如黄金珠宝行业，各品牌今年在天猫旗舰店上新了上万款IP联名黄金产品，涵盖传统文化、动漫、游戏等多种元素，95后、00后年轻群 体成购买主力。双11期间，多款IP黄金新品集中上市，一些产品上架后迅速售罄。 再如年轻人消费群体集中的潮玩行业，以00后为主力群体的潮玩盲盒、动漫周边、娃圈等，天猫双11期间增长均超两位数，超过30万个 玩具潮玩新品在双11期间发售，盲盒、Lolita、游戏周边等新品大放异彩，引领行业新品增长，叠纸心意、泡泡玛特、米哈游等二次元特 征显著的品牌，位列双11潮玩品牌榜前列。 除了个性、多样的商品生态，淘宝的年轻化运营同样成为吸引00后用户的关键。从去年开始，淘宝持续通过猜题免单、春节许愿等贴合 年轻人兴趣的互动活动吸引年轻用户，95后、00后是这些活动的主力参与人群。今年5月，淘宝闪购上线。即时零售的受众以年轻群体为 主，尼尔森IQ《2024年度网络购物趋势研究报告》显示，即时零售用户中，35岁以下的年轻人占比达到了72%。淘宝闪购的高速增长， 也为淘宝带来大量年轻新用户。 近日，QuestMobile发布《2025"00后"用户消费洞察报告》，报告显示，2025年10月，淘宝00后月活 ...

每经记者：陈婷 每经编辑：廖丹 |2025年12月10日 星期三| NO.1云深处科技完成超5亿元C轮融资 12月9日，有市场消息称国内人形机器人独角兽银河通用正在筹备赴港上市，并称银河通用上市已经筹 备数月，预计明年一季度交表。对此，银河通用相关负责人对《每日经济新闻》记者表示："以上信息 不属实，公司股改是为了满足后续正常融资需求，引入新的一级市场投资人。" 点评：在宇树科技等同行密集推进IPO的行业趋势下，市场对头部独角兽的资本化动作保持高度关注， 但企业明确表示股改核心目的是满足一级市场融资需求，而非冲刺上市。对于投资者而言，需理性区分 行业趋势与单个企业的发展节奏，聚焦企业技术突破、场景落地等核心基本面，而非单纯追逐上市传 闻。 NO.3山姆回应"麻薯盒出现活老鼠" 就"深圳山姆极速达麻薯盒中出现活老鼠"一事，12月9日，山姆方面对《每日经济新闻》记者回应称， 收到相关反馈后，其已第一时间联动专业虫害公司开展全链路核查。山姆方面表示，综合商品制作、储 运环节的虫害检查结果和第三方虫害技术人员鉴定结果，初步判断商品系在取货点放置期间，被周边虫 害偶然侵入所致。 点评：从回应内容来看，虽然体现了山姆自身 ...

"企业供给能力储备充足，服务质量稳步提升。从各平台数据来看，11月份'双11'订单高峰较往年平 缓。与此同时，电商快递企业加大运力储备和配送网络畅通，效率不断提升。物流时效、履约率、满意 度和实载率指数分别回升0.6点、0.5点、0.3点和0.2点。"中国物流信息中心副总经济师胡焓对《证券日 报》记者表示。 值得关注的是，库存周转率指数环比上升，成本指数有所回落。11月份，库存周转率指数环比回升0.3 点。成本指数环比回落0.1点，实现连续6个月回落，降本措施效应继续显现。 12月9日，中国物流与采购联合会和京东集团联合发布数据显示，2025年11月份，中国电商物流指数为 113.1点，与10月份持平。 分项指数中，电商物流总业务量指数回落。11月份，电商物流总业务量指数为132.4点，比10月份回落 0.5点。分地区来看，四大地区总业务量指数均有所回落，其中，西部地区电商物流总业务量指数回落 0.8点，回落幅度最大。 电商物流农村业务量指数明显回落。11月份，农村电商物流业务量指数为130.4点，比10月份回落2.6 点。分地区来看，除东北地区环比回升1.3点外，其他地区均有所回落。 胡焓认为，11月份电商 ...

Core Viewpoint - Ele.me has rebranded to "Taobao Flash Purchase," marking a strategic upgrade in Alibaba's integration of instant retail business to adapt to market changes and consumer trends [3][4]. Group 1: Brand Transformation and Market Strategy - The rebranding signifies the birth of a new large consumption platform, enhancing consumer convenience and expanding merchant opportunities [3]. - This move is seen as a proactive upgrade to align with changing consumer trends and is expected to bring about significant changes in the commercial paradigm and market structure [4][6]. Group 2: Instant Retail Growth and Market Potential - The instant retail sector is experiencing rapid growth, with projections indicating a market size of 7.81 trillion yuan in 2024, a 20.15% increase year-on-year, and expected to exceed 10 trillion yuan by 2026 [4]. - The focus of competition in instant retail is shifting from broad subsidies to supply chain efficiency and user experience, with Taobao Flash Purchase positioned to leverage this trend [4][5]. Group 3: Competitive Advantages of Taobao Flash Purchase - Taobao Flash Purchase benefits from Alibaba's extensive ecosystem, including a vast user base, a comprehensive product range, and a well-established instant delivery network [5]. - The platform's integration allows for a seamless transition between long-distance e-commerce and local retail, creating a unique competitive edge that is difficult for other platforms to replicate [5]. Group 4: Performance Metrics and User Engagement - In August, Taobao Flash Purchase achieved a peak daily order volume of 120 million, with a 200% increase in monthly active buyers compared to April [8]. - The platform has significantly boosted user engagement on Taobao, contributing to a 20% increase in daily active users in August [8]. Group 5: Future Outlook and Strategic Goals - Alibaba aims to create a one-stop consumption platform that meets the diverse needs of 1 billion consumers, with a long-term goal of achieving a transaction volume of 1 trillion yuan within three years [9]. - The integration of AI and cloud technology is expected to enhance the platform's capabilities, positioning it as a key player in the evolving landscape of large-scale consumption [9][10].

服饰行业 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 01 行业趋势 Industry Trends 本周看点： 悦己、表达个性、文化认同 年轻人买金理由变了； IP谷子大爆发，吃谷人先扛不住了 白云机场都快成广州的奢侈品卖场了。 行业环境： 1. 悦己、表达个性、文化认同 年轻人买金理由变了 关键词：国际黄金市场,情绪消费,产品创新,品牌塑造,Z世代 概要：国际黄金市场热度持续，金饰企业从传统"金价波动"模式转向"情绪消费"新风口， 通过个性化产品和高端化品牌叙事寻求突破。专家指出，情绪消费推动企业注重创新与品牌塑 造，促进行业从价格竞争转向差异化竞争。随着"Z世代"成为消费主力，黄金购买动机从保值、 婚庆转向"悦己"和个性表达，推动需求场景变化。企业通过IP联名（如《盗墓笔记》《黑神 话》系列）精准触达年轻群体，激活文化共鸣与购买动力。同时，高端化战略（如周大生联名 国家宝藏）通过"文化+设计+稀缺"提升附加值，吸引高净值客户，形成稳定高利润市场。行 业趋势显示，金饰消费正从功能需求转向情感与价值驱动。 原文链接：https://news.cfw.cn/v385423-1.htm ...

前言 今日，老牌零售巨头，上市公司中百集团（000759.SZ）发布了一份《关于关闭部分门店的公告》，公告称，为深化改革关闭亏损门店，公司在2025年上 半年已关闭13家仓储大卖场，截至目前，公司共计关闭了30家仓储大卖场，预计因此产生的关店损失高达1.8亿元。同时，2025年前三季度已经亏损5.8 亿，2024年全年亏损5.28亿。 01 关闭30家，因亏损关闭的为23家 中百集团在公告中称，公司2025年上半年已关闭仓储大卖场13家，截至目前累计关闭数量达到30家。这一决策基于门店的具体情况，部分门店长期经营亏 损且扭亏无望。 在30家被关闭的门店中，因亏损关闭的门店占比高达76.7%，达到23家；另有7家门店则因合同到期而关闭。此次关店行动涉及湖北多个城市的门店。关 闭名单中不乏经营多年的老店，如2005年开业的武穴购物广场门店、2008年开业的嘉鱼潘家湾店和崇阳购物广场门店。 尽管关店带来了短期财务阵痛，但中百集团表示，这一举措有利于进一步优化门店布局，提升整体经营质量，促进公司战略转型和持续发展。中百集团在 公告中详细说明了关店损失的具体构成。主要包括合同解约损失、员工安置补偿支出、装修等长期待摊费 ...

Group 1 - The core point of the article is that the control of Jiubianli has changed hands, with Henan Qiaohua's 51% stake being auctioned and acquired by Chongqing Chuangdongfang Huake Equity Investment Partnership for approximately 68.4 million yuan [1] - The auction process involved three separate bids, with a total starting price of 67.12 million yuan, which is about 70% of the market valuation of 95.9 million yuan [1] - The new controlling entity, Chuangdongfang Huake, is a professional equity investment firm with a focus on sectors such as AI, biotechnology, and consumer technology [2] Group 2 - Following the acquisition, the integration of Jiubianli with Chuangdongfang Huake's existing investments, particularly the "Jiukuai Dao" platform, is anticipated to be a focal point for the industry [3] - Jiubianli's value is attributed to its extensive network of over 300 stores and 6 million members, which are seen as essential infrastructure rather than mere shell resources [3] - The immediate retail sector is gaining traction in the liquor industry, with significant growth observed during major promotional events, indicating a shift in consumer purchasing behavior [4] Group 3 - The previous control of Jiubianli faced challenges due to the investigation of its former actual controller, which has left unresolved debt issues with various stakeholders [4] - Chuangdongfang Huake, backed by multiple state-owned guiding funds and industrial capital, is expected to have the capacity to inject significant capital to stabilize Jiubianli's operations [4] - The ongoing restructuring under new ownership will be closely monitored as Jiubianli seeks to regain trust and operational stability [4]

Core Viewpoint - The ownership of Jiu Bian Li has changed hands, with Henan Qiaohua Commercial Management Co., Ltd. selling its 51% stake to Chongqing Chuangdong Huake Equity Investment Partnership for approximately 68.4 million yuan [2] Group 1: Ownership and Auction Details - The 51% stake in Jiu Bian Li was auctioned in three parts, with a total starting price of 67.12 million yuan, which is about 70% of the market valuation of 95.9 million yuan [2] - The auction saw competitive bidding for one of the shares, which sold for 5.23 million yuan after a 31.7% premium, while the other two shares sold at the original price [2] Group 2: New Ownership and Investment Background - Chongqing Chuangdong Huake is a professional equity investment firm backed by Tianyin Holdings and other investors, with a focus on sectors like AI, biotechnology, and consumer goods [3] - The new owner, Xiao Shuilong, has previously invested in the liquor sector through Chuangdong Huake, indicating a strategic interest in the industry [3] Group 3: Strategic Integration and Market Potential - Jiu Bian Li's value lies in its network of over 300 stores and 6 million members, which are seen as essential infrastructure rather than mere shell resources [4] - There is speculation that Jiu Bian Li may integrate with "Jiu Kuai Dao," a new retail platform co-founded by Chuangdong Huake, to enhance operational efficiency [4][5] Group 4: Market Trends and Challenges - The instant retail model is gaining traction in the liquor industry, with significant sales growth observed during major shopping events, indicating a shift in consumer purchasing behavior [5] - However, Jiu Bian Li faces challenges in rebuilding trust and addressing outstanding debts from its previous management before it can fully capitalize on its new ownership [5][6]

Core Insights - The article highlights the transformation of Dongfang Zhenxuan as it pivots towards instant retail, indicating a strategic shift in response to challenges in the live-streaming e-commerce sector [2][6][19] Company Developments - Dongfang Zhenxuan has updated its business scope to include restaurant management and delivery services, signaling plans for future instant retail expansion [2] - The company is reportedly hiring a store manager for its first flagship store in Beijing, offering a monthly salary of 15,000 to 30,000 yuan, with specific experience requirements [2] - The departure of key personnel, including co-founder Sun Dongxu, has led to a significant leadership change, with founder Yu Minhong taking over operational control [3][6] Financial Performance - The company's GMV dropped from 14.3 billion yuan to 8.7 billion yuan, a decline of 32.7%, indicating struggles in the live-streaming business [6] - Orders on Douyin halved from 180 million to 91.6 million, reflecting the impact of losing top streamers [6] Market Trends - The instant retail market is projected to grow significantly, with estimates suggesting it could exceed 1 trillion yuan by 2026 and reach 2 trillion yuan by 2030 [11] - The shift in consumer behavior towards instant retail is driven by increased living standards and changing consumption habits, particularly among younger demographics [12] Competitive Landscape - The instant retail sector is becoming increasingly competitive, with major players like Meituan and JD.com already established in the market [19] - Dongfang Zhenxuan's strategy includes leveraging its brand influence and loyal customer base to compete effectively in this space [16] Strategic Advantages - The company has a strong supply chain and quality control experience, which are crucial for success in the food and beverage sector [16] - Utilizing existing educational resources from New Oriental for store locations could reduce costs and enhance customer traffic [17] Challenges Ahead - Operating a hybrid retail and dining model presents management and operational challenges that need to be addressed for successful nationwide expansion [19] - The need for improved logistics and supply chain integration remains a critical hurdle for Dongfang Zhenxuan as it enters the instant retail market [19][24]

Core Insights - The recent rebranding of Ele.me to "Taobao Flash Purchase" signifies Alibaba's strategic shift towards enhancing its instant retail business, reflecting a commitment to becoming a major player in the consumer market [1][7]. Group 1: Business Performance - As of September 30, 2025, Alibaba's instant retail business revenue grew by 60% year-over-year, with Taobao Flash Purchase's average order value increasing by over double digits compared to August [1][7]. - In the second quarter of the 2026 fiscal year, Alibaba's instant retail revenue reached 22.9 billion yuan, maintaining a 60% growth rate [2][8]. - The number of daily orders for Taobao Flash Purchase surged to 80 million, peaking at over 120 million within three months of its launch [2][8]. Group 2: Strategic Integration - The integration of Taobao Flash Purchase and Ele.me is a strategic decision based on the business development stage, enhancing the synergy between various Alibaba platforms [2][8]. - The collaboration among Taobao, Ele.me, Cainiao, and Tmall creates a core hub that leverages resource integration for improved operational efficiency [3][9]. - As of October 31, 2025, 3,500 Tmall brand offline stores were integrated into the instant retail network, contributing to a 290% year-over-year increase in transactions during the Double 11 shopping festival [3][9]. Group 3: Future Outlook - Alibaba aims to refine user experience and focus on high-value customer engagement, with a target of achieving a trillion yuan in transaction volume within three years [5][11]. - The brand integration is viewed as a milestone rather than an endpoint, indicating ongoing strategic investments in instant retail [5][11]. - The deepening of ecological collaboration is expected to unlock greater potential in the consumer market, enhancing service capabilities across multiple scenarios [5][11].