体验式消费
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10月我国消费市场稳定向好,线下消费热度明显提升
Sou Hu Cai Jing· 2025-11-13 07:43
Economic Performance Overview - The latest economic data for October indicates a stable and improving trend in China's economy, supported by leading indicators in consumption, industry, and foreign trade [1][17] - The consumer market shows a stable upward momentum, characterized by a dual-driven new pattern of expanding lower-tier markets and leading cultural and tourism consumption [1][7] Consumer Market Insights - Offline consumption has seen significant growth, particularly in lower-tier cities, with a year-on-year increase of 31.2% in consumption index for third-tier and below cities, compared to 18.9% and 14.5% for first and second-tier cities respectively [1] - The "Double Festival" period (National Day and Mid-Autumn Festival) saw domestic travel reach 888 million trips, with total spending of 809 billion, marking substantial growth from the previous year [5] Infrastructure Development - In October, infrastructure construction rates and workload increased month-on-month, with the central region showing the highest growth, reinforcing its role as a "backbone" in national development [8][12] - The average operating rate of construction machinery rose by 1.4% month-on-month, with a workload increase of 5.25% [8] Industrial Production and Employment - Industrial production vitality continues to enhance, with a 0.5 percentage point year-on-year increase in the operating rate of major industrial products and a 19.8% increase in industrial park production heat index [13] - The employment demand remains strong, reflected by an 8.1% year-on-year increase in the labor price index [15] Foreign Trade Dynamics - The foreign trade vitality index, as indicated by the bonded area flow heat index, increased by 17.7% year-on-year, with 23 provinces showing improved growth rates compared to September [15] - The easing of Sino-U.S. trade relations is expected to contribute to sustained resilience in foreign trade [15]
“手作体验”成消费新热点,售后“掉链子”致投诉增多,扬州市消保委发布消费提醒
Sou Hu Cai Jing· 2025-11-10 07:41
Core Insights - The article highlights consumer complaints regarding "experiential consumption" in handmade pottery workshops, emphasizing issues with product quality and lack of after-sales service [1][3][4] Group 1: Consumer Complaints - A consumer, Ms. Wu, reported receiving a damaged ceramic bowl after a pottery-making experience, with the merchant refusing to provide compensation, citing that handmade products do not come with warranties [1][3] - Another consumer, Ms. Liu, experienced a similar issue where a workshop closed after she prepaid for services, and upon reopening, she was told she needed to recharge her account to access her remaining balance [3][4] Group 2: Business Practices - Many handmade workshops advertise low base prices for experiences but often charge additional fees during the process, leading to unexpected costs for consumers [4] - Workshops frequently do not disclose their after-sales policies, leaving consumers without recourse when products are damaged during shipping, as merchants often blame the courier service without providing proper packaging standards [4] Group 3: Consumer Protection Recommendations - The Yangzhou Consumer Protection Committee advises consumers to choose reputable workshops and to request written agreements detailing the experience, including costs and after-sales policies [5] - Consumers are encouraged to be cautious of low-priced promotions and to clarify whether all costs are included, as well as to ensure that any prepaid balances are refundable in case of business closure [5]
逛市集的年轻人在“好好生活”
Zhong Guo Qing Nian Bao· 2025-11-07 00:20
Core Insights - The article highlights the increasing popularity of offline markets, particularly the 11th Temple Ginkgo Cultural Festival in Beijing, which combines traditional culture with modern aesthetics, offering a multi-dimensional experience for visitors [2][4] Economic Context - The rise in consumer spending is noted as a key driver of economic growth, with retail sales in the first three quarters of the year showing a 3.5% year-on-year increase [2] - Emerging business formats, such as markets, are particularly appealing to younger consumers seeking unique experiences [2][4] Consumer Behavior - Young consumers are increasingly drawn to offline markets not just for purchasing goods but for the emotional and social experiences they provide, termed "meaningful consumption" [5][6] - The desire for real-world interactions and experiences is rising as digital life saturates, leading to a compensatory need for physical engagement [4][6] Pricing Dynamics - Price sensitivity is a significant concern for young consumers, with many prioritizing value for money when shopping at markets [7] - High prices in markets are attributed to factors such as stall fees and the handmade nature of many products, which complicates the perception of value [7][8] Market Challenges - The market faces challenges such as high stall fees, which can range from 200 to 1000 yuan per day, and a lack of product diversity leading to consumer fatigue [8][9] - The proliferation of similar products across different markets contributes to a sense of sameness, diminishing the unique appeal of individual stalls [8][9] Future Directions - To thrive, offline markets must focus on content creation, interactive experiences, and community building to enhance consumer engagement [9][10] - Utilizing data analytics and AI for refined operations can help optimize market offerings and improve the overall consumer journey [10]
江苏南京:需求释放结构升级,消费市场涌动“焕新”潮
Nan Jing Ri Bao· 2025-11-04 09:35
Core Insights - The consumer market in Nanjing is experiencing robust growth, with a total retail sales of social consumer goods reaching 614.06 billion yuan in the first three quarters, marking a year-on-year increase of 4.4% [1] - The "trade-in" policy has significantly boosted sales in various categories, particularly in home appliances, communication devices, cultural office supplies, and automobiles, with notable growth in smart, green, and high-quality products [1][3] Group 1: Consumer Market Performance - In the first three quarters, retail sales of household appliances and audio-visual equipment, cultural office supplies, communication devices, and automobiles increased by 17.4%, 21.7%, 26.9%, and 11.8% respectively [3] - Nanjing's Suning stores reported nearly 80% year-on-year growth in sales of home appliances and mobile phones, with sales of smartphones priced below 6,000 yuan increasing by over 100% due to government subsidies [5] Group 2: Consumption Trends - The trend of "experience-based consumption" is emerging in Nanjing, with retailers enhancing physical spaces to create immersive and interactive shopping environments [8] - Upgraded stores at Suning have seen a 70% increase in sales of smart home appliances, while sales of smart robots and wearables have surged by 120% [8] Group 3: Promotional Activities - The "Double Eleven" shopping festival is expected to further energize the consumer market, with many retailers offering promotions that can be combined with government subsidies [9] - During the "Double Eleven" period, various themed promotional events are being held, focusing on enhancing overall quality of life solutions rather than just individual products [11]
前三季度全市社零总额6140.62亿元,同比增长4.4%
Nan Jing Ri Bao· 2025-11-04 02:50
Core Insights - The consumer market in Nanjing is experiencing robust growth, with a total retail sales of social consumer goods reaching 614.06 billion yuan in the first three quarters, marking a year-on-year increase of 4.4% [1] - The "old-for-new" policy has significantly boosted sales in various categories, particularly in home appliances, communication devices, cultural office supplies, and automobiles, with notable growth rates [2][3] Retail Performance - The retail sales of household appliances and audio-visual equipment, cultural office supplies, communication devices, and automobiles increased by 17.4%, 21.7%, 26.9%, and 11.8% respectively in the first three quarters [2] - Nanjing's Suning stores reported nearly 80% year-on-year growth in sales of home appliances and mobile phones, with sales of smartphones priced below 6,000 yuan more than doubling due to government subsidies [3] Consumer Trends - The trend of upgrading consumption is evident, with smart and green home appliances seeing nearly 50% overall growth [3] - Specific categories such as smart toilets, Bluetooth earphones, and learning machines experienced year-on-year sales growth of over 450%, 230%, and 600% respectively [3] Experiential Consumption - The rise of experiential consumption is transforming the retail landscape, with retailers creating immersive and interactive shopping environments to enhance customer engagement [4][5] - Upgraded stores like Suning Max are incorporating features such as free coffee and clothing care services to attract consumers [4] Promotional Activities - The "Double Eleven" shopping festival is expected to further energize the consumer market, with many retailers offering promotions that combine discounts with government subsidies [6] - Nanjing's new round of automobile consumption subsidies allows consumers to receive up to 8,000 yuan off when purchasing new cars, stimulating the automotive market [6]
2024-2025年中免消费白皮书
Sou Hu Cai Jing· 2025-11-01 08:32
Core Insights - The 2024-2025 Consumption White Paper reveals a significant recovery in the global duty-free and travel retail market, with China Duty Free Group (CDFG) leading the industry with over 1 billion users and a focus on experiential consumption trends [1][2][3] Global Duty-Free Market Overview - The global duty-free and travel retail market is projected to reach $74.13 billion in 2024, marking a 3% year-on-year growth and recovering to 85.8% of 2019 levels [1][18] - The Asia-Pacific and European regions remain the primary markets, with notable growth in Europe, Africa, and the Middle East [1][20] - Key channels such as airports, onboard, and ferry services are experiencing significant growth, while core categories like cosmetics and alcohol show stable performance [1][20] Chinese Duty-Free Market Dynamics - CDFG holds a dominant market share of 78.7% in the Chinese duty-free market, significantly surpassing competitors like Hainan Duty Free (7.1%) and Hainan Tourism Duty Free (4.6%) [2][14] - The introduction of new delivery models and the acceleration of city duty-free store policies have enhanced shopping convenience, contributing to a 60.8% year-on-year increase in inbound tourist numbers in 2024 [2][14] Consumer Insights - CDFG's user base surpassed 104 million in 2024, reflecting a 26.1% increase, with foreign users growing by 53.9% and their spending increasing by 84.5% [3][14] - The membership count reached over 45 million by June 2025, with a demographic profile showing a predominance of female users (74%) and a higher male representation in high-end consumption [3][14] Consumer Segmentation - CDFG identifies nine core consumer segments, each with distinct preferences and behaviors, including "Refined Self-Care Seekers," "Luxury Lifestyle Enthusiasts," and "Silver Enjoyment Group" [4][14] - Each segment exhibits unique consumption characteristics, such as high-frequency purchases and brand loyalty among urban elites, and a focus on quality and experience among older consumers [4][14] Product Category Trends - The consumption trend in 2024 shows stability in cosmetics, over 20% growth in alcohol (led by whiskey), and a more than 40% increase in ultra-high-end luxury products priced over 100,000 yuan [5][16] - CDFG has developed a comprehensive product matrix with over 360,000 SKUs, introducing more than 200 new brands and exclusive releases of limited-edition products [5][16] CDFG's Competitive Advantage - CDFG's leading position is attributed to its scale, comprehensive channel strategy, robust supply chain, and refined membership operations [6][14] - The company has established a full-scenario network, including 12 city duty-free stores and international boutiques in key locations, enhancing its market presence [6][14] Future Outlook - By 2025, China is expected to surpass traditional duty-free markets, becoming the largest globally, with CDFG planning to transition into a lifestyle platform [7][14] - The company aims to integrate duty-free shopping with cultural and entertainment experiences, while also focusing on user needs and introducing local brands to international tourists [7][14]
免签入境激增逾50%,前三季度2089万人次,旅游商机大爆发
Sou Hu Cai Jing· 2025-10-29 22:06
Core Insights - The number of visa-free foreign visitors in the first three quarters reached 20.89 million, a year-on-year increase of over 50%, indicating a faster-than-expected recovery in travel and consumption [1][3] - The sales volume of tax refunds doubled, reflecting not only an increase in visitor numbers but also a rise in both single purchase amounts and frequency of purchases, showcasing a recovery in both quality and quantity of consumption [3][5] Group 1: Visitor Trends - The increase in visa-free visitors suggests a structural change, with a diversification in visitor nationalities and a stratification in consumption preferences, necessitating faster adaptation by businesses to different market tastes and payment habits [7] - The trend of tourists bringing empty suitcases to China indicates a strong demand expectation, as visitors are willing to stock up on Chinese goods, which reflects the attractiveness of Chinese consumer products [3][5] Group 2: Economic Activities and Events - Events like the China International Import Expo (CIIE) can transform exhibits into commodities, but this requires support from buyers, supply chains, promotional strategies, and policy backing [5][7] - Local initiatives such as consumption festivals in Shanghai and Guangxi's ASEAN Fair are crucial for effectively connecting international goods with local distribution, which will determine their success [3][5] Group 3: Long-term Outlook - The transition from one-time traffic to stable demand is essential for sustainable economic growth, and while current data shows positive trends, it should not be prematurely interpreted as a complete recovery [7][8] - The long-term challenge lies in replicating successful national-level events like the CIIE into local practices to ensure ongoing consumer engagement and market growth [7]
一户家庭开启智能新生活
Ren Min Ri Bao Hai Wai Ban· 2025-10-24 01:32
Core Insights - The article highlights the increasing adoption of smart home technology among young consumers, emphasizing how it enhances convenience and quality of life [1][2][3] - There is a notable shift in consumer behavior towards higher spending on smart products and services, reflecting a broader trend in the market [2][3] Group 1: Smart Home Adoption - Consumers are increasingly choosing smart home devices such as smart air conditioners, locks, and cooking centers, prioritizing automation and convenience [1] - The experience of a young couple illustrates the trend, as they enjoy a more relaxed lifestyle thanks to smart home technology that reduces household chores [1][2] Group 2: Market Growth and Consumer Behavior - Data from the National Taxation Administration indicates a rapid growth in smart home product sales, with service robots like vacuum cleaners seeing a 75% increase in revenue year-on-year [2] - The sales of new energy vehicles have also risen by 30.1% year-on-year, indicating a shift towards more advanced and eco-friendly consumer products [2] - Consumers are increasingly willing to invest in memberships and services that enhance their lifestyle, reflecting a change in spending habits towards experiential consumption [2][3]
景德镇鸡排哥爆火背后,抖音如何为地方文旅体验式消费做增量?
Sou Hu Cai Jing· 2025-10-23 02:06
Core Insights - The recent National Day and Mid-Autumn Festival highlighted the trend of experiential consumption in tourism among Chinese consumers, focusing on discovering unique destinations and engaging in local cultural experiences [2][10] Group 1: Consumer Trends - There was a significant increase in interest for small town tourism, ancient towns, and intangible cultural heritage experiences during the holiday period [2][10] - Douyin's (TikTok) report indicated that group purchase orders for hotels and tourism in Jingdezhen surged, with hotel tourism orders up 113% and scenic ticket orders up 101% year-on-year [8][9] Group 2: Douyin's Role in Tourism - Douyin has been actively promoting the cultural tourism market, leveraging its content platform to create a consumption loop from content engagement to actual purchases [4][10] - The viral success of local influencers, such as the "Chicken Chop Brother" in Jingdezhen, has led to increased orders for local hotels and attractions, demonstrating the platform's ability to convert online engagement into offline sales [8][9] Group 3: Hotel Industry Dynamics - Douyin launched the "Heartfelt Hotel" initiative, showcasing 443 unique lifestyle hotels across 39 cities, which has led to a 118% year-on-year increase in orders for these hotels [14][21] - The platform's focus on user-generated content and emotional engagement has made hotels a key part of the travel experience, with many hotels now emphasizing unique service offerings [15][18] Group 4: Experiential Consumption Growth - The holiday period saw a notable rise in experiential consumption, particularly in unique scenic spots and intangible cultural heritage projects, with significant increases in group purchase orders for activities like glassblowing and pottery making [26][29] - The top ten scenic spots favored by Douyin users were characterized by immersive experiences, indicating a shift towards more engaging and interactive tourism offerings [21][24]
一户家庭开启智能新生活(“十四五”的发展镜头)
Ren Min Ri Bao· 2025-10-20 00:45
Core Insights - The article highlights the increasing trend of smart home consumption, with an average annual growth rate of 9.6% in service-related consumer spending from 2020 to 2024 [1] Group 1: Smart Home Consumption - Smart home products are becoming essential for modern households, with consumers prioritizing features that enhance convenience and efficiency [1][2] - The sales growth of smart home products is significant, with service robots like vacuum cleaners seeing a 75% increase in sales revenue year-on-year [2] - Consumers are willing to invest in higher-priced smart products, reflecting a shift in spending habits towards technology-driven solutions [1][2] Group 2: Lifestyle Changes - The adoption of smart home technology is leading to improved quality of life, allowing consumers to save time on household chores and engage in other activities [2] - The transition to electric vehicles is also noted, with a 30.1% year-on-year increase in sales, indicating a broader trend towards sustainable consumption [2] - There is a growing trend in service consumption, with consumers increasingly willing to pay for memberships and subscriptions that enhance their lifestyle [2]