金十数据6月11日讯，近日，浙江省商务厅等17部门印发《关于支持游戏出海的若干措施》。《措施》 提出，积极培育游戏出海市场主体。实施数字文化企业梯度培育计划，储备一批、培育一批、提升一批 游戏企业，支持游戏企业做大做强和国际化发展。支持游戏出海企业参评国家级、省级文化出口重点企 业和项目，积极培育一批具有国际竞争力的外向型文化企业，促进文化企业和产品、服务出海。 浙江：积极培育游戏出海市场主体 ...

浙江：推动游戏内容与AR/VR眼镜、智能体感游戏机等智能终端共同出海 金十数据6月11日讯，近日，浙江省商务厅等17部门印发《关于支持游戏出海的若干措施》。《措施》 提出，支持原创精品游戏开发与合作。鼓励研发创作精品游戏、打造自主文化IP，高质量推进重点游戏 作品创作生产。大力发掘培育价值导向正面、文化属性强、成长潜力大的3A游戏优质项目。支持企业 孵化一批优秀小游戏产品，开拓轻量化游戏出海赛道。鼓励游戏企业在产品创作中使用历史经典产业文 化、场景、产品，支持游戏企业与历史经典产业加强合作，开展IP授权、品牌联名、合作开发。鼓励游 戏企业与智能终端厂商加强合作，推动游戏内容与AR/VR眼镜、智能体感游戏机等智能终端共同出 海。 ...

Core Viewpoint - The Zhejiang Provincial Department of Commerce and 17 other departments have issued measures to support the international expansion of the gaming industry, focusing on cultivating competitive gaming enterprises and enhancing their global presence [1] Group 1: Support for Gaming Enterprises - The initiative aims to actively cultivate the main body of the gaming export market by implementing a tiered cultivation plan for digital cultural enterprises [1] - It emphasizes the importance of reserving, cultivating, and enhancing a batch of gaming companies to support their growth and international development [1] - The measures include supporting gaming companies to participate in national and provincial-level cultural export key enterprise evaluations [1] Group 2: International Collaboration and Market Expansion - The plan encourages gaming enterprises to collaborate deeply with leading international game distribution platforms [1] - It aims to open up overseas gaming live streaming markets and cultivate gaming live streaming influencers and media personalities [1] - The strategy focuses on deepening engagement in the Asia-Pacific region, expanding into Europe and America, and consolidating ties with Hong Kong, Macau, and Taiwan [1] Group 3: Cultural Integration and Ecosystem Development - The measures promote cooperation with BRICS countries and aim to explore potential markets along the "Belt and Road" initiative for gaming products [1] - There is a focus on constructing a "digital + culture + tourism + trade" integrated development ecosystem to accelerate the internationalization of original gaming content [1]

Group 1 - The core viewpoint indicates that by April 2025, the Chinese gaming market is expected to reach 27.351 billion yuan, representing a year-on-year growth of 21.93%, with mobile games growing by 28.41% and overseas revenue increasing by 9.62% [1] - The primary growth drivers are identified as long-term products such as "Honor of Kings" and "Genshin Impact," along with overseas products like "Last War," highlighting a trend of long-term revenue growth that reflects the healthy development of the industry [1] - The report emphasizes the sustained profitability of leading companies through IP operations and content iteration, as well as the incremental space brought by cross-platform connectivity and overseas expansion [1] Group 2 - The gaming ETF (code: 516010) tracks the animation and gaming index (code: 930901), which is compiled by China Securities Index Co., Ltd., selecting listed companies involved in animation production, game development, and operations to reflect the overall performance of the domestic animation and gaming industry [1] - As a specialized index focusing on emerging cultural industries, the constituent stocks of the index possess both industry representation and growth potential, serving as an important tool for investors to grasp the development trends of China's animation and gaming industry [1] - Investors without stock accounts are advised to consider the Guotai CSI Animation and Gaming ETF Connect C (012729) and Guotai CSI Animation and Gaming ETF Connect A (012728) [1]

今天，A股三大指数集体收涨。截至收盘，上证指数上涨0.42%，深证成指、创业板指数分别上涨 0.87%、1.11%。沪深两市成交额达到1.15万亿元，较昨日放量116亿元。 最近几天，重点观察指数能否突破3394点的压力位。如果突破3394点，则意味着后市大概率将创下5月 14日3417点以来的新高。 板块方面，今天是大消费狂欢的一天。美容护理、食品饮料、旅游酒店、零售等方向均有不俗的表现。 今天，上证指数突破了昨天达哥提到的3332点-3368点区间，目前上方面临5月21日高点3394点、5月14 日高点3417点的两个压力位。 食品饮料方面，昨天达哥在文章中提到，食品饮料板块指数既突破了长期下降趋势线，又获得了历史重 量级支撑位的支撑，且突破了去年10月的高点。 食品饮料板块作为机构传统的重仓板块之一，突破去年10月高点，说明机构已经在积极干活了。 近期不断走强的医药板块，也能印证上述观点。医药板块指数、创新药板块指数，今天双双创出本轮新 高。 据医药魔方，今年以来，国内创新药BD出海交易总金额达455亿美元，首付款达22亿美元。而455亿美 元，预计将是中国电动汽车出口额的两倍。两者不同的是，电动汽车出 ...

Core Viewpoint - The gaming sector is experiencing significant growth, driven by long-term products and increasing overseas sales, with notable performance from leading companies in the industry [1][2][3]. Group 1: Market Performance - In April 2025, the Chinese gaming market reached a scale of 273.51 billion yuan, marking a year-on-year growth of 21.93% and a month-on-month increase of 2.47% [1][3]. - The mobile gaming market in China for April 2025 was valued at 204.24 billion yuan, showing a year-on-year growth of 28.41% and a month-on-month growth of 3.07% [1][2]. - The overseas sales revenue of Chinese self-developed games in April 2025 was 15.54 billion USD, reflecting a year-on-year increase of 9.62% [2]. Group 2: Growth Drivers - The growth in the gaming market is primarily driven by long-term products with operational cycles of one year or more, such as "Honor of Kings" and "Genshin Impact" [3]. - The issuance of gaming licenses has stabilized, with 654 licenses granted by May 2025, including 610 for domestic games, which supports the supply side of the gaming industry [2]. - AI advancements are expected to significantly reduce game development costs and shorten production cycles, enhancing the industry's growth potential [2]. Group 3: Investment Opportunities - The performance of leading gaming companies is expected to improve due to their ability to leverage IP operations and content iteration, creating sustainable profitability [3]. - The exploration of AI in gaming is seen as a potential catalyst for value reassessment of related listed companies, especially if new game products exceed expectations [3].

这些风格迥异的游戏都来自位于陵水黎族自治县黎安镇海归小镇的小游戏创作者基地。"游戏出 海"是陵水发展数字文化产业的一大赛道，依托数字基建、政策优势和"一站式"本地服务，该县正在打 造差异化创新的游戏全球化生态聚集区。 数字文化产业云助力游戏扬帆出海 走进海南亿颂科技有限公司(以下简称海南亿颂)，屏幕上，一款三国题材的RPG(角色扮演游戏)制 作精良，项目组人员正分工进行研发中后期的工作。这款计划出海的中重度手游不仅要完成内容研发， 还需要进行海外本土化翻译。 打造游戏全球化生态聚集区，吸引100多家游戏企业、超200名游戏创作者入驻 陵水："游戏出海"新基地崛起 海南日报全媒体记者 王迎春 闪烁着东方韵味的水墨界面，指尖轻点，九宫格上的数字随着法术光华流转。《每天数独》这款将 经典数学算法与中国仙侠题材相结合的小游戏，上线抖音小游戏后成为平台的"现象级"产品。 一年多以来，这片位于海归小镇的别墅群摇身一变，成为了有着102家游戏上下游企业、超过200名 游戏创作者入驻的小游戏创作者基地，产业生态圈正逐步形成。 玩家轻触屏幕抽卡，通过点击互动收集石头、宝箱等资源，随着领地不断扩张解锁新的地图和物 品。凭借精巧画 ...

Core Insights - The departure of Xu Dongyuan, head of NetEase's Japanese strategic investment, signals a significant retreat from overseas gaming operations, particularly in Japan and North America [1][3] - NetEase's ambitious goal of having overseas business account for 40%-50% of its revenue is becoming increasingly unattainable as the company faces operational challenges and market competition [1][3] - The strategic shift from expansion to contraction reflects a need for NetEase to reassess its overseas investment strategies and focus on core competencies [4][12] Summary by Sections Strategic Adjustments - In 2024, NetEase began restructuring its overseas operations, including the closure of multiple products in Japan and layoffs at its Sakura Studio, which was pivotal for its Japanese market expansion [2][3] - Concurrently, layoffs occurred in North America, affecting studios like Skybox Labs and Worlds Untold, which struggled to compete in the market [2][3] Market Dynamics - The global mobile gaming market is projected to reach 635.57 billion yuan in 2024, growing by 4.8% year-on-year, indicating increased competition and challenges for Chinese companies like NetEase [6][7] - Cultural differences and localization challenges have hindered the success of NetEase's products in Japan, with recent titles failing to maintain initial momentum [7][10] Competitive Landscape - The Japanese gaming market, historically a stronghold for NetEase, is becoming increasingly competitive, with local companies like Nintendo and Sony dominating the space [13][15] - The rise of domestic competitors, such as miHoYo with its game "Genshin Impact," has further eroded NetEase's market share in Japan [13][15] Future Outlook - Despite the strategic contraction, NetEase is not abandoning overseas markets but is likely to pursue a more pragmatic approach, focusing on quality over quantity [4][12] - The company aims to consolidate resources in core areas while maintaining essential products in key markets, indicating a shift towards refined operational strategies [12][15]

Core Insights - The Chinese gaming industry is increasingly successful in overseas markets, with actual sales revenue from self-developed games reaching $18.557 billion in 2024, a year-on-year increase of 13.39% [1][6] - Various provinces, particularly Guangdong and Zhejiang, are implementing new policies to support the gaming industry's expansion into international markets [10][12] Group 1: Market Performance - The actual sales revenue of the national gaming market in China was approximately 325.78 billion yuan in 2024, showing a recovery from previous years [4] - Guangdong's gaming industry revenue reached 260.43 billion yuan in 2024, with overseas revenue hitting 42.36 billion yuan, a 9.9% increase [7][6] Group 2: Policy Support - Multiple government departments have released policies since 2025 to promote the development of gaming exports and international cooperation [10] - Guangdong and Zhejiang provinces are focusing on collaborative strategies for gaming companies to share resources and reduce costs when entering overseas markets [12][13] Group 3: Company Strategies - Companies like Chuangmeng Tiandi have successfully launched games internationally, achieving significant user engagement and revenue growth [5] - Tencent is committed to an internationalization strategy, aiming to integrate resources from large and small companies to enhance overseas market penetration [14] Group 4: Industry Collaboration - The establishment of "Guangdong Gaming Export Matrix" and "Gaming Enterprise Export Alliance" allows small and medium-sized enterprises to share resources and better manage risks in international markets [13] - The gaming industry is encouraged to consider cultural differences and local market needs when developing strategies for overseas expansion [8][9]

Group 1 - The Hainan exhibition at the 21st China (Shenzhen) International Cultural Industries Fair generated over 14 million yuan in intended orders, showcasing the province's cultural products and achievements [2][3] - A total of 29 key cultural enterprises participated, highlighting Hainan's focus on building a strong cultural province and leveraging its unique cultural resources [2][4] - Notable products included red clay ceramics and Li brocade bags, which attracted significant attention and sales during the event, demonstrating the market appeal of Hainan's cultural products [2][3] Group 2 - Hainan's participation in the fair allowed companies to establish new partnerships and explore market potential, with some expecting to secure orders exceeding 5 million yuan [3][4] - The event featured innovative cultural products from various sectors, including media and aerospace, indicating Hainan's diverse cultural landscape [3][5] - The Hainan Publishing House was recognized as one of the "Top 30 Growth Cultural Enterprises" due to its strong growth potential and market prospects [4][5]