电力及公用事业行业周报(25WK16) 25Q1 绿证核发量激增，3 月用电量同比+4.8% 2025 年 04 月 20 日 ➢ 本周（20250414-20250418）电力板块行情：本周电力板块走势优于大盘。 截至 2025 年 04 月 18 日，本周公用事业板块收于 2318.99 点，上涨 40.42 点， 涨幅 1.77%；电力子板块收于 3,099.51 点，上涨 54.97 点，涨幅 1.81%，高于 沪深 300 本周涨幅。公用事业（电力）板块涨幅在申万 31 个一级板块中排第 7 位。从电力子板块来看：火电板块表现最优，火力发电上涨 2.99%，水力发电上 涨 1.33%，光伏发电下跌 0.17%，风力发电下跌 0.06%。 ➢ 本周专题：2025Q1 国家能源局核发绿证 6.62 亿个。截至 2025 年 3 月底， 累计核发绿证 56.17 亿个。其中，华北区域跨区跨省绿电交易电量达 295.1 亿千 瓦时，同比增长 73%；华东区域跨区跨省绿电交易电量达 38.55 亿千瓦时，同比 增长 67.83%。25Q1 南方区域绿证绿电平台交易规模达 1289 亿千瓦时，绿证 需求激增。2 ...

目前，数字化经济与消费已是主流趋势，在数字经济全球化的背景下，传统消费模式面临着更大的挑战。数据显 示，传统电商领域中有80%的商家盈利毛利率较低，而流量成本每年平均上涨20%，对于目前捕获信息多靠网络 媒体的市场，实体商业面临着新客户获取困难、卷低价、电商冲击的多重压力。当前，国家发改委发布的《促进 绿色消费实施方案》中指出，推动消费市场数字化转型，是培育新型消费的核心战略方向。基于政策与市场发展 方向，汇徕积合数字化平台应运而生，积极应对传统消费困局，为实体经济商户提供解决方案。 汇徕积合平台的运营主体是"泓霖汇（山东）数字科技有限公司"（以下简称"泓霖汇"），作为运营数字化平台的 科技公司，泓霖汇拥有前瞻性的眼光与绿色发展的理念，以技术创新为驱动，致力于为消费者提供绿色、环保、 高效的平台服务。为此，泓霖汇通过商业模式创新与技术研发，构建起集传统电商、本地生活、会员体系于一体 的数字化服务平台，让汇徕积合平台通过四大机制，更高效地服务大众。 汇徕积合平台打破了商家与消费者相对独立的传统关系，构建起共创 "命运共同体" 的新型消费服务生态系统，这 一创新模式成为数字化经济运行的创新商业框架平台。通过线上商 ...

Core Insights - The company is leveraging a unique "green points" system to create a value network between 230,000 physical stores and millions of consumers, redefining value creation in the digital economy era [1][3]. Group 1: Disruptive Innovation in Points System - Traditional loyalty programs often suffer from high costs and low conversion rates, while the company's data-driven approach enhances point value, resulting in a 37% increase in user retention compared to traditional models [3]. - Merchants benefit from precise consumer preference identification, with a notable 42% increase in hit rate for popular products after integrating the system [3]. Group 2: Transformation and Circulation of Points - Consumers can easily convert accumulated green points into vouchers that directly offset cash during subsequent purchases, creating a positive cycle of "consumption - points - value addition - re-consumption" [7]. - Points can be used across various industries, activating potential in the green consumption market and promoting collaborative development within the green consumption industry chain [9]. Group 3: Reshaping Business Ecosystem - The green points model transforms the relationship between merchants and consumers, allowing merchants to attract repeat customers and increase average transaction value and repurchase rates [11]. - Consumers benefit from reduced costs and psychological satisfaction from participating in green consumption, while the platform achieves both commercial and social value enhancement [13]. Group 4: Digital Infrastructure - The company operates a smart supply chain system that processes over 120 million transactions daily, achieving a 92% accuracy rate in inventory forecasting and reducing storage costs by 15% for partner merchants [15]. - The expansion of the "Bina Duo" supermarket chain exemplifies the model's viability, achieving a store efficiency 2.3 times that of traditional supermarkets and maintaining an online order ratio of 41% [17]. Group 5: Social Responsibility Premium - The green points mechanism links consumer behavior to environmental contributions, with over 127 ecological restoration projects supported and more than 80 million yuan invested in rural e-commerce development [19]. - Consumers aware of the company's social initiatives show a 29% increase in brand loyalty and a 12% higher willingness to pay a premium, contributing to an annual user growth rate of 58% [21]. Group 6: Capital Market Strategy - The company emphasizes transparency by publicly sharing financial audit reports and ESG data, gaining recognition from international capital markets [22]. - The blockchain-based points system ensures traceability of each point transaction, mitigating financial risks associated with traditional loyalty programs [22]. Conclusion - The company's practices demonstrate that traditional business elements can still release significant value through digital reconstruction, providing a clear signal to entrepreneurs that focusing on real-world pain points and utilizing technology can lead to successful business pathways [24].

Group 1 - The core idea is that Xi'an is actively developing its "first store economy," significantly diversifying and internationalizing its consumer market, with a projected addition of 436 new brand first stores in 2024, representing a 24.5% increase from 2023 [1][3] - Among the new first stores, 367 are domestic brands (84.1%) and 69 are international brands (15.8%), indicating a strong focus on local brand development [1] - In terms of store levels, Xi'an will see 13 national first stores, 168 Northwest first stores, 10 Shaanxi first stores, and 245 Xi'an first stores in 2024, with the Northwest first stores accounting for 38% of the total new first stores, showing a significant increase of 76.8% from 95 stores in 2023 [1] Group 2 - The Xi'an Municipal Bureau of Commerce aims to leverage the city's resource advantages and cultural heritage to stimulate large-scale consumption, expand service consumption, and develop new consumption models, including the first store economy, silver economy, night economy, and holiday economy [2] - The focus will also be on promoting digital, green, health, and service consumption, indicating a comprehensive approach to enhancing the consumer landscape in Xi'an [2]

Group 1 - The core achievement of the Star Store Joint Model includes integrating over 80,000 physical merchants and surpassing 6 million registered users by 2025, with peak daily transaction volumes reaching 4-5 billion yuan [1][3] - The model has demonstrated significant market penetration in lower-tier cities, with rapid revenue generation, as evidenced by the "Zhejiang Zhongdian" platform achieving over 100 million yuan in revenue shortly after launch [1][3] - User retention is strong, with a repurchase rate exceeding 70% and an average transaction value between 50-80 yuan, significantly higher than traditional community stores [1][3] Group 2 - The business logic involves integrating various industries such as dining, retail, and life services, enhancing user engagement through a cross-store points system [3][4] - The model creates a community ecosystem that covers all family consumption scenarios, promoting high-frequency consumption [3][4] - The strategy focuses on low-tier cities where merchants have low digital integration, allowing for quick resource consolidation through payment codes [3][4] Group 3 - The incentive mechanism benefits multiple parties, with consumers receiving rebates through a points system that can yield up to five times the value in vouchers, thus increasing both repurchase rates and average transaction values [6] - Merchants can achieve fivefold returns on their investment by offering discounts of only 3%-20%, while the platform generates stable revenue through commissions and advertising [6] - Regional agents benefit from high commission rates, fostering strong promotional incentives [6] Group 4 - The model's asset-light approach allows for rapid replication, making it suitable for small and medium-sized businesses to quickly integrate without altering their existing operations [10] - The three-tier agency system accelerates market coverage through a "snowball" effect, validated by the success of similar platforms [10] - A dynamic adjustment mechanism is in place to alleviate financial pressure if growth rates fall below 15% [10] Group 5 - The future of the model relies on deepening compliance and technological upgrades, particularly in blockchain and AI, to maintain growth momentum amid competition and market saturation [17] - The innovative aspects include a green points system and cross-industry alliances that reconstruct local life value chains, creating a strong cycle of consumption and points redemption [17] - The operational efficiency is enhanced through low-cost rapid expansion and effective penetration into lower-tier markets, outperforming traditional platforms [17]

北京市商务局：寻找更多新亮点，促进北京消费增长 自北京培育建设国际消费中心城市以来，已取得不少成绩。具体来看，北京旅游总收入等十余项指标领 跑全国，并有12项示范案例入选商务部创新培育举措。自2021年以来，全市累计新建商业面积超500万 平方米，其中2024年新增150万平方米，今年预期新增100万平方米。例如，即将投入运营的湾里项目是 北京首个TOD项目，不仅包含奥特莱斯，还将容纳酒店民宿、livehouse演出、汤泉水乐园、儿童游乐、 科技体验等，成为一站式商业、文化、旅游、娱乐综合体。自培育建设国际消费中心城市以来，北京累 计建成"一刻钟"便民生活圈693个，覆盖率达81%。消费品牌矩阵日趋完善，自2019年推出首店政策以 来，北京已累计吸引4600家首店落地，2023年和2024年每年均有超过900家首店入驻。 探寻消费新动能 北京市正加快推进国际消费中心城市建设，消费市场呈现多元化、数字化和绿色化新趋势，通过创新消 费供给、优化政策支持、深化商圈升级，推动服务消费、数字消费和绿色消费成为经济增长核心动力。 为进一步落实国家扩内需、促消费决策部署，北京市即将出台提振消费专项行动方案，推出近30项举 ...

为此，京东服饰美妆联合爱回收在北京、上海、深圳、武汉等全国30个城市同步发起"绿色时尚计 划"，此次活动还联合服饰品牌已朵，通过专业的回收机构将旧衣服进行循环处理，并投入专门补贴回 馈参与用户。具体来说，大家可以通过爱回收APP或者家附近回收机，参与"绿色时尚计划"，找到附近 的回收机捐赠1斤(约2-3件)以上的旧衣物，就可以收到专属优惠券在京东购物时使用。 京东服饰美妆春季上新发起"绿色时尚计划"，联合 品牌推动旧衣循环处理 为了推动服装绿色消费、践行低碳生活理念，近日，京东服饰美妆在春季上新活动期间，联合爱回 收在北京、上海、深圳、武汉等全国30座城市共同发起"绿色时尚计划"。此次活动还联合服饰品牌已 朵，鼓励大家将自己闲置的旧衣服进行循环处理，并投入补贴回馈参与的用户，目前已经有超过1.2万 人参与活动。消费者在参与"绿色时尚计划"可以省钱的同时，还能够为保护环境做出自己的贡献。 每逢换季，很多人都会在家里整理出不少旧衣服，这些衣服留着占地方、扔了又可惜，如何处理就 成了难题，垃圾箱大概率是它们最终的归宿。中国循环经济协会废纺专委会的统计数据显示：2023年我 国废旧纺织品的产生量超过2334万吨，而回 ...