Workflow
品牌创新
icon
Search documents
泸州老窖:民族品牌践使命品牌创新向远行
Xin Lang Cai Jing· 2025-05-11 21:10
Group 1 - The 2025 World Brand Moganshan Conference is held from May 9 to 11 in Deqing County, Huzhou City, Zhejiang Province, showcasing the importance of brands as intangible assets for enterprises and as carriers of people's aspirations for a better life [1][3] - Luzhou Laojiao, a leading company in the liquor industry, has participated in the Moganshan Conference for three consecutive years, highlighting its brand story through a two-minute drone performance [3][5] - The company has been recognized as a representative of Chinese quality, winning multiple awards since the first National Wine Evaluation in 1952, including the title of "Chinese Famous Wine" [3][5] Group 2 - In 2024, Luzhou Laojiao plans to hold a themed exhibition titled "700 Years of Chinese Strong Aroma," leveraging its historical significance to promote the local economy [5] - The government report for 2025 emphasizes the integration of technological and industrial innovation, with experts noting that technological innovation is essential for shaping Chinese brands [5][7] - Luzhou Laojiao is advancing its digital transformation with the "Smart Luzhou Laojiao" initiative, establishing a data-driven management and decision-making framework [7] Group 3 - The company has increased its R&D expenditure to 260 million yuan in 2024, a year-on-year growth of 15.5%, and has released significant technological innovations [7][9] - Luzhou Laojiao has been actively promoting Chinese liquor internationally, participating in global events and establishing a sales network in over 70 countries and regions [9][11] - The brand's strength has contributed to its stable development, achieving record-high operating performance in a challenging market environment [11]
白酒行业迎复苏前夜:泸州老窖凭何抢占先机?
华尔街见闻· 2025-04-29 03:58
在白酒行业竞争形势愈发复杂的背景下,泸州老窖仍然交出稳健的业绩答卷。 2024年,泸州老窖实现营收311.96亿元,同比增长3.19%;实现净利润134.73亿元,同比增长1.71%,各项 业绩指标稳健增长。 取得优异成绩的同时,泸州老窖也为投资者带来了丰厚的回报。 本次年报披露最新的利润分配预案,拟向全体股东每10股派发现金红利45.92元(含税)。叠加2024年中 期分红,去年全年现金分红总金额将超过87亿元。 $$\bigcup\mathrm{~I~}_{\mathrm{~}}$$ 白酒行业存量竞争,消费多元、强分化特点显著。巩固存量、拦截流量、拓展增量,被认为是企业在周 期调整中突围的重要路径。 泸州老窖已通过"双品牌、三品系、大单品"构建起覆盖全价格带的产品矩阵。 "金字塔形"的产品结构不仅扩大了企业的目标消费群体,也使其面对需求分化的市场时,应变更为灵活 自如,整体抗风险能力得到增强。 具体来看,国窖品牌稳居200亿阵营并向更高目标发起冲刺。国窖1573已跻身中国三大高端白酒行列,持 续打造稀缺性产品、强化品牌势能,连接高净值人群。 泸州老窖品牌突破百亿体量,在中低端价位凭借头曲、黑盖等产品,充分 ...
行业洗牌加速,奥利奥凭何让经销商“敢押宝”?变的是玩法,不变的是玩心!
Sou Hu Cai Jing· 2025-04-29 02:00
作者丨张雨薇 这两年有一个很明显的感触,快消行业市场格局的变化太快、太剧烈了!尤其是休食品类。各种小品牌、白牌乘着零食折扣店的东风迅速崛起占领市场, 许多一线品牌陷入"卖不动、不敢压"的尴尬局面。 但总有例外。一位华北地区的经销商透露:"奥利奥始终占着货架C位,就连折扣店里都能保持稳定增长。" 的确,在走访多地市场后笔者发现,这个进入中国二十余年的经典品牌,不仅没有在"内卷"中褪色,反而从去年的"可乐联名"、宇宙限定,到今年春天 的"寻味八方"系列,持续搅动市场。 这让人不禁好奇:在行业洗牌加剧、竞争白热化的当下,作为休食品类的领导品牌,奥利奥为何能长盛不衰? 活跃的"玩心": 奥利奥为何总能刷满存在感? 在休闲食品市场竞争愈发激烈的背景下,消费者的注意力已然成为最稀缺资源。如何吸引并持续吸引消费者注意力?推新、联名是常见策略,但在新品满 天飞的当下,想要真正"出圈"实属不易。 作为一个拥有百年历史的经典品牌,在与"年轻一代"的较量中,奥利奥不仅没有被"卷"下舞台,反而凭借一系列先锋创意和创新产品不断给市场惊喜。 今年春季出游季,奥利奥推出的"寻味八方"系列,可谓是品牌对本土文化深挖的集大成之作。 两款春季限 ...
空客之星万家咖啡:咖啡醇香中编织的创业梦想
Zhong Guo Shi Pin Wang· 2025-03-27 07:17
Core Viewpoint - The rise of domestic coffee brands in China is highlighted, showcasing the innovative development path of the Shenzhen Airbus Star Wanjia Coffee Chain Management Co., Ltd. and its chairman Zhu Shiyao, who integrates Yunnan Dali's coffee beans into his coffee vision [1][2]. Company Overview - Shenzhen Airbus Star Wanjia Coffee Chain Management Co., Ltd. is led by Zhu Shiyao, who transitioned from a nuclear physics professor to a coffee chain entrepreneur at the age of 80, marking a significant cross-industry entrepreneurial journey [2][4]. - The company emphasizes product innovation and brand building as core principles to stand out in a competitive coffee market [6][10]. Product Development - The product line includes both online and offline offerings, such as canned coffee drinks, solid coffee beverages, and upcoming functional coffee products, catering to diverse consumer needs [8]. - The coffee beans used, known as Zhu Kula coffee beans, are sourced from Dali, Yunnan, benefiting from the region's unique climate and soil conditions, which enhance the flavor and aroma of the coffee [6][8]. Market Positioning - Zhu Shiyao aims to position Airbus Star Coffee as a "little Huawei" in the coffee industry, aspiring to become a Chinese equivalent of Starbucks and promote the national brand globally [10]. - The company is actively involved in promoting coffee culture through various activities, aiming to deepen consumer engagement and appreciation for coffee [11]. Future Plans - The company plans to continue enhancing product quality and service levels while promoting coffee culture, ensuring a better coffee experience for consumers [11].
Coty(COTY) - 2025 Q2 - Earnings Call Transcript
2025-02-11 16:27
Coty, Inc. (NYSE:COTY) Q2 2025 Results Conference Call February 11, 2025 7:30 AM ET Company Participants Olga Levinson - Senior Vice President of Investor Relations Sue Nabi - Chief Executive Officer Laurent Mercier - Chief Financial Officer Olga Levinson Hello, everyone. This is Olga Levinson, Coty's Senior Vice President of Investor Relations. Thank you for joining us today for the prepared remarks portion of Coty's Second Quarter Fiscal 2025 Earnings. On Tuesday, February 11, 2025, at approximately 8:00 ...
寒冬逆势扩张,肯悦咖啡在九块九时代如何创新?
晚点LatePost· 2024-11-08 12:35
站在巨人肩膀上,以创新打造活力,靠品质抓住消费者。 今年秋冬季,大多数咖啡品牌开店降速,肯悦咖啡是行业压力下的一个少见的、积极的身影。据壹览商 业,23 个连锁咖啡品牌 9 月新开门店数同比下降 32.13%。而从窄门餐眼统计的全国咖啡门店数量来看, 现存门店总数从 5 月的 20 万家降至 9 月的 19.1 万家,整体开店速度赶不上闭店速度。 在这样的背景下,近日肯悦咖啡开出了第 500 家店。百胜中国 CEO 屈翠容专门在财报电话会上提到,开 业当天,肯悦咖啡带动肯德基餐厅的整体咖啡销售杯数增加约 30%。 从 2023 年 11 月杭州首店挂牌,2024 年 3 月开始大规模推广,不到一年就推出了 500 家,可见肯德基的 "野心" 不仅仅是孵化一个咖啡品牌,而是复刻自己的成功。 尽管体量还小,但从 "吮指原味鸡拿铁" 的出圈热度到辐射各线城市的门店的快速扩张,让很多人看到了 肯悦咖啡独特的思路和势能——站在巨人的肩膀上的模式,背靠肯德基万店储备,让万店成为预期内的结 果;独具特色的创新培养出品牌心智,产品风格越来越清晰。 与此同时,肯悦咖啡也在环保的道路上走在行业前列,从 10 月开始,肯悦咖啡已经 ...