150%,其中香水、礼盒套装、口红品类增长超4倍,国际美 妆大牌成交额同比增长超6倍。随着2026跨年元旦等节日来临,京东时尚秒送推出美妆护肤礼盒、运动 鞋服、内衣礼盒等热门节日大牌爆款限时低至5折等超值优惠福利。 "未来,京东时尚秒送将继续携手更多合作伙伴,不断拓展服务与履约能力,聚焦应急、换季、礼赠等 消费者痛点场景,保障商品品质和送达时效,让'随时随地、即想即得'的时尚消费体验成为常态。"该 负责人表示。 京东时尚秒送累计入驻商家超千家。(受访者供图) 据京东消息:截至2025年底,京东时尚秒送累计入驻商家超千家;营业门店数量同比增长超150%,覆 盖了包括服装、鞋靴、内衣、美妆、运动户外等多个核心品类,持续为消费者提供更丰富、更便捷的即 时时尚消费体验。 京东相关负责人介绍,京东时尚秒送在2025年全面加速服饰、运动、美妆等核心品类供给布局,迎来爆 发式增长,已成为品牌布局即时零售、消费者获取潮流商品的重要方式。2025年,品牌商家也通过京东 时尚秒送实现了销售新增量。 ...
再去美国上市,瑞幸还能讲什么故事? | 「钛度号」作品月榜第133期
Tai Mei Ti A P P· 2025-12-25 05:53
「钛赞了」为钛媒体APP旗下「钛度号」推出的优秀作品评选榜单,每月根据站内文章的人气热度、钛 (态)度观点、内容质量等多维数据,并结合编辑推荐,评选出上月优秀作品。钛媒体APP将给予上榜 作品专属站内外推荐资源,以鼓励更多优质作品的持续产出。 本榜单将在钛媒体APP、网站、微信社群等渠道同步发布,月榜也将成为每年年底"钛媒体年度作者"评 选的重要参考。 2025年11月1日—2025年11月30日,「钛赞了」榜单第133期上榜作品为: 【TOP 1】 @ 市值榜 @ 时间线Timelines 获奖作品: 赴港 IPO 首日,赛力斯为何开盘破发? "无论如何,在国内市场已经极其内卷的 当下,赛力斯选择通过登陆港交所的方式走向海外高端市场,无疑是一条正确而艰难的 路。" 钛度推荐:AITO 出海,并不容易。 【TOP 4 】 @ 温度纪 获奖作品: 离开新东方,等于从中文互联网届的"黄埔军校"毕业 "离开新东方的人都在一次 又一次跨界中破圈,实现了新东方的创办名言——在绝望中寻找希望。而新东方本身也在不 断寻找下一个辉煌的支点。" 钛度推荐:成为适应时代的表达者。 获奖作品: 再去美国上市,瑞幸还能讲什么故事? ...
2025年最大商战背后:电商与外卖的边界正在消融丨36氪年度透视⑥
3 6 Ke· 2025-12-25 04:00
作者|彭倩 任彩茹 外卖大战,是今年规模最大、也最系统的一场商战。它的看点并不在于阿里与美团的"伤敌一千、自损八百"式价格对冲,而在于这是一场非打不可的战役 ——因为更深层的变化正在发生:电商与外卖,正在进入同一条竞争轨道。 "透视图"栏目在年终特别策划了"36氪年度透视"系列,用数据透视2025全年趋势,以图片呈现今年商业世界中不可错过的要点。 这是我们的第6期内容。 36氪制图 很多人只看到了外卖大战的热闹,却忽略了一件更重要的事:外卖已经不只是外卖,电商也不再只是电商。 36氪制图 当"30分钟送达"不断覆盖生鲜、酒水、美妆、3C等核心品类,即时零售开始系统性侵蚀传统电商的腹地。当"快"成为默认选项,阿里的下场并非扩张野心, 而是一种不得不进行的防守。 36氪制图 36氪制图 在这场较量中,被反复校验的并不是补贴力度,而是履约密度、系统效率,以及谁能率先适应一个"快成为基础设施"的新零售结构。谁定义"即时",谁或许 就掌控下一代消费入口。 36氪制图 延展阅读 36氪2025年度透视 ...
从送餐到送万物,外卖早已不仅仅只是外卖
Sou Hu Cai Jing· 2025-12-25 01:51
Core Insights - The takeaway from the articles is that the food delivery market is evolving beyond its traditional role, becoming a platform for new business models and strategies, rather than just a service for delivering food [2][4][9] Group 1: Market Evolution - The competition in the food delivery market is shifting from price wars to differentiation strategies aimed at achieving broader strategic goals [2][3] - The food delivery market is seen as a breeding ground for new business models and commercial innovations, rather than just a standalone service [2][4] - As the market enters a new phase, it is essential to recognize the emerging trends and strategies that are reshaping the industry [2][3][9] Group 2: New Business Models - The food delivery market is transitioning into a new commercial form that integrates both virtual and physical economies, creating a hybrid business model [5][6] - Players in the market are leveraging their online experience while also investing in offline retail and supply chains, indicating a shift towards a more integrated approach [5][6] - The current food delivery landscape is characterized by a combination of digital and physical elements, reflecting a new paradigm in business operations [6][8] Group 3: Technological Integration - The food delivery market is becoming a testing ground for new technologies and business models, such as big data, drones, and AI [8] - Companies are increasingly focusing on supply chain and industry collaborations, indicating a shift towards a more interconnected operational framework [8] - The competition is now centered around the adoption of innovative technologies and finding new balance points between supply and demand [8][9]
杨陵江收购怡园酒业,1919酒类直供是否重启上市?
Mei Ri Jing Ji Xin Wen· 2025-12-25 00:41
Core Viewpoint - Yang Lingjiang's acquisition of 73.63% of Yiyuan Wine Industry amidst financial struggles at 1919 Liquor Supply indicates a strategic move to leverage potential capital opportunities in the wine industry [2][12]. Group 1: Acquisition Details - Yang Lingjiang acquired approximately 5.89 billion shares of Yiyuan Wine Industry for an estimated price of 156 million HKD (approximately 141 million RMB) [2]. - Yiyuan Wine Industry, known as the largest wine producer in Shanxi, has faced significant financial losses in recent years, including losses of 600,000 RMB in 2022 and 41 million RMB in 2024 [3]. - The acquisition is seen as a potential platform for capital integration and operational synergy, especially given the current adjustments in the wine industry [3][12]. Group 2: Financial Context - 1919 Liquor Supply has been facing severe financial challenges, including claims from franchisees for overdue payments, leading to rumors of a financial crisis [5][6]. - Yang Lingjiang stated that the company has reduced its debt from 60 billion RMB to a debt ratio of less than 20%, asserting that the company is in its healthiest state historically [6][12]. - The company has undergone significant changes, including a shift in ownership structure, with Yang's stake in 1919 Liquor Supply increasing to 92.87% after a recent buyback [12]. Group 3: Industry Trends and Challenges - The wine industry is currently undergoing a deep adjustment, with companies like Huazhi Liquor facing substantial performance declines [2][3]. - Yang Lingjiang's strategy includes transitioning 1919 Liquor Supply towards a new business model focused on immediate retail and experiential sales, moving away from traditional sales methods [9][10]. - The potential for 1919 Liquor Supply to relist is complicated by regulatory challenges and the need for improved business health and profitability [14].
破局 即时零售站在万亿市场门槛上
◎记者 冯心怡 2025年是即时零售发展具有分水岭意义的一年。这一年,即时零售市场规模逼近万亿元大关;这一年, 平台企业集体加码即时零售赛道;这一年,一个连接数亿名消费者、数百万商家与骑手的新型零售业态 加速成型。 根据商务部研究院报告,2025年我国即时零售规模预计达到9714亿元,2026年该数字将突破1万亿元, 2025年也因此被业界视为即时零售破局爆发的元年。 展望2026年,在市场规模迈向万亿门槛之际,"质量""效率""体验"成为发展的新关键词。未来的竞争将 不止于规模与速度,更在于能否构建一个可持续发展的健康生态。 寻求增量 平台企业争相布局 什么是即时零售?商务部研究院将其定义为"通过线上即时下单,线下即时履约,依托本地零售供给, 满足本地即时需求的零售业态。" 郭晨凯 制图 即时零售绝非送外卖那么简单,它旨在满足消费者对各类商品的即时需求,商品范围更加广泛,涵盖生 鲜百货、数码3C、药品、服饰美妆等,对供应链和运营系统提出了更高挑战。 在年初京东高调切入外卖赛道后,4月,美团也正式发布即时零售品牌"美团闪购",提供蔬菜水果、酒 水饮料、休闲食品、数码家电、美妆护肤、潮流玩具、运动用品、鲜花绿植 ...
京东(JD):国补高基数效应显现,新业务亏损预计收窄
2025 年 12 月 24 日 京东 (JD) ——国补高基数效应显现,新业务亏损预计收窄 上 市 公 司 互联网电商 报告原因:强调原有的投资评级 买入(维持) | 1×× × m | | --- | | OFF | 证 券 研 究 报 | 市场数据: | 2025 年 12 月 23 日 | | --- | --- | | 收盘价(美元) | 29.08 | | 纳斯达克指数 | 23561.84 | | 52 周最高/最低(美元) | 45.12/28.21 | | 美股市值(亿美元) | 463 | | 流通股(亿股) | 28.7 | | 汇率(人民币/美元) | 7.01 | 一年内股价与基准指数对比走势: 资料来源:Bloomberg 相关研究 | | 2023 | 2024 | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入(百万元) | 1,084,662 | 1,158,819 | 1,302,344 | 1,402,107 | 1,504,110 | | 同比增长率(%) | 3.7 | 6.8 ...
不夸张,沃尔玛App可能在重塑价格认知
半佛仙人· 2025-12-24 15:17
这是半佛仙人的第1937篇原创 1 我最近沉迷逛沃尔玛App。 对,你没看错。 是沃尔玛,App。 这两个词搁一块儿就很诡异。 用毛线织二维码,拿搪瓷缸冲生椰拿铁。 就,各种挨不到的词挨一起了。 沃尔玛这三个字,难道不应该和大卖场彻底锁死吗? 冷气、推车、试吃台、熟食区飘来的烤鸡味。 怎么就变成手机里一个图标了? 难道烤鸡味可以靠推送通知让我闻吗? 现在手机已经这么先进了吗? 但说起来,我已经快三年没走进过沃尔玛了。 不是讨厌它啊,就是……忘了。 忘了它还在了。 不是沃尔玛不好,而是生活早不给人推着购物车闲逛的奢侈了。 即时零售的App太多了,我手指一滑,东西半小时后就到门口。 快得连后悔都来不及,便宜得连怀疑都懒得有。 我以为沃尔玛……大概率要被我弄丢了。 没想到,它钻我手机里了。 可恶。 还是没能逃出去沃尔玛的宇宙啊。 2 那些年里,沃尔玛给我的不是商品,是一种不用解释、不用表演、不用防备的松弛。 我不用猜这牛奶是不是兑水了?这纸巾是不是劣质回收料? 它的选品逻辑简单到粗暴。 要么便宜,要么好,要么又便宜又好。 我不担心踩坑,不用怀疑它选品靠不靠谱,配料表干不干净。 因为没有顾虑,所以才能足够松弛。 因为 ...
左手“欠款”右手“豪购”!杨陵江收购怡园酒业,1919酒类直供是否重启上市?
Mei Ri Jing Ji Xin Wen· 2025-12-24 13:56
Core Viewpoint - The acquisition of a 73.63% stake in Yiyuan Winery by Yang Lingjiang, founder of 1919 Wine Supply, amidst financial difficulties faced by 1919, indicates a strategic move to leverage Yiyuan's assets and potential for industry consolidation during a challenging period for the wine industry [1][3][12]. Group 1: Acquisition Details - Yang Lingjiang's acquisition of Yiyuan Winery was disclosed on December 15, with an estimated transaction value of approximately 156 million HKD (around 141 million RMB) based on Yiyuan's stock price prior to suspension [2][12]. - Yiyuan Winery, the largest wine producer in Shanxi, has faced significant financial losses in recent years, including losses of 60,000 RMB in 2022 and 4.1 million RMB in 2024 [3][12]. Group 2: Industry Context - The wine industry is currently undergoing a deep adjustment, with companies like Huazhi Wine (A-share listed) also experiencing substantial performance declines [1][3]. - The market for high-end liquor has contracted significantly, prompting a shift in business models towards immediate retail and integrated consumption experiences [9][10]. Group 3: Financial Health and Strategy - Yang Lingjiang has reportedly reduced 1919's debt from 92% to below 20%, claiming the company is in its healthiest state historically, despite ongoing cash flow challenges [6][12]. - The company plans to eliminate 1,500 underperforming franchise stores by the end of the year as part of its transformation strategy [10][12]. Group 4: Future Prospects - There are speculations about the potential for 1919 Wine Supply to relaunch its IPO, with the acquisition of Yiyuan Winery possibly facilitating this process by providing a more favorable capital platform [12][14]. - Yang Lingjiang aims to develop 1919 into a leading F2B2C platform, with ambitious plans for product development and brand management over the next decade [11][12].