"在京东外卖上看直播，点一杯可以DIY的咖啡熊拿铁，再把乐寿御坊的北京烤鸭与老厨家的锅包肉一 起下单，不到30分钟，骑手就一起给送到家了。"6月18日，京东外卖重磅打造的创新业态——七鲜美食 MALL正式开业，2300平方米的空间创造日均2万多线下客流，相当于部分10万平方米级别的综合购物 中心的客流水平。 这座汇聚中华老字号、本地非遗与网红小吃等30个餐饮品牌的美食综合体，正以持续增长的强劲势头， 为餐饮行业打造创新范本。诚如京东集团创始人、董事局主席刘强东在分享京东做外卖的逻辑时所 说："京东做所有业务只围绕供应链。"七鲜美食MALL作为京东在品质餐饮市场的重要创新，正通过对 供应链的创新与向外赋能，切实帮助餐饮商家降本增效，找到增长点和创新动力。 堂食+外卖一周卖出1800只烤鸭 如果踏入位于哈尔滨的七鲜美食MALL，当地消费者很难不被炫彩轻快的装潢、鳞次栉比的档口、各地 特色的美食所震撼，强有力的视觉冲击只是网红新地标的表象，而更深层的野心则是京东外卖搭建的独 一无二的"品质堂食+品质外卖"全域餐饮标准体系。 在确保餐饮品质上，七鲜美食MALL严格筛选品质堂食商家，要求必须接入后厨直播，只有满足各项指 ...

Core Insights - JD.com has launched the innovative "Qixian Meishi MALL," a 2,300 square meter food complex that attracts over 20,000 daily visitors, comparable to larger shopping centers [1] - The MALL features 30 dining brands, including traditional Chinese brands and trendy snacks, and aims to enhance the restaurant industry's supply chain efficiency [1][12] - JD.com emphasizes a "quality dining + quality delivery" model, ensuring high standards through live kitchen broadcasts and a dual evaluation system for both dine-in and delivery services [3][4] Group 1: Business Model and Strategy - The MALL integrates both dine-in and delivery services, allowing customers to order from multiple brands simultaneously, enhancing consumer experience and driving demand [3][5] - JD.com’s supply chain innovations help restaurants reduce costs and improve efficiency, with some brands reporting sales increases of 2-3 times after joining the MALL [5][10] - The MALL is positioned as a unique dining destination rather than a typical food street, aiming for deeper collaboration with restaurant partners to drive product innovation and operational upgrades [11][12] Group 2: Brand Performance and Consumer Engagement - Brands like Coffee Bear and Leshou Yufang have successfully transitioned from B2B to B2C, achieving significant sales growth and consumer engagement through interactive experiences [5][6] - The introduction of new products, such as the "Erba Sauce Milk Tea," has led to strong sales performance, with some items becoming local bestsellers [6][8] - The MALL's design and operational strategies have resulted in increased efficiency, with some brands reporting sales per square meter that are 7-8 times higher than traditional models [7][10] Group 3: Supply Chain and Operational Efficiency - JD.com provides comprehensive support in supply chain management, allowing brands to operate with minimal inventory and reduced upfront costs [10][11] - The MALL leverages digital technology to enhance order fulfillment and inventory management, contributing to improved operational efficiency for participating brands [13] - The focus on supply chain optimization is expected to create long-term value for both JD.com and its restaurant partners, fostering a win-win scenario for all stakeholders involved [11][12]

Core Insights - JD.com has launched a nationwide recruitment for "Dish Partners" under its "Seven Fresh Kitchen" initiative, with over 66,000 applications received in the first week [1] - The company plans to invest 10 billion yuan to recruit partners for 1,000 signature dishes and aims to establish over 10,000 Seven Fresh Kitchens nationwide within three years [1] - The initiative addresses the traditional restaurant industry's challenges, including high rent and labor costs, and aims to promote healthy development in the food delivery sector through supply chain innovation [1] Recruitment and Partnership Model - The "Dish Partner" recruitment allows partners to provide recipes and participate in development without incurring startup costs or labor expenses, enabling nationwide sales [3] - Winning partners will receive a guaranteed cash share of 1 million yuan, with no cap on subsequent sales revenue [3] - JD.com will cover all rental, labor, and operational costs, allowing partners to focus solely on recipe development and quality ingredient supply chain collaboration [3] Sales and Market Performance - The first store of Seven Fresh Kitchen achieved an average of over 1,000 orders per day in its first week, with a 220% higher repurchase rate compared to industry averages [3] - The initiative has positively impacted surrounding restaurants, with a 12% increase in overall orders within a 3-kilometer radius [3] Food Safety Measures - Seven Fresh Kitchen implements four key food safety measures: sourcing from reputable suppliers, using high-quality processing facilities, maintaining a transparent kitchen environment, and live-streaming the cooking process [6] - The initiative aims to resolve consumer concerns regarding food safety and enhance the quality of food delivery services [6] Commitment to Partners - JD.com emphasizes its commitment to ensuring that partner merchants do not incur losses and aims to prevent exploitation of restaurants by delivery platforms [4]

Group 1 - The core viewpoint of the articles emphasizes the increasing role of Chinese private entrepreneurs, represented by Liu Qiangdong, in promoting international economic cooperation and seeking new opportunities for high-quality development and high-level opening-up [3][5][11] - Liu Qiangdong's participation in the recent China-Europe Entrepreneurs' Forum highlights the importance of fostering a positive competitive relationship and enhancing collaboration between China and Europe, especially in the context of the 50th anniversary of diplomatic relations [5][11] - The implementation of the Private Economy Promotion Law in May 2023 has provided a solid legal guarantee for the development of private enterprises, signaling a supportive policy environment for private entrepreneurs [5][6] Group 2 - JD Group, under Liu Qiangdong's leadership, has shown significant growth, ranking 44th in the Fortune Global 500, with a revenue of 301.1 billion yuan in Q1 2023, reflecting a year-on-year growth of 15.8% [6][8] - The launch of the "Seven Fresh Kitchen" initiative represents a major innovation in the food delivery supply chain, aiming to enhance the scalability of quality restaurants and improve service offerings [7][8] - JD's commitment to social responsibility is evident in its employment practices, with over 720,000 employees and plans to reach 900,000 by the end of Q2 2023, alongside significant investments in employee welfare and housing [9][10] Group 3 - JD's international strategy includes the localized operation of its European online retail brand, Joybuy, which has seen significant sales growth, with over 390 million items sold and revenue exceeding 46 billion yuan in the first half of 2025 [10][11] - The establishment of over 20 overseas warehouses in Europe enhances JD's logistics capabilities, improving supply chain efficiency and supporting the company's international business model [11] - The articles collectively highlight the revitalization of confidence among private entrepreneurs in China, driven by supportive policies and a focus on innovation and social value creation [6][9][11]

Core Viewpoint - The article discusses the ongoing "subsidy war" in the food delivery industry, highlighting the detrimental effects on small and chain businesses, and introduces JD's new model "Qixian Xiaochu" as a potential solution to the industry's challenges [4][10][30]. Group 1: Industry Challenges - The recent "0 Yuan Purchase" subsidy campaigns by Meituan and Taobao have led to a significant increase in orders but have severely impacted the profits of merchants, with some reporting minimal earnings despite high order volumes [4][10]. - The prevalence of "ghost restaurants" has intensified competition, driving down prices and squeezing the profit margins of legitimate businesses. For instance, in Beijing, the total profit of the restaurant industry dropped by 88.8% year-on-year in the first half of 2024, with profit margins plummeting to 0.37% [8][10]. - Many legitimate restaurants are forced to either compromise on quality or exit the market entirely due to the aggressive pricing strategies of "ghost restaurants" [9][10]. Group 2: JD's New Model - JD's "Qixian Xiaochu" aims to address the issues of food safety and merchant profitability by establishing a new business model that emphasizes quality over price competition [5][11][30]. - The model includes a "dish partner" mechanism, allowing restaurant owners to contribute recipes while JD manages the operational aspects, thus reducing the financial burden on partners [15][17]. - JD plans to invest 10 billion over three years to establish 10,000 locations, focusing on high-quality, verified food offerings [6][30]. Group 3: Value Chain Reconstruction - JD's approach seeks to eliminate "ghost restaurants" by implementing strict entry standards for partners, ensuring that only quality establishments are included in the delivery network [13][14]. - The model emphasizes transparency and food safety through measures such as centralized production and live-streaming of kitchen operations, which helps build consumer trust [23][26][29]. - By offering guaranteed returns and reducing operational risks for partners, JD's model aims to create a win-win situation for consumers, merchants, and the platform itself [18][30]. Group 4: Industry Evolution - The introduction of "Qixian Xiaochu" represents a significant shift in the food delivery landscape, moving from a focus on price competition to one centered on value and quality [30][32]. - This initiative not only addresses the immediate challenges faced by the industry but also sets a precedent for future developments in the food delivery and broader restaurant sectors [32].

Core Viewpoint - The article discusses the shift in the food delivery industry towards quality and service differentiation, with companies like JD.com and Meituan leading the charge through innovative supply chain models and partnerships with local chefs and restaurants [1][7]. Group 1: JD.com's Strategy - JD.com has initiated a "Dish Partner" recruitment program, investing 1 billion yuan to collaborate with restaurants and individual chefs to create quality dishes, emphasizing supply chain innovation over extreme price subsidies [1][3]. - The "Seven Fresh Kitchen" model allows partners to provide recipes while JD.com handles cooking and quality control, aiming to eliminate ghost kitchens and enhance consumer trust in food quality [1][5]. - By implementing a zero-commission policy for merchants until May 2025, JD.com reduces operational costs by 15%-20%, attracting over 150,000 quality restaurants and achieving a daily order volume of over 25 million by June 2025 [3][6]. Group 2: Industry Trends - The food delivery market is transitioning from price competition to a focus on service quality and product differentiation, as evidenced by initiatives from JD.com and Meituan [7]. - Meituan's "Raccoon Kitchen" aims to enhance food quality and safety through transparent operations and real-time monitoring, planning to open 1200 locations nationwide [4][6]. - The rise of quality-focused delivery services is expected to drive improvements in standards among small and medium-sized restaurants, attract more investment, and foster innovation in the industry [7].

Core Points - The article highlights the robust cooperation between Thailand and China in supply chain management, particularly in the context of the third China International Supply Chain Promotion Expo, where Thailand was the guest country to celebrate the 50th anniversary of diplomatic relations [2][7]. Group 1: Supply Chain Innovations - Thai durians undergo a meticulous process involving growth monitoring, digital quality control, and cold chain logistics to ensure freshness when reaching Chinese consumers [2][3]. - The Charoen Pokphand Group, a leading agricultural and food enterprise, showcases its comprehensive supply chain capabilities and commitment to food safety through initiatives like the "Antibiotic-Free Table" plan [3][7]. Group 2: Investment Opportunities - The Thai Golden Pool Industrial Park offers attractive incentives for foreign investment, including tax exemptions and permanent land ownership for foreign enterprises, aiming to facilitate Chinese companies' entry into the Thai market [6]. - Thai companies, including the Tsingtao Group, have significantly increased their investments in China, with Tsingtao's investment reaching 4.36 billion yuan over the past five years [7]. Group 3: Collaborative Efforts - The expo facilitated discussions among over 600 representatives from 18 countries, leading to preliminary cooperation agreements in key industries such as agriculture, technology, and logistics [8][9]. - The Thai Chinese Chamber of Commerce plays a crucial role in connecting Thai and Chinese businesses, focusing on sectors like agricultural technology and renewable energy [8][9]. Group 4: Future Prospects - Companies are optimistic about the next 50 years of Sino-Thai relations, with a focus on sustainable development and innovation in agriculture [9]. - The successful hosting of the expo reflects China's commitment to building a sustainable and interconnected global economy, enhancing trade relations with ASEAN countries [9].

Core Insights - JD.com has launched a "Dish Partner" recruitment program with a cash investment of 1 billion yuan to find partners for 1,000 signature dishes, offering a guaranteed minimum share of 1 million yuan per dish and unlimited sales sharing [1][3] - The company plans to invest 10 billion yuan to build a new supply chain, aiming to establish 10,000 "Seven Fresh Kitchens" across the country within three years, helping quality restaurants achieve scale and incremental growth [1][3] Group 1 - The first "Seven Fresh Kitchen" has opened in Beijing, operating on a takeout and self-pickup model without dine-in services, offering dishes priced between 20 to 40 yuan, with subsidized prices around 15 to 20 yuan [3][5] - Partners in the program only need to provide dish recipes and participate in development, while the "Seven Fresh Kitchen" platform handles cooking and quality control [3][6] - The kitchen utilizes cooking robots for food preparation, with each robot having four cooking zones, and is supported by JD.com's investment in the technology company behind these robots [5][6] Group 2 - The business model of "Seven Fresh Kitchen" is designed to collaborate with quality restaurants rather than compete with them, aiming to reclaim market share from lower-quality delivery services [6][7] - JD.com has also launched "Seven Fresh Food MALL" in Harbin, which operates as a third-party merchant food court, differing from the self-operated model of "Seven Fresh Kitchen" [7]

Core Viewpoint - JD.com has launched the "Dish Partner" recruitment plan, investing 1 billion yuan to create a quality dining production platform called "Qixian Xiaochu," aiming to provide affordable and high-quality meals through an innovative supply chain model [3][4][5]. Group 1: Business Model and Strategy - Qixian Xiaochu's business model allows partners to provide recipes and participate in development, while JD.com handles cooking and quality control, ensuring a streamlined process for food delivery and pickup [3][5]. - The platform aims to address pain points in the restaurant and delivery industries, such as the difficulty of nationwide chain operations and the prevalence of "ghost kitchens" [3][4]. - The recruitment plan has received over 20,000 applications from various brands and individual chefs since its announcement [4]. Group 2: Supply Chain and Quality Assurance - Qixian Xiaochu emphasizes a rigorous supply chain, sourcing ingredients from reputable suppliers and ensuring food safety through strict quality checks and cold chain logistics [5][6]. - The platform has implemented 40 high-standard inspection protocols covering various aspects of food safety, collaborating with a well-known health management organization for regular checks [6][7]. - The innovative supply chain model allows Qixian Xiaochu to offer meals at competitive prices while maintaining quality, with some dishes priced around 10-20 yuan [4][5]. Group 3: Market Position and Future Plans - Qixian Xiaochu positions itself not as a "sub-landlord" but as a collaborative platform, where operational costs are covered by JD.com, allowing restaurant partners to focus solely on recipe development [6][7]. - The platform currently operates exclusively on JD.com’s delivery service but is open to partnerships with other platforms in the future to expand its reach [7].

Core Viewpoint - JD.com has launched a "Dish Partner" recruitment plan with a cash investment of 1 billion yuan to find partners for 1,000 signature dishes, offering a guaranteed minimum share of 1 million yuan per dish and unlimited sales sharing potential [2][4]. Group 1: Business Model and Strategy - JD.com plans to invest 10 billion yuan to build a new supply chain, aiming to establish 10,000 "Qixian Xiaochu" locations across the country within three years, helping quality restaurants achieve scale and incremental growth [2][4]. - The "Qixian Xiaochu" model allows partners to provide dish recipes and participate in development, while the platform handles cooking and quality control, selling through takeout and self-pickup [4][5]. - The first "Qixian Xiaochu" opened in Beijing on July 22, 2023, offering dishes priced between 20-40 yuan, with subsidized prices around 15-20 yuan [4][5]. Group 2: Technology and Innovation - The "Qixian Xiaochu" features cooking robots from Meishanshi, with each robot having four cooking zones, operated by chefs during peak hours for dish preparation and plating [4][5]. - JD.com has invested in Oulu Technology, the parent company of Meishanshi, in both 2023 and 2024, indicating a commitment to integrating technology into its food service operations [4]. Group 3: Market Positioning - The business leader of "Qixian Xiaochu" emphasized that the model is not about renting out brands but rather collaborating with quality restaurants to reclaim market share from "ghost kitchens" and "black delivery" services [5]. - JD.com aims to provide high-quality and affordable food through supply chain innovation, enhancing sales for quality restaurants [5]. - The company maintains a strict standard for partnering restaurants, requiring them to meet specific criteria to ensure quality in its delivery service [5].