"没有人情世故，全是恩怨""比赛第一，友谊第十四"……近日，2025年江苏省城市足球联赛火爆出圈， 在网络上掀起热烈讨论，被网友冠以"苏超"的名号。 没有黑幕和假球，只有对胜利的渴望。比赛现场气氛热烈，激烈的角逐点燃了观众热情，"散装江苏"等 各种有趣段子迅速成为了让比赛获得关注、刷屏各大社交平台的流量密码。这场足球业余联赛，目前已 创下单场直播超500万人次观看的纪录。 记者留意到，江苏名酒洋河与今世缘在"苏超"联赛中均有"露脸"。而随着赛事爆火出圈，两家企业在营 销宣传上已经有所行动。 今世缘方面，国缘V3早已官宣成为2025江苏省城市足球联赛官方战略合作伙伴，在5月10日的揭幕战 上，今世缘党委书记、董事长、总经理顾祥悦，副总经理羊栋均到场观战。在对外宣传素材中，今世缘 表示，国缘V3将持续发挥高端白酒品牌势能，在助力江苏足球事业专业化、市场化发展的同时，搭建 消费者情感共鸣的新场景。 在今世缘官方商城微信公众号上，今世缘还推出为"苏超"打call助威的活动，邀请球迷为家乡打call，参 与竞猜抽奖。 洋河方面，相关工作人员表示品牌将全程赞助"苏超"联赛中的宿迁队，与赛事主办方目前还没有合作。 此外，洋 ...

Group 1 - The 2025 FIFA Club World Cup will feature 32 teams, significantly expanding from the previous 7 teams, with a total prize pool of $1 billion, marking a historic high in both scale and commercial value [1] - Hisense is the first global official partner of the Club World Cup, introducing the "AI Fan Home Renewal Plan," which integrates technology into sports, showcasing the intersection of sports and technology [1][3] - Since 2016, Hisense has doubled its global revenue and tripled its overseas income, with the share of its own brand increasing from 51.8% to 85.6% [4] Group 2 - Hisense has transitioned from simple brand exposure to deep technical integration in sports events, enhancing its brand influence through active participation [5][7] - The company has become the first VAR display official partner for the 2024 European Championship, providing support for accurate officiating and improving the viewing experience [7] - Hisense's AI technology is transforming the viewing experience from passive watching to immersive participation, with the introduction of AI features in their products [8][10] Group 3 - The AI Fan Home Renewal Plan includes AI displays, air quality management, and food preservation, creating a comprehensive viewing experience for fans [12] - Hisense's revenue for 2024 is projected to be 215.3 billion yuan, with overseas income reaching 99.6 billion yuan, accounting for 46% of total revenue [12] - Hisense has ranked second in global TV shipments for three consecutive years, with a market share of 14%, and leads in the high-end market for large-screen TVs [13]

Core Viewpoint - Hisense has established itself as a key player in sports marketing and technology, transitioning from a simple sponsor to a co-builder of the event technology ecosystem, particularly through its partnership with FIFA for VAR technology support [1][2]. Group 1: Sports Marketing Journey - Hisense began its sports marketing journey in 2008 by sponsoring the Australian Open, with overseas revenue below 6 billion yuan and a self-owned brand ratio of only 21% [2]. - As of now, Hisense's overseas revenue has reached 99.6 billion yuan, with the self-owned brand ratio increasing to 86%, and brand awareness rising from 28% in 2017 to 56% in 2024 [2]. - Over 17 years, Hisense has evolved from brand exposure to technical collaboration, significantly enhancing its presence in the sports marketing sector [1][2]. Group 2: Technological Advancements - Hisense has been recognized for its technological contributions, with the VAR technology reducing average review time by 5 seconds during the 2024 European Championship, enhancing game continuity [2]. - The company has developed an AI-driven viewing experience, offering services such as pre-match predictions, real-time tactical analysis, and post-match summaries [4][5]. - Hisense's AI technology extends beyond visual experiences, integrating smart home appliances to create a comprehensive viewing ecosystem [5]. Group 3: Globalization and Localization Strategy - Hisense's global trust index has improved due to its dual strategy of "technology + localization," investing nearly 5% of its revenue in R&D and leading the establishment of international standards [6]. - The company operates 31 R&D centers and 36 manufacturing bases worldwide, tailoring products to local markets, such as a large-capacity refrigerator designed for the U.S. market [6]. - According to Ipsos' 2024 Global Trust Index, Hisense ranks first in the smart home appliance sector and is the only appliance brand in the top ten overall [6].

历经134年、穿越两次世界大战和时代变迁，法网已发展成体育、商业、时尚综合体。 爱奇艺体育：信奉长期主义的体育观赛平台 作为业内领先的体育观赛平台，爱奇艺深耕网球赛道多年，早在2013年澳网就开启大满贯赛事视频直播的先河，2017年又先后将WTA和ATP两大巡回赛事 签下。多年运营体育赛事内容版权，爱奇艺有着足够丰富的经验和精准的判断，在纷繁复杂的体育版权市场当中逐渐筛选出商业价值与观赛群体层面最优 的赛事版权。 依托高清晰度的赛事信号、手机平板电脑+电视全端通用的观赛体验，信奉长期主义的爱奇艺体育得以在内卷的体育版权市场中打出了专属优势，打造成 网球顶级赛事赛事的首选观赛平台。球迷就此告别以往到处找链接找应用的苦恼，每逢大满贯打开爱奇艺体育板块，进入直播间欣赏顶级网球赛事已成网 球迷的肌肉记忆。2024年郑钦文巴黎奥运夺金则进一步彰显了爱奇艺体育布局网球赛道的先见之明。 从2023年起，爱奇艺体育成为法网在中国的独家新媒体直播机构，在每年5-6月间持续为网球迷带来大满贯赛事的双语直播。由爱奇艺体育呈献的高清全 场次全场地直播让球迷实现自由穿梭罗兰·加洛斯任意场地任意场次，身临其境见证赛场每个精彩瞬间。胡力涛 ...

Group 1: Brand Recognition and Awards - The "2025 Home New National Goods Brand Index (HNBI)" was released, with Senge Integrated Stove achieving a brand index of 2217.5, a 4% increase, and winning three major awards, establishing itself as the leading brand in the integrated stove industry [1] - Senge's brand growth index has a compound annual growth rate of 12.1%, significantly exceeding the industry average, with offline stores covering 1200 cities and online sales leading in major e-commerce events [3] Group 2: Marketing and Consumer Engagement - Senge employs innovative "sports marketing" strategies, associating with Olympic champions to enhance brand recognition and loyalty, and has launched initiatives like "China wins a gold, Senge waives an order" during the Asian Games [3] - The company has initiated the "Champion Kitchen Plan" and "Champion Healthy Diet Promotion Plan" to further engage consumers and promote brand values [3] Group 3: Product Innovation and Quality - Senge is transforming the kitchen appliance industry by offering integrated kitchen solutions, focusing on stainless steel products that ensure durability and sustainability, with a 30-year lifespan and 85% recyclability [5] - The company emphasizes smart features in its products, such as intelligent sensing lights and electric drawers, enhancing user experience and functionality [7] Group 4: Technological Advancements - Senge's 5G smart factory is a benchmark for the industry, achieving full-process intelligent production and a capacity of one million units annually, setting a new standard for smart manufacturing in China [8][10] - The company has developed nearly 500 patents and led the formulation of over 30 national standards, showcasing its commitment to innovation and industry leadership [12] Group 5: Social Responsibility and Community Engagement - Senge promotes the "Champion Healthy Diet National Promotion Plan," benefiting over 5 million families, and has initiated the "Green Kitchen Plan" to support rural revitalization through donations of smart kitchen appliances [13] - The company embodies the "technology for good" philosophy, actively participating in social responsibility initiatives [13] Group 6: Future Outlook - Senge aims to lead the industry towards a scene-based ecosystem, leveraging its 5G smart factory and global R&D center to enhance its market position and drive growth in the home appliance sector [15] - The company is committed to becoming a guardian of quality living for families globally, reflecting its ambition to transition from "Made in China" to "Intelligent Manufacturing in China" [15]

Core Insights - The packaging water industry is increasingly engaging in sports marketing, with brands like Bai Suishan becoming official partners of major sports events to enhance their high-end image and market presence [1][2][4] Group 1: Sports Marketing Initiatives - Bai Suishan has been a consistent supporter of the Sudirman Cup since 2023 and plans to sponsor all three major badminton team events in 2024 [1] - The brand has established partnerships with various international high-end sports events, including FIBA Basketball World Cup and WTT Table Tennis Grand Slam, positioning itself as a "noble water" brand [2] - Other brands, such as Yibao and Nongfu Spring, are also leveraging sports marketing to elevate their brand positioning and compete in the high-end bottled water market [2][3] Group 2: Market Dynamics and Competition - The Chinese packaged drinking water market is experiencing increased competition, with major players like Nongfu Spring, Yibao, and Bai Suishan holding significant market shares [4][5] - The market is projected to grow, with the ready-to-drink soft drink market expected to reach RMB 1,203.2 billion by 2028, and the packaged drinking water segment's market share increasing from 23.6% in 2023 to 26.1% by 2028 [4] - The concentration of the market is rising, with the top five companies' market share increasing from 56.2% in 2021 to 58.6% in 2023 [4] Group 3: Financial Performance and Future Outlook - Bai Suishan's retail sales in 2023 were reported at RMB 13.2 billion, capturing a market share of 6.1% [5] - The competitive landscape is intensifying due to changing consumer demands and price wars, necessitating new strategies for branding and market expansion [5] - Long-term growth potential remains strong for leading companies, driven by channel efficiency and cost advantages, with expectations for further market share gains through innovative product offerings [5]

4月25日，国民品牌海澜之家与国际马术联合会官方服装供应商合作签约仪式在北京举行。 仪式现场 仪式上，海澜集团创始人周建平、海澜飞马水城总经理沈厚锋先与国际马术联合会主席、夏奥国际单项协会联合会主席、国际奥委会委员Ingmar De Vos和 国际马术联合会秘书长Sabrina Ibá？ez一同签署了"国际马联和海澜之家官方服装供应商合作协议"。国际马联副主席、国际马联第八区主席黄启芳，国际马 联第八区副主席、柬埔寨王国公主HRH Princess Nanda-Devi NORODO，国际马联顾问Ralph Straus，国际马联高级项目经理樊桦，中国马术协会秘书长钟国 伟，中国马术协会商务部部长陈九庆，海澜飞马体育公园总监刘煜等，共同出席了该签约仪式。 仪式现场 一直以来，马术运动都是备受国人瞩目的高端体育项目之一。国际马术联合会主席、夏奥国际单项协会联合会主席、国际奥委会委员Ingmar De Vos表示， 海澜一直致力于马术运动的推广和顶尖马术运动员的培养，周建平独特的马术精神和马术情怀，为马术运动在中国的普及推广和世界马术的发展做出了杰出 贡献，同时也为中国马术运动走向世界做出巨大努力。此次选择与海澜 ...

Core Viewpoint - China's home appliance industry is leveraging international expansion as a key growth strategy despite uncertainties in the global trade environment, with leading companies like Hisense demonstrating strong performance through diversified global operations [1] Group 1: Financial Performance - Hisense reported an annual revenue of 92.746 billion yuan, representing a year-on-year growth of 8.35%, with overseas revenue exceeding 35.6 billion yuan, up 28% [1] - In the European market, Hisense's smart large-screen refrigerators saw sales increase by over 300% year-on-year from January to November 2024 [3] Group 2: Localization and Product Development - Hisense emphasizes a "localization" strategy by establishing 16 R&D centers and 19 industrial parks overseas to better serve local markets and enhance revenue [1] - The company is focusing on AI upgrades and energy efficiency in product offerings to meet European market preferences, achieving significant improvements in product ratings and energy standards [3] Group 3: Supply Chain and Market Opportunities - Hisense is enhancing its supply chain capabilities, with a 25.8% optimization in core order fulfillment cycles and a 7.5% increase in order assurance rates [4] - The company is expanding its high-end product offerings in Europe, with a 35% increase in revenue, particularly in washing machines, which saw a 48% revenue growth [4] Group 4: Channel Efficiency and Regional Growth - In the Asia-Pacific region, Hisense implemented a multi-dimensional strategy leading to a 15% revenue increase, with significant growth in Australia (15%) and ASEAN markets (32%) [5] - The central air conditioning segment achieved an 80% revenue growth by focusing on professional channels and water machine categories [5] Group 5: Brand Marketing and Recognition - Hisense has utilized sports marketing as a key strategy for brand recognition, sponsoring major events like the UEFA European Championship and the FIFA World Cup, which has significantly boosted its global brand presence [6] - The company ranked first in the smart home appliance sector in the 2024 China Brand Global Trust Index, highlighting its strong market position [6] Group 6: Product Innovation and Technology - Hisense is launching a series of innovative products tailored for the World Cup, integrating advanced AI technology to enhance user experience in various home appliance categories [7] - The company’s long-term global strategy is characterized as a marathon rather than a sprint, emphasizing the importance of sustained efforts in navigating international markets [7]