2026年，新能源汽车行业迎来两大政策变动，一是新能源汽车车辆购置税优惠力度"退坡"，从全额免征 调整为减半征收（按5%税率）；二是汽车"两新"政策补贴方式出现变化，将定额补贴调整为按车价比 例补贴，虽然补贴上限保持不变，但低价车型补贴力度实际上也在"退坡"。 元旦假期期间，多家汽车经销商销售人员向第一财经记者表示，造车新势力因平均售价较高，所以报废 补贴和置换更新补贴的变化对其影响不大；但新能源汽车购置税"退坡"确实增加了消费者的购车成本。 记者了解到，虽然很多车企出台了"兜底"措施，但并不能完全抵消购置税成本的提升。蔚来门店销售 称，以买断价11.98万元的萤火虫车型为例，消费者2026年购买需缴纳购置税近6000元，蔚来仅提供 2000元的选配金补贴。相比2025年，消费者购买成本"会高一点点"。 1月5日，港股汽车股持续走低，截至当日下午三时许，蔚来跌超6%；长城汽车跌近6%；小鹏汽车跌超 5%；奇瑞汽车跌近4%，创下2025年9月底上市以来的新低。其他港股汽车个股如零跑汽车、吉利汽 车、理想汽车、比亚迪股份股价也均有不同程度的下跌。 消息面上，1月4日晚间，一份名为《2026元旦车市客流下滑交流》的 ...

长江商报记者注意到，2025年前11个月，长城汽车的销量为119.97万辆，同比增长9.26%；2025年前三 季度，归母净利润为86.35亿元，同比下降16.97%。 就目前来看，180万辆的销量目标压力不小。 长江商报消息 ●长江商报记者 潘瑞冬 长城汽车（601633.SH、02333.HK）推2025年员工持股计划。 12月24日晚间，长城汽车公告，公司2025年第五次临时股东会通过《长城汽车股份有限公司2025年员工 持股计划（草案）》。根据草案，长城汽车此次员工持股计划的设立规模不超过8000万元，覆盖董事、 高级管理人员及其他核心人员等在内的不超过50人。 业绩考核方面，2026年目标为销量不低于180万辆、净利润不低于100亿元。 覆盖不超50名核心人员 根据公告，长城汽车本次员工持股计划参与对象包括公司董事（不含独立董事）、高级管理人员及其他 对公司整体业绩和长期战略实现有重要作用的核心人员，其中董事、高级管理人员3人，其他核心人员 不超过47人。 长江商报记者注意到，此次员工持股计划的设立规模不超过8000万元，由公司激励基金与员工合法薪酬 等共同出资，但未披露两者的固定配比，也未明确本次 ...

随着政策调整实施日期日趋临近，新能源汽车市场消费热度持续上升。根据政策安排，明年1月1日起， 购买新能源汽车从全额免征购置税调整为减半征收，从每辆最高免税额3万元，调整为每辆最高减税额 1.5万元。 中国汽车工业协会发布最新数据显示，11月份，汽车市场延续良好表现，在高基数基础上产销环比、同 比均实现增长。新能源汽车产销量分别为188万辆和182.3万辆，新能源汽车新车销量达到汽车新车总销 量的53.2%，占有率进一步上升。 专家认为，从短期看，购置税征收政策切换前会形成"末班车效应"，刺激部分新能源汽车购买需求提前 释放；从长期看，新能源汽车市场将从政策驱动转向价值驱动，竞争将更加聚焦于技术和服务。 为更好应对2026年政策调整后的汽车市场需求变化，国家信息中心经济师林超建议从三方面发力：一是 用好政策。中央经济工作会议明确明年优化"两新"政策实施，车企要用好"两新"政策，带动更高技术、 更节能、更智能的消费。我国汽车以旧换新政策成效显著，为汽车市场带来增量空间，也促进汽车产业 加速构建智能网联新生态。商务部数据显示，今年前11个月，汽车以旧换新超1120万辆。 二是练好内功。车企要在保证产品质量的基础上增 ...

用更少的预算，买更高的配置。12月5日，岚图汽车宣布岚图FREE+开启年末限时钜惠，购车即享15000元现金减免(含置换)。作为全系标配华为乾崑智驾 ADS4与鸿蒙座舱5的满配SUV，岚图FREE+不仅降低了入手门槛，更通过赠送高价值配置包，拉满了用户的价值体验。 根据工信部发布的政策，自2026年1月1日起，新能源汽车购置税将从"全额免征"调整为"减半征收"，单车最高减免不超过1.5万元。这意味着消费者在明 年购车将至少多支出数千到上万元的购置税，可以说，当下是政策切换前"抄底"满配华系SUV的绝佳良机！ 价格做减法，价值做加法。活动期间购车，还可限时免费升级价值38000元的顶格配置：率先赠送价值20000元的华为乾崑智驾ADS高阶功能包抵用券，解 锁顶流智驾体验；同步升级价值18000元的硬核装备(四活塞运动卡钳+主副驾双头枕音响+四门电吸门)，并额外赠送终身免费车机流量(10G/月)。 指导价(后驱乾崑版): 21.99万元 限时直减 (含他品置换补贴5000元) 0 利息 5年贷款2年免息 U元享 三电终身质保 元 作为全系搭载华为乾崑智驾ADS4与鸿蒙座舱5的智能SUV，岚图FREE+兼具顶流智驾 ...

12月4日，在2025年进入尾声、2026年即将到来的关键期，叠加购置税政策调整、明年订单提前释放等 因素的国内车市迎来一波"抢单"热潮。 12月4日，深蓝汽车推出购置税"兜底"政策，即2025年12月31日前锁单深蓝全系车型，因非客户原因导 致车辆2026年开票交付、且在2026年2月14日（含）前提车，可享受深蓝跨年购置税差额补贴。 除深蓝汽车外，多个主机厂购置税"兜底"相关政策也在12月初集中出炉。 据智通财经记者不完全统计，选择"自掏腰包"为年内锁单消费者补贴购置税的品牌数量已近20个，除前 述外还包括奇瑞汽车、极氪、蔚来、理想、广汽丰田等。 主机厂密集"兜底"，归因为车辆购置税政策即将于2026年调整。根据两年前出台的《关于延续和优化新 能源汽车车辆购置税减免政策的公告》，2024年、2025年连续两年新能源汽车免征车辆购置税后，未来 两年将实施减半征收车辆购置税的政策，其中每辆新能源乘用车减税额不超过1.5万元。 "新能源车购置税全免到期及两新政策年度尾声带来的翘尾行情并不显著。"在预测11月车市表现时，中 国汽车流通协会表示，11月车市步入年度冲刺期，整体呈前低后高走势。上半月市场表现相对平淡， ...

Core Insights - The current supply tightness in the battery industry is prompting leading automotive companies to secure orders from top battery manufacturers, indicating a competitive landscape for battery procurement [3][4] - The domestic power battery installation volume reached 578.0 GWh from January to October, reflecting a year-on-year growth of 42.4% [4][6] - The upcoming adjustment in the new energy vehicle purchase tax policy is expected to influence battery demand, with companies implementing strategies to mitigate the impact [5][7] Industry Overview - The Chinese new energy vehicle market continues to grow rapidly, with production and sales reaching 1,301.5 million and 1,294.3 million units respectively from January to October, marking a year-on-year increase of 33.1% and 32.7% [6] - In October alone, the installation volume of domestic power batteries was 84.1 GWh, a month-on-month increase of 10.7% and a year-on-year increase of 42.1% [6] - The market is witnessing a structural competition between power batteries and energy storage batteries, with both sectors driving the growth of the battery industry [9][10] Company Strategies - Companies like Chery are implementing policies to ensure customers are not adversely affected by the upcoming tax changes, offering subsidies to cover potential tax increases [5] - Guoxuan High-Tech has reported a strong order volume and high capacity utilization, indicating confidence in continued growth [7] - Many battery manufacturers are diversifying into energy storage solutions, with companies like Funeng Technology developing innovative products to capture market share [9][10] Future Outlook - The global battery production capacity is projected to reach 7.5 TWh by 2030, with a demand of 5 TWh, suggesting a balanced supply-demand scenario [8] - The competition among second and third-tier battery manufacturers is intensifying, with differentiation and strong customer relationships becoming critical for sustainable growth [10]

Core Insights - The retail sales of passenger cars in China from November 1 to 16 reached 886,000 units, representing a year-on-year decline of 14% and a month-on-month decrease of 6%. However, the cumulative retail sales for the year have reached 20.142 million units, showing a year-on-year growth of 7% [1] Group 1: Market Performance - The retail sales of new energy vehicles (NEVs) from November 1 to 16 totaled 554,000 units, marking a year-on-year increase of 2% and a month-on-month increase of 7%. Cumulatively, NEV retail sales for the year have reached 10.703 million units, reflecting a year-on-year growth of 21% [1] - The penetration rate of NEVs in the passenger car market stands at 62.5% [1] Group 2: Economic Context - The overall retail performance in November is described as weak, but there is still a slight growth of 7% compared to the same period in 2023, attributed to the stable macroeconomic environment and consumer confidence [1] - The tightening of trade-in and scrapping subsidy policies in certain regions has contributed to a negative month-on-month growth in October [1] Group 3: Future Outlook - The current policy regarding the exemption of purchase tax for NEVs is set to change in 2026 to a "half tax" policy, prompting manufacturers to accelerate production and supply in anticipation of this transition [1] - The industry is expected to maintain a positive development trend due to the continuous launch of new products and steady progress in comprehensive industry governance [1]

Core Viewpoint - The retail performance of the passenger car market in China showed a decline in early November, but there is still a year-on-year growth for the year 2023, indicating a mixed outlook for the industry [1] Group 1: Market Performance - From November 1 to 16, the national passenger car market retail reached 886,000 units, a year-on-year decrease of 14% and a month-on-month decrease of 6% [1] - Cumulatively, retail sales for the year reached 20.142 million units, reflecting a year-on-year growth of 7% [1] - In the same period, the retail of new energy vehicles (NEVs) reached 554,000 units, showing a year-on-year increase of 2% and a month-on-month increase of 7% [1] - Year-to-date, NEV retail sales totaled 10.703 million units, with a year-on-year growth of 21% [1] - The penetration rate of NEV retail in the passenger car market stands at 62.5% [1] Group 2: Economic and Policy Context - The analysis from the Passenger Car Market Information Joint Conference indicates that while retail trends are weak, there is still a 7% year-on-year growth compared to the same period in 2023, supported by a stable macroeconomic environment and consumer confidence [1] - The tightening of trade-in and scrapping subsidy policies in certain regions has contributed to a negative month-on-month growth in October [1] - The industry anticipates a shift in the policy regarding the exemption of purchase tax for NEVs, which will change to a "half exemption" by 2026 [1] - Industry insiders suggest that automakers will seize the year-end policy transition window to maintain a rapid production pace, with new products being launched and comprehensive industry governance progressing steadily [1]

Core Insights - The recent performance of electric vehicle manufacturers, particularly Xiaopeng and Li Auto, has raised concerns in the market, leading to significant stock price declines following their earnings reports [1][2][4] - The automotive industry is expected to undergo changes due to the reintroduction of vehicle purchase tax for electric vehicles starting in 2026, which may affect consumer choices and market dynamics [5][6][7] Company Performance - Xiaopeng Motors reported a revenue of 20.38 billion yuan for Q3, a year-on-year increase of nearly 100%, but incurred a net loss of 380 million yuan, although this loss narrowed compared to previous periods [2][3] - Li Auto achieved a revenue of 19.45 billion yuan in Q3, nearly doubling year-on-year, with a net profit of 150 million yuan, but experienced an 8% decline in net profit compared to the previous quarter [2][3] - Geely's Q3 revenue reached 89.2 billion yuan, a 27% increase year-on-year, with a net profit of 3.82 billion yuan, up 59% year-on-year, and total sales of 761,000 units, a 43% increase [3] Market Dynamics - Xiaopeng's stock price fell by 10.47% to 85.85 HKD, marking a cumulative decline of over 20% since November 12, while Geely's stock fell by 1.16% to 17 HKD, resulting in a market capitalization of 172 billion HKD [2] - The average selling price of Xiaopeng vehicles decreased by 0.8 million yuan to 156,000 yuan, with a gross margin of 13.1%, slightly below market expectations [3] - The automotive sector is experiencing a weak performance overall, with concerns about declining sales data and the impact of upcoming policy changes on growth rates [4][6] Future Outlook - The reintroduction of the vehicle purchase tax in 2026 is expected to slow down the growth of the passenger vehicle market, potentially leading to increased promotional activities among electric vehicle manufacturers [6][7] - Analysts suggest that the automotive industry will see a differentiation among companies, with stronger competitors likely to emerge as the market adjusts to the new tax environment [6][7]

Core Insights - Three major automotive companies, Geely, Leapmotor, and Xpeng, reported record-high revenues, gross profits, and delivery volumes for Q3, while addressing market changes due to adjustments in vehicle purchase tax policies [1][2][3] Financial Performance - Geely achieved a record revenue of 89.2 billion yuan in Q3, a 15% increase quarter-on-quarter and a 27% increase year-on-year, with a net profit of 3.96 billion yuan, up 19% year-on-year [1] - Leapmotor reported Q3 revenue of 19.45 billion yuan, a 97.3% year-on-year increase, with a net profit of 150 million yuan and a gross margin of 14.5% [2] - Xpeng's Q3 revenue reached 20.38 billion yuan, a 102% year-on-year increase, with a net loss of 380 million yuan, significantly narrowing from a loss of 1.81 billion yuan in the same period last year [2] Market Outlook - The automotive market is expected to face challenges in 2026 due to the reduction of purchase tax incentives for new energy vehicles, transitioning from exemption to a 50% reduction [3] - Geely's CEO expressed confidence in the company's ability to adapt, highlighting that the market is maturing and that companies with strong strategic foundations will have advantages [3][4] - Leapmotor's management believes the tax policy changes will not significantly impact overall vehicle sales, as evidenced by the continued growth in new energy vehicle penetration [4] Strategic Initiatives - Geely plans to launch multiple new and updated models in Q4 to meet its annual sales target of 3 million vehicles, having achieved 2.477 million units by the end of October [1][4] - Leapmotor aims for a combined domestic and overseas sales target of 1 million vehicles by 2026, with a focus on expanding into new markets [4] - Xpeng is transitioning towards becoming a technology company, with plans to develop flying cars, humanoid robots, and Robotaxi services, aiming for significant advancements in AI applications [5][6] Future Innovations - Xpeng's CEO outlined plans for the launch of three Robotaxi models and humanoid robots by 2026, with initial deployments in commercial settings [5][6] - Leapmotor has completed strategic planning for its new product lines, with expectations to launch new products by 2027-2028 [6] - Geely is set to unveil a new five-year plan focused on AI and technology on January 1, 2026, emphasizing the importance of strong manufacturing capabilities in the automotive sector [6]