Core Insights - The iced tea market is experiencing significant growth, with a global market size reaching $53.3 billion in 2023 and projected to grow at a compound annual growth rate (CAGR) of 6.7%, potentially exceeding $100 billion by 2033 [1][2]. Market Trends - A substantial 71.4% of consumers prioritize "reduced sugar/no sugar" labels when selecting iced tea, and 82.9% prefer reduced sugar formulations [2]. - The shift towards health-conscious consumption is evident, as consumers are increasingly valuing quality ingredients and taste over price [4]. Historical Context - The iced tea category in China began in 1993 with the introduction of bottled iced tea by Xuri Sheng, followed by major brands like Master Kong and Uni-President in 1996, which quickly captured consumer attention with classic flavors [6]. - The evolution of iced tea reflects a broader trend towards health, with reduced sugar and natural ingredients becoming key selling points [6]. Innovations and New Entrants - The unicorn brand Yuanqi Forest has redefined traditional iced tea by launching a "true tea, true fruit juice, reduced sugar" product, significantly reducing sugar content compared to standard iced teas [6][8]. - Yuanqi Forest's iced tea is projected to achieve sales of 1 billion units in 2024, a 500% increase from approximately 200 million units in 2023 [6]. Competitive Landscape - Established brands are also entering the iced tea market, with companies like Nongfu Spring launching carbonated tea drinks and other brands like Dongpeng and Wahaha introducing innovative products targeting specific consumer segments [10]. - The market is witnessing a transformation from merely quenching thirst to prioritizing health and ingredient quality, indicating a significant shift in consumer preferences [10][11].

糖酒会吹"减糖"风 "体重管理"助力健康经济 中新社成都3月25日电 (记者 贺劭清)慢碳水臭豆腐荞麦面、能抑制蔗糖吸收的姜红糖、便携五谷杂粮养 生粥……25日在成都开幕的第112届全国糖酒商品交易会(下称"糖酒会")首设健康食品及科技服务专 区，多种有助于"体重管理"的低GI(低血糖生成指数)食品集中展出。 3月25日， 第112届全国糖酒商品交易会在成都开幕。图为采购商、消费者选购健康食品。 中新社记者 贺劭清 摄 在糖酒会"低卡博士"展台，研发人员刘俊正针对来往客商进行荞麦面口味的调研。在刘俊看来，对于消 费者而言，健康饮食不仅有助于身体健康，还能提供一定情绪价值。商家需根据市场风向加快研发力 度，营造消费新场景。 除了食品新势力，不少中华老字号也加入减糖大军。"三年前我们就观察到了健康饮食在中国的快速发 展，但转型需要过程。"中国全聚德集团总经理周延龙介绍，从年夜饭到中秋节月饼，今年全聚德的大 部分产品都进行了减糖、减脂。 早在2024年6月，中国国家卫生健康委等16个部门就联合印发《"体重管理年"活动实施方案》。今年全 国两会期间，国家卫健委主任雷海潮在民生主题记者会上用7分钟讲体重管理，"体重管理 ...